The Blogger Programme

Name

The Blogger Programme

Legal name

The Blogger Programme Limited

Website

https://thebloggerprogramme.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Marketing Agencies (BPAFAHAA), Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Influencer marketing platform
• Creator marketplace
• Brand influencer matching
• Campaign management software
• Influencer agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Subscription Plans: Brands pay monthly subscription fees for access to the platform. Options include Basic or Professional plans for 12-month terms. Payment processed monthly via direct debit through Braintree payment processor. Auto-renews unless cancelled 60 days prior to renewal.
2. Agency Services: Full-service agency offering strategy, creative production, attribution modeling, media buying, always-on creator collaborations, and in-house consultancy services for brands seeking managed influencer marketing campaigns.
3. Platform Freemium (Influencers): Free membership for influencers to access the platform, search for brand opportunities, and connect with brands. Revenue is not generated directly from influencers but through the brand-side subscriptions they help attract to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Blogger Programme operates a two-part influencer marketing offering: (1) a free SaaS marketplace platform where brands can discover, connect with, and manage campaigns involving 50,000+ registered influencers across fashion, beauty, lifestyle, travel and other verticals; and (2) a paid full-service agency (TBP Agency) providing influencer strategy, creative production, attribution modelling, media buying, always-on creator collaborations and in-house consultancy for brands seeking managed execution.

Product overview

The Blogger Programme offers a two-part offering: a free influencer marketplace platform (TBP Platform) and a paid full-service agency service (TBP Agency). The platform serves as the core product, enabling brands to discover and connect with over 50,000 registered influencers across multiple social channels for campaign management. The agency service provides additional strategic, creative, attribution modeling, media buying, always-on creator management, and in-house consultancy capabilities for brands seeking more hands-on support.

Differentiator

Problem solved

Functional benefit

Brands

• TBP Agency: Full-service influencer marketing agency offering strategy, creative services, attribution modelling, media buying, always-on creator collaborations, and in-house consultancy.

Quantifiable outcome

• 3,500+ customers using the platform
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• influencer.com (formerly Vamp): Influencer marketing marketplace and agency platform that connects brands with creators, particularly strong in EMEA. Direct overlap with TBP's hybrid platform/agency positioning.
• CreatorIQ: Enterprise-grade influencer marketing platform with creator discovery, CRM, and analytics. Competes head-to-head with TBP for enterprise brand campaigns and uses a similar SaaS plus services positioning.
• Aspire (formerly AspireIQ): Direct competitor offering an influencer marketing platform for brands to discover creators, manage campaigns, and measure performance. Closely matches TBP's marketplace plus agency model and enterprise customer focus.
• Upfluence: Influencer marketing platform with searchable creator database, campaign management, and analytics. Closely comparable to TBP Platform's discovery and campaign workflow features.
• Traackr: Enterprise influencer marketing platform focused on brand safety, performance measurement, and creator relationships. Targets the same large-brand customer segment as TBP Agency.
• Grin: Creator management platform built for e-commerce and DTC brands, providing discovery, gifting, and affiliate workflows. Overlaps directly with TBP's marketplace offering, particularly in fashion and beauty segments.

Emerging players

• Heepsy: Smaller influencer search and discovery tool focused on filtering creators by audience, location, and engagement. Comparable to TBP Platform's discovery workflow but at smaller scale.

Broad incumbents

• LTK (LiketoKnow.it): Large-scale creator marketplace and influencer marketing platform with proprietary shopper data and brand partnerships. Competes with TBP in fashion/beauty but operates at a much larger scale globally.
• Later (formerly Later Influence): Social media marketing platform that includes influencer tools layered on top of a broader creator/content suite. Adjacent to TBP but more diversified across organic social and influencer workflows.
• impact.com: Broader partner and influencer marketing platform with affiliate, creator, and B2B partnership capabilities. Overlaps with TBP's brand-influencer connection use case as part of a larger partnership suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/thebloggerprogramme
• Facebookfacebook.com/TheBloggerProgramme
• Instagraminstagram.com/tbp_agency
• LinkedInlinkedin.com/company/the-blogger-programme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blogger Programme