What Wasp does

Wasp Barcode Technologies, founded in 1994 and headquartered in Plano, Texas, is a privately held provider of asset tracking and inventory management software serving operations teams in manufacturing, healthcare, education, government, military, retail, warehousing, construction, and law enforcement. The company's core products are Wasp Asset (fixed asset tracking with check-in/check-out, maintenance scheduling, depreciation tracking, and audit-ready reporting) and Wasp Inventory (multi-site stock management with reorder thresholds and pick/purchase order workflows), both available in cloud and on-premise deployments. The platform is extended by RFID tracking, GPS asset tracking, WaspLabeler +2D label design, the free Wasp Barcode Maker tool, Time & Attendance, and Inbound Package Tracking modules, and is tightly integrated with proprietary barcode scanners, mobile computers, barcode printers, RFID readers, GPS trackers, and consumable labels and tags.

Wasp's technology stack centers on a documented REST API, webhooks, and CSV import/export, with live native integrations to Shopify, BigCommerce, and WooCommerce, and roadmap-stage integrations to QuickBooks Online and NetSuite. The platform supports both cloud-hosted and on-premise deployment, addressing buyers with compliance or data-residency constraints, and is supported by a US-based support team. Wasp holds GDPR compliance, with SOC 2 Type II certification in progress.

The company generates revenue through five streams: annual cloud software subscriptions, perpetual on-premise licenses, hardware sales (scanners, printers, RFID, GPS), consumables (labels, tags, ribbons), and professional services for implementation and training. Pricing is quote-based; enterprise asset tracking solutions are reported in the $955-$7,990 annual range. Go-to-market is sales-led with product specialists providing consultations, demos, and custom configuration, supplemented by a Wasplink channel partner program, an e-commerce storefront for hardware and consumables, and a UK office handling non-North American sales. The company acquired System ID in January 2021 to extend hardware distribution capabilities and has no disclosed outside funding, operating as a bootstrapped, founder-owned business with 101-250 employees.

Name

Wasp

Legal name

Wasp Barcode Technologies

Website

https://waspbarcode.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Wasp Barcode Technologies, founded in 1994 and headquartered in Plano, Texas, provides asset tracking and inventory management software combined with proprietary barcode scanners, printers, RFID, and GPS hardware, serving operations teams across manufacturing, healthcare, education, government, military, and retail sectors from SMB to Fortune 500.

Ownership category

akta.pro rank

Product category

Asset Tracking & Inventory Management Software

akta.pro primary industry

Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)

akta.pro secondary industry

Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)

Keywords

• Asset tracking software
• Inventory management software
• Barcode scanning hardware
• RFID tracking systems
• Barcode label printing

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (Cloud): Annual subscription licensing for Wasp Asset - Cloud and Wasp Inventory - Cloud platforms with cloud hosting, automatic updates, and mobile access
2. On-Premise Software Licenses: Perpetual license model for organizations requiring on-premise deployment behind their own firewall for compliance or security requirements
3. Hardware Sales: Barcode scanners (wired and wireless), mobile computers, barcode printers, and RFID readers sold as part of complete tracking solutions
4. Labels and Consumables: Barcode labels, asset tags, RFID tags, GPS trackers, and ribbons for tracking supplies
5. Professional Services: Implementation, training, onboarding, and setup services for platform deployment

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wasp Barcode Technologies sells asset tracking and inventory management software (Wasp Asset and Wasp Inventory) available in Cloud and On-Premise deployments, combined with proprietary barcode scanners, barcode printers, RFID readers, GPS trackers, and consumable labels and asset tags. The offering is delivered as an integrated single-vendor platform with US-based support, designed to replace manual spreadsheet-based tracking with real-time visibility of equipment, tools, IT assets, supplies, and stock across multiple sites.

Product overview

Wasp Barcode Technologies offers a unified tracking platform that combines software, hardware, and consumables from a single vendor. The core software products are Wasp Asset (fixed asset tracking) and Wasp Inventory (inventory management), both available in Cloud and On-Premise deployments. These are complemented by specialized tracking modules including RFID Tracking for bulk asset identification, GPS Tracking for real-time location monitoring, WaspLabeler +2D for barcode label design, and the free Wasp Barcode Maker online tool. Additional add-on modules include Time & Attendance and Inbound Package Tracking. The complete Wasp Platform also includes proprietary barcode scanners (WDI series, WWS series), barcode printers (WPL series), RFID readers, GPS trackers, and asset tags/labels—all designed for compatibility and supported by a single U.S.-based team.

Differentiator

Problem solved

Functional benefit

Brands

• Wasp Asset: Fixed asset tracking software for managing equipment, tools, IT assets, and vehicles with audit-ready reporting.
• Wasp Inventory
• AssetCloud
• InventoryCloud
• WaspLabeler +2D
• Wasp Barcode Maker
• Wasp GPS
• Wasp RFID

Products and services

• Wasp Asset Fixed asset tracking and management software for tracking equipment, tools, IT assets, and vehicles with check-in/check-out workflows, maintenance scheduling, depreciation tracking, and audit-ready reporting. Available in Cloud and On-Premise deployments for operations and IT teams at organizations from small businesses to Fortune 500.
• Wasp Inventory Inventory management software for tracking consumables, supplies, parts, and stock across warehouses and field locations, providing real-time stock visibility, reorder thresholds, multi-site support, and purchase/pick order management for warehouse, retail, manufacturing, and stockroom operations.
• Wasp Platform Unified tracking platform combining Wasp Asset, Wasp Inventory, hardware (barcode scanners, printers, RFID readers, GPS trackers), and consumables (labels, tags), with US-based support delivered as a single-vendor solution.
• Wasp RFID Tracking RFID-based asset tracking solution using active or passive RFID tags combined with RFID scanners and readers for bulk asset transactions, faster audits, and identification without line-of-sight.
• Wasp GPS Tracking GPS-based asset tracking system with cellular GPS trackers providing real-time location visibility, movement history, and asset lifecycle data for vehicles, equipment, trailers, and mobile assets.
• WaspLabeler +2D Barcode label design and printing software with 100+ templates and 2D barcode support for creating and printing barcodes, labels, and asset tags.
• Barcode Scanners (WDI and WWS series) Wasp-branded wired and wireless handheld barcode scanners, smart scanners, and mobile computers for fast and durable barcode scanning paired with Wasp software.
• Barcode & Label Printers (WPL series) Wasp-branded desktop and industrial barcode and label printers designed to work with WaspLabeler +2D and other label design software for fast, reliable printing.
• Barcode Labels, Asset Tags & Consumables Stock and custom barcode labels, asset tags, RFID tags, GPS trackers, and printer ribbons supplied in any size, shape, or finish for use with Wasp hardware and software.
• Professional Implementation, Training, and Onboarding Services Implementation, training, onboarding, and setup services for Wasp platform deployment, including configuration support and US-based customer support, available with most Wasp software deployments.

Quantifiable outcome

• Edward Waters University eliminated 780 hours of procurement waste annually
• +6 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and growth.

• QuickBooks OnlinecoreTechnology or IntegrationNative QuickBooks Online integration currently in development on Wasp roadmap. Will enable direct data synchronization between Wasp inventory/asset tracking and QuickBooks accounting.
• NetSuitecoreTechnology or IntegrationNative NetSuite integration currently in development on Wasp roadmap. Will enable ERP-level data synchronization for enterprise deployments.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling automatic order sync between online store and Wasp Inventory system for automated pick order generation.
• BigCommercecoreTechnology or IntegrationE-commerce platform integration for automated order synchronization and inventory level updates across online storefront.
• WooCommercecoreTechnology or IntegrationWordPress-based e-commerce platform integration for order automation and inventory synchronization.
• REST API (Open API)coreTechnology or IntegrationDocumented REST API available today for custom integrations with accounting, ERP, and operational systems. Part of standard integration toolkit with callouts and CSV import/export.
• Channel Partners (Resellers)growthChannel Partner/ Reseller/ DistributorWasplink partner program for resellers and VARs to offer Wasp tracking solutions. Includes deal registration and partner onboarding processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zebra Technologies: Global leader in barcode printing, scanning, mobile computing, and RFID solutions. Directly competes with Wasp across hardware (scanners, printers) and increasingly in software-led asset visibility offerings for enterprise customers.
• Datalogic: Specialist in barcode readers, mobile computers, and RFID solutions for retail, manufacturing, and logistics. Closely comparable to Wasp in the data capture hardware category and target verticals.
• Asset Panda: Cloud-based asset tracking and inventory management software platform. Competes with Wasp Asset and Wasp Inventory on the software side, particularly for SMB and mid-market customers.
• Sortly: Inventory and asset tracking software with mobile barcode/QR scanning aimed at small and mid-sized businesses. Directly comparable to Wasp's lower end of the market on cloud-based inventory and asset tracking.
• Fishbowl Inventory: Inventory management software tightly integrated with QuickBooks and Xero, serving manufacturing and warehousing. Overlaps with Wasp Inventory, especially for SMB customers needing accounting system integration.
• inFlow Inventory: Cloud and on-premise inventory management software for SMBs with barcode scanning support. Comparable to Wasp Inventory on feature scope, target customer, and deployment model.

Broad incumbents

• Honeywell: Large industrial conglomerate with a significant safety and productivity portfolio including barcode scanners, mobile computers, and RFID readers. Overlaps with Wasp in barcode/auto-ID hardware and adjacent enterprise mobility software.
• ServiceNow: Enterprise workflow platform with IT asset management and configuration management database (CMDB) capabilities. Represents a platform-level threat to Wasp Asset in large enterprise ITAM deals.
• Samsara: Connected operations platform combining IoT sensors, GPS tracking, and asset/fleet visibility. Comparable to Wasp's GPS tracking and mobile asset visibility use cases for enterprise customers.

Emerging players

• TrackAbout: Cloud-based asset tracking and rental management software with RFID and barcode support. Niche overlap with Wasp on asset tracking workflows, particularly for rental and loaner asset pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waspbarcode
• Facebookfacebook.com/waspbarcode
• LinkedInlinkedin.com/company/wasp-barcode-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasp