DFX
DFX AG is a Swiss-regulated non-custodial fintech operating a fiat-to-crypto on/off-ramp, enabling private individuals, corporate customers, B2B wallet partners, and retail merchants (including 137 SPAR stores) to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between bank accounts and self-custody wallets.
- Company typePrivate
- Founded2021
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DFX does
DFX AG is a Swiss-regulated fintech, founded in 2021 and headquartered in Zug, that operates a non-custodial fiat-to-crypto bridge. The platform enables private individuals, corporate customers, B2B partners, and retail merchants to buy, sell, swap, and send cryptocurrencies directly between bank accounts and self-custody wallets, with KYC tiering that unlocks progressively higher transaction limits. The product portfolio comprises four primary lines: DFX Services (on/off-ramp supporting 80+ cryptocurrencies across 9 blockchains), DFX Toolbox (embeddable iframe widget for partner integration), BTC Taro App (self-custody Bitcoin wallet with Lightning Network and Multisig), and OpenCryptoPay (QR-code merchant payment standard), with DFX Safe (managed custody) announced as forthcoming.
Underlying technology connects to hardware wallets (Ledger, Trezor, BitBox), software wallets (MetaMask, Rabby, Cake Wallet), and the broader WalletConnect ecosystem of 300+ wallets. Crypto exchange is routed via Kraken for Bitcoin and Uniswap for other assets, and DFX operates as a principal on transactions (purchasing crypto for its own inventory and reselling to customers). The company is regulated through VQF self-regulatory organization membership and FINMA supervision, with code independently audited by Grant Thornton and Beyond Audit and published openly on GitHub.
DFX monetizes via transaction fees (1.49% purchase / 1.99% sale for private individuals; 1.99% / 2.49% for corporates; 5% flat for premium support), a 0.25% referral commission on referred customer volume, payment link/collection fees of 0.1% plus 1-2% currency conversion surcharge, and pass-through blockchain network fees. Distribution is primarily product-led and self-serve, supplemented by white-label B2B integrations, hardware wallet partnerships, and merchant deployments — most notably at 137 SPAR supermarket locations in Switzerland and Liechtenstein, where merchants receive CHF instantly with approximately 66% lower transaction costs than traditional card networks.
DFX firmographics
Firmographics- Name
- DFX
- Legal name
- DFX AG
- Website
- https://dfx.swiss
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DFX AG is a Swiss-regulated non-custodial fintech operating a fiat-to-crypto on/off-ramp, enabling private individuals, corporate customers, B2B wallet partners, and retail merchants (including 137 SPAR stores) to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between bank accounts and self-custody wallets.
- Ownership category
- akta.pro rank
DFX industry classification
Industry- Product category
- Cryptocurrency On/Off Ramp
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Payment Gateways & Checkout APIs (FSADAIAA), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF), Settlement, Reconciliation & Merchant Treasury Tools (Crypto) (FSADAIAK)
Keywords
Where DFX is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
DFX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Private Individuals: DFX charges percentage-based fees on buy/sell transactions executed via bank transfer. For private individuals without special support: 1.49% on purchase, 1.99% on sale. Principal-based model where DFX purchases crypto for own inventory and resells to customers.
- Transaction Fees - Corporate Customers: Higher fee tier for legal entities: 1.99% on purchase, 2.49% on sale for corporate customers without special support. 5% flat fee for customers with special care/assistance.
- Referral Program Commission: Customers earn 0.25% on transaction volume generated by referred users (both buy and sell transactions). Daily payouts. No referral limit. DFX acts as the provider paying commissions.
- Payment Link / Inkasso Service: Business customers can accept crypto payments via Payment Link. Standard fee of 0.1% on turnover for collection services. Currency conversion surcharge of 1% for FrankencoinPay/Lightning/OpenCryptoPay, 2% for PayToBlockchainAddress methods.
- Blockchain Network Fees: Variable blockchain transaction fees passed through to customers (Bitcoin, Ethereum gas, etc.). DFX displays current network fee at time of transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Private Individual - Standard (No Special Support) |
| Transaction based/ take rate | Pay-as-you-go | Corporate Customer - Standard (No Special Support) |
| Transaction based/ take rate | Pay-as-you-go | Premium Support (Private or Corporate) |
| Transaction based/ take rate | Pay-as-you-go | Payment Link / Collection Service |
| Transaction based/ take rate | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
DFX product offering
Product offeringCore offering
DFX operates a non-custodial fiat-to-crypto on/off ramp platform that enables private individuals and corporate customers in Switzerland to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between SEPA bank accounts and self-custody wallets (MetaMask, Ledger, Trezor, BitBox, Rabby, WalletConnect). The platform also offers merchant crypto payment acceptance via its proprietary OpenCryptoPay standard, currently deployed at 137+ SPAR supermarket locations, plus a self-custody Bitcoin wallet (BTC Taro App) and a white-label Toolbox widget for partner integration.
Product overview
DFX operates as a modular non-custodial crypto fintech platform comprising four primary product lines: DFX Services (DFX Exchange) for on/off-ramp fiat-to-crypto conversion supporting 80+ coins across 9 blockchains; BTC Taro App for self-custody Bitcoin wallet functionality with Lightning and Multisig; DFX Toolbox as an embeddable widget for third-party wallet and website integrations; and OpenCryptoPay enabling merchant crypto payment acceptance. The platform also includes DFX Safe (upcoming custody solution), a referral program paying 0.25% on transaction volume, and DFX Shop for branded merchandise. DFX's architecture connects to hardware wallets (Ledger, Trezor, BitBox), software wallets (MetaMask, Rabby, Cake Wallet), and processes cryptocurrency exchange via Kraken (BTC) and Uniswap (other assets).
Differentiator
Problem solved
Functional benefit
Brands
- Open CryptoPay: Cryptocurrency payment solution enabling direct payments at merchants without intermediaries
- DFX Toolbox
- BTC Taro App
- DFX Safe
- DFX Shop
Products and services
- DFX Services (DFX Exchange) Non-custodial on/off-ramp service enabling private and corporate customers to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between SEPA bank accounts and self-custody wallets. Supports SEPA and SEPA Instant for fiat funding.
- DFX Toolbox Embeddable HTML iframe widget for wallet operators and website owners to integrate DFX crypto buying, selling, and swapping functionality. Fully configurable via HTML attributes, with referral code support for partner revenue sharing.
- BTC Taro App Self-custody Bitcoin wallet application with Lightning Network and Multisig features, designed for both enterprise and private users. Supports global sending and Taproot Assets.
- OpenCryptoPay Crypto payment solution enabling merchants to accept cryptocurrency payments directly at point of sale via QR-code scanning, without intermediaries. Powers real-time crypto payments at retail locations including 137+ SPAR supermarkets in Switzerland. Merchants receive fiat (CHF) instantly.
Quantifiable outcome
- ~66% merchant transaction cost savings compared to traditional card payments at SPAR supermarkets
- +2 more outcomes
Companies that use DFX
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
DFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
DFX partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- SPAR SwitzerlandflagshipSPAR supermarket chain partnered with DFX and Cardano Foundation to enable ADA cryptocurrency payments at 137 locations in Switzerland via Open Crypto Pay. Merchants receive CHF instantly with ~66% lower fees than traditional card processing. The partnership expanded from 100 stores (August 2025) to 137 stores with plans to extend to 300 stores nationwide. Users pay by scanning QR code at checkout directly from ADA wallets.
- Binance PaycoreBinance Pay integration enables users to pay at SPAR supermarkets with USDT via the Binance app. DFX provides the Open Crypto Pay infrastructure that powers the payment rails. This partnership extends Binance's payment ecosystem while leveraging DFX's merchant payment solution.
- MetaMaskcoreDFX services integrated directly into MetaMask, enabling users to buy, sell, and swap crypto with few clicks directly within their MetaMask wallet. Primary distribution channel for retail users.
- LedgercoreHardware wallet integration via DFX Toolbox. Ledger users can purchase crypto directly to their hardware wallet-secured addresses. No intermediary exchange required.
- TrezorcoreHardware wallet integration via DFX Toolbox. Trezor users can purchase crypto directly to their hardware wallet-secured addresses via SEPA bank transfer.
- BitBox (Shift Crypto)coreHardware wallet integration via DFX Toolbox. BitBox users can purchase crypto directly to their hardware wallet. Featured in DFX newsletter and marketing materials as key hardware wallet partner.
- WalletConnectcoreWalletConnect integration connects DFX services to 300+ wallets that support the WalletConnect protocol. Major expansion of wallet compatibility beyond direct integrations.
- KrakencoreKraken serves as the Bitcoin exchange partner for DFX. When users purchase BTC, DFX acquires Bitcoin via Kraken. All other cryptocurrencies are exchanged via Uniswap.
- UniswapcoreUniswap serves as the exchange partner for all cryptocurrencies other than Bitcoin. DFX uses Uniswap for token swaps when purchasing non-BTC crypto assets for customers.
- Grant ThorntoncoreIndependent audit firm that has audited and verified DFX operations. Along with Beyond Audit, provides third-party verification of DFX's security and compliance practices. Code is open source and viewable on GitHub.
- Beyond AuditcoreIndependent audit firm that has audited and verified DFX operations alongside Grant Thornton. Provides third-party security and compliance verification for the Swiss-regulated fintech.
- Input Output Group (IOG) / Cardano FoundationflagshipPartnership with Cardano blockchain ecosystem to enable ADA payments at SPAR stores. USDCx on Cardano integration enables direct withdrawals without bridges via Circle's xReserve. DFX serves as the fiat on-ramp/off-ramp and payment infrastructure provider for Cardano's real-world retail payments.
- CirclecoreUSDC issuer providing xReserve custody for USDCx on Cardano. Partnership enables direct USDCx withdrawals without bridges, backed by USDC reserves held in Circle's xReserve. Enables DeFi, lending, and payment functions on Cardano.
- VQFcoreDFX is a member of VQF (Verein zur Qualitätssicherung von Finanzdienstleistungen), a Swiss self-regulatory organization (SRO). DFX is subject to the due diligence obligations of the Swiss Anti-Money Laundering Act (AMLA/GwG) as a VQF member.
- FINMAcoreSwiss Financial Market Supervisory Authority (FINMA). DFX's SRO membership can be verified through FINMA's SRO member search. Confirms DFX operates under Swiss financial market regulations.
- Zoller InvestmentminorSwiss investment firm listed as a partner using DFX services. Likely utilizes DFX for client crypto transactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DFX competitors and assessment
Company assessmentDirect peers
- MoonPay: Global fiat-to-crypto on/off-ramp serving both consumers and merchants via wallet integrations and a white-label API/SDK. Directly comparable to DFX on non-custodial rails, retail POS and embedded checkout—only at much larger global scale.
- Ramp Network (Ramp): Provides fiat-to-crypto on-ramp via deep wallet and DeFi protocol integrations (MetaMask, Ledger, etc.) plus white-label APIs. Closely comparable to DFX's non-custodial buy/sell/swap and DFX Toolbox model.
- Transak: Fiat on-ramp provider with extensive wallet, dApp and merchant integrations across global markets. Same on/off-ramp service model as DFX with similar wallet-integrated UX.
- Banxa: Regulated fiat-to-crypto payments company serving exchanges, wallets and platforms globally. Direct competitor in the fiat↔crypto on-ramp category with overlapping regulatory positioning.
- Coinify: European-focused fiat-to-crypto on/off-ramp with payment processor and POS offerings. Comparable regulated on-ramp service with merchant and partner integrations.
Broad incumbents
- Bitcoin Suisse: Established Swiss-regulated crypto financial services firm offering brokerage, custody, staking and lending to retail and institutional clients. Same Swiss regulatory and crypto-financial-services positioning as DFX, but serving a much broader product portfolio.
- Kraken (Pay / Exchange): Major crypto exchange and liquidity venue used by DFX for BTC execution. Provides fiat on-ramp, staking and merchant services that partially overlap with DFX's offering while operating globally.
Emerging players
- Relai: Swiss Bitcoin on-ramp app with non-custodial Bitcoin purchases and recurring buys, sharing DFX's Swiss regulatory positioning and fiat-to-BTC on-ramp focus, but narrower scope (Bitcoin-only, app-first).
- Pocket Bitcoin / 21analytics: Swiss-based crypto on-ramp offering non-custodial Bitcoin purchases with recurring plans. Same Swiss targeting and non-custodial wallet-funding model as DFX at smaller scale.
- Binance Pay: Payment network from Binance enabling crypto payments at merchants globally. Both a DFX partner (powers SPAR checkout) and a competing merchant crypto-acceptance rail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DFX social profiles
Digital presenceDFX compliance and trust
Trust signalCompliance5 records
DFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DFX leadership team
Management profileNumber of profiles
DFX subsidiaries and ownership
Company hierarchySubsidiaries1 record
DFX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DFX
What does DFX do?
DFX operates a non-custodial fiat-to-crypto on/off ramp platform that enables private individuals and corporate customers in Switzerland to buy, sell, and swap 80+ cryptocurrencies across 9 blockchains directly between SEPA bank accounts and self-custody wallets (MetaMask, Ledger, Trezor, BitBox, Rabby, WalletConnect). The platform also offers merchant crypto payment acceptance via its proprietary OpenCryptoPay standard, currently deployed at 137+ SPAR supermarket locations, plus a self-custody Bitcoin wallet (BTC Taro App) and a white-label Toolbox widget for partner integration.
Is DFX a public or private company?
DFX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DFX founded?
DFX was founded in 2021. It employs 11 to 50 people.
Where is DFX based?
DFX is headquartered in Zug, Switzerland, in the Europe region.
How does DFX make money?
Five revenue lines are on record. Transaction Fees - Private Individuals are the primary driver. The others are transaction Fees - Corporate Customers, referral Program Commission, payment Link / Inkasso Service and blockchain Network Fees.
Who are DFX's main competitors?
Direct peers on record are MoonPay, Ramp Network (Ramp), Transak, Banxa and Coinify. Broad incumbents are Bitcoin Suisse and Kraken (Pay / Exchange). Emerging players are Relai, Pocket Bitcoin / 21analytics and Binance Pay.
Does DFX have an API?
Yes. DFX provides an embeddable toolbox that allows DFX functionalities (buy, sell, swap) to be integrated on external websites via HTML code. Technical documentation and integration code available at https://dfx.swiss/dfx-toolbox.html. Additionally, DFX offers command-line login via blockchain address and signature at https://services.dfx.swiss/login. Developer documentation is at dfx.swiss/dfx-toolbox.html.
What industry is DFX in?
DFX's product category is Cryptocurrency On/Off Ramp. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6200.