Wallaroo Media
Wallaroo Media is a bootstrapped, AI-native ecommerce growth agency founded in 2009 in Provo, Utah. It serves 200+ Shopify brands with AI-powered paid ads, Klaviyo email/SMS, and SEO via its proprietary AI Commerce Architecture system using custom-trained AI agents.
- Company typePrivate
- Founded2007
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wallaroo Media does
Wallaroo Media is a privately held, AI-native ecommerce growth agency founded in 2009 and headquartered in Provo, Utah. The company serves more than 200 Shopify-based direct-to-consumer brands — primarily those with annual revenue between $1 million and $30 million-plus — through three integrated service lines: AI-powered paid advertising across Meta, Google, and TikTok; Klaviyo-powered email and SMS marketing; and search engine optimization that includes LLM optimization for AI search engines. Named customers referenced in company materials span Smoothie King, Last Crumb, Casper, Acorns, Ballerina Farm, Cricut, Rent the Runway, Spikeball, and Vessi, alongside SMB accounts such as Bullstrap, Johnny Slicks, and Perk.
All services are delivered through Wallaroo's proprietary "AI Commerce Architecture," a four-stage framework comprising AI Brand Audit (analysis of how AI agents perceive a brand), Signal Architecture (a structured data layer for AI readability), Creative Velocity (AI-native creative production at up to 80 variations per month versus a stated industry norm of 5-15), and Commerce Intelligence (ongoing monitoring of AI agent selection rates). For each client, the agency builds custom-trained AI agents tuned to that brand's voice, product catalog, customer data, and competitive landscape, and operates an internal AI system called "Sydney" that continuously processes thousands of data points across every account. AI modalities span text, image, and video, covering marketing copy, static ad creative, and video edits.
Revenue is generated through subscription-based monthly retainers with tiered pricing: paid ads from $1,500/month (Core) to $8,000-$12,000+/month (Scale+), email from $800/month (Foundation) to $5,000+/month (Maximize), and SEO from $2,500/month (Foundational) to $10,000+/month (Dominate), with multi-service bundle preferred pricing. Ad spend is paid directly to platforms with no media cost markup. The go-to-market motion is sales-led, using a free 30-minute AI Brand Audit with a senior strategist as the lead magnet, with no contract required for initial engagement. Wallaroo holds partner status with Shopify Plus, Meta, Google, and Klaviyo. The company is bootstrapped and founder-owned (Brandon Doyle, CEO/Founder; Kade Hendershot, Founder/President; Justin Doyle, CTO/COO), operates with a stated 1-10 employees, and has not raised disclosed external funding.
Wallaroo Media firmographics
Firmographics- Name
- Wallaroo Media
- Legal name
- Wallaroo Media
- Website
- https://wallaroomedia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallaroo Media is a bootstrapped, AI-native ecommerce growth agency founded in 2009 in Provo, Utah. It serves 200+ Shopify brands with AI-powered paid ads, Klaviyo email/SMS, and SEO via its proprietary AI Commerce Architecture system using custom-trained AI agents.
- Ownership category
- akta.pro rank
Wallaroo Media industry classification
Industry- Product category
- Ecommerce Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Social Media Buying (BPAFABAD), Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Wallaroo Media is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallaroo Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Paid Ads Management: Monthly retainer service for managing paid advertising campaigns across Meta, Google, TikTok. Multiple service tiers from Core ($1,500/mo) to Scale+ ($8,000-$12,000+/mo). Includes AI-powered creative production, campaign management, and strategic oversight. Minimum ad spend requirements apply: $5K/mo for Core tier.
- Email & SMS Marketing (Klaviyo): Monthly retainer for email marketing services including ESP setup/cleanup, campaign emails, automated flows, and segmentation. Tiers range from Foundation ($800/mo) to Maximize ($5,000+/mo).
- SEO Services: Monthly retainer for search engine optimization including technical SEO, content strategy, and link building. Tiers include Foundational ($2,500/mo), Accelerate ($5,000/mo), and Dominate ($10,000+/mo) with varying article volumes and keyword tracking.
- Multi-Service Bundles: Custom bundle pricing for clients using two or more services together. Preferred pricing offered for combined service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core - Single platform ads for brands starting with paid ads ($1,500/mo) |
| Subscription | Monthly | Growth - Two platform aggressive scaling ($3,000/mo) |
| Subscription | Monthly | Scale - High-spend brand management ($5,000/mo) |
| Subscription | Monthly | Scale+ - Enterprise brand management ($8,000-$12,000+/mo) |
| Subscription | Monthly | Email Foundation - Basic email marketing ($800/mo) |
| Subscription | Monthly | Email Elevate - Revenue-focused email marketing ($2,000/mo) |
| Subscription | Monthly | Email Maximize - Advanced lifecycle and retention ($5,000+/mo) |
| Subscription | Monthly | SEO Foundational - Organic growth foundation ($2,500/mo) |
| Subscription | Monthly | SEO Accelerate - Rankings acceleration ($5,000/mo) |
| Subscription | Monthly | SEO Dominate - Enterprise-grade SEO ($10,000+/mo) |
| Unit Pricing | Monthly | Creative Add-Ons - Additional creative production |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Wallaroo Media product offering
Product offeringCore offering
Wallaroo Media is an AI-native ecommerce growth agency that delivers managed paid advertising (Meta, Google, TikTok), email and SMS marketing (Klaviyo), and SEO including LLM optimization for Shopify brands. All services run through its proprietary AI Commerce Architecture framework, powered by custom-trained AI agents per client and an internal AI system called Sydney, with senior strategists overseeing strategy and execution on a monthly retainer basis.
Product overview
Wallaroo Media is an AI-native ecommerce growth agency offering three integrated services: AI-Powered Ads (Meta/Google/TikTok campaign management with automated creative production), AI-Powered Email & SMS (Klaviyo-powered lifecycle marketing), and AI-Powered SEO (including LLM optimization for AI search engines). All services operate through their proprietary AI Commerce Architecture system, which combines AI Brand Audit, Signal Architecture, Creative Velocity, and Commerce Intelligence into a unified approach for Shopify brands. The agency uses custom-trained AI agents for each client and an internal AI system called Sydney for continuous account monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Powered Ads
Quantifiable outcome
- 340% average organic traffic increase over 12 months
- +6 more outcomes
Companies that use Wallaroo Media
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Wallaroo Media technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature3 records
Wallaroo Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Shopify PluscoreShopify Plus Partner status. Wallaroo specializes in serving Shopify brands and integrates deeply with Shopify's platform for data flow, product feeds, and commerce capabilities. Their services are specifically designed for Shopify merchant growth.
- Meta (Facebook/Instagram)coreMeta Business Partner. Wallaroo manages Facebook and Instagram advertising campaigns as a core service offering, with senior-level oversight and AI-native creative production for Meta platforms.
- GooglecoreGoogle Partner. Wallaroo offers Google Ads management including Shopping, Search, Performance Max, and YouTube campaigns powered by AI optimization systems.
- KlaviyocoreKlaviyo Partner. Wallaroo specializes in Klaviyo email and SMS marketing, offering ESP setup, campaign management, flow automation, and AI-driven segmentation built on the Klaviyo platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wallaroo Media competitors and assessment
Company assessmentDirect peers
- KlientBoost: Performance marketing agency specializing in PPC, CRO, and landing page optimization. Direct competitor on paid acquisition services for DTC and SaaS brands, with comparable retainer pricing.
- Single Grain: Full-service digital marketing agency serving SaaS and e-commerce brands with SEO, paid media, and content marketing. Comparable in offering mix and mid-market client focus, with a similar thought-leadership content engine.
- Lilo Social: Shopify-focused growth agency providing paid media, email, and creative services for DTC brands. Highly comparable niche positioning, customer profile, and service mix.
- Coalition Technologies: Shopify Plus partner agency offering SEO, PPC, web design, and email marketing for e-commerce brands. Direct overlap on multi-service bundles and Shopify Plus specialization.
- Foundation Inc: DTC and Shopify growth agency providing paid media, lifecycle marketing, and creative services. Comparable mid-market DTC focus with subscription-style retainers across media, email, and SEO.
- LYFE Marketing: Digital marketing agency offering social media, SEO, PPC, and email marketing for small and mid-sized businesses. Closely comparable service stack and pricing tier structure to Wallaroo's starter and growth plans.
- Disruptive Advertising: Performance marketing agency focused on paid media and conversion rate optimization for mid-market e-commerce and SaaS brands. Direct overlap with Wallaroo on Meta/Google paid ads management and CRO for DTC and Shopify-adjacent brands.
- Cube Digital: Boutique digital agency focused on e-commerce growth via paid media, SEO, and email. Comparable Shopify-DTC focus and retainer-driven service model to Wallaroo Media.
Broad incumbents
- SmartSites: Larger, established digital marketing agency offering SEO, PPC, web design, and email across SMB and mid-market. Overlaps on the full services stack but at greater scale and broader client base.
Emerging players
- Tilt Metrics: Klaviyo-focused email and SMS agency for e-commerce brands, overlapping specifically with Wallaroo's Email & SMS service line and Shopify-DTC positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Wallaroo Media social profiles
Digital presenceWallaroo Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallaroo Media leadership team
Management profileNumber of profiles
Profiles4 records
Wallaroo Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallaroo Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallaroo Media
What does Wallaroo Media do?
Wallaroo Media is an AI-native ecommerce growth agency that delivers managed paid advertising (Meta, Google, TikTok), email and SMS marketing (Klaviyo), and SEO including LLM optimization for Shopify brands. All services run through its proprietary AI Commerce Architecture framework, powered by custom-trained AI agents per client and an internal AI system called Sydney, with senior strategists overseeing strategy and execution on a monthly retainer basis.
Is Wallaroo Media a public or private company?
Wallaroo Media is a private company. It is currently operating.
When was Wallaroo Media founded?
Wallaroo Media was founded in 2007. It employs 11 to 50 people.
Where is Wallaroo Media based?
Wallaroo Media is headquartered in Provo, United States, in the North America region.
How does Wallaroo Media make money?
Four revenue lines are on record. Paid Ads Management is the primary driver. The others are email & SMS Marketing (Klaviyo), SEO Services and multi-Service Bundles.
Who are Wallaroo Media's main competitors?
Direct peers on record are KlientBoost, Single Grain, Lilo Social, Coalition Technologies, Foundation Inc, LYFE Marketing, Disruptive Advertising and Cube Digital. SmartSites is listed as a broad incumbent. Tilt Metrics is listed as an emerging player.
Does Wallaroo Media have an API?
No public API is recorded for Wallaroo Media.
What industry is Wallaroo Media in?
Wallaroo Media's product category is Ecommerce Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.