Field Level Media

What Field Level Media does

Field Level Media (FLM) is a U.S.-based B2B sports content provider that produces and syndicates breaking sports news, game analysis, player coverage, and odds content on behalf of media companies rather than building a consumer audience of its own. Founded in 2004 and headquartered in Kirkland, Washington, FLM operates a horizontal editorial platform staffed by 200+ specialist journalists who together cover 7,000+ sporting events and produce 30,000+ stories annually across NFL, MLB, NBA, NHL, college sports, golf (PGA, LPGA, LIV, DP World, Champions), soccer (MLS, EPL, World Cup, NWSL), auto racing (NASCAR, F1, IndyCar), fighting (UFC, boxing), tennis, the Olympics, and esports. Coverage includes women's leagues (WNBA, NWSL, PWHL, women's World Cup) and explicit betting-oriented verticals.

The company's product surface is organized around three delivery formats — syndicated, custom, and hybrid content — plus specialized sub-products for sports betting odds and analysis. Distribution flows through B2B channel partnerships with enterprise clients that include Reuters, McClatchy, USA Today, Gracenote, Stats Perform, SportsGrid, YardBarker, Deadspin, SportsData.io, Honolulu Star-Advertiser, Lindy's Sports, Digital Sports Desk, Ernie Sports Media, Big News Network, The Brunswick News, Palatka Daily News, YourNews, Bleacher Brothers, and CWeb. The same produced content is delivered to multiple clients in parallel, producing an editorial one-to-many distribution model that monetizes a single piece of writing across many channels. The company does not ship a public consumer app, has no disclosed API or SDK product surface, and operates primarily through its own website and a modest social media presence on X, Facebook, and Instagram.

FLM's go-to-market is enterprise channel sales into media companies, sports betting platforms, and sports data providers, supplemented by monetization partnerships (e.g., WeMonetize) for digital distribution. The firm is privately held with no disclosed funding rounds, investors, or M&A activity; no executive team is publicly listed in the input data, and contact is routed only through a generic info@ inbox. Revenue, pricing, and ownership structure are undisclosed, and the company appears to operate without certifications, patents, regulatory licenses, or distinctive compliance frameworks.

Name

Field Level Media

Legal name

Field Level Media

Website

https://fieldlevelmedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Level Media is a B2B sports content syndicator that produces breaking news, analysis, and betting content via 200+ specialist journalists and distributes it through enterprise media, newspaper, data, and sports betting partners.

Ownership category

akta.pro rank

Product category

Sports News and Content Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Sports Programming Syndication & Highlights Distribution (MPABAMAG)

Keywords

• Sports content syndication
• Sports news production
• Sports journalism services
• Content distribution services
• Sports betting content

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Syndication Services: Providing sports news content to media outlet clients including newspapers, sports websites, and data providers through syndicated, custom, or hybrid content arrangements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Field Level Media is a sports content provider that produces breaking sports news, analysis, and event coverage through a roster of 200+ professional journalists, covering 7,000+ events and producing 30,000+ stories each year. The company delivers these stories to enterprise media clients (newspapers, sports websites, data providers, and betting platforms) via syndicated, custom, or hybrid content arrangements, with dedicated verticals for sports betting odds and in-depth analysis.

Product overview

Field Level Media is a sports content provider offering a unified sports media platform. The core offering consists of breaking sports news content produced by 200+ journalists covering 7,000+ events and 30,000+ stories annually. Content is delivered through syndicated, custom, or hybrid distribution models to media clients including Reuters, McClatchy, and USA Today. The portfolio includes a Sports Betting content vertical providing odds and betting analysis, an Analysis section with player profiles and game previews, and Sports Odds services across major professional leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Breaking Sports News Content Real-time breaking sports news coverage across multiple sports leagues (NFL, NBA, MLB, NHL, soccer, golf, tennis, auto racing, fighting, esports, Olympics) produced by 200+ professional journalists covering 7,000+ events and 30,000+ stories annually; sold to media outlet clients as an outsourced sports desk.
• Syndicated Content Standardized sports news content produced by FLM and syndicated to multiple media outlet clients including Reuters, USA Today, and McClatchy; the same content is reused across partner platforms under recurring syndication agreements.
• Custom Content Bespoke sports content tailored to specific client needs, allowing media partners to receive editorial coverage customized for their audience and editorial gaps.
• Sports Betting Content Specialized sports betting news, analysis, odds information, and betting predictions covering various sporting events and matchups; designed for sports betting platforms and sportsbook partners.
• Analysis Content In-depth sports analysis, player profiles, game previews, and expert commentary on various sports topics; a distinct editorial offering distributed via the same syndication channels.
• Sports Odds Services Provides odds information and sports betting lines across multiple sports categories including NFL, NBA, MLB, NHL, and soccer; offered to sportsbook and data integrator partners.

Quantifiable outcome

• Covers 7,000+ sporting events annually
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• ReuterscoreChannel Partner/ Reseller/ DistributorMajor international news agency distributing FLM sports content to its global readership
• McClatchycoreChannel Partner/ Reseller/ DistributorLarge newspaper publishing company distributing FLM sports content across its network of newspapers including major city publications
• Stats PerformcoreChannel Partner/ Reseller/ DistributorSports AI and data company distributing FLM sports content through their platform
• SportsGridminorChannel Partner/ Reseller/ DistributorSports betting media network featuring FLM content for sports betting audience
• YardBarkerminorChannel Partner/ Reseller/ DistributorSports media platform distributing FLM content to its users
• DeadspinminorChannel Partner/ Reseller/ DistributorSports media website featuring FLM sports news content
• WeMonetizeminorGTM or Marketing PartnerMonetization partner for FLM's digital content distribution
• Honolulu Star-AdvertiserminorChannel Partner/ Reseller/ DistributorHawaiian newspaper featuring FLM sports content
• Lindy's SportsminorChannel Partner/ Reseller/ DistributorSports publication distributing FLM content
• Big News NetworkminorChannel Partner/ Reseller/ DistributorNews network featuring FLM breaking sports news
• Digital Sports DeskminorChannel Partner/ Reseller/ DistributorSports content distribution partnership
• Ernie Sports MediaminorChannel Partner/ Reseller/ DistributorSports media partnership featuring FLM content
• The Brunswick NewsminorChannel Partner/ Reseller/ DistributorRegional newspaper featuring FLM sports content
• Palatka Daily NewsminorChannel Partner/ Reseller/ DistributorRegional newspaper featuring FLM sports content
• YourNewsminorChannel Partner/ Reseller/ DistributorNews platform featuring FLM breaking sports news
• Bleacher BrothersminorChannel Partner/ Reseller/ DistributorSports media platform distributing FLM content
• CWebminorChannel Partner/ Reseller/ DistributorDigital media company featuring FLM sports content

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Associated Press (AP News): Global news wire service with dedicated sports division (AP Sports) that produces and syndicates sports content to media outlets worldwide. This is the most direct comparable to FLM's B2B sports content syndication model and customer base of newspapers and broadcasters.
• AFP (Agence France-Presse): International news wire service with sports syndication business delivering content to media outlets globally. Operates similar B2B content distribution model to FLM with comparable customer base of newspapers and digital publishers.

Broad incumbents

• Reuters (Sports): Major global news agency operating sports coverage division. Reuters is actually a FLM customer but also operates competing sports content production. As a broad incumbent with global infrastructure, it competes in overlapping distribution channels.
• Stats Perform: Sports data and AI content company that distributes FLM content and also produces its own content. Combines data, content, and technology across sports betting, media, and broadcasting markets, overlapping with FLM's editorial content offerings.
• Sportradar: Public sports data and content company providing sports content, betting data, and broadcast solutions. Competes with FLM in the sports betting content vertical through its data-driven editorial products distributed to sportsbooks and media.
• Gannett / USA Today Sports: Largest US newspaper chain (FLM customer) operating USA Today Sports and a network of local sports verticals. As a FLM customer and producer of sports content, it represents both a partner and competitive risk in syndicated sports journalism.

Emerging players

• The Athletic: Subscription-based sports journalism company owned by The New York Times. Produces deep sports news coverage and competes for sports content attention, though operates direct-to-consumer rather than B2B syndication model.
• Minute Media: Sports media technology company operating brands like FanSided, The Players' Tribune, and Mental Floss. Produces and distributes sports content via owned-and-operated and partner channels, overlapping with FLM's editorial content production model.
• Catena Media: Online sports betting and casino affiliate content producer. Operates sports news and betting content verticals through sites like Covers.com (acquired), competing with FLM's sports betting content offerings.
• Blooomberg Sports / Front Office Sports: Digital sports business media producing news, analysis, and feature content distributed through partnership networks. Smaller scale than FLM but operates in adjacent sports content production and syndication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FieldLevelMedia
• Facebookfacebook.com/FieldLevelMedia
• Instagraminstagram.com/fieldlevelmedia
• LinkedInlinkedin.com/company/field-level-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Level Media