What 2A Consulting does

2A Consulting (legal entity 2Adaptive LLC, DBA 2A) is a Seattle-based B2B technology marketing agency founded in 2010 that specializes in storytelling, content production, design, and marketing strategy services for enterprise technology clients. The firm operates an in-house cross-disciplinary 'Wonder Team' comprising storytellers, designers, motion artists, consultants, program managers, and developers, delivering an integrated service stack spanning GTM and co-marketing content (messaging frameworks, pitch decks, case studies, ebooks, whitepapers, blogs, webinars), sales enablement (battlecards, playbooks, demos, call scripts), partner enablement (partner playbooks, campaigns in a box, email kits), event materials (keynote decks, booth graphics, swag design), and video/animation production. The agency's roster of named clients includes Microsoft, Cisco, AWS, Google, Salesforce, Anthropic, Fortinet, SAP, CrowdStrike, MongoDB, Thomson Reuters, GitLab, and others, with deep specialization in hyperscaler partner ecosystems (AWS, Microsoft Azure, Google Cloud) and multi-party co-marketing motions.

The business model is professional services: engagements are scoped and quoted individually as projects or retainers, with no subscription, marketplace, or usage-based revenue streams. Distribution is direct and consultative, with acquisition via outreach, website contact forms, referrals, and inbound interest from companies seeking marketing content and storytelling services. The firm has productized several repeatable offerings, including a nine-month always-on AWS Competency Launch Bundle, Messaging and Positioning Framework (MPF) consulting, ABM Content Services, Event Playbook Development, and Remote Video Case Study Production. A sister business, 2A Recruiting & Staffing, places fractional CMOs and partner marketing talent, extending the agency's footprint into talent placement for the same client base. The company has no proprietary software platform and is privately held with no disclosed institutional funding, operating as a small boutique of 11-50 employees in Seattle, WA.

Name

2A Consulting

Legal name

2Adaptive LLC

Website

https://2a.consulting

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

2A Consulting is a Seattle-based B2B tech marketing agency that produces storytelling, content, design, and video services for enterprise technology clients, with deep specialization in hyperscaler partner ecosystems (AWS, Google Cloud, Microsoft) and a sister recruiting/staffing business.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• Content creation agency
• Sales enablement content
• Partner marketing services
• Video production services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing agency professional services: 2A Consulting generates revenue by providing bespoke marketing content and strategy services to B2B tech companies. Engagement types include GTM and co-marketing content, sales enablement, partner enablement, event materials, and video/animation production. Revenue is project-based or retainer-based, derived from professional service fees rather than product sales. No subscription, usage-based, or marketplace revenue streams are indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

2A Consulting is a B2B marketing agency that produces storytelling-driven content and creative assets for tech companies. Core offerings span GTM and co-marketing content, sales enablement, partner enablement, event materials, and videos and animations, delivered by an in-house team of storytellers, designers, motion artists, consultants, and program managers. The firm also runs a sister business, 2A Recruiting & Staffing, that places fractional CMOs and partner marketing talent.

Product overview

2A Consulting is a marketing agency for tech companies that offers a comprehensive suite of content creation and marketing services. The core offering consists of GTM and co-marketing content services (messaging frameworks, pitch decks, case studies, ebooks, whitepapers, blogs, webinars), sales enablement (battlecards, playbooks, demos, call scripts), partner enablement (partner playbooks, campaigns in a box, email kits), event materials (keynote decks, booth graphics, swag), and video/animation production (explainer videos, product demos, customer story videos). The agency also provides specialized services including messaging and positioning framework (MPF) development, AWS competency launch bundles, event playbook development, and remote video case study production. A sister business, 2A Recruiting & Staffing, provides fractional CMO placement and partner marketing talent acquisition. The company serves enterprise clients including Microsoft, Cisco, AWS, Google, Salesforce, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• GTM and Co-Marketing Content Services Comprehensive content creation services including messaging and positioning frameworks, pitch decks, solution briefs, infographics, nurture emails, customer case studies, ebooks, whitepapers, social cards and GIFs, podcasts, blogs, webinar decks, and content syndication for B2B tech companies.
• Sales Enablement Services Sales support content and assets including sales briefs, battlecards, playbooks, interactive demos, call scripts, ABM content, and objection-handling guides designed to help B2B tech sales teams close deals.
• Partner Enablement Services Partner marketing support including partner playbooks, incentives guides, campaigns in a box, scalable content, and email kits for channel partners and co-marketing programs.
• Event Materials Services Event-related content creation including keynote decks and talk tracks, session decks, booth graphics, and swag design for conferences and trade shows.
• Videos and Animations Services Video production services including explainer animations, product demos, video production and editing, customer success story videos, and webinar content and recording.
• Messaging and Positioning Framework (MPF) Services Strategic consulting service that helps B2B tech companies and partners develop clear, differentiated messaging frameworks that align internal teams and joint GTM efforts.
• Competency Launch Bundle A nine-month always-on campaign service designed to maximize the impact of AWS Competency and similar hyperscaler partner program achievements through structured content and marketing assets including blog content, landing pages, solution briefs, ebooks, whitepapers, and video assets timed to customer buying journeys.
• 2A Recruiting & Staffing Sister business of 2A Consulting specializing in recruiting and staffing services for tech companies, including fractional CMO placement and partner marketing talent acquisition.

Quantifiable outcome

• 47% email open rate and 25% click rate for a partner marketing email campaign (well above peer benchmarks of 30% and 4%)

Named customers21 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreGTM or Marketing Partner2A Consulting works extensively with AWS as a marketing partner, creating competency launch bundles, co-marketing campaigns, and partner program content for AWS partner ecosystem clients. The company has developed specialized nine-month always-on campaign frameworks for AWS Competency holders, including blog content, landing pages, solution briefs, ebooks, whitepapers, and video assets timed to customer buying journeys.
• Google CloudcoreGTM or Marketing Partner2A Consulting has developed an internal engine with Google Cloud partners to produce customer success stories and case studies. The company crafts narratives for Google Cloud customers that go beyond standard problem-solution-results templates, incorporating richer inputs, authentic customer voice, and flexible discovery processes. The firm has worked on stories involving Cloud Run, AlloyDB AI, GKE, and Gemini, among other Google Cloud services.
• Microsoft (Azure)coreGTM or Marketing Partner2A Consulting creates joint GTM webinar content, customer stories, and marketing assets for Microsoft Azure customers and partners. The company has produced content covering Azure Kubernetes Service, Azure Cosmos DB, and other Azure services, and supports Microsoft partner marketing teams in crafting compelling customer narratives for events and digital campaigns.
• 2A Recruiting & StaffingcoreOthers2A Consulting operates a sister business, 2A Recruiting & Staffing, which specializes in recruiting fractional CMOs and partner marketing talent for tech companies. This sister entity extends 2A's ecosystem by connecting clients with experienced marketing leadership on a fractional or full-time basis, complementing the agency's content and strategy services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Animalz: Content marketing agency producing long-form and thought-leadership content for B2B SaaS companies; closely mirrors 2A's content-focused model for tech clients.
• Single Grain: Full-service digital marketing agency with deep B2B SaaS and enterprise tech client base, offering content, SEO, and demand gen — overlapping service catalog with 2A.
• Refine Labs: B2B marketing agency specializing in demand generation and content strategy for tech/SaaS clients; comparable positioning around content-driven growth for technology buyers.
• Velocity Partners: B2B technology content marketing agency producing whitepapers, case studies, and thought leadership for enterprise tech; directly comparable content-engine model to 2A.
• Sweet Fish Media: B2B content and podcast-driven agency for technology companies, with overlapping content-production capabilities and a comparable tech-vertical client mix.
• Kalungi: B2B SaaS marketing agency providing ABM, content, and partner-marketing services; comparable niche focus on tech go-to-market motions including ABM, similar to 2A's offering.
• Heinz Marketing: B2B marketing agency focused on sales enablement, content, and demand generation for technology companies; overlapping service lines with 2A's sales enablement and content offerings.
• Walker Sands: B2B marketing and PR agency serving enterprise tech and cloud clients with content, PR, and demand-gen services — directly comparable to 2A's B2B tech storytelling and co-marketing model.
• TenSpeed (formerly Ten Speed): B2B content marketing and editorial agency serving enterprise technology clients; comparable model of embedded editorial teams and content production for tech marketers.

Broad incumbents

• Wpromote: Large, full-service digital marketing agency serving enterprise clients across multiple verticals including tech; broader portfolio and significantly larger scale than 2A but competes for similar B2B tech marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/2aconsulting
• LinkedInlinkedin.com/company/2adaptive
• Instagraminstagram.com/2a.consulting
• Xx.com/2A_consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2A Consulting