What Kinougarde does

Kinougarde is a French private home childcare services company founded in 2010 and headquartered in Paris. The company operates as the employer of record for a national network of vetted babysitters ("nounous"), matching them with families who need regular, recurring childcare — primarily after-school pickup, daycare pickup, morning accompaniment, and coverage on Wednesdays, Saturdays, and school holidays. Kinougarde handles all administrative responsibilities on behalf of the family, including contract drafting, payroll, social contributions, monthly declarations, CAF/MSA subsidy processing, and 50% tax credit documentation, charging families on a monthly usage-based fee tied to hours rendered.

The company delivers its services through a hybrid physical-and-digital distribution model: 16+ local agencies across 12 French regions and 60+ departments provide in-person advisory matching, complemented by a central phone line (01 42 50 00 55) and the kinougarde.com website where families can simulate pricing, search for babysitters by location, and apply for nanny positions. Babysitters are sourced from four target personas — students, part-time employees, young retirees, and professional nannies — and vetted via in-agency interviews plus safety/health/hygiene aptitude testing conducted in partnership with Calyxis. The business model is managed services revenue: families are billed monthly for hours of childcare at tiered hourly rates (€12.31–€13.06 brut/hour depending on experience), with Kinougarde retaining a margin over the wages it pays to its employed nannies.

Kinougarde positions itself as the #1 player in regular home childcare in France, validated by a Qualicert service-quality certification (annual audit), an official Agrément authorization for childcare of children under 3 years from the Services à la Personne governing body, and a 4.3/5 Trustpilot rating across 3,200+ reviews, with an IFOP 2026 survey reporting 96% family satisfaction. The company raised growth capital in November 2021 from GENEO Capital Entrepreneur and RAISE. It is led by founder Hervé Lecat and is not a technology platform; AI/ML capabilities are not part of the current product surface.

Name

Kinougarde

Legal name

Kinougarde

Website

https://kinougarde.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kinougarde is a French private home childcare services company that matches vetted nannies with families across 60+ French departments via 16+ agencies, acting as employer of record and handling all payroll and administrative tasks for recurring childcare.

Ownership category

akta.pro rank

Product category

Home Childcare Agency Services

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Part-Time Nanny Placement Agencies (HSAAALAC)

akta.pro secondary industries

Part-Time Nanny Services (HSAAABAD), Infant & Toddler Nanny Services (HSAAABAJ)

Keywords

• Home childcare services
• Babysitter placement agency
• Periscolaire childcare
• Nanny employment services
• After-school care agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Childcare service fees: Kinougarde acts as the employer of the babysitter and charges families for childcare services. The company handles all administrative tasks including contract drafting, payroll, social contributions, and monthly declarations. Families pay monthly based on hours of service rendered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kinougarde is a French home childcare agency that recruits, vets, and directly employs nannies (babysitters), then matches them with families for regular home-based care such as school/daycare pickup, morning accompaniment, and non-school-day coverage. The company operates as the legal employer, handling all administrative tasks — employment contracts, payroll, social contributions, CAF/MSA subsidies, and 50% tax-credit documentation — billed monthly based on hours rendered. Services are sold through a network of 16+ local agencies plus phone and online channels across mainland France.

Product overview

Kinougarde is a national childcare service agency operating across France through a network of local agencies. The company offers a unified platform of home-based childcare services, connecting families with vetted nannies (babysitters) for regular, recurring care. The core service portfolio includes school pickup (Sortie d'école), daycare pickup (Sortie de crèche), morning accompaniment, coverage for Wednesdays/saturdays/school holidays, flexible shifted schedules, and telecommuting support. Kinougarde manages all administrative aspects including employment contracts, payroll, CAF/MSA subsidies, and tax credit documentation. The company recruits, trains, and continuously supports its network of nannies across 16 cities and 60+ departments in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Sortie d'école (School Pickup Service) Recurring after-school childcare where a Kinougarde-employed nanny collects the child from school (from 4:30pm or post-périscolaire) and looks after them at the family's home until parents return from work.
• Sortie de crèche (Daycare Pickup Service) Home childcare where the nanny picks up the child from daycare and supervises them at the family's home until parents return from work; designed for families whose daycare schedule ends before parents get home.
• Accompagnement du matin (Morning Accompaniment) Morning home childcare service in which the nanny helps the child wake up, get ready, and is taken to school by the nanny when parents need to leave for work early.
• Mercredi, samedi, vacances (Wednesdays, Saturdays, School Holidays) Home childcare service covering Wednesdays, Saturdays, and school-vacation periods, providing full-day or partial-day coverage on days when children are not at school, with Kinougarde nannies running creative activities.
• Horaires variables, décalés (Variable/Shifted Schedules) Home childcare tailored to parents with non-standard or rotating work hours (early mornings, late evenings, night shifts), with nannies adapting to the family's changing schedule.
• Télétravail (Telecommuting Support) In-home childcare service for parents who work remotely, providing engaging care and activities for the children even while the parent is in the home.
• Garde partagée (Shared Custody Care) Home childcare service adapted for families with shared-custody arrangements, alternating between parental homes on differing weeks and accommodating non-standard patterns.
• Baby-sitting bilingue (Bilingual Babysitting) Supplementary babysitting service where selected Kinougarde nannies provide language-immersion exposure, introducing children to a foreign language through playful activities during the home childcare session.

Quantifiable outcome

• 96% of families report having reliable childcare giving them peace of mind (IFOP 2026)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• CalyxiscoreTechnology or IntegrationPartnership with Calyxis, an expert in personal risk prevention, for testing babysitter candidates on essential safety, health, and hygiene knowledge during the recruitment process.
• IFOPminorOthersIFOP conducts annual customer satisfaction surveys (2026) showing 96% of families report reliable childcare solution. This third-party validation supports marketing claims.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoopies: France-focused family services platform connecting parents with nannies, babysitters, and childcare providers. Directly competes with Kinougarde for the same French home-childcare market, though it operates more as a marketplace than a managed-services agency.
• Nounou-top: French nanny agency providing placement of qualified nannies for regular home childcare, with similar employer-of-record and administrative-management services. Operates as a direct competitor in the same French agency-based segment.
• Assadia: French home childcare and family services agency offering regular nanny placement and babysitting services under the Services à la Personne framework. Comparable to Kinougarde in regulatory positioning, service scope, and target families.
• Family Sphère: French home childcare agency network offering nanny placement and managed services across multiple French cities. Closely comparable to Kinougarde in model (agency-based matching, employer of nannies) and customer base (working French families).

Broad incumbents

• Petits-fils: French home services franchise specializing primarily in elderly care but operating within the same SAP regulatory framework as Kinougarde. Adjacent in regulatory and operational structure, illustrating the broader French home-services category Kinougarde sits in.
• Domaliance: French home services franchise network operating in the Services à la Personne segment with home childcare, housekeeping, and elder care. Comparable regulatory and operational model to Kinougarde, though more diversified across service lines.
• Shiva: Established French home services agency network providing childcare, housekeeping, and dependent-care services. Competes with Kinougarde in the regulated SAP framework but with a broader services portfolio and wider geographic reach.
• O2 Care Services: One of France's largest Services à la Personne networks, offering a broad portfolio that includes home childcare alongside housekeeping and elder care. Larger and more diversified than Kinougarde, but with overlapping childcare offerings and regulatory positioning.
• All4home: French network of home services agencies providing childcare, housekeeping, and senior care under the SAP framework. Directly comparable to Kinougarde's agency model and target market, with national footprint and similar regulatory positioning.

Emerging players

• Babysits: International platform for finding babysitters and nannies, with a strong French presence. Competes with Kinougarde on discovery and matching, but operates a lighter marketplace model rather than a managed-services agency with employer responsibilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinougarde