Mavim
Mavim is a Netherlands-based process intelligence platform that helps enterprises design, align, and continuously improve business processes, with a particular focus on Microsoft Dynamics 365 implementations. It sells subscription SaaS with per-user licensing through direct enterprise sales, global SI partners, and Microsoft Azure Marketplace.
- Company typePrivate
- Founded1990
- HeadquartersNoordwijk, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mavim does
Mavim is a Netherlands-based process intelligence platform that helps enterprises design, align, and continuously improve business processes, with a particular focus on organizations implementing or operating Microsoft Dynamics 365. The product suite centers on Mavim Manager (desktop modeling) and Mavim Portal (web collaboration), augmented by Mavim AI, ConversAI (conversational process assistant), Mavim Process Mining, the Microsoft Business Process Catalog (co-created with Microsoft), and the Dynamics 365 Implementation Accelerator. The platform is hosted on Microsoft Azure and integrates bidirectionally with Dynamics 365, Power Platform, Azure DevOps, Teams, and Copilot, positioning Mavim as a process knowledge layer on top of Microsoft's enterprise stack.
Mavim generates revenue through subscription-based SaaS with per-user licensing on annual terms with auto-renewal, sold via direct enterprise field sales, a global partner channel that includes Accenture, EY, KPMG, PwC, Avanade, HSO, and Cegeka, co-sell with Microsoft, and a Microsoft Azure Marketplace listing with a 30-day free trial. The customer base is enterprise-led and spans logistics, aerospace and defense, food and beverage, manufacturing, and automotive services, with named logos including Maersk, RTX, Mondelez, Carglass, Zeppelin-CAT, JM Family Enterprises, and Speedy Services. Mavim reports serving more than one million users globally and operates offices in Hoofddorp (Netherlands HQ), Boston (US HQ), and Bangalore (India), with the company privately held, bootstrapped, and structured through Mavim B.V. (Netherlands) and Mavim International Inc. (Delaware, USA).
Mavim firmographics
Firmographics- Name
- Mavim
- Legal name
- Mavim B.V.
- Website
- https://mavim.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mavim is a Netherlands-based process intelligence platform that helps enterprises design, align, and continuously improve business processes, with a particular focus on Microsoft Dynamics 365 implementations. It sells subscription SaaS with per-user licensing through direct enterprise sales, global SI partners, and Microsoft Azure Marketplace.
- Ownership category
- akta.pro rank
Mavim industry classification
Industry- Product category
- Business Process Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Service Management (ESM) Platforms (HDAEALAB)
- akta.pro secondary industries
- Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Mavim is headquartered
LocationHeadquarters
- HQ city
- Noordwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Mavim business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud Service Subscription: Mavim provides cloud-based software as a service. The agreement is for 1 year by default, with automatic annual renewal unless terminated with 3 months notice. Invoiced monthly in advance. Non-exclusive, nontransferable right of use for the number of specified users.
- Per-User Licensing: Right of use is limited to exclusive employment for one's own use of the Application for the number of specified users agreed upon with Mavim. If the number of specified users is exceeded, the Customer must inform Mavim.
- Microsoft Azure Marketplace Purchase: Easy purchasing via Microsoft Azure Marketplace with integrated Microsoft product deployment. 30-day free discovery access available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-Day Free Discovery Access |
| Subscription | Annual | Enterprise Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Mavim product offering
Product offeringCore offering
Mavim provides a cloud-based process intelligence transformation platform that enables enterprises to design, model, align, and continuously improve their business processes. The platform integrates deeply with Microsoft Dynamics 365, Power Platform, Azure DevOps, Teams, and Microsoft 365, offering predefined best-practice process models (Business Process Catalog co-created with Microsoft), AI-guided process intelligence, conversational AI assistance, process mining, and implementation accelerators for Dynamics 365 migrations. It is offered as a subscription-based SaaS licensed per user, primarily sold to enterprise customers.
Product overview
Mavim is a process intelligence transformation platform offered as a unified platform-plus-modules architecture. The core consists of Mavim Manager (desktop application for process design and modeling) and the web-based Mavim Portal (for process collaboration and access). These are augmented by specialized AI-powered modules including Mavim AI, ConversAI (conversational AI assistant), and Mavim Process Mining for process discovery. The Microsoft Business Process Catalog (BPC) provides predefined best-practice process models, while the Dynamics 365 Implementation Accelerator enables faster ERP implementations. Mavim iMprove extends the platform for ongoing process optimization with ownership and collaboration features. Additional components include Mavim Academy (Harvard edX-based training), Mavim Connect Center (centralized product management), and API/integration capabilities connecting to the Microsoft ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Mavim (Core Platform)
Quantifiable outcome
- 20-30% faster implementations and up to 50-70% reduction in manual regression efforts within Dynamics 365
Companies that use Mavim
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Mavim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature10 records
Mavim partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, core and minor.
- Ludia ConsultingstrategicPartnership to enhance Dynamics 365 transformations using AI, improving process governance and operational efficiency.
- LeapworkstrategicPartnership allows enterprises to achieve 20-30% faster implementations and up to 50-70% reduction in manual regression efforts within Dynamics 365 through visual test automation integration.
- AWLatamstrategicPartnership to accelerate and streamline Microsoft Dynamics 365 ERP transformations in Latin America, enhancing project governance and regional delivery.
- MicrosoftcoreCo-creator of Microsoft Business Process Catalog (BPC). Microsoft Solutions Partner, ISV Partner, and Azure Marketplace Vendor. Deep integration with Dynamics 365, Power Platform, Azure DevOps, Teams, and Copilot. Co-marketing and co-selling relationship.
- HSOstrategicHSO partnership enables organizations to accelerate transformation journeys, optimize operational efficiency, and realize strategic objectives more effectively.
- AccentureminorMicrosoft ecosystem partner listed on Mavim's partner page.
- AvanademinorMicrosoft ecosystem partner listed on Mavim's partner page.
- EYminorMicrosoft ecosystem partner listed on Mavim's partner page.
- KPMGminorMicrosoft ecosystem partner listed on Mavim's partner page.
- PwCminorMicrosoft ecosystem partner listed on Mavim's partner page.
- CegekaminorMicrosoft ecosystem partner listed on Mavim's partner page.
- Seer365minorMicrosoft ecosystem partner listed on Mavim's partner page.
- TatostrategicPartnership combining process governance with AI-driven project intelligence to accelerate Dynamics 365 implementations.
- TriFinanceminorConsulting partner shown in Mavim customer/partner logos.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mavim competitors and assessment
Company assessmentDirect peers
- Celonis: Celonis is the global leader in process mining and process intelligence. It directly competes with Mavim's process mining and transformation modules but operates across multiple ERP ecosystems, whereas Mavim focuses specifically on Microsoft Dynamics 365.
- Bizagi: Bizagi is a BPM and process automation platform with low-code capabilities for modeling and orchestrating business processes. It competes with Mavim Manager and Mavim Portal in the business process design and automation category.
- Nintex: Nintex provides process management, automation, and workflow orchestration, including integrations with Microsoft 365 and Dynamics. It is a direct comparable to Mavim's process modeling and automation capabilities for Microsoft-centric enterprises.
- ARIS (Software AG): ARIS is a long-established BPM and process modeling platform with similar business process design, governance, and transformation capabilities. It competes directly with Mavim's core process modeling and management offering.
- iGrafx: iGrafx is a process modeling and governance platform focused on business transformation and operational excellence. It competes directly with Mavim in BPM and process documentation for large enterprise customers.
- SAP Signavio: SAP Signavio provides process management, mining, and analytics tightly integrated with SAP's ecosystem. It competes head-to-head with Mavim in process modeling and transformation, though it is SAP-centric rather than Microsoft-centric.
Broad incumbents
- Microsoft Power Automate Process Mining: Microsoft's native process mining inside Power Automate is the most direct platform competitor to Mavim Process Mining. As a built-in capability of the Microsoft stack, it represents both a threat (commoditization) and a distribution channel (co-existence) for Mavim.
- Pegasystems (Pega): Pega offers process automation, case management, and AI-driven decisioning for enterprise customers. It overlaps with Mavim's process intelligence and transformation value proposition, particularly for large-scale customer engagement and operations use cases.
- IBM Process Mining: IBM offers process mining as part of its broader automation and AI portfolio, integrated with watsonx and Instana. It overlaps with Mavim's process discovery and optimization capabilities but serves customers as part of a much wider enterprise stack.
Emerging players
- ProcessMaker: ProcessMaker offers low-code BPM and workflow automation with process intelligence features. It is a comparable platform to Mavim for process design and orchestration, particularly for mid-market and regulated industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mavim social profiles
Digital presenceMavim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavim leadership team
Management profileNumber of profiles
Profiles6 records
Mavim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavim
What does Mavim do?
Mavim provides a cloud-based process intelligence transformation platform that enables enterprises to design, model, align, and continuously improve their business processes. The platform integrates deeply with Microsoft Dynamics 365, Power Platform, Azure DevOps, Teams, and Microsoft 365, offering predefined best-practice process models (Business Process Catalog co-created with Microsoft), AI-guided process intelligence, conversational AI assistance, process mining, and implementation accelerators for Dynamics 365 migrations. It is offered as a subscription-based SaaS licensed per user, primarily sold to enterprise customers.
Is Mavim a public or private company?
Mavim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mavim founded?
Mavim was founded in 1990. It employs 101 to 250 people.
Where is Mavim based?
Mavim is headquartered in Noordwijk, Netherlands, in the Europe region.
How does Mavim make money?
Three revenue lines are on record. Cloud Service Subscription is the primary driver. The others are per-User Licensing and microsoft Azure Marketplace Purchase.
Who are Mavim's main competitors?
Direct peers on record are Celonis, Bizagi, Nintex, ARIS (Software AG), iGrafx and SAP Signavio. Broad incumbents are Microsoft Power Automate Process Mining, Pegasystems (Pega) and IBM Process Mining. ProcessMaker is listed as an emerging player.
Does Mavim have an API?
Yes. Mavim provides API and integrations that connect with applications, data, and productivity tools to optimize business processes and achieve efficiency and agility. The platform integrates with Microsoft ecosystem including Dynamics 365, Power Platform, and Azure DevOps.
What industry is Mavim in?
Mavim's product category is Business Process Management Software. Its primary akta.pro industry code is HDAEALAB, Enterprise Service Management (ESM) Platforms, with a secondary code of HDAEAKAJ, Enterprise Application Lifecycle Management (ALM) Platforms. Its NAICS code is 5132 and its SIC code is 7373.