WebMediaBrands
WebMediaBrands operates vertical Internet media communities, content networks, and trade shows for media professionals. Offerings include Mediabistro job boards, Inside Facebook/SocialTimes blog networks, proprietary AppData and PageData analytics, subscription research, education programs, and signature conferences such as Socialize, AF Expo, and SemTech.
- Company typePublic
- Founded1999
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What WebMediaBrands does
WebMediaBrands Inc. (Nasdaq: WEBM) is a publicly traded Internet media company that operates a portfolio of vertical online communities, content networks, research services, trade shows, and education programs targeting media professionals and the social media industry. Originally founded as Jupitermedia Corporation in 1999 and rebranded to WebMediaBrands in 2007-2008 following the $96 million divestiture of JupiterImages in October 2008, the company is headquartered in New York with corporate operations in Norwalk, Connecticut and a Palo Alto office inherited through the 2011 acquisition of Inside Network.
The company's product portfolio centers on three flagship networks: Mediabistro.com for general media professionals, Inside Network for Facebook, social gaming and mobile app ecosystems (acquired May 2011), and SemanticWeb.com for semantic technology. Six industry-leading blogs — Inside Facebook, Inside Social Games, Inside Mobile Apps, AllFacebook, AllTwitter, and SocialTimes — drive top-of-funnel traffic, supplemented by proprietary data services AppData (application traffic and growth tracking on Facebook and iOS) and PageData (Facebook Page engagement analytics). Subscription research products include SocialTimes Pro monthly reports, the Facebook Marketing Bible reference, and the Inside Virtual Goods research series. Job boards, the Freelance Marketplace, and StockLogos.com serve commerce and career needs, while signature trade shows (Socialize, AF Expo, SemTech, SMOX, ESTC) and online education programs (Social Media Marketing Boot Camp plus certificate curricula) anchor the events and continuing-education verticals.
WebMediaBrands operates six revenue streams: job board postings (Mediabistro), display and targeted advertising across blog networks, trade show registrations and sponsorships, education enrollments, subscription research, and e-commerce/marketplace fees. Full year 2010 revenue was $9.0 million (47% growth from $6.1 million in 2009); Q2 2011 revenue reached $3.8 million (55% YoY growth). Segment momentum in Q4 2010 was job board +65%, advertising +36%, and trade shows +321% YoY. Subsidiaries include wholly owned Mediabistro.com Inc. (acquired July 2007) and Inside Network Inc. (acquired May 2011 for $7.5 million cash plus 4,183,130 shares of common stock). The company regained Nasdaq compliance in January 2011 and was added to the Russell Microcap Index in June 2011.
WebMediaBrands firmographics
Firmographics- Name
- WebMediaBrands
- Legal name
- WebMediaBrands Inc.
- Website
- https://webmediabrands.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WebMediaBrands operates vertical Internet media communities, content networks, and trade shows for media professionals. Offerings include Mediabistro job boards, Inside Facebook/SocialTimes blog networks, proprietary AppData and PageData analytics, subscription research, education programs, and signature conferences such as Socialize, AF Expo, and SemTech.
- Ownership category
- akta.pro rank
WebMediaBrands industry classification
Industry- Product category
- Internet Media & Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- General Web Portals & Start Pages (BPAMAAAA), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where WebMediaBrands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
WebMediaBrands business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Online Job Board Postings: Revenue from employers paying to post job listings on mediabistro.com job board. Q4 2010 revenues from job board postings were up 65% year-over-year.
- Online Advertising Sales: Display and targeted advertising across the company's blog networks and websites. Q4 2010 advertising revenues were up 36% year-over-year.
- Trade Shows and Conferences: Revenue from conference registrations, sponsorships, and exhibitor fees for events including Socialize, AF Expo, SemTech, SMOX, and others. Q4 2010 trade show revenues were up 321% year-over-year.
- Education and Training: Online and in-person courses including Social Media Marketing Boot Camp, certificate programs, and self-paced courses. Revenues from education were up 19% in Q2 2011 excluding Inside Network acquisition.
- Research Subscriptions: Subscription-based research services including SocialTimes Pro reports, Inside Virtual Goods research, Facebook Marketing Bible, and data services like AppData and PageData.
- E-commerce and Marketplace: Freelance Marketplace for connecting talent with employers, StockLogos.com for purchasing logo designs, and premium membership services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | SMOX conference registration |
| Subscription | One time | Socialize conference full access passes |
| Freemium | Monthly | AllFacebookStats subscription service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
WebMediaBrands product offering
Product offeringCore offering
WebMediaBrands is an internet media company that operates a portfolio of vertical online properties for media, social media, and technology professionals. It monetizes blog networks (Inside Facebook, AllFacebook, SocialTimes), a media job board (Mediabistro), proprietary social-platform research/data services (AppData, PageData, SocialTimes Pro), online education programs, and industry trade shows through advertising, job postings, subscriptions, event fees, and course tuition.
Product overview
WebMediaBrands is a leading Internet media company operating a portfolio of vertical online properties, communities, and trade shows. The core offering consists of mediabistro.com as the primary blog network for media professionals, supplemented by InsideNetwork.com (acquired May 2011) for Facebook/social gaming research, and SemanticWeb.com for semantic technology coverage. Key products include AppData and PageData for social platform analytics, the Facebook Marketing Bible and SocialTimes Pro as subscription research services, and blogs including AllFacebook, AllTwitter, Inside Facebook, Inside Social Games, and SocialTimes. The company operates job boards, freelance marketplaces, and e-commerce sites (StockLogos.com), while also hosting trade shows (SemTech, Socialize, AF Expo) and online education programs (Social Media Marketing Boot Camp, certificate programs).
Differentiator
Problem solved
Functional benefit
Products and services
- Mediabistro.com Leading blog network and career resource providing content, education, community, and a job board covering media verticals including new media, social media, Facebook, TV news, advertising, PR, publishing, design, and mobile. Serves media professionals and employers.
- InsideNetwork.com Network of online properties providing original market research, data services, news, events, and job listings on the Facebook platform, social gaming, and mobile applications ecosystems. Serves developers, marketers, and analysts.
- SemanticWeb.com Blog and community providing content, education, and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. Serves IT and technology professionals.
- AppData Independent data service tracking application traffic and growth on social and mobile platforms including Facebook and iOS, providing monthly/daily active user leaderboards, rankings, historical data, and audience information for marketers, developers, and analysts.
- PageData Independent data service for tracking engagement metrics for Facebook Pages, used by marketers, advertisers, developers, investors, and analysts.
- Facebook Marketing Bible Comprehensive subscription reference covering insights, strategies, case studies, and best practices for marketers and agencies operating on Facebook.
- SocialTimes Pro Subscription research service offering monthly reports on Facebook, Virtual Goods, and Social Gaming topics.
- Inside Virtual Goods Research report series on virtual goods spending and usage patterns in social gaming, co-authored by Justin Smith and Charles Hudson.
- Mediabistro Job Board Industry destination job board connecting media employers with job-seekers since 1997, covering new media, PR, social media, sales, advertising, and publishing positions.
- StockLogos.com Identity design community and marketplace offering creative, high-quality, affordable logos for download.
- Freelance Marketplace Marketplace forum where freelancers showcase their work and media managers find quality talent.
- Online Education / Certificate Programs Continuing education programs featuring instructor-led courses, online classrooms, self-paced training, and video subscription libraries, including certificates in social media, digital journalism, digital marketing, copy editing, ad copy writing, and PR.
- Social Media Marketing Boot Camp 8-week online conference and workshop on creating social media strategy, featuring keynote speakers including Brian Solis, Kara Swisher, and Mari Smith.
- Industry Events (Socialize, AF Expo, SemTech, SMOX, Inside Social Apps) Signature conferences and trade shows connecting media and technology communities, gathering industry leaders, influencers, and decision makers around social media, semantic web, and app monetization.
- AllFacebookStats.com Facebook page statistics subscription service for tracking, comparing, and benchmarking Facebook pages, with a free two-week trial followed by monthly subscription plans.
- AllFacebook / AllTwitter / SocialTimes Blogs Leading social media news blogs covering Facebook, Twitter, and the broader social media industry including mobile, social games, marketing, and web video.
Companies that use WebMediaBrands
Customer profileSegments4 records
Ideal customer profiles3 records
WebMediaBrands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WebMediaBrands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Justin Smith (Inside Network)coreFounder of Inside Network who continued operating the business after acquisition and became WebMediaBrands' Vice President, Social Media and member of its board of directors. Acquisition terms included $7.5 million in cash and 4,183,130 shares of WebMediaBrands common stock.
- pedigital GmbHcoreJoint venture with pedigital GmbH (Ennepetal, Germany) to launch AllFacebookStats.com. Combines AllFacebook's industry leading Facebook page statistical analysis with pedigital's advanced stats service and user interface. The joint venture operates under company SMT Social.Media.Tracking GmbH. pedigital is a technology specialist for internet based applications creating and operating scalable products based on newest IT technologies.
- Semantic Technology Institute International (STI International)minorAcquired trade show and related assets of the European Semantic Technology Conference (ESTC) from STI International of Vienna, Austria. Alexander Wahler, John Davies and STI will continue as consultants to ESTC.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
WebMediaBrands competitors and assessment
Company assessmentBroad incumbents
- eMarketer: Subscription research and analysis provider for digital marketing, advertising, and commerce. Comparable to WebMediaBrands' SocialTimes Pro and Facebook Marketing Bible research subscription products.
- comScore: Established digital audience measurement and analytics provider offering cross-platform data subscriptions. Comparable as a research/subscription data provider, though operating at much larger scale and breadth than WebMediaBrands' data products.
Direct peers
- Dice: Specialty job board for technology and media professionals, monetized via employer job postings. Directly comparable to Mediabistro's job board business model and target audience.
- Mashable: Digital media publisher focused on social media, tech, and digital culture news with multi-channel content. Comparable in vertical coverage and digital-only ad-supported content model.
- MediaPost: Media, advertising, and marketing news publisher operating publications and a job board. Directly comparable to WebMediaBrands' Mediabistro publications and its media-industry job marketplace.
- SXSW: Annual technology, film, and media conference and trade show with sponsor and exhibitor revenue streams. Comparable to WebMediaBrands' SemTech, Socialize, AF Expo, and SMOX events as a media/tech industry event franchise.
- TechCrunch: Tech and social-media news/blog network covering startups, platforms, and digital media. Highly comparable to WebMediaBrands' Inside Facebook, AllFacebook, and SocialTimes properties in audience and monetization approach.
- Adweek: Advertising, media, and technology trade publication with events and awards programs. Comparable in B2B trade media coverage of advertising/marketing verticals and live event sponsorship monetization.
- App Annie (now data.ai): Mobile app market data and analytics platform tracking downloads, revenue, and usage across iOS and Android. Directly comparable to WebMediaBrands' AppData product for app performance intelligence.
- Social Media Today: Business-oriented social media news and analysis site covering platforms, marketing, and strategy. Directly comparable to WebMediaBrands' SocialTimes and AllFacebook editorial coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WebMediaBrands social profiles
Digital presenceWebMediaBrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebMediaBrands leadership team
Management profileNumber of profiles
Profiles7 records
WebMediaBrands subsidiaries and ownership
Company hierarchySubsidiaries2 records
WebMediaBrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebMediaBrands M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebMediaBrands
What does WebMediaBrands do?
WebMediaBrands is an internet media company that operates a portfolio of vertical online properties for media, social media, and technology professionals. It monetizes blog networks (Inside Facebook, AllFacebook, SocialTimes), a media job board (Mediabistro), proprietary social-platform research/data services (AppData, PageData, SocialTimes Pro), online education programs, and industry trade shows through advertising, job postings, subscriptions, event fees, and course tuition.
Is WebMediaBrands a public or private company?
WebMediaBrands is a public company. It is classified as public and is currently operating.
When was WebMediaBrands founded?
WebMediaBrands was founded in 1999. It employs 51 to 100 people.
Where is WebMediaBrands based?
WebMediaBrands is headquartered in New York, United States, in the North America region.
How does WebMediaBrands make money?
Six revenue lines are on record. Online Job Board Postings are the primary driver. The others are online Advertising Sales, trade Shows and Conferences, education and Training, research Subscriptions and E-commerce and Marketplace.
Who are WebMediaBrands's main competitors?
Broad incumbents on record are eMarketer and comScore. Direct peers are Dice, Mashable, MediaPost, SXSW, TechCrunch, Adweek, App Annie (now data.ai) and Social Media Today.
Does WebMediaBrands have an API?
No public API is recorded for WebMediaBrands.
What industry is WebMediaBrands in?
WebMediaBrands's product category is Internet Media & Publishing. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of BPAMAAAA, General Web Portals & Start Pages. Its NAICS code is 5162 and its SIC code is 7310.