Name

Mountainside Fitness

Legal name

Mountainside Fitness

Website

https://mountainsidefitness.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym membership fees collected via credit card or ACH checking account. Memberships include tiered options for individuals, couples, and families with varying levels of access and amenities.
2. Peak Membership Add-on: Premium add-on subscription ($15/month individual, $25/month couples, $35/month family) providing unlimited massage chair access, body composition analysis, 15% cafe/shop discount, and 6 guest passes annually.
3. Wellness Package Add-on: Cold plunge and red light therapy access starting at $20/month as an add-on to base membership.
4. MKids Childcare: Childcare services for family members: $30/month for 1 child, $40/month for 2 children, $50/month for 3+ children.
5. Day Passes and Guest Fees: Guest passes available for $22.50 per day. One-time $60 fee for Executive Club access upgrade.
6. Paid Classes and Camps: Specialty programs like MPower Camp charged at $195 for 2 days/week, $255 for 3 days/week, or $320 for 4 days/week over 10-week sessions.
7. Personal Training: Personal training sessions offered at $190 for 5 sessions, $350 for 10 sessions, or $500 for 15 sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Mountainside Fitness operates a chain of 22+ full-service fitness centers across the Phoenix metropolitan area, selling tiered monthly and annual gym memberships that grant access to cardio and strength equipment, 70+ weekly group fitness classes per club, locker rooms with saunas and showers, and multi-location access. The company monetizes memberships through add-on subscriptions for premium wellness/recovery amenities (Peak Membership, Wellness Package), personal training sessions, on-site childcare (MKids), specialty bootcamps (MPower Camp), and corporate wellness programs.

Product overview

Mountainside Fitness is a multi-location fitness center chain operating 22+ gyms across the Phoenix, Arizona metropolitan area. The company offers a tiered membership architecture centered on a Standard Membership providing core gym access, group fitness classes, and locker amenities. Premium offerings include the Peak Membership add-on for enhanced recovery amenities, priority booking, and retail discounts; Corporate Memberships for employer-sponsored employee wellness programs; and MKids Childcare for family members. Supporting services include M Prove Personal Training for one-on-one coaching, the MRewards loyalty program for point-based incentives, and the MPerks partner discount network. The company also operates three specialized group fitness studios (Serenity yoga, Accelerate cycle, Ignite group fitness), plus recovery amenities such as infrared saunas, steam rooms, cold plunge therapy, red light therapy, and massage chairs. The Mountainside Fitness Mobile App enables virtual fitness access and membership management. Additional offerings include MPower Camp bootcamp programs and My Lab Request, a partnership with Sonora Quest Laboratories for member laboratory testing services.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Membership: Premium membership add-on offering massage chairs, body composition analysis, MCafé/MShop discounts, guest passes, and priority booking for group fitness classes
• MRewards
• MPerks
• M Health
• MKids
• M Prove
• Elevate PT
• My Lab Request
• Corporate Memberships

Products and services

• Standard Membership Core gym membership providing individuals, couples, and families access to all 22+ Mountainside Fitness locations, free weights, cardio equipment, group fitness classes, locker rooms with saunas and showers, towel service, and multi-club access. Available as 12-month contracts, month-to-month, or paid-in-full annual options.

Quantifiable outcome

• 30-day money-back guarantee for new members who use facility at least 5 times in 30-day period
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• SilverSneakerscoreGTM or Marketing PartnerFree fitness benefit available through many Medicare Advantage plans and select Medicare Supplement plans. Members with SilverSneakers benefit receive free gym access at any Mountainside Fitness location including equipment, sauna, steam room, group exercise classes, and towel service.
• UnitedHealthcare (Renew Active)coreGTM or Marketing PartnerRenew Active fitness program designed to support body and mind for eligible UnitedHealthcare, Alignment Health Plan, and Scan Supplement Insurance members. Qualifies members for complimentary Mountainside Fitness membership in Arizona.
• Silver&Fit (American Specialty Health)coreGTM or Marketing PartnerFitness and healthy aging program designed for older adults and Medicare beneficiaries. Members enrolled in participating plans through Banner Health, Health Spring, Molina Healthcare, Physicians Mutual, United American, and Wellcare may qualify for full-access Mountainside Fitness membership through Silver&Fit.
• OnePass (UnitedHealthcare)minorGTM or Marketing PartnerRewards program for UnitedHealthcare members earning gift cards, reimbursements, and incentives through fitness and wellness activities. Eligible participants may qualify for $0 cost monthly membership or reimbursement for workouts at Mountainside Fitness.
• Active&Fit (American Specialty Health)minorGTM or Marketing PartnerFitness center membership access, home fitness programs, activity tracking, and wellness tools offered through participating health plans and employer groups. May be fully or partially subsidized.
• Prime Fitness (Tivity Health)minorGTM or Marketing PartnerFitness program for adults 18+ offered through participating health plans and employer groups. Eligible members enroll using 16-digit member ID number to verify eligibility.
• Wellhub (formerly Gympass)minorGTM or Marketing PartnerCorporate benefit program connecting employees with fitness memberships and wellness options. Participating employers offer employees access to Mountainside Fitness through flexible monthly plan options.
• WellpassminorGTM or Marketing PartnerCorporate fitness benefit connecting work, life, and fitness. Employees enjoy premium fitness studios, full-service gyms, yoga, swimming, online fitness classes, meditation, and nutrition coaching through employee fitness benefit.
• Sonora Quest Laboratories (My Lab ReQuest)coreStrategic or Co-development PartnerPartnership offering Mountainside Fitness members discounted laboratory tests they can request without a doctor's order. Includes wellness screenings (Cardio Health Screen/Lipid Panel, Diabetes Screen/Glucose), health profiles (Men's and Women's Complete Health Profile), and tests (Hemoglobin A1c, Testosterone, Vitamin D). Members can add testing costs to monthly membership invoice.
• Slick CityminorGTM or Marketing Partner15% discount on Action Tickets and Party Packages at Slick City Parks available to in-person purchases by members showing key tag or barcode. Locations include Chandler, Goodyear, Mesa, Peoria, Queen Creek, and Scottsdale.
• Caesars Republic ScottsdaleminorGTM or Marketing PartnerDiscounted rates for MSF members at new lifestyle-hotel experience, the first non-gaming hotel from Caesars Entertainment in the United States, located adjacent to Scottsdale Fashion Square.
• Clean JuiceminorGTM or Marketing Partner15% off at Clean Juice locations with barcode or MPERKS15 code on app. USDA-certified organic juice and food cafe.
• Cadence Running CompanyminorGTM or Marketing Partner15% discount on all footwear and apparel to all Mountainside Fitness members.
• Mochilero KitchenminorGTM or Marketing Partner15% off dine in and take out at Scottsdale restaurant preparing meals with highest-grade ingredients made from scratch.
• The Good Life IVminorGTM or Marketing Partner10% off IV therapy with code MPERKS10. Arizona's Premier Mobile IV Therapy company servicing Phoenix and surrounding areas with hydration and nutrition IV therapy delivered in comfort of home by RNs.
• Earth SugarminorGTM or Marketing Partner15% off with code MOUNTAINSIDEFITNESS. Plant based snack company based in Tempe, Arizona hand making 100% organic, vegan and gluten free snacks and desserts.
• HydripminorGTM or Marketing Partner15% off on Recovery, Hydration or Energy treatments with MSF Key Tag.
• Cliff Creek OutfittersminorGTM or Marketing Partner20% discount on tours and 10% on rentals. Members advise CCO at booking of membership.
• Eat Clean PHXminorGTM or Marketing Partner10% off with exclusive code EATCLEANPHX10.
• Sauce Pizza and WineminorGTM or Marketing Partner15% off dine-in or to-go order with key tag or barcode upon checkout.
• Wildlife World Zoo, Aquarium & Safari ParkminorGTM or Marketing Partner$5 off per person for up to 4 people ($20 total discount). Member must show valid key tag or barcode at ticket window.
• The Bronzed BungalowminorGTM or Marketing Partner15% off tans for all Mountainside Fitness members.
• Protein HouseminorGTM or Marketing Partner15% off with barcode. Fast-casual restaurant providing nutritious building blocks for healthy lifestyle and clean-eating.
• Outfront HealthminorGTM or Marketing Partner20% off preventative ultrasound screenings with code MOUNTAINSIDE at checkout. Ultrasound screenings designed to detect early signs of stroke and heart disease.
• Dogtopia of GilbertminorGTM or Marketing Partner10% off service at Dogtopia of Gilbert offering dog daycare, boarding, and spa services.
• Coco5minorGTM or Marketing Partner20% off with code MPERK20. Electrolyte and mineral drink for health and hydration.
• TeaspressaminorGTM or Marketing Partner15% off in-stores. All-natural, specially blended tea created to be brewed in unique ways.
• Arizona Distilling CominorGTM or Marketing Partner15% off all full-priced food, beverages, and merchandise with barcode.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EOS Fitness: Multi-location fitness center chain headquartered in Phoenix, AZ with a heavy Phoenix metro footprint. Most direct geographic competitor to Mountainside Fitness, competing on price, amenities, and multi-location access for the same Valley customer base.
• Chuze Fitness: West Coast and Southwest-focused fitness chain operating in Arizona. Comparable mid-market multi-location model with group fitness, childcare, and recovery amenities aimed at value-conscious families.
• Vasa Fitness: Regional multi-location fitness operator based in the western U.S. with presence in Arizona. Comparable model offering group fitness, childcare, and recovery amenities at mid-market price points.
• Youfit Health Clubs: Affordable membership fitness chain with Arizona locations. Competes on price-sensitive segment with basic gym and group fitness offerings.

Broad incumbents

• Life Time Fitness: National premium all-inclusive health club operator with multiple Phoenix-area locations. Competes with Mountainside on amenity breadth (childcare, recovery, group fitness, recovery amenities) and premium positioning, but operates at significantly larger national scale.
• LA Fitness: Established national multi-location fitness chain with strong Phoenix metro presence. Competes with Mountainside on full-service gym, group classes, and family memberships at similar mid-market price points.
• Planet Fitness: Largest U.S. fitness chain by member count, with broad Phoenix metro presence. Competes primarily on low price point; relevant peer for Mountainside's value-tier members who might trade down.
• Crunch Fitness: National fitness franchise with Phoenix-area locations. Competes in mid-market tier with diverse group fitness programming similar to Mountainside's 70+ weekly classes.
• Gold's Gym: Iconic national fitness brand with Arizona locations. Comparable full-service gym offering including group classes, personal training, and recovery amenities.
• 24 Hour Fitness: National multi-location fitness chain with Phoenix-area presence. Comparable full-service model with group fitness, personal training, and family memberships.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Mountainsidefit
• Facebookfacebook.com/mountainsidefit
• LinkedInlinkedin.com/company/mountainside-fitness
• Instagraminstagram.com/mountainsidefit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountainside Fitness