Maidily

What Maidily does

Maidily is a cloud-based SaaS platform that provides scheduling, booking, payments, customer communication, and team management software specifically for cleaning businesses. The platform is delivered through a web application and native iOS and Android mobile apps, and is built around an integrated architecture combining CRM, calendar scheduling with conflict detection, two-way SMS messaging, payment processing via Stripe and Square, a two-way QuickBooks Online sync, GPS-based team location tracking, iCal sync with short-term-rental platforms (Airbnb, VRBO, Booking.com, Guesty, and Hospitable), and a natural-language AI assistant for conversational business operations. The product is organized into four solution verticals—Residential Cleaning, Commercial/Janitorial Cleaning, Airbnb & Vacation Rental turnovers, and Specialty/Move-out Cleaning—supported by shared modules for online booking, recurring scheduling, quoting, invoicing, reporting, customer management, and notifications.

The commercial model is a freemium subscription with job-based tiers: Free (up to 10 jobs/month, no credit card), Start ($29/mo for 50 jobs), Grow ($49/mo for 150 jobs), and Scale ($99/mo for 250 jobs), with unlimited users across all paid tiers and a $10/mo add-on for a dedicated SMS number. Additional job capacity is sold in blocks ($3-$14 per 50 extra jobs). Go-to-market is product-led and community-led: self-serve signup at clean.maidily.com, content marketing via the Cleaning HQ blog and a free Website Grader tool, SEO-optimized comparison pages versus Jobber and ZenMaid, and an affiliate program for industry suppliers, training providers, and consultants. The platform is offered globally in English, Spanish, Portuguese, and French, with explicit GDPR, CCPA, PIPEDA, and PCI-DSS compliance claims.

Maidily is privately held, operates as Sofide, LLC (registered in New Hampshire), and is headquartered in Center Harbor with a founding presence in Atlanta. In July 2024, the company entered a strategic growth capital partnership with Cloudscape Holdings LLC, which contributed its software team with expertise in data analytics, AI, and cybersecurity to accelerate product development. Headcount remains at 1-10 employees, and the company reports thousands of cleaning businesses across residential, commercial, and specialty cleaning segments using the platform.

Name

Maidily

Legal name

Sofide, LLC

Website

https://maidily.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Maidily is a cloud-based SaaS platform that provides scheduling, booking, payments, two-way SMS, QuickBooks sync, and team management for residential, commercial, vacation-rental, and specialty cleaning businesses worldwide. It operates on a freemium, job-based subscription with unlimited users.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription - Job-Based Tiered Plans: Monthly subscription tiers based on number of jobs per month. Plans include Free (0-10 jobs), Start ($29/mo for 50 jobs), Grow ($49/mo for 150 jobs), Scale ($99/mo for 250 jobs). Additional job packs available at $3-14 per 50 extra jobs. Revenue is recurring subscription based on plan tier plus consumption of additional jobs.
2. Dedicated SMS Number Add-on: $10/month add-on for dedicated SMS phone number required for two-way messaging on Start, Grow, and Scale plans.
3. Affiliate Referrals: Earn commissions by referring cleaning businesses to Maidily through affiliate program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Maidily is an all-in-one, cloud-based SaaS platform purpose-built for cleaning businesses to manage scheduling, online bookings, customer communications, payments, and team operations. The product bundles online booking, two-way SMS, smart scheduling, recurring job automation, invoicing, QuickBooks sync, and an AI assistant into a single platform with unlimited users on tiered, job-based subscriptions starting with a free plan.

Product overview

Maidily is an all-in-one cleaning business management platform with a unified core product architecture that includes all essential modules for scheduling, booking, payments, team management, and customer relationship management. The platform offers four industry-specific solution verticals: Residential Cleaning Software, Commercial Cleaning Software, Airbnb & Vacation Rental Cleaning Software, and Specialty Cleaning Software. Core feature modules include Online Booking, 2-Way Messaging, Smart Scheduling, Quoting Tool, Payments & Invoicing with Stripe/Square integration, QuickBooks Integration, Mobile App (iOS/Android), AI Assistant for conversational business management, Recurring Jobs automation, Team Management with GPS tracking, Reporting & Insights, Terms & Conditions management, Notifications, Short-Term Rentals (iCal sync), and Customer Management (CRM). The platform differentiates through unlimited users (no per-seat fees) and job-based pricing. Maidily also provides a free Website Grader tool for cleaning companies. Pricing tiers include Free (10 jobs/month), Start ($29/month, 50 jobs), Grow ($49/month, 150 jobs), and Scale ($99/month, 250 jobs with API access).

Differentiator

Problem solved

Functional benefit

Products and services

• Maidily Cleaning Business Platform All-in-one cloud-based SaaS platform for cleaning businesses covering scheduling, online bookings, customer communications, payments, invoicing, team management, recurring jobs, QuickBooks sync, and AI-assisted business operations. Sold via tiered, job-based subscriptions with unlimited users included.
• Website Grader

Quantifiable outcome

• Up to 70% cost savings vs competitors with per-seat pricing
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationTwo-way sync integration between Maidily and QuickBooks Online. Automatically syncs customers, invoices, and payments. Available NOW - not 'coming soon' like some competitors. Set up in under 5 minutes with no developer needed.
• StripecoreTechnology or IntegrationPayment processing integration for card-on-file storage, automatic charging, and online invoicing. PCI-compliant payment processing built into platform.
• SquarecoreTechnology or IntegrationAlternative payment processing integration alongside Stripe for card payments and invoicing.
• AirbnbcoreTechnology or IntegrationiCal calendar sync with Airbnb. Automatically detects guest checkout dates and schedules turnover cleanings. Integration enables hands-off turnover management for short-term rental cleaners.
• VRBOcoreTechnology or IntegrationiCal calendar sync with VRBO for automatic turnover scheduling. Works alongside Airbnb and other platforms via iCal export.
• Booking.comcoreTechnology or IntegrationiCal calendar sync with Booking.com for short-term rental property managers using multiple platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jobber: Field-service management SaaS for home service businesses including cleaners. Maidily runs an explicit 'Maidily vs Jobber' comparison page, signalling direct head-to-head competition for SMB cleaning operators on scheduling, CRM and payments.
• ZenMaid: Vertical SaaS purpose-built for maid and residential cleaning businesses with scheduling, recurring jobs, two-way SMS and automations. Maidily maintains a 'Maidily vs ZenMaid' comparison, competing for the exact same residential cleaning niche.
• Housecall Pro: All-in-one field-service software for home service SMBs (cleaning, plumbing, HVAC, electrical) with scheduling, invoicing, payments and a mobile app. Closely overlaps Maidily's scheduling + payments + mobile workflows.
• Workiz: Field-service management platform targeting small home-service businesses with job scheduling, dispatch, invoicing and phone-system add-ons. Competes for the same solo-to-mid-size cleaning operator segment.
• ServiceM8: Mobile-first job management SaaS for small trade and service businesses across ANZ, UK and North America. Overlaps with Maidily on calendar scheduling, invoicing, mobile app and CRM.
• Kickserv: Field-service management software for SMB service businesses with job scheduling, customer management and QuickBooks syncing. Comparable in scale and target customer to Maidily.
• FieldEdge: Field-service software for residential and commercial service contractors with dispatch, invoicing, payments and QuickBooks integration. Adjacent offering with overlap on commercial cleaning workflows.

Broad incumbents

• ServiceTitan: Large, well-funded field-service platform serving home and commercial service companies (HVAC, plumbing, cleaning, electrical). Targets larger operators than Maidily but competes for growing commercial cleaning accounts.
• Salesforce Field Service: Enterprise field-service offering within the Salesforce platform. Not a direct competitor at the SMB level, but represents the upstream incumbent that larger cleaning operators may migrate to as they scale.

Emerging players

• Connecteam: Employee and team-management app with scheduling, time tracking and mobile tools for deskless workers. Overlaps with Maidily's team management, GPS clock-in and mobile workflows rather than full CRM/billing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaidilyLLC
• LinkedInlinkedin.com/company/maidily
• Instagraminstagram.com/maidily_official

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maidily