dlvr.it
dlvr.it is a Portland-based SaaS platform founded in 2009 that automates content distribution across 21 social networks via RSS and social-profile inputs, serving marketers and content creators through a self-serve subscription model.
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What dlvr.it does
dlvr.it is a Portland, Oregon-based SaaS platform founded in 2009 that automates the distribution of content across social media networks. The product enables users to connect content input sources (RSS feeds, Instagram profiles, Facebook Pages, TikTok) and automatically cross-post to up to 21 output destinations including Facebook, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Instagram, Bluesky, Threads, Mastodon, Tumblr, WordPress, Slack, Google Business Profile, Discord, Reddit, Blogger, and Nextdoor. The platform handles format-specific optimization (photo resizing, native Reels/Shorts uploads, carousel distribution) and processes approximately 5 million posts daily across 1.5 million managed social channels. The company is led by CEO and founder Bill Flitter, operates with a headcount of 11-50 employees, and exposes its functionality through a self-serve web application and a developer API at api.dlvrit.com.
The business model is a horizontal, product-led growth (PLG) SaaS targeting marketers and content creators globally. Revenue is generated through tiered subscription plans, with distribution occurring entirely through self-serve signup at app.dlvrit.com and the marketing site at dlvrit.com. The company is privately held with no disclosed funding rounds, no parent company, and no enterprise sales motion evident in the source material. Additional product modules include bulk scheduling, content recycling, platform-specific auto-posters, and an SEO/content marketing funnel built around educational blog content targeting social media automation keywords. dlvr.it was ranked the #1 multi-platform social media posting tool in 2025 by Influence Marketing Hub.
The platform's core technology is a multi-tenant social media automation engine with native API integrations to each supported network, deterministic media-formatting pipelines, and a rules-based scheduling and routing layer. There is no disclosed use of proprietary AI/ML models; the system's intelligence is primarily operational (knowing each platform's optimal format, timing, and API constraints) rather than predictive. The competitive moat is built on the breadth of platform coverage (21 destinations), the depth of integration reliability at scale (5M daily posts), and moderate switching costs from connected-account and routing-rule configuration.
dlvr.it firmographics
Firmographics- Name
- dlvr.it
- Legal name
- dlvr.it
- Website
- https://dlvr.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dlvr.it is a Portland-based SaaS platform founded in 2009 that automates content distribution across 21 social networks via RSS and social-profile inputs, serving marketers and content creators through a self-serve subscription model.
- Ownership category
- akta.pro rank
Where dlvr.it is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dlvr.it business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing plans for social media automation services. The platform offers different plan levels to accommodate various user needs from individual creators to businesses managing multiple social channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
dlvr.it product offering
Product offeringCore offering
dlvr.it provides a SaaS social media automation platform that lets users post once and automatically distribute content to 21 social media platforms including Facebook, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Instagram, Bluesky, Threads, Mastodon, Tumblr, WordPress, Slack, Google Business Profile, Discord, Reddit, Blogger, and Nextdoor. Users connect content input sources (RSS feeds, Instagram, Facebook Pages, TikTok) and the platform auto-formats and schedules posts, including native Reels/Shorts uploads, with bulk scheduling and content recycling capabilities.
Product overview
dlvr.it is a unified social media automation platform that enables users to post once and share content automatically across 21 social platforms. The core platform aggregates content from input sources (RSS feeds, Instagram Profiles, Facebook Pages, TikTok) and distributes to output destinations (Facebook, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Instagram, Bluesky, Threads, Mastodon, Tumblr, WordPress, Slack, Google Business Profile, Discord, Reddit, Blogger, Nextdoor). The offering includes platform-specific auto-poster modules for each major social network, plus bulk scheduling, content recycling, and RSS-to-social automation features. The platform processes approximately 5 million posts daily across 1.5 million managed social channels.
Differentiator
Problem solved
Functional benefit
Products and services
- dlvr.it Social Media Auto Poster and Scheduler A SaaS platform that lets users post once and automatically distribute content to 21 social media platforms. Users connect content input sources (RSS feeds, Instagram Profiles, Facebook Pages, TikTok) and output destinations, and dlvr.it handles media format optimization (photo resizing, native Reels/Shorts uploads, carousel support), bulk scheduling, and content recycling. Targeted at individual marketers, content creators, and small businesses that need to maintain presence across many social networks.
Companies that use dlvr.it
Customer profileSegments1 record
Ideal customer profiles2 records
dlvr.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature3 records
dlvr.it partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
dlvr.it competitors and assessment
Company assessmentDirect peers
- Sendible: Sendible is a multi-platform social media management tool for agencies and SMBs, offering scheduling, publishing, and reporting. Its feature scope and target customer closely overlap with dlvr.it.
- Buffer: Buffer is a leading social media management platform offering scheduling, publishing, and analytics across multiple social networks via a self-serve SaaS model. It directly competes with dlvr.it in the SMB/creator segment for multi-platform auto-posting.
- SocialPilot: SocialPilot is a self-serve social media scheduling and analytics SaaS targeting agencies and SMBs across Facebook, X, LinkedIn, Instagram, and more. Its pricing-tier structure and PLG approach are closely comparable to dlvr.it.
- Later: Later is a visual content-first social media scheduler with strong positioning around Instagram, TikTok, and short-form video. It overlaps with dlvr.it on multi-network scheduling and audience-building workflows for creators and brands.
- MeetEdgar: MeetEdgar offers social media scheduling with content recycling and category-based auto-posting as core features. Its emphasis on automated resharing mirrors dlvr.it's recycle-post feature, making it a directly comparable SMB PLG peer.
- Agorapulse: Agorapulse is a social media management platform with scheduling, inbox, reporting, and ROI tools for agencies and SMBs. It competes directly with dlvr.it in cross-network publishing and management workflows.
- CoSchedule: CoSchedule provides social media scheduling alongside marketing calendar and content workflow tools. Its emphasis on cross-network scheduling and content organization overlaps with dlvr.it's bulk scheduler and social management suite.
Broad incumbents
- Hootsuite: Hootsuite is one of the largest incumbents in social media management, offering scheduling, monitoring, analytics, and broader enterprise workflows. It overlaps with dlvr.it's core auto-posting capability but serves a much wider portfolio including enterprise and agency tiers.
- Sprout Social: Sprout Social is a publicly-traded social media management platform with scheduling, engagement, analytics, and listening modules. It competes with dlvr.it on multi-platform publishing for SMBs and mid-market customers.
Emerging players
- Feedly: Feedly is a leading RSS feed reader and content aggregator with integrations for content distribution. While its core is RSS aggregation rather than social publishing, it pairs well with dlvr.it's RSS-to-social flow and serves overlapping creator/marketer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
dlvr.it social profiles
Digital presencedlvr.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
dlvr.it leadership team
Management profileNumber of profiles
Profiles1 record
dlvr.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dlvr.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dlvr.it
What does dlvr.it do?
dlvr.it provides a SaaS social media automation platform that lets users post once and automatically distribute content to 21 social media platforms including Facebook, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Instagram, Bluesky, Threads, Mastodon, Tumblr, WordPress, Slack, Google Business Profile, Discord, Reddit, Blogger, and Nextdoor. Users connect content input sources (RSS feeds, Instagram, Facebook Pages, TikTok) and the platform auto-formats and schedules posts, including native Reels/Shorts uploads, with bulk scheduling and content recycling capabilities.
Is dlvr.it a public or private company?
dlvr.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dlvr.it founded?
dlvr.it was founded in 2009. It employs 11 to 50 people.
Where is dlvr.it based?
dlvr.it is headquartered in Portland, United States, in the North America region.
How does dlvr.it make money?
One revenue line is on record: subscription Plans.
Who are dlvr.it's main competitors?
Direct peers on record are Sendible, Buffer, SocialPilot, Later, MeetEdgar, Agorapulse and CoSchedule. Broad incumbents are Hootsuite and Sprout Social. Feedly is listed as an emerging player.
Does dlvr.it have an API?
Yes. dlvr.it offers an API that allows developers to integrate social media posting functionality. The API documentation is available at api.dlvrit.com/1/help. Developer documentation is at api.dlvrit.com/1/help.