ICRealtime

What ICRealtime does

IC Realtime is a Pompano Beach, Florida-based designer and manufacturer of professional video surveillance equipment founded in 2006, with a second operational site in Goodyear, Arizona. Its core offering combines IP cameras, NVR/DVR recorders, and accessory hardware organized into product series (IC View+, IC Home, Edge, Green Line, TAA, 24/7 Full Color, Max, Flex, Elite) with mobile applications (IC View+, IC Home), cloud services (IC Cloud), and an Apple TV viewing surface (IC Realtime TV). The technology stack centers on edge-intelligence cameras paired with cloud-based analytics and standards-based interoperability (ONVIF, RTSP), alongside certified integrations with major smart home and automation platforms including Control4, Crestron Home, Savant, Nice/ELAN, Josh.ai, and Amazon Echo Show. Feature-level AI capabilities include Intelligent Motion Detection (iMD), Intelligent Video System (IVS), and the Ella AI search engine, with company messaging increasingly emphasizing behavioral analytics and smart access control.

The company serves four primary customer segments — dealers and integrators, commercial end users, consumers, and government/military buyers — across all 50 US states and Canada, with a separate emerging focus on residential builders. Distribution runs through a multi-tier network: authorized dealers and integrators, wholesale via Wesco, retail at Best Buy, regional manufacturer representative firms, an owned e-commerce store, and channel buying groups (ProSource, Azione, HTSA, AiN). Revenue is generated primarily through one-time hardware sales, supplemented by an emerging cloud/SaaS subscription stream (IC Cloud) and professional services including warranty support and ICR University training.

IC Realtime holds a #1 IP camera/surveillance brand ranking in the CEPro CE Pro 100 Brand Analysis for 2012–2017, an Inc. 5000 listing (2013), and a long stack of trade awards, and it pioneered the Cloud Video Recorder and 360-degree x 360-degree camera categories. It is a subsidiary of IC Real Tech (formed 2014), operates as a Delaware LLC, and in April 2026 raised a $2 million Series A led by John Hatherly (founder of Wynnchurch Capital) to accelerate its strategic transition from a hardware-centric surveillance manufacturer toward a unified, software-enabled, AI-driven security platform.

Name

ICRealtime

Legal name

IC Realtime, LLC

Website

https://icrealtime.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of surveillance cameras, recorders (NVR/DVR), and accessories. Products organized into series: IC View+, IC Home, Edge, Green Line, TAA, 24/7 Full Color, with varying warranty coverage (3-10 years).
2. Cloud/SaaS Subscription: Software cloud subscription service allowing users to operate, record, store and share video from equipment. Accessed through sites and mobile applications.
3. Professional Services: Technical support services, warranty services, and training through ICR University for dealers and integrators.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

IC Realtime designs, manufactures, and distributes professional-grade video surveillance hardware — IP cameras, multi-sensor panoramic cameras, NVRs, and DVRs — bundled with proprietary cloud and mobile software (IC Cloud, IC View+, IC Home, IC Realtime TV on Apple TV). Its offering is sold primarily through authorized dealers and integrators for residential, commercial, government, and military security applications, with AI-powered motion detection and certified integrations with leading smart home and automation platforms.

Product overview

IC Realtime is a professional-grade video surveillance technology provider offering a comprehensive ecosystem of products including IP cameras (IC View+, IC Home, Edge series), NVR/DVR recorders, cloud services (IC Cloud), and mobile apps (IC View+). The company pioneered the Cloud Video Recorder and 360-degree panoramic camera technology, and serves residential, commercial, government, and military markets through dealer/integrator channels. The portfolio emphasizes AI-powered features including edge intelligence and cloud analytics, with integrations into Control4, Crestron Home, Savant, Josh.ai, and Amazon Alexa/Echo Show smart home platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• IC View+

Quantifiable outcome

• 28% of consumers now use AI for detection in home security
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature13 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Josh.aicoreTechnology or Integration · 1 October 2025Resale agreement where IC Realtime provides cameras and accessories for Josh.ai's AI-powered smart home automation platform. Josh.ai unveiled AI X OS operating system integrating AI across its ecosystem with features including Camera Capture security features. IC Realtime products available from October 1st 2025.
• Control4coreTechnology or IntegrationIC Realtime cameras received Control4 SDDP certification enabling plug-and-play integration with Control4 smart home systems. Leading provider of operating system for smart home delivering intelligent control over consumer electronics, appliances and networking systems.
• CrestroncoreTechnology or IntegrationCrestron Home integration certified partnership. Crestron is a leading provider of control and automation systems for homes, offices, schools, hospitals, hotels with over 40 years in business and 90+ offices worldwide.
• Savant SystemscoreTechnology or IntegrationStrategic partnership with Savant, a recognized leader in home control and automation. IC Realtime has been perfecting integration with Savant over the last decade. Savant designs complete suite of Apple-based integrated solutions for home and commercial automation.
• ESAminorOthersElectronic Security Association is the largest trade association in the US representing electronic security and life safety industry with over 500,000 professionals serving 34 million clients.
• Home Technology AssociationminorOthersHTA empowers homeowners and specification community with independent method to evaluate technical competence, customer service, and reputation of home technology professionals.
• ProSourceminorChannel Partner/ Reseller/ DistributorProSource is a cooperative buying group representing nearly 600 specialty retailers and custom integrators with annual sales of more than $5.5 billion, negotiating stronger programs with manufacturers.
• Azione UnlimitedminorChannel Partner/ Reseller/ DistributorAzione Unlimited is an education and buying group for integrators focused on luxury residential segment, providing product discounts, educational meetings and marketing tools.
• AiN GroupminorChannel Partner/ Reseller/ DistributorAiN is a private buying group commanding best volume price points, offering dealer to dealer support, on-the-ground technical and sales assistance, and multiplatform marketing solutions.
• HTSAminorChannel Partner/ Reseller/ DistributorHTSA is a member-driven organization of electronics, lighting, and integration professionals representing equipment manufacturers, AV dealers/integrators, and system designers sharing knowledge and best practices.
• Texas Burglar and Fire Alarm AssociationminorOthersTBFAA is the statewide trade association for the Texas Alarm Industry with members installing, integrating, and monitoring intrusion, fire detection, video surveillance, and access control systems.
• North Carolina Security and Low Voltage AssociationminorOthersNCSLVA is dedicated to representing and supporting electronic life safety, security, and systems industry members specializing in security/fire alarms, video surveillance, access control, and monitoring.
• WescocoreChannel Partner/ Reseller/ DistributorWesco is a major distributor serving IC Realtime's dealer and integrator channel across all 50 states and Canada.
• Best BuycoreChannel Partner/ Reseller/ DistributorBest Buy is a retail channel partner for IC Realtime's consumer and residential product lines.
• Innovative Consulting and MarketingminorChannel Partner/ Reseller/ DistributorFounded in 1995, represents manufacturers in consumer electronics space covering Arizona and southern Nevada. Over 100 years combined experience in Consumer Electronics, Custom Integration, IT, Security, Lighting and Home Automation.
• Pacific Rim NW Marketing GroupminorChannel Partner/ Reseller/ DistributorCovers Washington, Oregon, and Northern Idaho with dedicated team having over 25 years of experience helping vendors and local dealers grow.
• Momentum GroupminorChannel Partner/ Reseller/ DistributorNationally recognized multi-manufacturer representative firm specializing in audio, video, control, lighting, and shades covering Utah, Colorado, New Mexico, Southern Idaho, Montana, Wyoming, and El Paso, Texas.
• C&E MarketingminorChannel Partner/ Reseller/ DistributorIndustry leading Manufacturers Representative firm covering Florida, specializing in Consumer Electronics Products and catering to Integration, Retail, Design, Architectural, and Building community.
• AmazoncoreTechnology or IntegrationAmazon Echo Show integration allowing viewing of live camera feeds on Amazon Echo Show devices through Alexa voice commands. Over 100 IC Realtime camera models are compatible with the integration developed through Amazon's camera API.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Axis Communications: Axis is the market leader in network video and a named technology partner of IC Realtime; both manufacture professional IP cameras, NVRs, and video management software for commercial, government, and integrator channels, competing head-to-head on open-platform surveillance hardware.
• Vivint: Vivint is a vertically integrated smart home and professional security provider combining cameras, smart access, and 24/7 monitoring; it competes with ICR across residential AI-powered monitoring and smart access control that CEO Sailor has publicly identified as growth priorities.
• Lorex Technology: Lorex sells professional and consumer-grade IP cameras, NVRs, and DVRs through retail (Best Buy, Amazon) and dealer channels; it is one of the closest direct competitors in ICR's mid-market residential and small commercial surveillance segments.
• Ring (Amazon): Ring is the leading consumer video doorbell and home security camera brand under Amazon; it directly competes with ICR's residential and IC Home product lines and represents the dominant DTC/e-commerce motion ICR is repositioning against.
• Google Nest: Google Nest offers AI-enabled indoor and outdoor security cameras, video doorbells, and integrated smart home experiences; it competes head-to-head with ICR's consumer/residential lines and Amazon Echo Show-integrated camera strategy.

Broad incumbents

• Bosch Security Systems: Bosch is a long-established manufacturer of professional video surveillance cameras, recording solutions, and access control, serving commercial and government markets globally with a comparable integrator-led go-to-market model.
• ADT: ADT is the largest professionally monitored residential and commercial security provider in the US; it is broadening into AI-enabled cameras and smart home integration, overlapping with ICR's commercial end-user and residential monitoring value proposition.
• Hikvision: Hikvision is the world's largest video surveillance equipment manufacturer; it competes across all of ICR's segments (residential, commercial, government) and is the primary Chinese-origin vendor that ICR's TAA-compliant South Korean line is positioned against.
• Dahua Technology: Dahua is another top global surveillance manufacturer and the second Chinese mega-vendor; it overlaps directly with ICR's IP camera, NVR/DVR, and smart-home analytics portfolio, particularly in commercial and integrator channels.
• Honeywell Security: Honeywell offers commercial-grade video surveillance, access control, and intrusion products as part of its broader building technologies portfolio; it competes with ICR in commercial real estate, industrial facilities, and government deployments where TAA/compliance matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ICRealtime
• YouTubeyoutube.com/user/ICRealtimeOfficial/videos
• Facebookfacebook.com/icrealtimeus
• LinkedInlinkedin.com/company/icrealtime
• Instagraminstagram.com/icrealtime

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICRealtime