What Homefree does

Homefree is a woman-owned, family-operated, B Corp-certified dedicated gluten-free and allergen-free bakery headquartered in Windham, NH, manufacturing products formulated to be free from gluten and the FDA's top nine allergens. The company produces six mini cookie varieties (Chocolate Chip, Double Chocolate Chip, Vanilla, Lemon Burst, Chocolate Mint, Ginger Snap), a frozen foodservice line (Chocolate Chip Brownie, Soft Baked Chocolate Chip), and specialty seasonal kits including the Teal Pumpkin Project Kit. Operations are concentrated in a single dedicated allergen-segregated facility rather than co-packed, which is a structural requirement for the category and supports the company's broad certification stack: GFCO, SQF, Vegan Action, OK Kosher Pareve, Non-GMO Project Verified, USDA Organic (Ginger Snap), Whole Grain Council, and B Corp.

The business operates a multi-channel wholesale-plus-DTC model. Revenue is generated through grocery and specialty retail reorders in the US, UK, and Canada; foodservice distribution via WebstaurantStore and Dot Foods; direct-to-consumer e-commerce through Amazon and the company website; institutional channels including K-12 schools (via Nunches) and higher education (e.g., SUNY Oswego); and B2B partnerships with branded buyers such as AMC Theatres and Google. Pricing is standard CPG unit pricing at retail and contract foodservice pricing at volume, with no subscription or freemium software component. Customer segments are allergen-aware families, schools, foodservice operators, and corporate/institutional buyers.

The company is privately held, has not disclosed external funding rounds, and operates with an 11–50 employee headcount. Strategic emphasis has been on certification accumulation, channel diversification (notably the 2022 AMC partnership and 2023 Nunches school-lunch partnership), and product line extension into frozen foodservice, supported by external recognition including the 2023 Google Single Use Plastics Challenge win and 2025 AAFA Champion designation.

Name

Homefree

Legal name

Homefree LLC

Website

https://homefreetreats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Homefree is a woman-owned, B Corp-certified dedicated gluten-free and allergen-free bakery in Windham, NH, producing mini cookies, frozen bakery items, and seasonal kits for retail, foodservice, institutional, and direct-to-consumer customers across the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Allergen-Free Bakery Products

NAICS

Cookie and Cracker Manufacturing (311821), Frozen Specialty Food Manufacturing (311412)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Gluten-free cookies
• Allergen-free snacks
• Mini cookies
• Whole grain bakery
• Food allergy treats

Headquarters

HQ city

Windham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Cookie Sales: Direct sales of mini cookies (Chocolate Chip, Double Chocolate Chip, Vanilla, Lemon Burst, Chocolate Mint, Ginger Snap) through Amazon.com and retail stores; products sold in boxes (5 oz) and single-serve bags
2. Foodservice/Bulk Sales: Bulk cookie sales to foodservice operators, schools, and institutions; includes frozen bakery options, grab-and-go displays, and loose bulk packaging; discounted rates for schools and non-profits

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Homefree manufactures and sells dedicated gluten-free and allergen-free mini cookies in six varieties (Chocolate Chip, Double Chocolate Chip, Vanilla, Lemon Burst, Chocolate Mint, Ginger Snap) plus new frozen bakery foodservice items (Chocolate Chip Brownie, Soft Baked Chocolate Chip Cookies) and a Teal Pumpkin Project Kit. All products are made in a dedicated SQF-certified bakery free of peanuts, tree nuts, eggs, dairy, wheat, soy, sesame, and other allergens, using Purity Protocol whole grain oat flour. Products are sold direct-to-consumer via Amazon and retail stores, and to schools, foodservice operators, and institutions through distributors.

Product overview

Homefree is a dedicated gluten-free and allergen-free bakery producing mini cookies in six core varieties: Chocolate Chip Mini Cookies (most popular, winner of About.com Readers' Choice award), Double Chocolate Chip Mini Cookies (Good Housekeeping 'Best Gluten Free Cookies'), Vanilla Mini Cookies (70% organic, Shape Magazine 'Best Snack Award'), Lemon Burst Mini Cookies (Parents Magazine 'Best Allergy-Friendly Packaged Foods'), Chocolate Mint Mini Cookies (USDA school dietary compliant), and Ginger Snap Mini Cookies (USDA organic single-serve option). All products are free of the top 14 allergens, certified gluten-free by GFCO, certified vegan, kosher pareve, non-GMO verified, and a good source of whole grain. The company also offers new frozen bakery items (Chocolate Chip Brownies, Soft Baked Chocolate Chip Cookies) exclusively through foodservice channels, and a Teal Pumpkin Project Kit on Amazon. Products are available in retail boxes, single-serve bags, and bulk packaging for retail and foodservice.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Chip Mini Cookies Homefree's most popular mini cookie featuring bite-sized chocolate chips made with whole grain oat flour, free of the top 14 allergens, certified gluten-free, vegan, kosher pareve, and non-GMO verified. Available in 5 oz boxes (~32 cookies) and 1.1 oz single-serve bags.
• Double Chocolate Chip Mini Cookies Double chocolate mini cookies made with chocolate chips, cocoa powder, and whole grain oat flour. Free of the top 14 allergens and gluten. Certified vegan, kosher pareve, non-GMO verified, and a good source of whole grain. Available in 5 oz boxes (~32 cookies) and 0.95 oz bags.
• Vanilla Mini Cookies Crunchy vanilla mini cookies made with 70% certified organic ingredients including organic oat flour, organic cane sugar, and organic high oleic safflower oil. Free of the top 14 allergens and certified gluten-free by GFCO. Low glycemic, low sodium, certified vegan, kosher pareve, non-GMO verified. Available in 5 oz boxes (~38 cookies) and 1.1 oz bags.
• Lemon Burst Mini Cookies Light, lemon-flavored mini cookies shaped like lemon slices, made with whole grain oat flour and lemon juice concentrate. Free of the top 14 allergens, gluten, rice, sesame, and corn. Certified vegan, kosher pareve, and low sodium. Each serving contains at least half a serving of whole grain. Available in 5 oz boxes (~38 cookies) and 1 oz bags.
• Chocolate Mint Mini Cookies Minty mini cookies made with non-alkalized cocoa powder and peppermint extract. Free of the top 14 allergens and gluten. Certified vegan, kosher pareve, non-GMO verified, low sodium, and a good source of whole grain. Available in 5 oz boxes (~32 cookies) and 0.95 oz bags.
• Ginger Snap Mini Cookies Crunchy ginger snap cookies with organic ground ginger, cinnamon, and cloves. Free of the top 14 allergens and gluten. Certified kosher pareve, vegan, non-GMO verified, and a good source of whole grain. Single serve bags are USDA organic certified. Available in 5 oz boxes (~38 cookies) and 10-pack of 0.95 oz bags.
• Chocolate Chip Brownie (Foodservice) Frozen bakery chocolate chip brownie offered exclusively through foodservice channels with the same allergy-friendly, gluten-free, vegan, and non-GMO verified formulation as the cookie line. Available in individually wrapped and loose bulk packaging.
• Soft Baked Chocolate Chip Cookies (Foodservice) Soft baked chocolate chip cookies offered as a frozen bakery item exclusively through foodservice channels. Allergy-friendly, gluten-free, vegan, and non-GMO verified. Available in individually wrapped and loose bulk packaging.
• Teal Pumpkin Project Kit Curated kit supporting the Teal Pumpkin Project, which encourages households to offer non-food treats for children with food allergies. Each kit includes teal pencils, a custom garden flag, and Homefree Vanilla Mini Cookies in teal packaging. Certified gluten-free, vegan, and free of the top 14 allergens. $1 from every kit sold is donated to FARE.

Quantifiable outcome

• At least 8g whole grain per serving (50%+ of recommended daily serving)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Securing Safe FoodcoreGTM or Marketing Partner · 1 January 2024Six-year partnership with nonprofit focused on food access for allergy community. During Food Allergy Awareness Week (May 11-16), Homefree donates products to Securing Safe Food for every Homefree purchase at Amazon, extending access to safe treats for those who need it most.
• GoogleminorOthers · 1 January 2023Homefree selected as winner of Google's Single Use Plastics Challenge from 350 applicants. Products tested in Google cafes and MicroKitchens; Homefree presented sustainability initiatives to Google and foodservice industry. Recognition for bulk options reducing packaging and sustainable materials.
• AMC TheatrescoreChannel Partner/ Reseller/ Distributor · 23 December 2022AMC Theatres committed to including food-allergic families by offering Homefree Chocolate Chip Mini Cookies as a better-for-you, allergy friendly, vegan and gluten free snack option at movie theaters. AMC Director of Food & Beverage created the program to meet the needs of families like those Homefree serves. Products are available in boxes and new large bag format for better accessibility.
• ZEGO FoodsminorOthersZEGO Foods provides purity-tested, gluten-free oats ensuring safe and nourishing choices for those with dietary restrictions. Both companies are Certified B Corporations committed to transparency, clean ingredients, and sustainability. Partnership includes B Corp Month giveaways.
• MegaFoodminorGTM or Marketing PartnerPast partnership for conscious giveaways; MegaFood offered nutrient-rich supplements made with whole foods, aligning with Homefree's commitment to clean and responsible products.
• NunchescoreStrategic or Co-development PartnerNunches, founded by Nicole Kwitkin, creates ready-to-eat allergen-friendly lunches for public schools. Nunches includes Homefree Double Chocolate Chip Cookies in every lunch, selected for being delicious, made from wholesome ingredients, and meeting high safety standards. Partnership supports shared mission of inclusivity for children with food allergies and celiac disease.
• Little Me AllergyminorGTM or Marketing PartnerPartnership with founder of Little Me Allergy for interview and giveaway. Little Me Allergy creates stickers, wristbands, and labels that help children with food allergies feel more confident and included.
• Dave StublerminorGTM or Marketing PartnerFood allergy content creator Dave Stubler partners with Homefree to raise awareness through humor, honesty, and creative allergy-friendly recipes. His content brings visibility to daily realities of food allergies and features Homefree products.
• Women-Owned B Corp Executive Search FirmminorOthersWomen-owned B Corp Certified executive search firm that donates career coaching to a survivor of domestic violence for every candidate hired through Hire One = Help One program.
• WebstaurantStore.comminorChannel Partner/ Reseller/ DistributorOnline foodservice distributor where customers can find Homefree products for their foodservice needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enjoy Life Foods: Leading allergen-free snack brand (now owned by Mondelēz) offering cookies, bars, and baking products free of the top allergens. Most direct competitor in dedicated allergen-free baking, with broader SKU range and institutional distribution scale.
• MadeGood: Allergen-free and gluten-free snack brand offering cookies, granola bars, and crackers made in a dedicated nut-free facility. Directly comparable mission, retail distribution model, and school channel focus.
• Partake Foods: Allergen-free cookie and baking brand founded by a food allergy mom; offers gluten-free, vegan, and free-from-the-top-14 cookies. Closely aligned origin story, certifications, and target customer (allergy families).
• Simple Mills: Better-for-you baked goods and cracker brand with strong allergen-friendly and gluten-free positioning across cookies, crackers, and baking mixes. Larger and more diversified, competing for similar health-conscious and allergen-aware shelf space.
• Cybele's Free to Eat: Allergen-free and gluten-free cookie maker focused on the top-8 allergen-free claim and dedicated facility. Direct niche competitor in the allergy-friendly mini cookie category.
• Katz Gluten Free: Gluten-free bakery brand offering cookies, muffins, and pastries with broad retail and foodservice distribution. Comparable in gluten-free cookies but with a broader SKU range and larger scale.
• Goodie Girl Cookies: Better-for-you cookie brand offering gluten-free, whole grain cookies with allergen-friendly attributes. Competes directly in shelf-stable cookie format targeting health-conscious and allergy-aware families.

Emerging players

• Blake's Seed Based: Allergen-free snack brand making seed-based bars and cookies free from peanuts, tree nuts, gluten, and dairy. Adjacent allergen-free positioning with bar-format innovation that Homefree lacks.
• FreeYumm Foods: Allergen-free snack brand offering cookies, bars, and baking mixes free of the top allergens and gluten. Smaller Canadian-rooted player with comparable allergen-free positioning.
• 88 Acres: Allergen-free snack brand making seed- and nut-free bars, cookies, and granola in a dedicated top-8 allergen-free facility. Comparable dedicated-facility positioning with broader bar/snack format.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homefreetreats
• LinkedInlinkedin.com/company/homefree-llc
• Instagraminstagram.com/homefree_treats
• Xx.com/homefreetreats

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homefree