Seddi
Seddi is a 3D apparel technology company offering cloud-native SaaS tools (Textura, Author, Decorator) for promotional product distributors, decorators, and blank apparel brands. It replaces physical sampling with physics-based digital garment replicas and automated production tech packs.
- Company typePrivate
- Founded2017
- HeadquartersMóstoles, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Seddi does
Seddi is a 3D apparel technology company that provides cloud-native SaaS tools for the branded apparel ecosystem. The company serves promotional product distributors, decorators and print shops, blank apparel brands, and apparel manufacturers by replacing physical sampling and manual mockup workflows with accurate 3D digital replicas of real garments. Its modular platform spans the full digital pipeline: Textura (AI-driven fabric digitization), Author (cloud-native 3D garment design and engineering), and Decorator (3D mockup and automated tech-pack generation for branded apparel sales). The platform reportedly reduces sample costs by up to 80%, time-to-market by up to 50%, and prototyping-related CO2 emissions by up to 90%, based on industry benchmarks cited in third-party coverage.
The technology foundation rests on physics-grounded fabric simulation, peer-reviewed computer graphics research (SIGGRAPH 2022 papers on yarn-level simulation and digital seams, IEEE TVCG publications on SeamlessGAN and neural photometry), and proprietary partnerships with leading blank apparel brands including BELLA+CANVAS, Gildan, AS Colour, Hanes, Comfort Colors, Stanley/Stella, Lane Seven, Marine Layer, and others, enabling true-to-pattern 3D digital replicas of real garment styles. Seddi generates revenue through SaaS subscriptions on a modular pricing model with annual billing and demo-driven sales for enterprise accounts, supplemented by self-serve access for mid-market customers. The company operates from an engineering R&D center in Madrid, US headquarters in New York, and a Canadian office in Halifax, with approximately 51-100 employees.
Seddi has funded its R&D through approximately €2.1 million in Spanish government grants (CDTI, Ministry of Science, including Next Generation EU funds) and academic collaboration with Universidad Juan Carlos I. The company remains privately held with no disclosed institutional venture capital backing, and its flagship Decorator product reached general availability in October 2025.
Seddi firmographics
Firmographics- Name
- Seddi
- Legal name
- SEDDI, Inc.
- Website
- https://seddi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seddi is a 3D apparel technology company offering cloud-native SaaS tools (Textura, Author, Decorator) for promotional product distributors, decorators, and blank apparel brands. It replaces physical sampling with physics-based digital garment replicas and automated production tech packs.
- Ownership category
- akta.pro rank
Seddi industry classification
Industry- Product category
- 3D Apparel Design Software
- akta.pro primary industry
- Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
- akta.pro secondary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Seddi is headquartered
LocationHeadquarters
- HQ city
- Móstoles
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Seddi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Decorator): Cloud-based 3D mockup platform for branded apparel sold via subscription model. Sales teams deliver instant, photorealistic mockups on official blank styles with production-ready digital files. Subscription-based pricing with billing through third-party payment processing.
- SaaS Subscription (Author): Cloud-native 3D apparel design and engineering platform for collaborative, technically accurate garment creation. Sold as part of modular product suite or standalone subscription.
- SaaS Subscription (Textura): AI-driven digital fabric creation and management platform with science-based physics and quality assurance workflows. Digitizes fabrics used in both Author and Decorator products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription with modular product offerings |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Seddi product offering
Product offeringCore offering
SEDDI provides a modular cloud-based 3D apparel technology platform comprising three products: Decorator (online 3D mockup tool for branded apparel with automated tech pack generation), Author (cloud-native 3D apparel design and engineering platform for collaborative garment creation), and Textura (AI-driven digital fabric creation and management). The platform serves the branded apparel supply chain by replacing physical samples with true-to-pattern digital replicas built from leading blank apparel brands' original patterns, enabling accurate decoration visualization across sizes from XS to 5XL.
Product overview
SEDDI is a 3D apparel technology company offering a modular SaaS platform spanning the full digital apparel pipeline—from fabric digitization to finished 3D product visualization. The platform comprises three integrated cloud-native products: Textura (AI-driven digital fabric creation and management with physics-based quality assurance), Author (cloud-native 3D apparel design and engineering for collaborative garment creation), and Decorator (online 3D mockup platform for branded apparel sales with automated tech pack generation). These products are designed to work together: Textura digitizes fabrics used in both Author and Decorator, Author provides advanced 3D style engineering creating true-to-life garment models, and Decorator delivers accurate, production-ready 3D mockups for branded apparel.
Differentiator
Problem solved
Functional benefit
Brands
- Decorator: Online 3D mockup platform for branded apparel connecting blanks, distributors, decorators, and print shops from proof to production.
- Author
- Textura
Products and services
- Decorator Online 3D mockup platform for branded apparel that enables instant photorealistic mockups on true-to-life digital replicas of real blank garments built from leading brands' original patterns. Connects blanks, distributors, decorators, and print shops from proof to production with auto-generated tech packs, size range preview from XS to 5XL, and collection/batch creation across multiple styles. Targets promotional product distributors and decorators needing faster proofs and accurate production specifications.
- Author Cloud-native 3D apparel design and engineering platform for collaborative, technically accurate garment creation. Enables technical design teams at apparel brands and manufacturers to fully design and develop products in 3D, producing true-to-life garment models accurate to fit, color, and construction. Integrated with Textura for fabric input.
- Textura AI-driven digital fabric creation and management platform using science-based physics and quality assurance workflows. Digitizes fabrics from scans of physical samples, reducing digitization time from approximately 20 minutes to 5 minutes. Digitized fabrics feed into Author and Decorator products for use across the platform.
Quantifiable outcome
- Reduction in sample costs by up to 80 percent
- +3 more outcomes
Companies that use Seddi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Seddi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Seddi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and secondary.
- BELLA+CANVAScorePremium blank apparel brand partnership where SEDDI creates accurate 3D digital replicas of BELLA+CANVAS styles from original production patterns. BELLA+CANVAS actively promotes Decorator to their distributor and decorator customers as the platform to visualize their products. Victoria Thomas, Senior Director of Marketing at BELLA+CANVAS, publicly endorsed the platform for accuracy and customer benefits.
- GildancoreMajor blank apparel manufacturer partnership providing styles for the 3D style library in Decorator. Gildan styles are available as true-to-life 3D replicas for decoration visualization and production planning.
- AS ColourcoreInternational blank apparel brand from New Zealand/Australia providing styles for the 3D catalog, including headwear and surf caps now available in Decorator.
- HanescoreLeading basic apparel brand providing styles for 3D visualization in the Decorator platform, expanding the range of blank options available to distributors and decorators.
- Universidad Juan Carlos IstrategicAcademic partnership for R&D projects including FashionAvatar (2020-2022) developing soft tissue avatar simulation for garment fit and drape, and sastrerIA (2022-2024) developing AI for rapid 3D garment prototyping.
- Comfort ColorssecondaryPremium pigment-dyed apparel brand providing styles for 3D catalog in Decorator.
- Stanley/StellasecondarySustainable, premium blank apparel brand providing styles for 3D visualization in the platform.
- Fruit of the LoomsecondaryMajor basic apparel brand providing styles for the 3D style library.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Seddi competitors and assessment
Company assessmentDirect peers
- CLO Virtual Fashion: Developer of CLO 3D apparel design and simulation software, the most established 3D garment platform in the market. Directly comparable to SEDDI Author for garment creation and SEDDI Decorator for visualization, with a much larger installed base and broader fashion industry penetration.
- Browzwear: Provider of 3D apparel solutions including VStitcher and Lotta for fashion design, fit, and true-to-life visualization. Directly comparable to SEDDI's 3D apparel design and visualization offerings, serving overlapping brand and manufacturer customers.
- Optitex: Provider of 2D/3D CAD and digital workflow solutions for apparel manufacturing, including pattern design, marker making, and 3D sample visualization. Comparable to SEDDI Author for technical garment engineering and 3D sample workflows.
- Tukatech: Provider of apparel CAD/CAM, pattern making, marker nesting, and 3D virtual sample software (TUKA3D) for fashion brands and manufacturers. Directly comparable to SEDDI Author for technical garment design and 3D sample workflows.
Broad incumbents
- Lectra: Global industrial technology company offering software, cutting equipment, and services for fashion, apparel, automotive, and furniture. Comparable as a broader incumbent offering 3D apparel design and PLM capabilities that overlap with SEDDI's Author and Decorator products.
- Gerber Technology: Long-established provider of CAD, PLM, and 3D digital solutions for apparel and industrial fabrics, including YuniquePLM and AccuMark 3D. Comparable as a broad incumbent offering end-to-end digital apparel workflows that overlap with SEDDI's product suite.
- Assyst (Human Solutions): Provider of apparel PLM, CAD, and 3D simulation solutions including Vidya for virtual fitting and Assyst Bullmer for cutting. Comparable to SEDDI's broader digital apparel workflow positioning with established enterprise customers in fashion and uniform workwear.
- EFI Optitex: EFI's 3D apparel design and digital workflow solution (acquired Optitex) covering pattern design, 3D simulation, and virtual sampling for fashion and apparel. Comparable to SEDDI Author for technical garment creation within EFI's broader production software portfolio.
Emerging players
- Style3D (Linctex): Fast-growing Chinese-origin 3D apparel design platform with cloud-based collaboration, virtual photoshoots, and fabric simulation. Comparable to SEDDI across Author and Decorator use cases, with stronger AI-photo capabilities and aggressive global expansion.
Others
- Pointcarre: Textile CAD software provider for textile design, repeats, and colorways. Adjacent/partner rather than direct competitor; Pointcarre is named as a SEDDI Textura customer case study, indicating integration-level collaboration rather than head-to-head competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Seddi social profiles
Digital presenceSeddi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seddi leadership team
Management profileNumber of profiles
Profiles4 records
Seddi subsidiaries and ownership
Company hierarchySubsidiaries3 records
Seddi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seddi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seddi
What does Seddi do?
SEDDI provides a modular cloud-based 3D apparel technology platform comprising three products: Decorator (online 3D mockup tool for branded apparel with automated tech pack generation), Author (cloud-native 3D apparel design and engineering platform for collaborative garment creation), and Textura (AI-driven digital fabric creation and management). The platform serves the branded apparel supply chain by replacing physical samples with true-to-pattern digital replicas built from leading blank apparel brands' original patterns, enabling accurate decoration visualization across sizes from XS to 5XL.
Is Seddi a public or private company?
Seddi is a private company. It is classified as unknown and is currently operating.
When was Seddi founded?
Seddi was founded in 2017. It employs 51 to 100 people.
Where is Seddi based?
Seddi is headquartered in Móstoles, Spain, in the Europe region.
How does Seddi make money?
Three revenue lines are on record. SaaS Subscription (Decorator) is the primary driver. The others are saaS Subscription (Author) and saaS Subscription (Textura).
Who are Seddi's main competitors?
Direct peers on record are CLO Virtual Fashion, Browzwear, Optitex and Tukatech. Broad incumbents are Lectra, Gerber Technology, Assyst (Human Solutions) and EFI Optitex. Style3D (Linctex) is listed as an emerging player. Pointcarre is listed as an others.
Does Seddi have an API?
No public API is recorded for Seddi.
What industry is Seddi in?
Seddi's product category is 3D Apparel Design Software. Its primary akta.pro industry code is IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready), with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning.