What Webistry does

Webistry is a Montreal-based, privately held growth marketing agency founded in 2014 by co-founders Stefano and Jonathan, operating with an 11–50 employee team from its headquarters at 1350 Mazurette, Suite 318, Montreal. The company delivers an integrated service stack built around four offerings: Paid Media Management across Google, Bing, Facebook, Instagram, TikTok, LinkedIn, YouTube, Amazon, Pinterest, Outbrain, and Twitter; Landing Page Design & Experimentation with split testing and journey analytics applied across 15+ industries; Conversion Rate Optimization (CRO) using micro-tracking and ROAS-focused campaign scaling; and Webistry Studio, an in-house creative production capability covering photography, video, motion graphics, and design. The core technical underpinning is a multi-layered testing framework that simultaneously varies audience targeting, creative assets, ad copy, and landing page elements, paired with full-funnel conversion tracking that captures sales, leads, subscriptions, revenues, and ROI at every ad level.

The business model is professional services with customized pricing tied to monthly ad spend tiers (ranging from under $25K to over $1M) and selected service scope, with multi-year contracts common among enterprise clients. Customer acquisition runs through a sales-led B2B motion: website-driven inbound, structured intake forms capturing client challenges and budgets, free 1-hour consultations, and personalized proposals. Distribution is reinforced by official partner accreditations with Google, Microsoft, Facebook/Meta, and Unbounce, plus a multi-year Adobe engagement (since 2019) covering UI/UX, CRO, and Adobe Franklin development.

Webistry serves a horizontal mix of customers spanning e-commerce (Fat Stone Farm, Perfect Keto, Mixtiles, Briogeo, To'ak Chocolate), SaaS/software (Adobe, MyHeritage), automotive (HGreg), education (Toronto Film School, Trebas Institute), dental and healthcare (Dentisterie VMR, Uniform Teeth, Hero Health, Inito), financial services (Freedom Debt Relief, Outfund, Spark Advisors), and a long tail of SMB and startup clients. No external funding rounds, acquisitions, or institutional investors are disclosed; the firm operates as a bootstrapped, founder-led agency with consecutive Great Place to Work certifications from 2021 through 2024–2025.

Name

Webistry

Legal name

Webistry Inc.

Website

https://webistry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Webistry is a Montreal-based digital marketing agency that runs paid media management, conversion-optimized landing page design, CRO experimentation, and in-house creative production for B2B clients. It serves a horizontal mix of e-commerce, SaaS, healthcare, education, and local service brands across North America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Paid media management
• Landing page design
• Conversion rate optimization
• Performance marketing agency
• Digital advertising services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing paid media management, landing page design, CRO experimentation, and creative services. Revenue is generated through professional service fees based on customized pricing tailored to client needs, ad spend managed, and scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Webistry is a digital marketing agency that delivers paid media management (Google Ads, Bing, Facebook, Instagram, TikTok, YouTube, LinkedIn, Amazon), conversion-optimized landing page design and A/B testing, conversion rate optimization with micro-tracking and ROAS-focused campaign management, and in-house creative production via Webistry Studio (photo, video, motion graphics, design) for advertising and landing page assets. The integrated offering drives paid traffic to proprietary, continuously tested landing pages while an in-house studio produces supporting creative.

Product overview

Webistry is a growth marketing agency offering an integrated suite of services formulated to increase sales: Paid Media Management (Google Ads, Facebook, Instagram, TikTok, YouTube, Amazon, LinkedIn, Pinterest, Bing, Outbrain, Twitter), Landing Page Design & Experimentation (A/B testing, split testing, journey analytics, funnel builds), Conversion Rate Optimization (micro-tracking, ROAS optimization, data-driven daily analysis), and Webistry Studio (in-house photo/video production, animation, motion design, graphic design). These services work together as a unified offering where paid traffic drives to proprietary conversion-optimized landing pages, which are continuously tested and refined while the in-house studio creates all necessary creative assets. The company also maintains an Adobe partnership providing UI/UX design and Franklin development since 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Management Data-driven paid advertising across search engines (Google Ads, Bing) and social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Outbrain, Twitter, Amazon), combining laser-targeted audience building with ROAS optimization and micro-tracking of conversions. Targeted at businesses with monthly ad spend of $25K and above.
• Landing Page Design & Experimentation Conversion-optimized landing page design combined with paid ad campaigns, including split testing, journey analytics, funnel builds with up-sells and down-sells. Landing pages are tested to consistently outperform websites and average landing page conversion rates across 15+ industries.
• Conversion Rate Optimization (CRO) Optimization of every step in the customer journey to maximize return on ad spend, including micro-tracking, testing, and ROAS optimization with daily data analysis and conversion-focused campaign management.
• Webistry Studio In-house creative studio providing product photography and videography, post-production editing, animation and motion design, and graphic design assets for ads and landing pages, intended to lift campaign performance.

Quantifiable outcome

• Fat Stone Farm achieved 33.12x ROAS (up from 1.66x) in under a year with 79.55% conversion rate and $1.55 CPA
• +2 more outcomes

Named customers43 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner with accreditation in Google Ads, including search, shopping, display, and YouTube advertising. The partnership enables access to Google resources, beta features, and certification programs while providing credibility to prospective clients seeking PPC management services.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft advertising partner with accreditation for Bing Ads management. Enables Webistry to offer clients diversified paid search options beyond Google.
• UnbounceflagshipStrategic or Co-development PartnerWebistry and Unbounce have a strong multi-year relationship. Webistry is described as a 'long-term partner' whose 'unique knowledge blends paid media, landing pages and post-click experimentation into a very hard-to-beat offer.' They have 'helped to shape the product at Unbounce in countless ways' and are recognized for being 'all about customer value.' Carter Gilchrist, Co-Founder of Unbounce, states they are 'happy to call Webistry a long-term partner.'
• Facebook/MetacoreGTM or Marketing PartnerAgency partner working with Facebook, Instagram advertising platforms. Mentioned as a platform where Webistry demonstrates marketing expertise across multiple ad types and audience targeting capabilities.
• AdobeflagshipStrategic or Co-development PartnerMulti-year partnership (since 2019) providing UI/UX design, CRO experimentation, Adobe Franklin development, web development, and asset creation for Adobe Express. Over 100 projects completed and 1K+ assets created. Webistry works directly with Adobe Product Managers and Designers to improve user experience and reduce customer friction.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Paid media + landing page experimentation + CRO agency with a similar integrated offering to Webistry, serving SaaS and e-commerce clients with performance-based positioning.
• Single Grain: Growth marketing agency combining paid media, SEO, and CRO for SaaS and e-commerce brands — closely aligned with Webistry's full-funnel, data-driven approach.
• Disruptive Advertising: Digital marketing agency specializing in paid media management and conversion rate optimization, with a similar ROAS-focused value proposition targeting mid-market and enterprise clients.
• Directive Consulting: B2B digital marketing agency focused on paid media and SEO for SaaS companies — overlaps with Webistry's SaaS & Software customer segment and enterprise delivery model.
• SmartSites: Full-service digital marketing agency offering paid search, social, and web design, with Google Premier Partner status similar to Webistry's platform accreditations.
• Power Digital Marketing: Performance marketing agency combining paid media, creative, and CRO for consumer and B2B brands, with comparable service breadth to Webistry's integrated offering.
• Huemor: Web design and CRO agency building conversion-focused websites and landing pages — directly comparable to Webistry's landing page design and experimentation practice.
• LYFE Marketing: Social media and digital marketing agency focused on paid social campaigns for SMB and mid-market brands — overlaps with Webistry's paid social and e-commerce services.

Broad incumbents

• Tinuiti: Large independent performance marketing agency across paid search, social, and Amazon — competes for the same enterprise and DTC clients as Webistry, but at significantly larger scale.

Regional players

• Major Tom: Toronto-based digital marketing agency offering strategy, paid media, and creative services for enterprise clients — a Canadian regional peer with similar full-service scope to Webistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/webistryHQ
• Facebookfacebook.com/webistry
• LinkedInlinkedin.com/company/webistry
• Instagraminstagram.com/webistry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webistry