Informed Software

What Informed Software does

Informed Software Inc., operating as Informed Repricer, is a Jersey City, USA-based privately held SaaS company founded in 2007 that builds automated repricing software for online sellers on Amazon and Walmart marketplaces. Its flagship product, Informed Repricer, applies multiple algorithmic strategies, including the Get The Buy Box algorithm, a machine learning-based Optimal Price algorithm, a Private Label algorithm for uncompetitive categories, and a custom rule builder, alongside Price Reset and Smart Max features intended to prevent margin-destructive price wars. The platform supports 21 marketplace regions across North America, South America, Europe, Asia Pacific, the Middle East, and Africa, and integrates with complementary Amazon seller tools such as InventoryLab and Webscraperapp via a developer API.

The company operates a product-led growth motion centered on a self-serve web application with a 14-day free trial that requires no credit card, allowing sellers to begin repricing in approximately 10 minutes. Revenue is generated through recurring SaaS subscriptions; specific pricing tiers are not publicly disclosed. The customer base is reported at 40,000+ online sellers spanning online arbitrage, private-label brands, FBA retailers, and dropshippers, with named reference customers including Pip Gaming, BlueAlly, ProjectorScreen.com, TeaForte, and Karma Kiss. Customer-reported outcomes include an average 63% Buy Box ownership increase within two weeks and a 30% year-over-year sales lift. No external funding rounds, acquisitions, or institutional investors are disclosed; the company is led by co-founders Koby Kasnett (CEO) and Aaron Cohen (CTO) and operates with a team of 11-50 employees.

Name

Informed Software

Legal name

Informed Software Inc.

Website

https://informed.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Informed Software is a bootstrapped SaaS company that builds automated repricing software for online sellers on Amazon and Walmart marketplaces. Its Informed Repricer platform applies algorithmic and machine-learning pricing strategies across 21 marketplace regions, serving arbitrage, private-label, FBA, and dropshipping SMBs.

Ownership category

akta.pro rank

Product category

E-commerce Repricing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Amazon repricing software
• Marketplace price automation
• Buy Box optimization
• E-commerce pricing tools
• Automated repricing SaaS

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing for access to automated repricing software. All features included in plans with 14-day free trial. No credit card required during trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Informed Software operates Informed Repricer, a SaaS platform that automatically adjusts product prices for online sellers on Amazon and Walmart marketplaces. The platform uses proprietary algorithms and machine learning to help sellers win the Buy Box, increase sales velocity, and maximize profits through 24/7 automated repricing strategies.

Product overview

Informed Software offers Informed Repricer as its flagship product — a unified repricing platform for Amazon and Walmart sellers. The platform provides a suite of automated repricing strategies (Get The Buy Box, Optimal Price with machine learning, Private Label, and custom builder) that work together to help sellers win Buy Boxes, protect margins, and maximize profits. The core product is complemented by integration capabilities with third-party tools like InventoryLab and Webscraperapp, and is accessible via a developer API. The company serves multiple seller segments including online arbitrage, private label brands, FBA retailers, and dropshippers across 20+ global marketplaces.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 63% average increase in Buy Box ownership within first two weeks
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sellerboard: Sellerboard offers Amazon profit analytics and inventory management for sellers. It targets the same SMB Amazon merchant base and increasingly overlaps with Informed's profit-focused value proposition.
• Perpetua: Perpetua provides AI-powered advertising and marketplace optimization for Amazon and Walmart sellers. It overlaps with Informed at the intersection of algorithmic marketplace optimization, though focused on advertising rather than repricing.
• Quartile: Quartile is an AI-driven retail media and e-commerce advertising optimization platform serving Amazon, Walmart, and other marketplaces. It serves the same seller customer segment with algorithmic optimization adjacent to Informed's repricing niche.

Direct peers

• BQool: BQool provides Amazon and Walmart repricing software alongside feedback and inventory tools for marketplace sellers. It targets the same SMB Amazon seller customer with similar subscription-based automated repricing.
• RepricerExpress: RepricerExpress is a direct competitor offering automated Amazon and eBay repricing software for online sellers. It targets the same SMB online arbitrage, FBA, and private-label segments with similar SaaS subscription pricing and algorithmic Buy Box optimization, making it Informed's closest head-to-head rival.
• Shopkeeper: Shopkeeper (formerly Appeagle) provides Amazon and Walmart repricing and inventory management software for online sellers. It is a direct competitor in the automated repricing space with a similar SMB seller focus.
• SellerSnap: SellerSnap is an AI-driven Amazon repricer that focuses on profit-aware pricing strategies. It serves the same FBA and private-label seller base and competes on similar algorithmic, machine-learning-enabled Buy Box optimization.
• Aura Repricer: Aura is a dedicated Amazon and Walmart repricing platform focused on Buy Box ownership and competitive positioning. It directly competes with Informed Repricer in the automated repricing category for online sellers.

Broad incumbents

• Jungle Scout: Jungle Scout is a major Amazon seller platform offering product research, analytics, and supplier tools. While not focused on repricing, it competes for the same seller's wallet share and has been expanding adjacent capabilities.
• Helium 10: Helium 10 is a leading Amazon seller suite that bundles product research, keyword tools, and (via its Feedvisor acquisition) repricing. It overlaps with Informed by serving the same Amazon seller customer base and offering competitive repricing as part of a much broader platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/informedco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Software