What Shopkeeper does

Shopkeeper is a cloud-based SaaS profit dashboard built for Amazon sellers and, increasingly, multi-channel e-commerce merchants operating across Shopify, Walmart, eBay, Etsy, TikTok Shop, and other marketplaces. Founded in 2016 by Paulina Masson, the platform automatically consolidates 150+ Amazon Seller fees into a single real-time profit statement, eliminating manual spreadsheet reconciliation that Amazon sellers historically used to compute true unit economics. The product supports 18 international Amazon marketplaces and exposes native integrations with Amazon Seller Central, Amazon Ads, major accounting platforms (QuickBooks, Xero, Zoho), advertising platforms (Google Ads, Facebook Ads), shipping tools (ShipStation, ClickShip), and enterprise data destinations (Snowflake, BigQuery, Amazon S3, Google Sheets, Airtable). Core modules include P&L Accounting, Inventory Management with forecasting, Product/Listing Health tracking, Real-time Alerts, PPC Management, and Reporting & Analytics; add-on services include Reimbursements recovery, Account Appeals, and Profit Improvement consulting. AES-256 encryption secures customer data.

The business operates a hybrid go-to-market model combining product-led growth (free trial with no credit card required, mobile apps on iOS and Android, app store distribution) with a high-touch enterprise motion (direct sales for sellers processing 5,000-100,000+ orders per month) and channel programs (affiliates with 180-day cookies and an agency partner program with no per-seat fees and white-label capability). Pricing is subscription-based and scales with seller sales volume, billed monthly; professional services and custom big-data/API implementations represent secondary revenue streams. The company is privately held and bootstrapped with no disclosed funding rounds, headquartered in Coral Springs, Florida, with operations and customer reach spanning North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. Customers are predominantly SMB Amazon sellers supplemented by large-volume sellers and agencies, with 80+ reviews averaging a 4.3-star rating.

Technically, Shopkeeper is a SaaS application offering web and mobile clients, real-time data pipelines against Amazon Seller Central APIs, a proprietary fee-mapping engine that normalizes 72-150+ fee types depending on source, and a custom API surface for enterprise data egress. The architecture is designed for low-friction onboarding (self-serve Amazon account connection, no setup costs) and supports role-based access control for agencies managing multiple clients.

Name

Shopkeeper

Legal name

Shopkeeper

Website

https://shopkeeper.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Shopkeeper is a cloud-based SaaS profit dashboard for Amazon and multi-channel e-commerce sellers that automatically consolidates 150+ marketplace fees into real-time profit statements, serving SMB merchants, large-volume sellers, and agencies across 18 international Amazon marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Pricing based on seller sales volume. Platform fee for access to profit dashboard, fee tracking, and reporting features. Free trial available with no credit card required.
2. Professional Services: Reimbursements, account appeals, PPC management, inventory management, profit improvement, and consulting services offered as add-on services.
3. Affiliate Program: Commission per subscription generated through affiliate referrals. Highest commission in industry with custom trial offers.
4. Enterprise Custom Solutions: Custom data solutions, API implementations, and specialized consulting for large sellers and agencies with customized pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shopkeeper is a cloud-based SaaS profit dashboard for Amazon and multi-marketplace sellers that automatically consolidates 150+ Amazon Seller fees into real-time profit and loss statements. The platform integrates natively with Amazon Seller Central, Amazon Ads, Shopify, Walmart, eBay, Etsy, TikTok Shop, and other marketplaces to provide unified profit tracking, inventory management, PPC management, and reporting across 18 international Amazon marketplaces.

Product overview

Shopkeeper is a unified profit dashboard platform for Amazon sellers operating across 18 international marketplaces. The core platform automatically consolidates 150+ Amazon Seller fees into real-time profit statements, integrating natively with Amazon Seller Central, Amazon Ads, Shopify, Walmart, eBay, WooCommerce, Etsy, TikTok Shop, and other major marketplaces. The platform includes built-in modules for P&L Accounting, Inventory Management, Product Tracking, Real-time Alerts, PPC Management, and Reporting. Additional services include Reimbursements, Account Appeals, Private Label tools, Arbitrage tracking, FBM management, White Label services for agencies, and an Affiliate program. Enterprise-tier offerings include Big Data & APIs with custom implementations for Snowflake, BigQuery, S3, Google Sheets, and Airtable, as well as dedicated agency software with role-based access controls.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopkeeper Core Platform Automated profit dashboard for Amazon and multi-marketplace sellers that computes accurate sales, expenses, and profits in real time by consolidating 150+ Amazon Seller fees into one unified view.
• P&L Accounting Profit and Loss accounting module that automatically calculates accurate numbers down to the penny in real time.
• Inventory Management Inventory tracking and forecasting module that helps sellers plan and order the right amount of inventory at the right time.
• Product Tracking (Listing Health) Monitors product listings for health metrics, competitor activity, and new seller alerts.
• Real-time Alerts & Notifications Immediate notification system for sales, profits, fees, listing status and inventory levels via email, Slack or mobile app.
• Reimbursements Service Service to recover lost funds and reimbursements from Amazon due to lost or damaged inventory.
• Account Appeals & Consulting Expert assistance with Amazon Seller Central support issues and account reinstatement.
• PPC Management Service Pay-Per-Click advertising management service for optimizing Amazon sponsored products campaigns.
• Inventory Management Services Done-for-you inventory management and optimization services.
• White Label Services White label program for agencies to rebrand Shopkeeper as their own Amazon agency solution.
• Profit Improvement & Loss Reduction Consulting service to identify and address profit leaks and loss areas for Amazon sellers.
• Big Data & APIs Custom data solutions including Snowflake, BigQuery, S3, Google Sheets, Airtable and custom API implementations for enterprise sellers processing high volumes of orders.
• Agency Software KPI-focused dashboard tools for Amazon seller agencies with secure, role-based client data sharing capabilities.
• Affiliate Program Commission-based referral program for partners to earn by referring Amazon sellers to Shopkeeper.
• Shopkeeper Mobile App Mobile application for iOS and Android providing real-time profit tracking and notifications on the go.

Quantifiable outcome

• 50% welcome discount available
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• AmazoncoreTechnology or IntegrationCore integration partner providing data access to Seller Central, advertising platform, and seller metrics. Shopkeeper is officially not affiliated with Amazon but maintains deep API integration.
• ShopifysecondaryTechnology or IntegrationIntegration partner allowing cross-platform sellers to view Shopify profits alongside Amazon data.
• WalmartsecondaryTechnology or IntegrationIntegration partner for multi-channel sellers operating on Walmart marketplace.
• eBaysecondaryTechnology or IntegrationIntegration partner enabling cross-marketplace profit tracking for multi-channel sellers.
• EtsysecondaryTechnology or IntegrationIntegration partner allowing sellers to compare Etsy profitability with Amazon operations.
• TikTok ShopsecondaryTechnology or IntegrationIntegration partner for emerging social commerce channel.
• QuickBookssecondaryTechnology or IntegrationAccounting integration for bookkeeping and financial reporting.
• XerosecondaryTechnology or IntegrationAccounting integration partner for international sellers.
• Google AdssecondaryTechnology or IntegrationAdvertising platform integration for PPC performance tracking.
• Facebook AdssecondaryTechnology or IntegrationSocial advertising integration for cross-channel performance analysis.
• SnowflakesecondaryTechnology or IntegrationEnterprise data warehouse integration for big data solutions.
• BigQuerysecondaryTechnology or IntegrationGoogle cloud data platform integration for enterprise analytics.
• Amazon S3secondaryTechnology or IntegrationAWS cloud storage integration for data management.
• Google SheetssecondaryTechnology or IntegrationSpreadsheet integration for custom reporting.
• Paulina Masson (Founder)coreOthersFounder Paulina Masson serves as a key influencer and thought leader, creating content about Amazon selling tools and best practices. She maintains a resource list of 200+ Amazon seller tools.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Sellerboard: Sellerboard is a profit analytics and inventory management SaaS specifically built for Amazon FBA sellers. It is the closest direct competitor to Shopkeeper, offering similar fee-based profit calculation, inventory dashboards, and reimbursement recovery for the same SMB-to-mid-market Amazon seller audience.
• Helium 10: Helium 10 is a comprehensive Amazon seller tool suite covering product research, keyword tracking, PPC automation, and profit analytics. It overlaps with Shopkeeper on the profit/fee calculation module while bundling many adjacent tools Shopkeeper does not offer, and serves the same Amazon seller customer base.
• Jungle Scout: Jungle Scout is an Amazon seller platform offering product research, sales analytics, supplier database, and a profit dashboard. It competes with Shopkeeper on Amazon seller analytics and now includes profit-tracking features after acquiring Sellerboard-adjacent capabilities, targeting the same Amazon private-label seller segment.
• Perpetua: Perpetua (formerly Sellics) provides Amazon advertising automation, analytics, and DSP services for brands and agencies. It overlaps with Shopkeeper's PPC management and reporting modules while serving a more enterprise-leaning Amazon advertiser customer base.
• AMZScout: AMZScout is an Amazon product research and analytics platform with profit estimation tools and a sales tracker. It competes with Shopkeeper for the Amazon SMB seller's software budget, especially for sellers who need both product research and ongoing profitability tracking.
• DataHawk: DataHawk (formerly Seller Labs / CommerceHub) is an Amazon analytics and optimization platform offering keyword tracking, SEO, and profit dashboards for brands and agencies. It competes with Shopkeeper's enterprise and agency offerings, particularly on multi-marketplace analytics and reporting.
• SellerApp: SellerApp is an Amazon seller intelligence platform combining product research, keyword optimization, and profit analytics. It targets the same Amazon SMB-to-mid-market seller as Shopkeeper and offers overlapping dashboards for sales, fees, and inventory.

Emerging players

• Keepa: Keepa is a price-tracking and sales-analytics service for Amazon, focused on historical price, BSR, and Buy Box data. While not a direct profit-dashboard competitor, it is widely used by the same Amazon seller audience and often layered alongside Shopkeeper in the seller's tool stack.
• SoStocked: SoStocked is an Amazon inventory forecasting and management SaaS aimed at sellers who want to optimize reorder timing. It directly overlaps with Shopkeeper's inventory management module but specializes deeper on forecasting than Shopkeeper's broader dashboard.
• RestockPro: RestockPro is an inventory management and forecasting tool for Amazon FBA sellers, often used in conjunction with profit dashboards. It overlaps with Shopkeeper's inventory features and serves the same Amazon private-label and arbitrage seller base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/myamzping
• YouTubeyoutube.com/@ShopkeeperTV
• Facebookfacebook.com/shopkeeperapp
• LinkedInlinkedin.com/company/15246454

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopkeeper