Rygr

What Rygr does

Rygr is an integrated marketing agency founded in 2016 and headquartered in Carbondale, Colorado, with a secondary office in Denver. The firm specializes in serving active lifestyle, outdoor performance, and endurance brands — a category that includes performance footwear (HOKA), women's running apparel (Oiselle), premium drinkware/lifestyle (MiiR), technical outerwear (Arc'teryx, Salomon, icebreaker, Orvis), electric bikes (Lectric eBikes), and craft spirits (Breckenridge Distillery). The agency employs between 11 and 50 people and operates from a single U.S. geographic footprint.

The agency delivers work across eight integrated service modules: Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO (Search Engine Optimization plus the recently launched Answer Engine Optimization service). The technical stack centers on Google Analytics, Tableau for cross-channel data visualization, and SEMrush AIO for AI-visibility tracking across ChatGPT, Gemini, and Google AI Overviews, supplemented by proprietary automated data integration and MMM/MTA/incrementality modeling capabilities. February 2026's AEO launch extends the firm's differentiated analytics into LLM-era search surfaces.

Rygr's business model is professional-services based: enterprise clients retain Rygr as Agency of Record across paid, earned, and owned channels, generating revenue through undisclosed project fees or retainers. Customer acquisition combines direct field sales with industry-event presence in the outdoor sector. Ownership is privately held within the founding team, with no disclosed institutional investors, funding rounds, or M&A activity; the firm is led by President Melissa Hlidek (appointed July 2025), succeeding founder Brian Holcombe.

Name

Rygr

Legal name

Rygr, LLC

Website

https://rygr.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rygr is an integrated marketing agency founded in 2016 in Carbondale, Colorado, serving active lifestyle, outdoor performance, and endurance brands with full-funnel services spanning paid media, PR, influencer, SEO, and Answer Engine Optimization. The 11–50-person firm holds enterprise agency-of-record relationships with HOKA, Arc'teryx, Oiselle, and MiiR.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (541810)

akta.pro industry

PRIMARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Integrated marketing agency
• Outdoor brand marketing
• Paid media services
• Public relations agency
• Affiliate marketing management

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service integrated marketing agency providing services across paid, earned, and owned channels including affiliate marketing, creative, data analytics, influencer marketing, organic social, paid media, public relations, and SEO/AEO

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Rygr is an integrated marketing agency that delivers full-service campaigns across paid, earned, and owned channels for active lifestyle, outdoor performance, and endurance brands. Its core offering bundles eight service disciplines—Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO—under agency-of-record relationships with enterprise brand clients. The agency combines outdoor-market domain expertise with cross-channel analytics and emerging AI-search visibility capabilities.

Product overview

Rygr is an integrated marketing agency that operates across paid, earned, and owned channels to drive results for active lifestyle brands. The agency offers a unified suite of eight service modules: Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO (which combines traditional Search Engine Optimization with Answer Engine Optimization). These services work together as an integrated marketing offering rather than as separate standalone products, enabling the agency to deliver comprehensive campaigns that span the full marketing funnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketing Full-funnel affiliate marketing service for brand clients, combining a content-first approach with an omnichannel point of view to drive e-commerce performance and editorial attention. Includes program setup, forecasting, strategy, recruitment, negotiation, commerce pitching, and optimization for enterprise brand clients in the active lifestyle market.
• Creative Campaign development, brand identity, and social-first content service for brand clients, combining competitive analysis, customer insights, and audience-centered strategy to capture attention and drive results across the active lifestyle market.
• Data + Analytics Insights and customized data visualization service powered by cross-channel data spanning paid media, social, SEO, web analytics, and e-commerce, including automated data integration, Tableau reporting, business intelligence, MMM/MTA modeling, and web analytics support for active lifestyle brand clients.
• Influencer Marketing Influencer partnership development service for brand clients, pairing campaigns with credible voices to supercharge content, community, and discoverability. Includes campaign strategy, influencer identification, brief development, relationship management, product seeding, and paid integration for active lifestyle brands.
• Organic Social

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and legacy.

• MiiRcoreGTM or Marketing Partner · 28 April 2026Rygr partnered with MiiR, the Seattle-based design-forward lifestyle brand known for premium drinkware and commitment to responsible global giving, to lead its public relations efforts. Rygr will lead brand communications and earned media strategy for MiiR across drinkware, coffee, and upcoming category expansions.
• OisellecoreStrategic or Co-development Partner · 31 March 2026Oiselle, a By Women, For Women performance-oriented apparel brand rooted in running, selected rygr as agency of record for media and affiliate marketing. The partnership officially kicked off with paid media on February 1, 2026, and affiliate marketing starting June 1, 2026.
• HOKAcoreGTM or Marketing Partner · 29 September 2025Rygr announced partnership with HOKA, a division of Deckers Brands, to lead brand communications and earned media strategy for HOKA across performance running sector, amplifying road and trail footwear categories. Partnership officially kicked off on August 11, 2025.
• RumpllegacyGTM or Marketing Partner · 1 September 2019Rumpl, the leader in technical blankets, named rygr its public relations agency of record, effective September 1, 2019. rygr is an integrated marketing agency for passion brands partnering with leading active lifestyle companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Backbone Media: Active lifestyle and outdoor industry PR and integrated marketing agency. Directly comparable as a peer in the same vertical, and the company data explicitly references Backbone as 'rygr's partner agency network,' indicating structural overlap in client base and service offering.
• Verde Brand Communications: Public relations and integrated marketing agency specializing in active lifestyle, outdoor, and natural products. Closely comparable client base (outdoor and endurance brands) and similar integrated service model.
• M Booth: Independent consumer and lifestyle PR and communications agency with integrated earned, social, influencer, and creative capabilities. Comparable integrated agency model serving lifestyle and consumer brands.
• 5W Public Relations: Independent consumer lifestyle, health, and technology PR and digital marketing agency. Comparable as a mid-sized independent agency offering integrated PR, social, influencer, and digital services to consumer brands.
• Coyne PR: Mid-sized integrated PR and communications agency with strong consumer lifestyle, travel, and active lifestyle practices. Comparable in service mix (PR, social, influencer, integrated marketing) and consumer-brand orientation.
• Motherhood: Influencer marketing and social media agency focused on consumer and lifestyle brands. Comparable on the influencer and social portion of Rygr's offering and on the consumer lifestyle client base.
• Hatch Group: Independent digital marketing agency with deep experience in consumer, outdoor, and e-commerce brands. Comparable integrated offering (paid media, SEO, content, analytics) and a similar boutique-agency positioning serving consumer brands.

Broad incumbents

• Edelman: Global communications and marketing firm with significant consumer lifestyle, sports, and active lifestyle practices. Comparable in offering PR, influencer, paid media, and analytics, but at a far larger scale and broader portfolio than Rygr.
• Weber Shandwick: Global public relations and integrated marketing agency within the IPG DXTRA network. Overlaps with Rygr in consumer marketing and earned media services but competes across a much wider industry mix at significantly greater scale.

Emerging players

• Outside Brand Studio: Content and brand-marketing arm of Outside Magazine, the leading U.S. active lifestyle media brand. Comparable in serving outdoor and active lifestyle brands and in leveraging proprietary vertical content for campaign work, though embedded within a media company rather than independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rygr_us
• LinkedInlinkedin.com/company/rygr
• Instagraminstagram.com/rygr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rygr