Rygr
Rygr is an integrated marketing agency founded in 2016 in Carbondale, Colorado, serving active lifestyle, outdoor performance, and endurance brands with full-funnel services spanning paid media, PR, influencer, SEO, and Answer Engine Optimization. The 11–50-person firm holds enterprise agency-of-record relationships with HOKA, Arc'teryx, Oiselle, and MiiR.
- Company typePrivate
- Founded2016
- HeadquartersCarbondale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rygr does
Rygr is an integrated marketing agency founded in 2016 and headquartered in Carbondale, Colorado, with a secondary office in Denver. The firm specializes in serving active lifestyle, outdoor performance, and endurance brands — a category that includes performance footwear (HOKA), women's running apparel (Oiselle), premium drinkware/lifestyle (MiiR), technical outerwear (Arc'teryx, Salomon, icebreaker, Orvis), electric bikes (Lectric eBikes), and craft spirits (Breckenridge Distillery). The agency employs between 11 and 50 people and operates from a single U.S. geographic footprint.
The agency delivers work across eight integrated service modules: Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO (Search Engine Optimization plus the recently launched Answer Engine Optimization service). The technical stack centers on Google Analytics, Tableau for cross-channel data visualization, and SEMrush AIO for AI-visibility tracking across ChatGPT, Gemini, and Google AI Overviews, supplemented by proprietary automated data integration and MMM/MTA/incrementality modeling capabilities. February 2026's AEO launch extends the firm's differentiated analytics into LLM-era search surfaces.
Rygr's business model is professional-services based: enterprise clients retain Rygr as Agency of Record across paid, earned, and owned channels, generating revenue through undisclosed project fees or retainers. Customer acquisition combines direct field sales with industry-event presence in the outdoor sector. Ownership is privately held within the founding team, with no disclosed institutional investors, funding rounds, or M&A activity; the firm is led by President Melissa Hlidek (appointed July 2025), succeeding founder Brian Holcombe.
Rygr firmographics
Firmographics- Name
- Rygr
- Legal name
- Rygr, LLC
- Website
- https://rygr.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rygr is an integrated marketing agency founded in 2016 in Carbondale, Colorado, serving active lifestyle, outdoor performance, and endurance brands with full-funnel services spanning paid media, PR, influencer, SEO, and Answer Engine Optimization. The 11–50-person firm holds enterprise agency-of-record relationships with HOKA, Arc'teryx, Oiselle, and MiiR.
- Ownership category
- akta.pro rank
Rygr industry classification
Industry- Product category
- Integrated Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (541810)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Rygr is headquartered
LocationHeadquarters
- HQ city
- Carbondale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rygr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Integrated Marketing Services: Full-service integrated marketing agency providing services across paid, earned, and owned channels including affiliate marketing, creative, data analytics, influencer marketing, organic social, paid media, public relations, and SEO/AEO
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Rygr product offering
Product offeringCore offering
Rygr is an integrated marketing agency that delivers full-service campaigns across paid, earned, and owned channels for active lifestyle, outdoor performance, and endurance brands. Its core offering bundles eight service disciplines—Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO—under agency-of-record relationships with enterprise brand clients. The agency combines outdoor-market domain expertise with cross-channel analytics and emerging AI-search visibility capabilities.
Product overview
Rygr is an integrated marketing agency that operates across paid, earned, and owned channels to drive results for active lifestyle brands. The agency offers a unified suite of eight service modules: Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO (which combines traditional Search Engine Optimization with Answer Engine Optimization). These services work together as an integrated marketing offering rather than as separate standalone products, enabling the agency to deliver comprehensive campaigns that span the full marketing funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Marketing Full-funnel affiliate marketing service for brand clients, combining a content-first approach with an omnichannel point of view to drive e-commerce performance and editorial attention. Includes program setup, forecasting, strategy, recruitment, negotiation, commerce pitching, and optimization for enterprise brand clients in the active lifestyle market.
- Creative Campaign development, brand identity, and social-first content service for brand clients, combining competitive analysis, customer insights, and audience-centered strategy to capture attention and drive results across the active lifestyle market.
- Data + Analytics Insights and customized data visualization service powered by cross-channel data spanning paid media, social, SEO, web analytics, and e-commerce, including automated data integration, Tableau reporting, business intelligence, MMM/MTA modeling, and web analytics support for active lifestyle brand clients.
- Influencer Marketing Influencer partnership development service for brand clients, pairing campaigns with credible voices to supercharge content, community, and discoverability. Includes campaign strategy, influencer identification, brief development, relationship management, product seeding, and paid integration for active lifestyle brands.
- Organic Social
Companies that use Rygr
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Rygr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rygr partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and legacy.
- MiiRcoreRygr partnered with MiiR, the Seattle-based design-forward lifestyle brand known for premium drinkware and commitment to responsible global giving, to lead its public relations efforts. Rygr will lead brand communications and earned media strategy for MiiR across drinkware, coffee, and upcoming category expansions.
- OisellecoreOiselle, a By Women, For Women performance-oriented apparel brand rooted in running, selected rygr as agency of record for media and affiliate marketing. The partnership officially kicked off with paid media on February 1, 2026, and affiliate marketing starting June 1, 2026.
- HOKAcoreRygr announced partnership with HOKA, a division of Deckers Brands, to lead brand communications and earned media strategy for HOKA across performance running sector, amplifying road and trail footwear categories. Partnership officially kicked off on August 11, 2025.
- RumpllegacyRumpl, the leader in technical blankets, named rygr its public relations agency of record, effective September 1, 2019. rygr is an integrated marketing agency for passion brands partnering with leading active lifestyle companies.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rygr competitors and assessment
Company assessmentDirect peers
- Backbone Media: Active lifestyle and outdoor industry PR and integrated marketing agency. Directly comparable as a peer in the same vertical, and the company data explicitly references Backbone as 'rygr's partner agency network,' indicating structural overlap in client base and service offering.
- Verde Brand Communications: Public relations and integrated marketing agency specializing in active lifestyle, outdoor, and natural products. Closely comparable client base (outdoor and endurance brands) and similar integrated service model.
- M Booth: Independent consumer and lifestyle PR and communications agency with integrated earned, social, influencer, and creative capabilities. Comparable integrated agency model serving lifestyle and consumer brands.
- 5W Public Relations: Independent consumer lifestyle, health, and technology PR and digital marketing agency. Comparable as a mid-sized independent agency offering integrated PR, social, influencer, and digital services to consumer brands.
- Coyne PR: Mid-sized integrated PR and communications agency with strong consumer lifestyle, travel, and active lifestyle practices. Comparable in service mix (PR, social, influencer, integrated marketing) and consumer-brand orientation.
- Motherhood: Influencer marketing and social media agency focused on consumer and lifestyle brands. Comparable on the influencer and social portion of Rygr's offering and on the consumer lifestyle client base.
- Hatch Group: Independent digital marketing agency with deep experience in consumer, outdoor, and e-commerce brands. Comparable integrated offering (paid media, SEO, content, analytics) and a similar boutique-agency positioning serving consumer brands.
Broad incumbents
- Edelman: Global communications and marketing firm with significant consumer lifestyle, sports, and active lifestyle practices. Comparable in offering PR, influencer, paid media, and analytics, but at a far larger scale and broader portfolio than Rygr.
- Weber Shandwick: Global public relations and integrated marketing agency within the IPG DXTRA network. Overlaps with Rygr in consumer marketing and earned media services but competes across a much wider industry mix at significantly greater scale.
Emerging players
- Outside Brand Studio: Content and brand-marketing arm of Outside Magazine, the leading U.S. active lifestyle media brand. Comparable in serving outdoor and active lifestyle brands and in leveraging proprietary vertical content for campaign work, though embedded within a media company rather than independent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rygr social profiles
Digital presenceRygr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rygr leadership team
Management profileNumber of profiles
Profiles5 records
Rygr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rygr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rygr
What does Rygr do?
Rygr is an integrated marketing agency that delivers full-service campaigns across paid, earned, and owned channels for active lifestyle, outdoor performance, and endurance brands. Its core offering bundles eight service disciplines—Affiliate Marketing, Creative, Data + Analytics, Influencer, Organic Social, Paid Media, Public Relations, and SEO + AEO—under agency-of-record relationships with enterprise brand clients. The agency combines outdoor-market domain expertise with cross-channel analytics and emerging AI-search visibility capabilities.
Is Rygr a public or private company?
Rygr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rygr founded?
Rygr was founded in 2016. It employs 11 to 50 people.
Where is Rygr based?
Rygr is headquartered in Carbondale, United States, in the North America region.
How does Rygr make money?
One revenue line is on record: integrated Marketing Services.
Who are Rygr's main competitors?
Direct peers on record are Backbone Media, Verde Brand Communications, M Booth, 5W Public Relations, Coyne PR, Motherhood and Hatch Group. Broad incumbents are Edelman and Weber Shandwick. Outside Brand Studio is listed as an emerging player.
Does Rygr have an API?
No public API is recorded for Rygr.
What industry is Rygr in?
Rygr's product category is Integrated Marketing Agency Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418.