Femfeel
femfeel is a German mobile app (iOS/Android) offering menopause symptom tracking via a CE-marked Journal and ZPP-certified prevention courses reimbursable by 20+ statutory health insurers, serving perimenopausal and menopausal women in Germany through direct, insurer, and B2B employer channels.
- Company typePrivate
- Founded2020
- HeadquartersMünchen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Femfeel does
femfeel (legally medigital GmbH, headquartered in Iserlohn, Germany) is a digital health company that operates a German-language mobile application designed to support women experiencing perimenopause and menopause. The core product, the femfeel app, is available on iOS and Android and combines expert-led courses on Progressive Muscle Relaxation and pelvic floor strengthening, symptom-specific "Soforthilfen" (3-15 minute relief units), a symptom diary, recipes, and educational articles. The femfeel Journal is registered as a CE-marked Class I medical device for symptom tracking, and both prevention courses are ZPP-certified under §20 SGB V, making them eligible for up to 100% reimbursement by statutory health insurers in Germany. Health data is processed and stored exclusively on the user's device, while backend infrastructure runs on Deutsche Telekom's healthcare cloud within the EU. Payments are processed by Stripe and RevenueCat, CRM runs on Salesforce Marketing Cloud, and insurance billing is handled via Deutsches Medizinrechenzentrum (DMRZ).
femfeel's revenue model blends three streams: a direct-to-consumer subscription (€11.99 monthly, €32.99 quarterly, €119.99 annually, with a 7-day free trial); a one-time €99 fee per ZPP-certified prevention course that includes 6 months of Premium access and is reimbursable; and B2B corporate accounts where employers provide femfeel Premium as an employee benefit and are billed directly. Distribution runs through app stores, organic social (Instagram, Facebook, LinkedIn), PR (Brigitte Woman, WDR Frau TV, SAT.1), a clinician / Fachkreis referral channel (gynecologists, pharmacies), and direct-billing partnerships with 20+ statutory and private health insurers including BKK Pfalz, Pronova BKK, VIACTIV, IKK classic, Barmenia, DAK, Techniker Krankenkasse, and multiple AOK regional branches. Since 2023, femfeel has been wholly owned by MEDICE Arzneimittel Pütter GmbH & Co. KG as part of the MEDICE Health Family, integrating the digital app with MEDICE's pharmaceutical women's health portfolio (including Remifemin). The company is small (1-10 employees) and operates from Iserlohn; co-founders Marie and Janna initiated the project during their university studies after observing the lack of structured support for their mothers' menopause experiences.
Femfeel firmographics
Firmographics- Name
- Femfeel
- Legal name
- medigital GmbH
- Website
- https://femfeel.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- femfeel is a German mobile app (iOS/Android) offering menopause symptom tracking via a CE-marked Journal and ZPP-certified prevention courses reimbursable by 20+ statutory health insurers, serving perimenopausal and menopausal women in Germany through direct, insurer, and B2B employer channels.
- Ownership category
- akta.pro rank
Femfeel industry classification
Industry- Product category
- Women's Health & Menopause Digital Therapeutics
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where Femfeel is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Femfeel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- App Subscription (femfeel Premium): Monthly, quarterly, or annual subscription providing full access to all premium courses, instant relief content, exercise library, recipes, knowledge articles, and journal. Auto-renews unless cancelled; after 1 year converts to indefinite contract with 30-day notice.
- Prevention Course (ZPP-Certified): One-time payment of €99 for an 8-week certified prevention course (Progressive Muscle Relaxation or Pelvic Floor Strengthening) that includes 6 months of femfeel Premium access. Course fees can be submitted to health insurers for up to 100% reimbursement. For users with insurance partnerships (§20 SGB V), costs are covered directly with no upfront payment required.
- Corporate / Employer Accounts: B2B sales where employers provide femfeel Premium access to employees. Employees log in with corporate email addresses and access is billed directly to the employer per the agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Pay-as-you-go | Quarterly subscription (3-month) |
| Subscription | Annual | Annual subscription (1-year) |
| One time/ perpetual license | Pay-as-you-go | Prevention Course + 6 months Premium |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Femfeel product offering
Product offeringCore offering
Femfeel operates a mobile application (iOS/Android) that supports women during menopause with expert-led courses, instant-relief features, a CE-marked symptom-tracking journal, and ZPP-certified 8-week prevention courses (Progressive Muscle Relaxation and Pelvic Floor Strengthening) eligible for up to 100% reimbursement by statutory German health insurers. The app is monetized through monthly/quarterly/annual subscriptions and one-time prevention course purchases, with additional direct billing to 20+ health insurers and employer-sponsored corporate accounts under a B2B2C model.
Product overview
Femfeel is a digital menopause companion app consisting of a core mobile application with multiple integrated modules and offerings. The central product is the femfeel App, which combines symptom tracking (via the CE-marked femfeel Journal medical device), expert-developed courses, quick-relief features, a diary, movement/relaxation exercises, recipes, and educational content. Premium content is accessible through subscription (femfeel Premium at €10-11.99/month) or bundled with ZPP-certified prevention courses (Progressive Muscle Relaxation or Pelvic Floor Strengthening at 99€ with up to 100% insurance reimbursement including 6 months free premium). Health insurance partnerships enable direct billing and subsidized access through §20 SGB V and §140a SGB V contracts. A B2B employee benefit offering is also available for employers.
Differentiator
Problem solved
Functional benefit
Products and services
- femfeel App Mobile application (iOS and Android) that helps women in perimenopause and menopause navigate symptoms through expert-developed courses, immediate-relief content, a journal, exercises, recipes, and educational articles. Targeted at individual consumers in Germany aged 40–60.
- femfeel Premium Subscription Subscription tier providing full access to premium expert courses, instant-relief features, journal, exercises, relaxation content, recipes, and educational articles within the femfeel app. Available to individual consumers via self-serve app purchase, free through partner health insurers, or billed directly to employers.
- Präventionskurs Progressive Muskelentspannung (PMR) 8-week ZPP-certified online prevention course teaching progressive muscle relaxation to support mood, sleep, anxiety, stress, and hot flashes during menopause. Includes 6 months free femfeel Premium access and is reimbursable up to 100% by statutory health insurers.
- Präventionskurs Beckenbodenkräftigung 8-week ZPP-certified online prevention course for pelvic floor strengthening during menopause. Strengthens pelvic floor, body core, posture, and bladder control. Includes 6 months free femfeel Premium access and is reimbursable up to 100% by statutory health insurers.
- femfeel Journal (CE-marked Medical Device) CE-marked Class I medical device integrated within the femfeel app that enables daily tracking of mood, menopause symptoms, period, activities, medications/supplements, triggers, and free-text journal entries. Provides period calendar, history visualization, symptom frequency summaries, and comparative analysis against triggers and activities for individual consumers managing menopause.
- femfeel Corporate / Employer Wellness Offering B2B offering that enables employers to provide femfeel Premium access to female employees as part of corporate wellness programs. Employees authenticate via corporate email and the employer is billed directly per the corporate agreement. Targeted at HR and People & Culture decision-makers at mid-market and enterprise employers.
Quantifiable outcome
- Up to 100% health insurance reimbursement of prevention course fees (€99) through ZPP-certified courses
- +2 more outcomes
Companies that use Femfeel
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Femfeel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Femfeel partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- MEDICE Health Family (MEDICE Arzneimittel Pütter GmbH & Co. KG)coreFemfeel has been part of the MEDICE Health Family since 2023. MEDICE is a family pharmaceutical company with long-standing experience in women's health (including Remifemin for menopause symptoms). This partnership combines pharmacological competence with digital solutions and nutrition concepts, enabling clinical validation and multimodal health solutions. MEDICE's parent company structure includes Medigital GmbH as the operating entity for femfeel.
- BKK PfalzcoreBKK Pfalz has a §20 SGB V cooperation agreement with femfeel. Insured members receive 6 months femfeel Premium + access to the prevention course without any upfront payment. Femfeel bills BKK Pfalz directly.
- Pronova BKKcorePronova BKK provides 12 months femfeel Premium access + 2 free expert webinars to insured members with no upfront payment. Femfeel bills Pronova BKK directly. Also covers 6-month prevention course.
- VIACTIVcoreVIACTIV covers the prevention course costs upfront for insured members so they can start without any upfront payment. Femfeel bills VIACTIV directly after course completion.
- IKK classiccoreIKK classic provides 12 months femfeel Premium + 4 free consultation sessions to insured members with no upfront payment. Femfeel bills IKK classic directly.
- BarmeniaminorBarmenia health insurance has a §20 SGB V cooperation agreement enabling insured members to access femfeel prevention courses with direct billing.
- DAK GesundheitminorDAK Gesundheit is listed among partner health insurers for femfeel prevention courses.
- Techniker KrankenkasseminorTechniker Krankenkasse is listed among partner health insurers for femfeel prevention courses.
- AOK (Multiple Regional Branches)minorMultiple AOK regional branches (AOK Baden-Württemberg, Bayern, Bremen/Bremerhaven, Hessen, Niedersachsen, Nordost, NordWest, PLUS, Rheinland-Pfalz/Saarland, Rheinland/Hamburg, Sachsen-Anhalt) are listed as partner health insurers for prevention course reimbursement.
- Deutsche Telekom Healthcare and Security Solutions GmbHcoreProvides the Telekom Healthcare Cloud for secure hosting of the app backend and data storage. Specifically designed for health data with highest security standards and encryption. Data processed exclusively on servers within the European Union.
- Stripe Payments Europe LimitedcoreStripe is the payment service provider used for processing prevention course payments. Handles credit card and bank transfer payments when users purchase the €99 prevention course. Stripe is EU-US Data Privacy Framework certified.
- Salesforce (salesforce.com Inc.)coreSalesforce Marketing Cloud is used for CRM, automated newsletter and transactional email sending, and customer consent data management. Data stored on Salesforce servers in Frankfurt a.M. Salesforce is EU-US Data Privacy Framework certified.
- RevenueCat Inc.coreRevenueCat manages in-app purchase processing and subscription administration for self-paying app subscribers. Enables subscription management, license verification, and analytics for the iOS/Android app.
- Deutsches Medizinrechenzentrum GmbH (DMRZ)coreDMRZ handles the billing and claims processing between femfeel and health insurers under Versorgungsverträge (§140a SGB V). Transmits insured user data to the respective health insurer for reimbursement.
- Jule WandelcoreJule Wandel is a certified trainer at the Zentrale Prüfstelle Prävention, health and relaxation educator, and mindfulness/stress management speaker. She developed and leads the Progressive Muscle Relaxation prevention course within the femfeel app.
- IFAF Berlin (Projekt MenoSupport)minorIFAF Berlin's 2023 project MenoSupport conducted Germany's first nationwide survey on menopause in the workplace (2,119 women surveyed). Femfeel references this research to support its B2B employer value proposition. The study findings are publicly available via femfeel.de.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Femfeel competitors and assessment
Company assessmentBroad incumbents
- Clue: Clue is a major women's health tracking app expanding into perimenopause and menopause. Comparable as a period/symptom-tracking app with scientific positioning, though operating across broader women's health lifecycle stages.
- Flo Health: Flo Health is the world's largest period and ovulation tracking app and has expanded into perimenopause and menopause content. Comparable in women's health symptom tracking and content offering, but with vastly greater scale and broader life-stage focus.
- Maven Clinic: Maven Clinic is a broader women's and family health digital platform covering fertility, pregnancy, postpartum, and menopause with employer and payer distribution. Comparable in women's health focus, B2B2C employer channel, and clinical content model, though covering more lifecycle stages than femfeel.
Direct peers
- Elektra Health: Elektra Health is a US-based digital menopause platform combining evidence-based education, telehealth, and community. Directly comparable in addressing menopause symptoms through integrated digital content and clinical support.
- Stella (Peppy Health): Peppy's Stella is a menopause-focused B2B employer benefit app offering expert support, education, and consultations. Directly comparable to femfeel's B2B employer offering and menopause-specific content model, with a focus on workplace wellness distribution.
- Caria: Caria is a digital menopause companion offering symptom tracking, education, and expert-led content for women in perimenopause and menopause. Directly comparable to femfeel's core menopause-focused app model, though primarily serving US/English-speaking markets.
Emerging players
- BetterMe: BetterMe offers subscription-based health and wellness apps covering fitness, nutrition, and women's health. Comparable as a consumer health coaching subscription model, though broader and less clinically regulated than femfeel.
- Kaia Health: Kaia Health offers digital therapeutics for musculoskeletal pain and COPD including app-based exercise and education programs reimbursed by insurers in some markets. Comparable in digital therapeutic model with insurance reimbursement pathways and musculoskeletal/pelvic floor exercise content.
Others
- MindBody (Glo | ClassPass): ClassPass and adjacent wellness platforms offer employer-subsidized wellness benefits including fitness and mindfulness content. Comparable as employer wellness distribution channel and consumer wellness subscription model, though operating at much broader scope.
Regional players
- Oviva: Oviva is a European (Switzerland/Germany/UK) digital health platform offering app-based coaching for nutrition, diabetes, and weight management with health insurance reimbursement. Comparable as a German-speaking market digital therapeutics app reimbursed by statutory health insurers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Femfeel social profiles
Digital presenceFemfeel compliance and trust
Trust signalCompliance5 records
Femfeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Femfeel leadership team
Management profileNumber of profiles
Profiles3 records
Femfeel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Femfeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Femfeel
What does Femfeel do?
Femfeel operates a mobile application (iOS/Android) that supports women during menopause with expert-led courses, instant-relief features, a CE-marked symptom-tracking journal, and ZPP-certified 8-week prevention courses (Progressive Muscle Relaxation and Pelvic Floor Strengthening) eligible for up to 100% reimbursement by statutory German health insurers. The app is monetized through monthly/quarterly/annual subscriptions and one-time prevention course purchases, with additional direct billing to 20+ health insurers and employer-sponsored corporate accounts under a B2B2C model.
Is Femfeel a public or private company?
Femfeel is a private company. It is classified as corporate owned and is currently operating.
When was Femfeel founded?
Femfeel was founded in 2020. It employs 1 to 10 people.
Where is Femfeel based?
Femfeel is headquartered in München, Germany, in the Europe region.
How does Femfeel make money?
Three revenue lines are on record. App Subscription (femfeel Premium) is the primary driver. The others are prevention Course (ZPP-Certified) and corporate / Employer Accounts.
Who are Femfeel's main competitors?
Broad incumbents on record are Clue, Flo Health and Maven Clinic. Direct peers are Elektra Health, Stella (Peppy Health) and Caria. Emerging players are BetterMe and Kaia Health. MindBody (Glo | ClassPass) is listed as an others. Oviva is listed as a regional player.
Does Femfeel have an API?
No public API is recorded for Femfeel.
What industry is Femfeel in?
Femfeel's product category is Women's Health & Menopause Digital Therapeutics. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical).