30 Lines
- Company typePrivate
- Founded2008
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
30 Lines firmographics
Firmographics- Name
- 30 Lines
- Legal name
- 30 Lines LLC
- Website
- https://30lines.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where 30 Lines is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
30 Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Design & Development Services: Custom website design and development services for multifamily properties, built on WordPress with property management software integrations. Pricing appears project-based.
- Digital Marketing Services: Ongoing digital marketing services including SEO, paid ads management, lead generation, and email nurturing campaigns. These are retainer or ongoing service engagements.
- RentPress Software Subscriptions: Software-as-a-service offerings including the RentPress plugin for WordPress websites, email journey automation, and local directory synchronization tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom project-based and retainer pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
30 Lines product offering
Product offeringCore offering
30 Lines provides digital marketing services and a proprietary WordPress-based software suite (RentPress) exclusively for multifamily property management companies. Core services include website design and development, lead generation and nurturing, SEO, and paid ads management, all built around integrating apartment community data from property management systems such as RealPage, AppFolio, Entrata, RentCafe, and MRI to deliver live pricing, availability, and automated prospect communication.
Product overview
30 Lines is a multifamily digital marketing agency offering a platform-plus-modules architecture centered around RentPress, their flagship website plugin for apartment communities. The core RentPress product integrates directly with property management software (MRI, RentCafe, AppFolio, RealPage, Entrata, Funnel) to display live pricing and availability. The suite includes RentPress Email Journeys for automated email marketing, RentPress Local for directory syndication to 70+ platforms, and Lease Magnet for lead capture pop-ups. Beyond software products, 30 Lines provides services including Web Design & Development (built on WordPress), Lead Generation & Nurturing, Search Engine Optimization, and Paid Ads Management. Additional tools include Property USP Analyzer, Apartment Fees Calculator, and pre-built Website Themes.
Differentiator
Problem solved
Functional benefit
Brands
- RentPress: A suite of marketing tools for apartment communities that integrates with property management software to display live pricing and availability, push guest cards to CRM, and sync data automatically across websites, chatbots, and email marketing.
- Lease Magnet
- RentPress Local
- RentPress Email Journeys
Products and services
- Web Design & Development Custom WordPress-based website design and development for multifamily apartment communities, with integration to property management software for live pricing and availability. Built for property management companies seeking high-converting leasing websites.
- Lead Generation & Nurturing Managed automated email marketing and lead nurturing services that move prospects from first inquiry through signed lease using personalized messaging. Targeted at multifamily property marketing teams seeking higher lead-to-lease conversion.
- Search Engine Optimization
Quantifiable outcome
- Lease Magnet captures 40+ additional leads per month on average
- +2 more outcomes
Companies that use 30 Lines
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
30 Lines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature5 records
30 Lines partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- FunnelcoreProperty data integration partner for RentPress. Funnel provides property listing and advertising data synchronization services.
- MRI SoftwarecoreProperty management software integration partner. MRI's property management data syncs with RentPress websites for real-time pricing and availability.
- RentCafe (Yardi)coreYardi's RentCafe platform integration enables property data synchronization with RentPress-powered websites.
- AppFoliocoreProperty management software integration partner. AppFolio data feeds power RentPress website pricing and availability displays.
- RealPagecoreProperty management software integration partner providing data synchronization for apartment websites built with RentPress.
- EntratacoreProperty management platform integration partner for RentPress, enabling seamless data flow between property operations and marketing websites.
- GooglecoreOfficial Google Partner with integrations for Google Business Profile, Google Maps, and Google Ads advertising platform.
- ApplecoreApple Business Connect integration partner for maintaining accurate business information on Apple Maps.
- Meta (Facebook/Instagram)coreSocial platform partner for property advertising and directory listing synchronization through RentPress Local.
- HubSpotcoreCRM, marketing automation, and analytics platform used for customer relationship management and visitor behavior tracking.
- Google Analytics 4coreWebsite traffic and visitor behavior analytics platform with Google Signals enabled for advertising measurement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
30 Lines competitors and assessment
Company assessmentDirect peers
- RentVision: Multifamily marketing technology and services company that builds apartment websites and runs digital advertising campaigns. Highly comparable to 30 Lines on both the SaaS (websites) and agency (paid media) sides, serving the same multifamily operator base.
- Resman: Multifamily software platform with marketing automation, resident communications, and CRM capabilities for property managers. Comparable to 30 Lines on the lead nurturing and CRM-adjacent side, and serves the same multifamily management customers.
- PERQ: Multifamily marketing automation platform that combines AI-driven lead nurturing, chatbot, and email journey tools. Comparable to 30 Lines' RentPress Email Journeys and Lease Magnet products, targeting the same apartment operators with overlapping conversion-optimization functionality.
- Engrain: Multifamily technology provider offering interactive mapping, virtual tours, and prospect experience tools integrated into apartment websites. Comparable to 30 Lines as a multifamily-focused tech layer that enhances property marketing websites and the renter journey.
- LeaseLabs: Multifamily-focused digital marketing agency offering web design, branding, and lead generation for apartment operators. Directly comparable to 30 Lines in target customer (property management companies) and service mix (websites + marketing). Now operating under RealPage.
- Criterion B: Digital marketing agency with a dedicated multifamily practice offering websites, branding, and lead generation for apartment operators. Comparable to 30 Lines as a vertically focused agency serving enterprise property management companies.
- Knock CRM: Multifamily CRM and lead management platform focused on the renter journey from inquiry to signed lease. Comparable to 30 Lines' lead nurturing and email journey capabilities, and competes for the same integration points with major PMS platforms.
Broad incumbents
- RealPage: Large multifamily software platform offering property management, ILS, and marketing/leasing tools (including the former LeaseLabs). Comparable as a broad incumbent serving the same enterprise customers as 30 Lines and a Core integration partner via RentPress.
- Yardi (RentCafe): Major multifamily property management software vendor whose RentCafe platform includes apartment websites, ILS syndication, and resident engagement tools. Comparable as a broad incumbent that already integrates with 30 Lines via RentPress but could absorb marketing functionality natively.
- CoStar Group (Apartments.com): Dominant apartment listing and marketing platform serving multifamily operators and renters. Comparable to 30 Lines as a broad incumbent in multifamily digital marketing, particularly on the ILS syndication and renter acquisition side where RentPress Local competes for attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
30 Lines social profiles
Digital presence30 Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
30 Lines leadership team
Management profileNumber of profiles
Profiles4 records
30 Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30 Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30 Lines
What does 30 Lines do?
30 Lines provides digital marketing services and a proprietary WordPress-based software suite (RentPress) exclusively for multifamily property management companies. Core services include website design and development, lead generation and nurturing, SEO, and paid ads management, all built around integrating apartment community data from property management systems such as RealPage, AppFolio, Entrata, RentCafe, and MRI to deliver live pricing, availability, and automated prospect communication.
Is 30 Lines a public or private company?
30 Lines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 30 Lines founded?
30 Lines was founded in 2008. It employs 11 to 50 people.
Where is 30 Lines based?
30 Lines is headquartered in Columbus, United States, in the North America region.
How does 30 Lines make money?
Three revenue lines are on record. Web Design & Development Services are the primary driver. The others are digital Marketing Services and rentPress Software Subscriptions.
Who are 30 Lines's main competitors?
Direct peers on record are RentVision, Resman, PERQ, Engrain, LeaseLabs, Criterion B and Knock CRM. Broad incumbents are RealPage, Yardi (RentCafe) and CoStar Group (Apartments.com).
Does 30 Lines have an API?
No public API is recorded for 30 Lines.