Wallboard
Wallboard provides a cloud-native digital signage CMS for IT and marketing teams managing 50 to 1,000+ screens across mid-market and enterprise organizations, offering no-code content creation, 40+ integrations, and AI orchestration via subscription tiers starting at $25/month.
- Company typePrivate
- Founded2013
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wallboard does
Wallboard is a privately held digital signage software company headquartered in Carrollton, Texas (operated as Wallboard Display-US LLC) that provides a cloud-native content management system (CMS) for organizations managing 50 to 1,000+ screens across multiple locations. The platform is purpose-built for IT and marketing teams that have outgrown basic signage tools but reject the cost and rigidity of traditional enterprise CMS platforms, with primary verticals spanning K-12 and higher education, food and beverage, healthcare, manufacturing, and corporate communications. Named customers include Coca-Cola, easyJet, NIH, Houston Astros, Zebra Technologies, Daikin, We Ko Pa Casino, and Elmwood Park Zoo, alongside SMB restaurants using Toast POS integrations.
The core technology is a Kubernetes-based architecture supporting cloud, on-premise, and hybrid deployments, with a no-code content designer, centralized playlist and channel management, role-based access control, SAML SSO and OAuth 2.0, and a 99.95% uptime SLA. The platform integrates natively with 40+ third-party systems including Google Workspace, Microsoft 365, Power BI, Toast POS, BrightSign, Samsung Tizen, LG webOS, Sony Android, Amino, and emergency alerting platforms (Alertus, BlackBerry AtHoc, SignalWire, RAVE). Wallboard 2.1, released March 2026, added AI Datasources, an AI Web Scraper with semantic understanding of page layouts, and Model Context Protocol (MCP) integration enabling natural-language orchestration of the CMS via Claude, ChatGPT, Manus, or in-house AI.
The business model is primarily subscription-based recurring revenue, published at three tiers: Professional ($25/month), Interactive ($30/month), and Multi-Output ($50/month), all with unlimited users and content creation. A separate Custom Solutions professional services line addresses complex enterprise deployments. Go-to-market combines direct enterprise field sales, a self-serve 30-day trial for SMB/mid-market, and a channel partner program for resellers and AV integrators. The company is not venture-backed per public disclosures and expanded through the July 2024 acquisitions of Keywest Technology and Unified Brand.
Wallboard firmographics
Firmographics- Name
- Wallboard
- Legal name
- Wallboard Display-US LLC
- Website
- https://wallboard.us
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallboard provides a cloud-native digital signage CMS for IT and marketing teams managing 50 to 1,000+ screens across mid-market and enterprise organizations, offering no-code content creation, 40+ integrations, and AI orchestration via subscription tiers starting at $25/month.
- Ownership category
- akta.pro rank
Wallboard industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Wallboard is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licenses: Monthly or annual subscription-based pricing with three tiers (Professional at $25/month, Interactive at $30/month, Multi-Output at $50/month). Includes unlimited users, unlimited content creation, cloud or on-premise deployment options, and access to 200+ templates.
- Custom Solutions: Professional services for organizations with complex requirements, unique workflows, or deep integration needs requiring custom signage applications, interactive experiences, or enterprise system integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional: $25/month - Base tier for mixed deployments |
| Subscription | Monthly | Interactive: $30/month - Adds interactive content support |
| Subscription | Monthly | Multi-Output: $50/month - Full-featured enterprise tier |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Wallboard product offering
Product offeringCore offering
Wallboard delivers an enterprise-grade digital signage content management system (CMS) that enables organizations to centrally create, schedule, and manage content across thousands of screens from a single platform. The software supports cloud, on-premise, and hybrid deployment models, runs on any standard media player (BrightSign, Android, Windows, LG webOS, Samsung Tizen), and includes AI-powered datasources, an AI web scraper, MCP-based AI orchestration, and 40+ native integrations. Offered via tiered monthly subscriptions starting at $25, with custom solutions and on-premise deployment for enterprise needs.
Product overview
Wallboard is an enterprise-grade digital signage platform built around a unified CMS core product (Wallboard CMS) with multiple subscription tiers (Professional at $25/month, Interactive at $30/month, and Multi-Output at $50/month). The platform is augmented by AI-powered features including AI Datasources, AI Web Scraper, and MCP integration introduced in Wallboard 2.1. Additional offerings include Custom Solutions professional services for complex deployments, ePaper Solutions for low-power displays, and On-Premise Solutions for secure infrastructure. The product portfolio was expanded through the July 2024 acquisitions of Keywest Technology and Unified Brand. The platform integrates with over 40 third-party tools spanning file storage, productivity, business intelligence, POS systems, emergency alerts, and social media. Hardware partnerships with BrightSign, Amino, Philips, Samsung, LG, Sony, and others provide flexible endpoint options.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallboard CMS (Core Platform) Enterprise-grade cloud-native digital signage content management system designed for IT and marketing teams managing 50 to 1,000+ screens across multiple locations, offering no-code content creation, centralized playlists and channels, role-based access control, and flexible deployment (cloud, on-premise, or hybrid).
- Wallboard 2.1 Major version release of the Wallboard CMS introducing AI automation capabilities including AI Datasources, AI Web Scraper, MCP integration for AI orchestration, expanded social media integrations, and enterprise security enhancements. Targeted at existing customers and new enterprise buyers seeking AI-assisted content workflows.
- Wallboard AI Datasources AI-powered data sourcing capability that automatically finds, extracts, and formats content from web sources to keep signage displays current without manual updates; supports use cases including local events feeds, restaurant menus, news aggregation, job boards, real estate listings, and sports scores.
- Wallboard AI Web Scraper AI-powered web scraping tool that semantically understands webpage content and extracts data based on natural language descriptions, adapting to website layout changes rather than breaking like traditional selectors.
- Wallboard MCP (Model Context Protocol) Integration AI orchestration integration enabling natural language control of the Wallboard platform through AI systems like Claude, ChatGPT, Manus, or in-house AI, allowing portal setup, playlist management, asset import, content scheduling, and device management via conversational commands.
- Custom Solutions Professional services engagement in which Wallboard designs, builds, and delivers custom digital signage applications, interactive experiences, and deep enterprise system integrations for organizations with complex requirements or unique workflows.
- ePaper Solutions Ultra-low power digital signage offering for always-on information displays such as meeting room labels and building directories, integrated with Philips Tableaux ePaper displays.
- On-Premise Solutions On-premise server deployment of the Wallboard CMS for organizations with data residency, compliance, or internal security requirements that preclude cloud-only deployment, supporting government, finance, and healthcare verticals.
Quantifiable outcome
- Reduced content management time from 20-40 hours/month to 2 hours total
- +3 more outcomes
Companies that use Wallboard
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles3 records
Wallboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability8 records
Feature8 records
Wallboard partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Philips Professional Displays (PPDS)corePhilips Professional Displays come equipped with Android SoC and native Wallboard support. PPDS Experience Center in Fairfield, NJ opened October 2024, powered entirely by Wallboard, featuring interactive displays, e-Paper displays, business TVs, and video walls. Partnership provides seamlessly integrated signage experience.
- Keywest TechnologycoreStrategic acquisition to expand Wallboard's capabilities in content management, software licenses, and add digital signage experts. Integration aims to provide advanced features, better customer support, and innovative solutions.
- Unified BrandcoreStrategic acquisition to strengthen Wallboard's position in the digital signage sector and expand its comprehensive product suite. Part of growth strategy for US and Europe market expansion.
- BrightSigncorePremier BrightSign Partner. Wallboard's CMS works seamlessly with BrightSign Series 5 and 6 media players. The partnership provides unmatched reliability, security, and scalability for digital signage. BrightSign XT1144-T is approved for sale to the Federal Government and works with Wallboard's on-premise solution.
- AminocoreWallboard is optimized to run natively on Amino's H200W media players ensuring content deployment, playback, and device sync happen effortlessly. Dual remote management through Wallboard and Amino Orchestrate. Enterprise-grade Android OS with quarterly firmware updates and security patches.
- SamsungcoreWallboard supports Samsung System-on-Chip (SoC) displays, offering a reliable, cost-effective option for fullscreen content like menus, ads, and schedules. Reduces hardware, simplifies installs, and allows pre-configuration of devices.
- LG ElectronicscoreWallboard works directly with LG System-on-Chip (SoC) displays providing a reliable, all-in-one signage solution for fullscreen images, videos, and basic dynamic content.
- SonycoreWallboard works seamlessly with Sony's Android-based SoC displays, delivering a cost-effective, all-in-one signage solution that simplifies installation and reduces IT overhead.
- ToastcoreWallboard integrates directly with Toast POS system, enabling automatic menu board updates when items, prices, or availability change in the POS. Supports multi-location management and time-based menu scheduling.
- Google Drive, Docs, Sheets, CalendarcoreNative integrations with Google Workspace for content management, data-driven displays, and calendar-based scheduling.
- Microsoft (Power BI, SharePoint, Active Directory, Excel, Word, PowerPoint)coreMicrosoft ecosystem integrations including Power BI for authenticated widgets, SharePoint for internal communications, Active Directory for SSO, and Office applications for content creation.
- Facebook and InstagramcoreWallboard 2.1 direct integrations to pull posts from Facebook and Instagram directly into digital signage, replacing need for third-party RSS tools.
- Legistar (Granicus), CivicPlus, SimpleviewcoreCivic systems integrations for government meeting schedules, agendas, public documents, and municipal communications.
- SignalWire, RAVE Mobile, Blackberry AtHoc, AlertuscoreEmergency alert and mass notification integrations using industry-standard protocols for instant emergency messaging across entire screen networks.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Wallboard competitors and assessment
Company assessmentDirect peers
- ScreenCloud: Cloud signage CMS with strong app/integration ecosystem and tiered subscription pricing, directly comparable to Wallboard's mid-market positioning and API-first architecture.
- Yodeck: Cloud-based digital signage CMS targeting SMB and mid-market customers with simple subscription pricing—directly comparable to Wallboard's Professional/Interactive tiers and PLG motion.
- Broadsign: Digital signage and DOOH CMS platform with programmatic advertising capabilities; competes for the same multi-location enterprise and media-network use cases as Wallboard.
- Four Winds Interactive (FWi/Reflect): Long-standing direct competitor in enterprise digital signage CMS, focused on large multi-location enterprises with content management, analytics, and wayfinding capabilities—Wallboard's primary competitive set.
- Enplug: Cloud digital signage CMS with app marketplace and content integrations, comparable to Wallboard's 40+ integration strategy and mid-market subscription model.
- Raydiant: Cloud-based digital signage and in-store experience platform targeting retail and restaurants, overlapping with Wallboard's Food & Beverage and corporate communications segments.
Emerging players
- Kitcast: Apple TV-centric digital signage CMS; overlaps with Wallboard's hardware-agnostic approach on the Apple ecosystem side, competing for design-conscious and SMB customers.
- NoviSign: SMB-focused digital signage CMS with subscription pricing and template library, comparable to Wallboard's lower tier offerings but with less enterprise depth.
- Pickcel: Cloud digital signage software with similar subscription-based pricing and integration ecosystem, competing for SMB and mid-market signage customers.
Broad incumbents
- Scala (Stratacache): Enterprise digital signage incumbent owned by Stratacache, offering CMS, hardware, and analytics at scale. Competes with Wallboard in the same enterprise CMS category with broader end-to-end offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wallboard social profiles
Digital presenceWallboard compliance and trust
Trust signalCompliance3 records
Wallboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallboard leadership team
Management profileNumber of profiles
Wallboard subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wallboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallboard M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallboard
What does Wallboard do?
Wallboard delivers an enterprise-grade digital signage content management system (CMS) that enables organizations to centrally create, schedule, and manage content across thousands of screens from a single platform. The software supports cloud, on-premise, and hybrid deployment models, runs on any standard media player (BrightSign, Android, Windows, LG webOS, Samsung Tizen), and includes AI-powered datasources, an AI web scraper, MCP-based AI orchestration, and 40+ native integrations. Offered via tiered monthly subscriptions starting at $25, with custom solutions and on-premise deployment for enterprise needs.
Is Wallboard a public or private company?
Wallboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallboard founded?
Wallboard was founded in 2013. It employs 11 to 50 people.
Where is Wallboard based?
Wallboard is headquartered in Carrollton, United States, in the North America region.
How does Wallboard make money?
Two revenue lines are on record. Subscription Licenses are the primary driver. The others are custom Solutions.
Who are Wallboard's main competitors?
Direct peers on record are ScreenCloud, Yodeck, Broadsign, Four Winds Interactive (FWi/Reflect), Enplug and Raydiant. Emerging players are Kitcast, NoviSign and Pickcel. Scala (Stratacache) is listed as a broad incumbent.
Does Wallboard have an API?
Yes. Wallboard offers a public API supporting custom integrations through APIs, webhooks, databases, XML/JSON feeds, and other standard data formats. The API enables developers to build custom integrations connecting external systems to Wallboard's digital signage platform. Developer documentation is at docs.wallboard.us.
What industry is Wallboard in?
Wallboard's product category is Digital Signage Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.