Cope Notes

What Cope Notes does

Cope Notes, LLC is a Tampa, Florida-based for-profit company founded in 2017 by Johnny Crowder that delivers daily mental health support via SMS text message rather than through a mobile application. The core service sends subscribers one text per day at a randomized time containing peer-authored psychology facts, positive psychology exercises, journaling prompts, and psychoeducational content reviewed by a Clinical Oversight Panel of mental health professionals; subscribers can text back freely to use the thread as an anonymous journal. Each subscriber is assigned a unique text sequence so no two users receive the same message at the same time, and the platform is built around anonymity by design — no PHI is collected — with AES-256 encryption and routing to 988 Lifeline crisis counselors via a 'HELP' keyword.

The company monetizes through a tiered subscription model: $9.99/month personal plans (or $8.99/month billed annually), $8.99/user/month family plans, group packages (Bronze/Silver/Gold for 10/30/50 users), and custom enterprise contracts starting at $5,000 and scaling into the millions for school districts, healthcare systems, government municipalities, and large employers. Pricing is HSA/FSA eligible and a 7-day free trial reduces acquisition friction; an affiliate program pays $5 per referred subscriber with no cap. Distribution combines self-serve PLG via copenotes.com with an enterprise/field-sales motion for 50+ seat accounts, supplemented by gift subscriptions, branded merchandise, and the founder-hosted Cope Notes Podcast.

Cope Notes' customer base spans five major U.S. health payors (UnitedHealthcare, Optum, Cigna, Humana, Molina), K-12 and higher-education institutions (Pasco County Schools across 100+ schools, Georgetown, USF, St. Petersburg College), multiple Florida and Texas municipalities (Hillsborough, Orange, North Richland Hills), and large corporate employers (Honeywell, Halliburton, HPE, Northrop Grumman, Siemens, Warner Bros. Discovery). The company operates as a privately held LLC with no disclosed venture capital funding, no disclosed headcount, and revenue not publicly disclosed; it claims 'tens of thousands' of subscribers globally and reports that 86% of subscribers indicate improved mental and emotional health after 30 days of use.

Name

Cope Notes

Legal name

Cope Notes, LLC

Website

https://copenotes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cope Notes is a Tampa-based, bootstrapped SMS service founded in 2017 that delivers daily peer-authored mental health support via randomized text messages to individual subscribers and enterprise customers across healthcare payors, K-12 and higher education, municipal governments, and large employers.

Ownership category

akta.pro rank

Product category

Digital Mental Health Support

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Text-based mental health
• Daily peer support
• SMS mental wellness
• Digital mental health support
• Positive psychology subscriptions

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscriptions: Direct-to-consumer monthly and annual subscription plans delivered via SMS. Annual plans offer significant savings over monthly billing.
2. Group Subscriptions: Bronze (10 users), Silver (30 users), Gold (50 users) annual group packages with custom redemption codes for small organizations and teams.
3. Enterprise / School / Government Contracts: Large-scale annual contracts with custom pricing (packages ranging from $5,000 into the millions) for school districts, government municipalities, healthcare systems, and large employers. Includes dashboards, onboarding support, and outcomes reporting.
4. Family Plans: Multi-seat family subscriptions with synchronized or randomized messaging options, priced per user per month with monthly or annual billing.
5. Affiliate Commissions: Affiliates earn $5 per subscriber who uses their referral code, with no cap on commissions and instant PayPal payouts.
6. Merchandise Sales: Sale of branded merchandise including t-shirts ($29.99 each) through the Cope Notes online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cope Notes delivers daily mental health support via SMS text messages, providing subscribers with peer-based positive psychology exercises, journaling prompts, and psychology facts at randomized times throughout the day. The service requires no app download, assigns each subscriber a unique personalized text sequence, and operates on subscription tiers for individuals, families, and organizations including schools, healthcare systems, government entities, and employers.

Product overview

Cope Notes is a single core SMS-based mental health support product that delivers daily peer support through text messages. The service is not an app and requires no downloads. Content includes psychology facts, exercises, journaling prompts, and positive psychology interventions created by peers with lived experience and reviewed by mental health professionals. Each subscriber receives a unique, personalized text sequence at randomized times. The core service is offered through multiple access tiers: Personal subscriptions ($9.99/month), Gift subscriptions for one-time presents, Family plans ($8.99/user/month) with synchronized messaging, Group subscriptions for small organizations (10-50 users), Enterprise solutions for large groups with custom dashboards, and School/Healthcare sector solutions. Additional offerings include The Cope Notes Podcast, branded merchandise, a free one-week trial, and an affiliate program. Pricing accepts HSA/FSA payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cope Notes Core Service Daily mental health support delivered via SMS text message, providing peer-based support, positive psychology exercises, journaling prompts, and psychology facts at randomized times. Content is created by peers with lived experience and reviewed by mental health professionals on a Clinical Oversight Panel.
• School Mental Health Solutions Daily mental health support for K-12 schools, school districts, colleges, and universities. Includes custom welcome texts, redemption codes, onboarding support, outcomes reporting, and packages ranging from $5,000 into millions depending on scope.
• Healthcare Solutions Mental health support for payors and providers including insurance payors, health plans, hospitals, treatment centers, and crisis centers. Functions as a gap-filler across the care continuum with usage dashboards and outcomes reporting.
• Enterprise Subscription Large group support for organizations with enterprise dashboard, detailed engagement reporting, webinars, trainings, and co-branded social graphics. Annual subscriptions starting under $10/user/month with price breaks for larger groups.
• Cope Notes Merchandise Branded merchandise including t-shirts such as the 'Goodbye, Negative Thoughts Tee' and 'Life Is Tough Tee', sold through the Cope Notes online store at $29.99 each.

Quantifiable outcome

• 86% of Cope Notes subscribers report improved mental and emotional health after just 30 days of use

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Premier Health USAcoreStrategic or Co-development Partner · 3 November 2025Strategic partnership to provide mental health support through Premier Health USA's program, delivering Cope Notes' daily SMS-based mental health support to Premier Health members and patients.
• UnitedHealthcarecoreGTM or Marketing PartnerHealthcare partnership providing Cope Notes as a mental health support resource for UnitedHealthcare members, offering peer support and positive psychology tools for health education, prevention, and intervention.
• CignacoreGTM or Marketing PartnerHealthcare partnership providing Cope Notes mental health support services to Cigna health plan members.
• HumanacoreGTM or Marketing PartnerHealthcare partnership providing Cope Notes mental health support services to Humana members.
• OptumcoreGTM or Marketing PartnerHealthcare partnership using Cope Notes as a gap-filler in mental health care, supporting members who aren't ready to take the first step in their health journey or are in the aftercare stage.
• Molina HealthcarecoreGTM or Marketing PartnerHealthcare partnership providing Cope Notes mental health support to Molina Healthcare members.
• Mental Health AmericacoreStrategic or Co-development PartnerNonprofit partnership with Mental Health America for mental health advocacy and awareness, with Cope Notes available as a resource for MHA communities.
• National Alliance on Mental Illness (NAMI)coreStrategic or Co-development PartnerNAMI chapters (Greater Orlando, Pinellas, Sarasota & Manatee Counties, Cumberland and Perry Counties) provide Cope Notes to community members for consistent mental health support.
• Georgetown UniversityminorGTM or Marketing PartnerEducation partnership providing Cope Notes mental health support to university students, faculty, and staff.
• University of South FloridaminorGTM or Marketing PartnerEducation partnership providing Cope Notes mental health support to USF students and staff.
• Pasco County School DistrictcoreGTM or Marketing PartnerImplemented Cope Notes across 100+ schools with one purchase order, providing daily mental health support for students, faculty, and staff.
• Hillsborough County (Florida)minorGTM or Marketing PartnerGovernment partnership providing Cope Notes mental health support to Hillsborough County residents.
• Orange County (Florida)minorGTM or Marketing PartnerGovernment partnership adding Cope Notes to county's diverse menu of mental health services for clients and community members.
• HoneywellminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to Honeywell employees as part of workplace wellness programs.
• HalliburtonminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to Halliburton employees.
• MTVminorGTM or Marketing PartnerMedia partnership with MTV for mental health awareness and support initiatives.
• Warner Bros. DiscoveryminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to Warner Bros. Discovery employees.
• Hewlett Packard EnterpriseminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to HPE employees.
• Northrop GrummanminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to Northrop Grumman employees.
• Siemens Corporation USminorGTM or Marketing PartnerCorporate partnership providing Cope Notes mental health support to Siemens US employees.
• Florida Mental Health InstituteminorStrategic or Co-development PartnerAcademic partnership with USF Florida Mental Health Institute for mental health research and program development.
• Crisis Text LinecoreStrategic or Co-development PartnerCrisis support partnership: Cope Notes users can connect to 988 Lifeline crisis counselors by replying 'HELP' to any text, and crisis services are outsourced per federal recommendations.
• Crisis Center of Tampa BayminorStrategic or Co-development PartnerLocal crisis center partnership for mental health support referral services.
• American Association of SuicidologyminorStrategic or Co-development PartnerPartnership with leading suicide prevention organization for mental health advocacy and awareness.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calm: Calm is a leading consumer mental wellness app offering meditation, sleep, and daily content — the closest direct competitor to Cope Notes in the digital mental health subscription space, though delivered via app instead of SMS.
• Headspace: Headspace is a major mental health and meditation app with strong B2B2C distribution through employers and health plans — directly comparable to Cope Notes' enterprise sales motion and consumer subscription model.
• Wysa: Wysa is an AI-driven mental health chatbot offering anonymous, evidence-based conversations for emotional wellbeing — the most direct competitor to Cope Notes in anonymous, text-based daily mental health support.
• 7 Cups: 7 Cups is an emotional support service offering free text-based peer support and affordable online therapy — directly comparable to Cope Notes' peer-based, text-delivered support model for individuals and organizations.

Broad incumbents

• BetterHelp: BetterHelp (Teladoc-owned) is the largest online therapy platform connecting users to licensed therapists — overlaps with Cope Notes' mental health support positioning but operates in live clinical care, not text-based peer support.
• Lyra Health: Lyra Health is a leading employer-sponsored mental health benefits platform — comparable to Cope Notes' enterprise go-to-market targeting large employers and health plans, though it offers live therapy rather than SMS peer support.
• Spring Health: Spring Health is a global mental health benefit platform for employers and health plans — competes with Cope Notes for the same enterprise mental health budget, but offers a full clinical care continuum.
• Talkspace: Talkspace provides online therapy via text, audio, and video to individuals and through enterprise/B2B partnerships — directly comparable business model to Cope Notes, particularly its payor and employer distribution.

Emerging players

• Sanvello (Optum): Sanvello is Optum's (UnitedHealth Group) mental health app offering peer support, coaching, and therapy — overlapping with Cope Notes' positioning as a UnitedHealthcare partner resource.
• Youper: Youper is an AI mental health chatbot offering personalized conversations for anxiety and depression — comparable to Cope Notes in text-based, anonymous, AI-augmented mental wellness support.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/copenotes
• YouTubeyoutube.com/channel/UCwJ4GiYLcyhLthuK0uXWLqQ
• FacebookFacebook.com/copenotes
• LinkedInlinkedin.com/company/copenotes
• Instagraminstagram.com/copenotes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cope Notes