Quik

Name

Quik

Legal name

Quik Video LLC

Website

https://quik.auto

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Quik operates as a subscription-based SaaS platform providing service lane automation technology to automotive dealerships and repair shops. The platform automates customer communication, video inspections, digital payments, and DMS integration. Pricing is quote-based with the first day of installation reportedly paying for the entire month according to customer testimonials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Quik sells a cloud-based SaaS platform that automates the automotive service lane, enabling technicians to capture HD inspection videos, run digital multi-point inspections (MPI), communicate with customers via automated two-way texting and digital calling, accept digital payments (including Flex-Pay financing via Affirm and Sunbit), and synchronize data with dealer management systems. The platform is delivered to automotive dealerships, commercial trucking repair shops, and powersports dealers through monthly subscription, with VIP onboarding and priority support.

Product overview

Quik is a unified automotive service lane technology platform that combines Video, MPI (Multi-Point Inspection), Text & Call, Pay, and Reports modules into a cohesive system. The platform automates service communication (over 60%), enables technician video inspections, provides digital MPI with instant customer approval workflows, integrates online payment processing with Flex-Pay options, and delivers enterprise reporting. Quik's core value proposition is the 'QuikTime Difference' - achieving average 6-minute customer approval turnaround (vs. 45-60 minutes traditional) and $165+ increase per repair order when video is attached. Target markets include auto dealerships, commercial trucking repair shops, and powersports dealers across the United States. Part of CitNOW Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Technician video inspection platform allowing technicians to create 2-3 minute personalized HD videos showing customers needed repairs, sent to customer phones for approval. Features include mobile iOS/Android app with pause, flashlight, unlimited users, multiple videos per RO, and fast upload.
• MPI (Multi-Point Inspection) Digital multi-point inspection tool with automated express lane inspection. Captures technician recommendations, supports Op Code integration, parts pricing, pre-built menu items, and direct customer communication for instant approvals, with DMS Parts Integration and Write-back.
• Text & Call Automated two-way text messaging and digital calling platform that automates over 60% of customer and service team communication, including welcome texts, video notifications, MPI/estimate texts, approval confirmations, and payment/vehicle-ready alerts (Twilio-powered).
• Pay Integrated online payment solution where customers receive a payment link via text for easy pre-pickup checkout. Includes Flex-Pay financing options through Affirm and Sunbit partnerships for pre-qualification and installment payments.
• Reports Enterprise-grade dashboard and performance reporting showing all Repair Orders on a single screen in real time, with reports of hours, lines, dollar amounts by Advisor and Technician, closing percentages, totals, and per-RO breakdowns, plus daily and weekly emailed reports.

Quantifiable outcome

• 6-minute average approval turnaround vs 45-60 minute typical process
• +11 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core, secondary and flagship.

• CDK GlobalcoreTechnology or IntegrationCertified integration partner. Quik integrates with CDK Global dealer management systems enabling seamless transfer of repair orders, customer data, and vehicle information. This is one of the most widely-used DMS platforms in automotive retail.
• Reynolds & ReynoldscoreTechnology or IntegrationCertified integration partner for DMS connectivity, enabling real-time data synchronization between Quik and Reynolds dealer management systems.
• Auto/Mate by DealerSocketcoreTechnology or IntegrationCertified integration partner providing connectivity to DealerSocket's Auto/Mate DMS platform for automotive dealerships.
• DealerBuilt LightYear Dealer Management SystemscoreTechnology or IntegrationCertified integration partner enabling seamless data exchange between Quik and DealerBuilt DMS platforms.
• dealertrack technologiescoreTechnology or IntegrationCertified integration partner providing connectivity to dealertrack's DMS and F&I solutions ecosystem.
• DecisivcoreTechnology or IntegrationIntegration partner for commercial trucking service management. Decisiv SRM platform integrates with Quik for enhanced commercial truck repair workflows.
• TwiliocoreTechnology or IntegrationCertified technology partner providing the communications infrastructure for Quik's text messaging and calling features. Essential for 2-way texting and automated notifications.
• TekioncoreTechnology or IntegrationCertified integration partner connecting Quik with Tekion's cloud-native dealer management platform.
• AffirmsecondaryTechnology or IntegrationFinancial technology partner for Flex-Pay solutions. Affirm provides buy-now-pay-later capabilities integrated into Quik's payment platform, enabling customers to finance repairs.
• SunbitsecondaryTechnology or IntegrationFinancial technology partner for Flex-Pay solutions offering pre-qualification and payment plan options for repair services.
• PorschecoreOEM/ Whitelabel/ Licensing PartnerOEM partner whose dealer network uses Quik for service lane video and communication solutions. Porsche dealerships leverage Quik's transparency platform.
• BMWcoreOEM/ Whitelabel/ Licensing PartnerOEM partner with dealerships utilizing Quik's service lane automation and video inspection solutions.
• AudicoreOEM/ Whitelabel/ Licensing PartnerOEM partner with dealership network using Quik for technician video and customer approval workflows.
• VolkswagencoreOEM/ Whitelabel/ Licensing PartnerOEM partner whose dealerships (such as Emich Volkswagen and Audi Hoffman Estates) are documented Quik customers with significant ROI results.
• ToyotacoreOEM/ Whitelabel/ Licensing PartnerOEM partner with dealer network utilizing Quik's service communication and video inspection platform.
• FordcoreOEM/ Whitelabel/ Licensing PartnerOEM partner with dealerships using Quik for service lane solutions.
• FreightlinercoreOEM/ Whitelabel/ Licensing PartnerCommercial truck OEM partner whose dealer/service network uses Quik for commercial trucking repair solutions.
• CitNOW GroupflagshipStrategic or Co-development PartnerParent company. Quik is part of CitNOW Group, a global market-leading provider of software for the automotive industry. The Group includes 10+ companies: Quik, Auto Imaging, AutoSLM, CitNOW, Dealerdesk, Dealerweb, RTC, Vehicle Vision, WEB1on1. Group achieved ISO 27001 UKAS Accreditation.
• LightspeedcoreTechnology or IntegrationCertified integration partner for DMS connectivity with Lightspeed automotive dealer management systems.
• MotorcoreTechnology or IntegrationCertified integration partner providing connectivity to Motor's dealer management solutions.
• PBScoreTechnology or IntegrationCertified integration partner for PBS dealer management systems.
• Info MediacoreTechnology or IntegrationCertified integration partner for Info Media dealer management solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tekion: Cloud-native automotive platform serving dealers and OEMs with CRM, DMS, and consumer experience products. Has an expanding service-lane footprint that competes with Quik for the same dealership technology budget.
• Mitchell 1: Long-established provider of automotive service information, shop management, and estimating tools. Overlaps with Quik's positioning in the dealership service bay, with broader reach into independent shops as well.
• Reynolds & Reynolds: Major DMS provider to franchised dealerships, with its own service and F&I workflows. Comparable to CDK as a Quik integration partner that also competes for the service-lane software wallet.
• CDK Global: Largest DMS provider in North American franchised auto retail. While Quik integrates with CDK, CDK's scale and roadmap ambitions could see it natively bundle service-lane communication tools, making it both an integration partner and a long-term competitive threat.

Direct peers

• Protractor: Video multi-point inspection (MPI) platform for automotive dealerships. Targets the same service-lane transparency use case as Quik's Video and MPI modules, with similar technician-led video capture and customer approval workflow.
• CitNOW: UK-based automotive video platform and sibling company under the same CitNOW Group parent. Directly comparable product category (personalized video for service and sales), overlapping customer base of dealerships and OEMs, and similar business model — making it Quik's closest direct peer despite the shared ownership.
• Dealer-FX (Snap-on Shop Solutions): Service-lane workflow and MPI platform used by franchised dealerships. Competes directly with Quik's MPI and Text & Call modules inside dealership fixed-operations departments.

Emerging players

• myKaarma: Service-lane communication and payment platform for dealerships. Overlaps with Quik's Text & Call and Pay products, particularly around customer communication, scheduling, and digital checkout for service visits.
• AutoLeap: Shop management software for auto repair shops and small dealer service centers. Competes with Quik for digital workflow spend in service departments, particularly outside large franchised dealer groups.
• Shop-Ware: Cloud-based shop management platform with digital vehicle inspection capabilities. Targets independent and dealer-affiliated repair shops with workflow tools that partially overlap with Quik's MPI and Reports modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/quikautomotive
• LinkedInlinkedin.com/company/quik-automotive
• Instagraminstagram.com/quik.auto

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quik