JSON2Video
- Company typePrivate
- Founded2022
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
JSON2Video firmographics
Firmographics- Name
- JSON2Video
- Legal name
- JSON2Video
- Website
- https://json2video.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
JSON2Video industry classification
Industry- Product category
- Video Automation API
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Computer Systems Design and Related Services (54151)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Encoding & Transcoding Software (File/Live) (MPAHAHAA)
Keywords
Where JSON2Video is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
JSON2Video business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Credit-based Video Rendering: Monthly subscription plans based on video credits. Users get monthly credit allowances with pay-as-you-go top-ups available. Pricing based on video minutes rendered.
- Enterprise Plans: Custom enterprise pricing for high-volume use cases with dedicated support and higher quotas.
- Premium Voice Add-ons: ElevenLabs voices consume extra credits beyond the included Azure voices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - 600 credits |
| Subscription | Monthly | Paid Plans - Starting at $49.95/month |
| Subscription | Annual | Enterprise Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
JSON2Video product offering
Product offeringCore offering
JSON2Video is a REST API video editing platform that converts JSON specifications into rendered MP4 videos. Developers send a JSON payload describing scenes, elements (text, images, videos, voiceovers), and timing to a single endpoint, and the platform composes scenes, generates AI voiceovers in 100+ languages, adds automatic captions, and renders the final video in one pipeline. A visual editor, ready-made templates, native no-code integrations (Make.com, n8n, Zapier), and an MCP server for AI coding agents extend the core API to non-developer and AI-driven workflows.
Product overview
JSON2Video is a programmatic video creation platform built around a REST API that converts JSON specifications into rendered MP4 videos. The core product is the Video Editing API, complemented by a Visual Editor for no-code template design and a Video Templates Library of ready-made templates for social media, real estate, e-commerce, and other use cases. AI-powered features include text-to-speech voiceover generation (Microsoft Azure voices included free, ElevenLabs premium voices available), automatic subtitle transcription via Whisper-grade speech recognition, and audiogram waveform visualization. An MCP server enables AI coding agents like Claude Code, Cursor, and Windsurf to create videos autonomously from natural language. Official SDKs are available for PHP and Node.js. Pricing includes a free plan (600 credits), paid plans from $49.95/month, and enterprise tiers. The platform integrates natively with Make.com, n8n, and Zapier for no-code workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- JSON2Video Video Editing API
- Visual Editor
- Video Templates Library
Quantifiable outcome
- Save up to 90% of time and cost on video production
- +4 more outcomes
Companies that use JSON2Video
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
JSON2Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature9 records
JSON2Video partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Make.comcoreNative integration allowing Make.com users to automate video creation workflows. JSON2Video provides dedicated modules for creating movies, waiting for renders, and adding subtitles. Users can build automated workflows triggering video creation from any event.
- n8ncoreNative integration with n8n workflow automation platform. Users can access JSON2Video via HTTP Request nodes. Dedicated tutorials for quiz videos, top-10 videos, and long-form story videos. Self-hostable alternative to Make.com.
- ZapiercoreIntegration with Zapier for no-code automation. Users can connect JSON2Video to thousands of apps and build automated workflows without coding.
- Microsoft AzurecoreAzure provides text-to-speech voices included free in all JSON2Video plans (no per-character cost). Supports 100+ languages with neural voices like en-US-EmmaMultilingualNeural.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
JSON2Video competitors and assessment
Company assessmentDirect peers
- api.video: api.video is a video infrastructure API providing upload, encoding, and delivery capabilities with some programmatic video creation features. It overlaps with JSON2Video in serving developers building video workflows via APIs.
- Shotstack: Shotstack is a developer-focused video automation API that programmatically generates videos from JSON or templates. It is the closest direct competitor to JSON2Video, serving developers and no-code automation users with very similar architecture and use cases.
- InVideo: InVideo is an online video creation platform with AI-powered automation for marketing videos, social content, and ads. It overlaps with JSON2Video's marketer and creator segment, especially for templated short-form content.
- Lumen5: Lumen5 is an AI-powered video creation platform that converts text/blog content into videos automatically. It targets similar marketing and content repurposing use cases as JSON2Video's article-to-video workflows.
- Plainly: Plainly offers video automation software for agencies and brands to produce personalized videos at scale via templates and After Effects projects. It is a direct peer targeting similar developers and marketers with programmatic video workflows.
Broad incumbents
- Canva: Canva is a broad creative platform with video creation capabilities and a large SMB/marketer user base. As it adds API and automation features, it represents a potential broader incumbent threat to JSON2Video's template-driven video creation niche.
- Synthesia: Synthesia is a well-funded AI video generation platform specializing in avatar-driven videos. It targets enterprise customers with similar use cases (training, marketing, communications) but uses generative AI rather than programmatic JSON composition.
Others
- Creatio: While not a direct competitor, Creatio-style no-code platforms overlap with the workflow automation ecosystem where JSON2Video integrates (Make, n8n, Zapier). Relevant as an adjacent ecosystem participant in the same customer workflow environments.
Emerging players
- Heygen: Heygen is an AI video generation platform focused on avatar-based and text-to-video creation. While more generative-AI focused, it increasingly overlaps with JSON2Video's automated, template-driven video workflows for marketing.
- Runway: Runway is a leading AI creative tools company offering generative video models. While its core capability is generative rather than programmatic, it represents the trajectory of where AI video tooling is heading and a competitive threat to JSON2Video's use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JSON2Video social profiles
Digital presenceJSON2Video compliance and trust
Trust signalCompliance2 records
JSON2Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
JSON2Video leadership team
Management profileNumber of profiles
JSON2Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JSON2Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JSON2Video
What does JSON2Video do?
JSON2Video is a REST API video editing platform that converts JSON specifications into rendered MP4 videos. Developers send a JSON payload describing scenes, elements (text, images, videos, voiceovers), and timing to a single endpoint, and the platform composes scenes, generates AI voiceovers in 100+ languages, adds automatic captions, and renders the final video in one pipeline. A visual editor, ready-made templates, native no-code integrations (Make.com, n8n, Zapier), and an MCP server for AI coding agents extend the core API to non-developer and AI-driven workflows.
Is JSON2Video a public or private company?
JSON2Video is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JSON2Video founded?
JSON2Video was founded in 2022. It employs 1 to 10 people.
Where is JSON2Video based?
JSON2Video is headquartered in Barcelona, Spain, in the Europe region.
How does JSON2Video make money?
Three revenue lines are on record. Subscription - Credit-based Video Rendering is the primary driver. The others are enterprise Plans and premium Voice Add-ons.
Who are JSON2Video's main competitors?
Direct peers on record are api.video, Shotstack, InVideo, Lumen5 and Plainly. Broad incumbents are Canva and Synthesia. Creatio is listed as an others. Emerging players are Heygen and Runway.
Does JSON2Video have an API?
Yes. JSON2Video is a REST API video editing platform. Developers send a JSON specification describing scenes, elements (text, images, videos, voice-overs), and timing to POST /v2/movies endpoint. The API renders videos on cloud infrastructure and returns finished MP4. Features include: fully documented REST API, webhook support for renders, clean and consistent JSON schema, MP4 output up to Full HD and 4K, text-to-speech voiceover in 100+ languages, HTML5 & CSS3 custom elements, text animations with 100+ fonts, global CDN for assets. API rate limits: 25 requests per second, 100,000 requests per month standard quota. Developer documentation is at json2video.com/docs/v2.
What industry is JSON2Video in?
JSON2Video's product category is Video Automation API. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51219 and its SIC code is 7812.