FoodNotify
FoodNotify is a Vienna-based SaaS company founded in 2014 that provides a modular F&B management platform for hospitality, catering, and hotel operators across the DACH region, integrating procurement, recipes with LMIV labelling, real-time inventory, analytics, and AI-powered demand forecasting.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FoodNotify does
FoodNotify GmbH is a Vienna-based SaaS company founded in 2014 that operates an F&B management platform serving hospitality, catering, and hotel operators across the DACH region. The platform is a modular cloud-based system combining a web application, native iOS/Android apps, and an open API that connects procurement, recipe management with LMIV-compliant allergen and nutritional labelling, ERP/warehouse management, analytics, food costing, AI-driven demand forecasting, and event-catering planning. Underlying architecture links customers to a database of over 1.5 million product references and 1,200+ food suppliers, with native integrations to major POS systems (Lightspeed, SIDES, iKentoo, Amadeus, Shiji Infrasys, and others) enabling automatic stock deduction and real-time inventory control.
The company was founded by Thomas Primus (CEO), Christina Primus (CMO), Mirza Muharemagic (CTO), and a fourth co-founder; COO Michael Tawrowsky leads operations alongside a Head of Marketing and Customer Success. Over time it has progressed from a recipes-and-labelling tool (2014-2015) through Procurement (2016), ERP (2017), Catering and Analytics (2019-2020), an eAward 2020 recognition, rebranding (2022), and the KI-Optimierung AI module (2025), supported by partnerships with industry associations BdS, Hospitality Pioneers, and Leaders Club and an open POS ecosystem spanning 10+ point-of-sale providers.
FoodNotify monetizes through tiered, location-based monthly subscriptions: Starter at €174.90/month per establishment for self-service onboarding, Pro (custom pricing, up to 10 locations, guided onboarding), and Enterprise (10+ locations, dedicated CSM and SLA). An EDU tier serves educational institutions, and add-on modules include POS, creditor management (billbox), performance management (sell & pick), and CO2 evaluation (Eaternity). Go-to-market combines sales-led enterprise acquisition — anchored by accounts such as L'Osteria, a&o Hostels, Enchilada/Concept Family, Ruby Hotels, and Austria Trend Hotels — with self-serve onboarding for smaller operators, supported by content marketing, multi-language digital presence (German, English, French), and partner referrals.
FoodNotify firmographics
Firmographics- Name
- FoodNotify
- Legal name
- FoodNotify GmbH
- Website
- https://foodnotify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FoodNotify is a Vienna-based SaaS company founded in 2014 that provides a modular F&B management platform for hospitality, catering, and hotel operators across the DACH region, integrating procurement, recipes with LMIV labelling, real-time inventory, analytics, and AI-powered demand forecasting.
- Ownership category
- akta.pro rank
FoodNotify industry classification
Industry- Product category
- Hospitality F&B Management Software
- NAICS
- Special Food Services (7223), Caterers (722320), Food Service Contractors (72231), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industries
- Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)
Keywords
Where FoodNotify is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
FoodNotify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Starter Plan: Monthly subscription for 1 establishment including Procurement and Recipes modules. Location-based pricing model starting at €99/month per location. Self-service onboarding included. Revenue generated through recurring monthly subscriptions with SEPA direct debit billing.
- SaaS Subscription - Pro Plan: Subscription for up to 10 establishments including full platform (Procurement, Recipes, ERP/Warehouse Management). Includes guided onboarding, project management, and multi-supplier automatic connections. Custom pricing based on establishment count and modules.
- SaaS Subscription - Enterprise Plan: Enterprise tier for 10+ establishments with dedicated onboarding manager, SLA support, dedicated Customer Success Manager, and priority tickets. Custom pricing for large multi-location operators.
- Extension Modules: Additional modules including POS Connection, Performance Management (Sell & Pick), Creditor Management (Billbox), and CO2 Evaluation (Eaternity). Some extensions included in base subscription, others available as add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: €174.90/month for 1 establishment - Procurement + Recipes modules with self-service onboarding |
| Subscription | Monthly | Pro: Custom pricing for up to 10 establishments - Full platform with guided onboarding |
| Subscription | Monthly | Enterprise: Custom pricing for 10+ establishments - Dedicated support with SLA |
| Subscription | Monthly | EDU Version available for educational institutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
FoodNotify product offering
Product offeringCore offering
FoodNotify is a cloud-based SaaS platform that enables hospitality businesses (restaurants, hotels, catering companies, canteens) to centralize procurement from suppliers, manage digital recipes with automatic LMIV allergen and nutritional labelling, track real-time inventory and food waste, calculate food costs, and run analytics across multiple locations. The platform connects to 1,200+ food suppliers for real-time pricing and product data and integrates with all major POS systems via open API.
Product overview
FoodNotify is an F&B (Food & Beverage) Management Platform designed for hospitality, catering, and hotel industries. The platform operates as a modular SaaS solution combining a core app with interconnected modules: Procurement (Beschaffung) for centralized ordering from suppliers, Recipes (Rezepte) for recipe management with LMIV labelling and CO2 calculation, ERP/Warehouse Management (Warenwirtschaft) for inventory control, Catering for event planning, Analytics for real-time KPIs and reporting, Food Costing (Kalkulation) for margin management, AI Optimization (KI-Optimierung) for predictive analytics, and Integrations (Erweiterungen) for POS and third-party connectivity. The platform also includes a mobile app and supplier portal. The modules work together to enable ordering, recipe management, inventory tracking, and food waste reduction across multiple locations.
Differentiator
Problem solved
Functional benefit
Products and services
- FoodNotify App Core cloud-based F&B management application for hospitality businesses, accessible via web browser and native iOS/Android apps, providing a unified interface for procurement, recipes, inventory, costing, and analytics with offline capability and real-time synchronization.
- Beschaffung (Procurement) Centralized ordering platform connecting all regional and wholesale suppliers, enabling simplified procurement management with automated price updates, smart lists, barcode scanner, and direct data integration with 1,200+ connected suppliers.
- Rezepte (Recipes) Centralized digital recipe management with automatic LMIV-compliant allergen, nutritional value, and additive labelling, CO2 footprint calculation via Eaternity integration, recipe costing, and menu card generation.
- Warenwirtschaft (ERP / Warehouse Management) Smart real-time warehouse management with digital inventory, automatic stock tracking via POS integration, multi-location support, stock alerts, and digital delivery note validation.
- Catering Event planning and management module with personnel, equipment, and cost calculation features for precise event coordination, per-guest and per-dish costing for event profitability optimization.
- Analytics Customizable KPIs, daily-updated dashboards, multi-site comparison, and predictive analytics for demand forecasting across operations, sales, food costs, and multi-site performance.
- Kalkulation (Food Costing) Automatic food cost calculation with real-time updates when purchase prices change, enabling precise cost control and margin management.
- KI-Optimierung (AI Optimization) AI-powered optimization features that analyze historical sales, seasonal trends, weather, and stock levels to predict demand, automate order quantities, monitor best-before dates via FIFO logic, and detect spoilage risks.
- Inventur (Digital Stocktaking) Digital stocktaking solution for efficient inventory management with real-time data synchronization across all devices and locations, supporting offline counting.
Quantifiable outcome
- 65% of food waste in gastronomy is caused by overproduction, spoilage, or plate leftovers - areas FoodNotify addresses through procurement optimization and waste tracking
- +4 more outcomes
Companies that use FoodNotify
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles3 records
FoodNotify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature9 records
FoodNotify partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- billboxcoreIndependent cost management solution integrated with FoodNotify enabling complete internal cost optimization. The integration connects FoodNotify's inventory management with billbox's creditor management system for automated invoice validation.
- EaternitycoreEaternity calculates the ecological footprint of meals and food items based on scientific data. Integrated with FoodNotify to automatically calculate CO2 values for recipes and ingredients, helping businesses make environmentally friendlier decisions.
- Lightspeed POS GermanycorePOS system integration providing automatic stock deduction when sales occur. Sales data flows directly from Lightspeed to FoodNotify for real-time inventory management.
- SIDEScorePOS system integration for automatic synchronization of sales data and inventory updates between SIDES POS and FoodNotify.
- iKentoocorePOS system integration with iKentoo for real-time sales data and inventory synchronization.
- AmadeuscorePOS system integration with Amadeus hospitality POS systems for automatic inventory updates based on sales data.
- Shiji InfrasyscorePOS system integration with Shiji Infrasys for seamless data flow between POS and FoodNotify inventory management.
- Bundesverband der Systemgastronomie (BdS)flagshipGerman industry association for system gastronomy serving as comprehensive industry representation and employer/economic association. BdS unites relevant players in system gastronomy. FoodNotify collaborates with BdS to support franchise operators and chain restaurants.
- Hospitality PioneerscoreInnovation network supporting future shapers in optimizing processes and encouraging sustainability thinking. Provides 'Digital Thinking Spaces' for practical knowledge exchange and connects solution partners. FoodNotify participates in digitalization initiatives.
- Leaders ClubcoreNetwork of restaurateurs, consultants, and producers with over 400 members from more than 200 companies in the hospitality industry. Collaboration supports thought leadership and customer referrals.
- Startup HouseminorExclusive co-working and community space for startups in Vienna. Home to startups, incubators, and public actors. FoodNotify's office is located in this ecosystem, facilitating innovation and collaboration.
- Gastrotools24minorOnline trade fair providing neutral overview of digital solutions for hospitality. Platform simplifies software selection through comprehensive information and best-practice examples. Marketing partnership for visibility.
- S&F-GruppeminorSpecialist for modern catering and foodservice management supporting businesses with consulting, planning, and executive recruiting. Their formats connect hospitality professionals and set important impulses for modern gastronomy.
- MetrocoreMajor food wholesaler with automated product data connection to FoodNotify platform. Enables real-time pricing, product availability, and direct ordering for Metro customers using FoodNotify.
- TransGourmetcoreLarge-scale food service wholesaler with automated data integration to FoodNotify platform for seamless ordering and pricing updates.
- Chefs CulinarcorePremium food wholesaler for professional kitchens with data connection to FoodNotify enabling real-time product information and ordering.
- IgefacoreProfessional food service distributor with automated data integration to FoodNotify for ordering optimization.
- BunzlcoreInternational food service distribution company with data integration to FoodNotify platform for streamlined procurement.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
FoodNotify competitors and assessment
Company assessmentDirect peers
- Apicbase: European F&B management platform covering recipe/menu engineering, inventory, procurement, and food cost. Directly competes with FoodNotify's modular back-office suite for multi-location hospitality operators.
- MarketMan: Cloud restaurant inventory and procurement software with supplier ordering and food-cost control. Overlaps closely with FoodNotify's Procurement and ERP modules for restaurants and chains.
- Choco: Berlin-based restaurant ordering and supplier procurement platform digitizing the wholesaler-to-kitchen supply chain. Directly comparable to FoodNotify's supplier-connected Procurement module in the DACH market.
- Craftable: Restaurant and bar back-office platform for inventory, invoicing, and vendor/procurement management. Directly comparable to FoodNotify's inventory and cost-control focus.
- xtraCHEF by Toast: Restaurant back-office tool for invoice automation, food costing, and inventory now within Toast. Comparable to FoodNotify's Food Costing and creditor-management workflows.
Broad incumbents
- Fourth: Established hospitality operations suite spanning inventory, purchasing, and workforce management. Offers overlapping back-office capabilities as part of a broader portfolio serving restaurants and hotels.
Emerging players
- Nory: AI-driven restaurant operations platform for forecasting, inventory, and labor. Intersects with FoodNotify's AI Optimization and demand-forecasting ambitions.
- Rekki: Digital ordering platform connecting restaurants with suppliers. Partial overlap with FoodNotify's supplier-connected procurement layer.
Regional players
- Foodics: Restaurant management and POS platform with inventory and procurement, primarily serving MENA. Comparable offering but a different geography from FoodNotify's DACH focus.
Others
- Winnow: Food waste measurement technology for commercial kitchens. Adjacent to FoodNotify's food-waste tracking value proposition rather than a full back-office competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FoodNotify social profiles
Digital presenceFoodNotify compliance and trust
Trust signalCompliance2 records
FoodNotify financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodNotify leadership team
Management profileNumber of profiles
Profiles7 records
FoodNotify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodNotify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodNotify
What does FoodNotify do?
FoodNotify is a cloud-based SaaS platform that enables hospitality businesses (restaurants, hotels, catering companies, canteens) to centralize procurement from suppliers, manage digital recipes with automatic LMIV allergen and nutritional labelling, track real-time inventory and food waste, calculate food costs, and run analytics across multiple locations. The platform connects to 1,200+ food suppliers for real-time pricing and product data and integrates with all major POS systems via open API.
Is FoodNotify a public or private company?
FoodNotify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoodNotify founded?
FoodNotify was founded in 2014. It employs 1 to 10 people.
Where is FoodNotify based?
FoodNotify is headquartered in Vienna, Austria, in the Europe region.
How does FoodNotify make money?
Four revenue lines are on record. SaaS Subscription - Starter Plan is the primary driver. The others are saaS Subscription - Pro Plan, saaS Subscription - Enterprise Plan and extension Modules.
Who are FoodNotify's main competitors?
Direct peers on record are Apicbase, MarketMan, Choco, Craftable and xtraCHEF by Toast. Fourth is listed as a broad incumbent. Emerging players are Nory and Rekki. Foodics is listed as a regional player. Winnow is listed as an others.
Does FoodNotify have an API?
Yes. FoodNotify has an open interface (API) for connecting POS systems, invoice management, BI tools, and personnel management software. The API enables automatic and real-time data exchange between FoodNotify and third-party systems including POS systems, performance management tools, and creditor management systems.
What industry is FoodNotify in?
FoodNotify's product category is Hospitality F&B Management Software. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of THAFAIAK, Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly). Its NAICS code is 7223 and its SIC code is 5812.