Nory
Nory provides an agentic AI restaurant operating system for multi-location operators, franchise networks, and enterprise hospitality groups in the UK, Ireland, and the US, combining live business intelligence, inventory, workforce, payroll, and embedded financing (Nory Capital) in one platform.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Nory does
Nory is an AI-powered restaurant management platform for multi-location operators, franchise networks, and enterprise hospitality groups in the UK, Ireland, and the US (with a New York HQ opened in March 2026). Its flagship product is an "agentic AI" operating system — a cloud-native, vendor-agnostic platform built restaurant-first rather than adapted from retail or hotel software — that delivers live P&L (revenue, GP, labour) every 15 minutes, an AI demand forecast claimed at up to 97% accuracy, scheduling and inventory automation, and an embedded lending product (Nory Capital, powered by YouLend). The platform is delivered through four tightly coupled modules (Business Intelligence, Inventory, Workforce Management, Payroll) plus a bundled change-management programme with no implementation fee, and integrates with 15+ POS systems (Toast, Lightspeed, Square, SumUp, Oracle Micros and others), Shift4 payments, Xero accounting, and major suppliers such as Sysco and Bidfood.
The business runs on a primarily enterprise, sales-led go-to-market: "Book a chat"/"Book a demo" CTAs across the site route to inside sales, supported by a "BDR & Community Lead" function, a formal Partner Program, community-led content (the "What's Cooking?" podcast hosted by founder Conor Sheridan), and event-driven activations. Revenue is primarily SaaS subscription (quote-based enterprise pricing, with a published ROI benchmark of £299/month for 5 locations), supplemented by transaction-linked Nory Capital lending and bundled professional services. Nory is privately held, has raised approximately $63M in total funding (led by Kinnevik in a $37M Series B in September 2025, with Accel, Base10, Samaipata, Triple Point Ventures, Playfair, CircleRock, Cavalry and Anamcara as prior backers), serves roughly 10% of the UK and Ireland multi-location restaurant market, and counts Black Sheep Coffee (130+ sites), Stonegate Pubs, P.F. Chang's, Boston Tea Party, Stick n Sushi, Dave's Hot Chicken, Oakberry, Tasty African Food, Badiani, Pieminister and CUPP among its customer base.
Nory firmographics
Firmographics- Name
- Nory
- Legal name
- Nory AI
- Website
- https://nory.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nory provides an agentic AI restaurant operating system for multi-location operators, franchise networks, and enterprise hospitality groups in the UK, Ireland, and the US, combining live business intelligence, inventory, workforce, payroll, and embedded financing (Nory Capital) in one platform.
- Ownership category
- akta.pro rank
Where Nory is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Nory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Nory platform): Recurring subscription for the Nory operating system spanning Business Intelligence, Inventory, Workforce, and Payroll modules. ROI calculator references £299 per month for 5 locations; broader enterprise pricing is quote-based.
- Nory Capital lending revenue: Embedded financing for restaurant operators (powered by YouLend); generates revenue via interest on loans of £1k–£2m with rates starting at 5% and a 24-hour approval cycle.
- Implementation & Onboarding Services: Nory explicitly states there is no implementation fee and provides end-to-end change management as part of the platform, suggesting services are bundled rather than billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nory platform subscription — £299/month for 5 locations (per ROI calculator benchmark) |
| Unit Pricing | Pay-as-you-go | Nory Capital loan — £1k–£2m at 5%+ interest, 24h approval |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
Nory product offering
Product offeringCore offering
Nory sells a cloud-based, agentic AI restaurant operating system that combines business intelligence, inventory, workforce management, and payroll modules with a crew of AI assistants that forecast demand, schedule staff, automate supplier ordering, and surface real-time P&L insights. The platform is sold as a SaaS subscription to multi-location and enterprise restaurant operators, with an embedded restaurant financing product (Nory Capital) and an implementation service delivered with no upfront fee.
Product overview
Nory offers a single, unified AI-powered restaurant operating system (the "Nory agentic AI operating system") rather than a portfolio of standalone tools. The core platform, Nory AI, hosts a "crew" of agentic AI assistants that act on the user's behalf; this platform is delivered to customers through four integrated product modules — Business Intelligence, Inventory, Workforce Management and Payroll — together with an embedded financing add-on called Nory Capital. The modules are tightly coupled: the same demand forecast that powers Business Intelligence drives the Scheduling Assistant inside Workforce Management, the Ordering Assistant inside Inventory, and the Payroll Assistant inside Payroll, so prime cost (labour + COGS) is managed in one system rather than across disconnected tools.
Differentiator
Problem solved
Functional benefit
Brands
- Nory Capital: Embedded financing solution for restaurants offering loans up to £2M with 24-hour approvals, powered by YouLend.
Products and services
- Nory AI (Agentic AI Operating System) Cloud-native flagship platform of agentic AI assistants (Demand Forecasting, Scheduling, Ordering, Customer Reviews, with Payroll, Compliance and Invoicing on the roadmap) that predict demand, build staffing plans, manage ordering and payroll, and surface live P&L insights across every location. Sold to multi-location and enterprise restaurant operators.
- Nory Business Intelligence
- Nory Inventory Restaurant inventory management module covering the full stock lifecycle from supplier to plate: live GP/COGS, mobile stock counts, invoice scanning with price-change detection, dynamic recipe costing, and the beta Ordering Assistant that automates supplier purchase orders.
- Nory Workforce Management Restaurant workforce and rota module: the AI Scheduling Assistant builds compliant schedules from the sales forecast, labour targets, and team availability; includes time and attendance, holiday/absence, team messaging, HR self-service, and a beta AI HR Assistant that answers policy questions.
- Nory Payroll Hospitality payroll module that builds the pay run automatically from schedules, timecards and employee data already in Nory, flags errors/variances before pay day, handles tronc/tip distribution, real-time HMRC reporting, statutory deductions, SMP/SPP/P11D, and pension submissions.
- Nory Capital Embedded restaurant financing product, powered by YouLend, offering loans of £1k–£2m to Nory customers with an 85% acceptance rate and 24-hour approvals; interest rates starting at 5%, with flexible repayment as a percentage of daily card sales.
- Nory Change Management Programme Four-milestone implementation and ongoing support service covering kick-off, POS go-live, forecasting, scheduling rollout, supply chain optimisation, stock control, and post-implementation reviews; delivered with no implementation fee.
Companies that use Nory
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles3 records
Nory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability14 records
Feature10 records
Nory partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core infrastructure partner powering nory capital, major pos integration partner, pos integration partner, pos/payments integration partner and accounting integration partner.
- YouLendcore infrastructure partner powering nory capitalYouLend is the embedded financing platform behind Nory Capital; powers loan origination, underwriting, and capital deployment. YouLend also extends financing for Amazon, Mollie, and Just Eat Takeaway.com, and has extended financing 150,000+ times across UK, Europe, and US.
- Toastmajor pos integration partnerToast POS is integrated with Nory to pull real-time sales, revenue, and item data into the operating system; cited as one of the lead POS partners.
- Lightspeedmajor pos integration partnerLightspeed POS is integrated with Nory for live sales and product data; named on the integrations page.
- Vita Mojopos integration partnerVita Mojo POS is integrated with Nory's operating system.
- Squarepos integration partnerSquare POS is integrated with Nory for live sales data.
- SumUppos integration partnerSumUp POS is integrated with Nory; named on the integrations page.
- Tevalispos integration partnerTevalis POS is integrated with Nory's operating system.
- Cloverpos integration partnerClover POS is integrated with Nory.
- Zonalpos integration partnerZonal POS is integrated with Nory for sales and product data.
- Revelpos integration partnerRevel POS is integrated with Nory's operating system.
- Pixel Point (PAR Pixel Point)pos integration partnerPixel Point (PAR Pixel Point) POS is integrated with Nory.
- Oracle Microspos integration partnerOracle Micros POS is integrated with Nory.
- My Order Boxpos integration partnerMy Order Box POS is integrated with Nory.
- Epos Nowpos integration partnerEpos Now POS is integrated with Nory's operating system.
- Innova POSpos integration partnerInnova POS is integrated with Nory.
- Captiva POSpos integration partnerCaptiva POS is integrated with Nory.
- Shift4pos/payments integration partnerShift4 is referenced as an integrated POS/payments provider in the BI FAQ section.
- Xeroaccounting integration partnerXero accounting is integrated with Nory for vendor payments and accounting reconciliation, as referenced in the BI FAQ section.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Nory competitors and assessment
Company assessmentBroad incumbents
- Toast: Public, $30B+ US restaurant platform combining POS, payments, payroll/team management and an emerging AI roadmap. Direct overlap with Nory across BI, payroll and online ordering, but Toast is POS-led and far broader; Nory competes for the same multi-unit operator wallet on the AI/ops layer.
- Lightspeed Restaurant: POS-led commerce platform with a restaurant SKU (K-Series) covering POS, payments, inventory and reporting. Broad incumbent that overlaps Nory's BI/inventory modules; Nory is integrated with Lightspeed and therefore partly complementary, but Lightspeed could expand native AI features to compete.
- SpotOn: US restaurant and SMB commerce platform spanning POS, payments, marketing, loyalty and back-office. Broad incumbent overlapping Nory across BI/inventory/payroll; SpotOn is a key US competitor Nory will face in its March 2026 US rollout.
Direct peers
- 7shifts: Restaurant-first workforce management and team engagement platform with scheduling, tip management and payroll integrations. Direct overlap with Nory's Workforce Management and Scheduling Assistant modules on the same multi-unit operator segment.
- TouchBistro: POS and restaurant management platform with add-on inventory, scheduling and reporting. Compares to Nory's modular stack on the same SMB/mid-market restaurant buyer; TouchBistro is more POS-anchored and broader in geography.
- Restaurant365: Cloud restaurant ERP combining accounting, inventory, workforce and operations for multi-unit operators in the US. Closest direct peer to Nory on the all-in-one ops + financial stack; Restaurant365 is US-centric and accounting-led versus Nory's UK roots and AI-led positioning.
- Tenzo: UK-based restaurant BI, forecasting and analytics platform serving multi-site operators. The closest UK-rooted direct competitor on the AI forecasting/live P&L surface; Nory competes head-to-head with Tenzo on the same hospitality buyer and module.
- Crunchtime: Restaurant operations platform for multi-unit brands covering inventory, food cost, scheduling and labor. Long-standing incumbent with deep enterprise penetration; directly comparable to Nory's Inventory + Workforce Management modules on target customer (multi-location/enterprise groups).
Regional players
- Planday: European workforce management platform (scheduling, rota, payroll integration) with strong presence in UK & Nordic hospitality. Direct overlap with Nory's Scheduling Assistant and Workforce module on the UK/European restaurant and hospitality buyer.
Emerging players
- Deputy: Workforce management platform (scheduling, time & attendance, HR) used across hospitality, healthcare and retail. Comparable to Nory Workforce Management; broader than restaurants but a meaningful competitor for the scheduling layer of Nory's agentic AI offering.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nory social profiles
Digital presenceNory compliance and trust
Trust signalCompliance3 records
Nory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nory leadership team
Management profileNumber of profiles
Profiles4 records
Nory subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nory funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nory
What does Nory do?
Nory sells a cloud-based, agentic AI restaurant operating system that combines business intelligence, inventory, workforce management, and payroll modules with a crew of AI assistants that forecast demand, schedule staff, automate supplier ordering, and surface real-time P&L insights. The platform is sold as a SaaS subscription to multi-location and enterprise restaurant operators, with an embedded restaurant financing product (Nory Capital) and an implementation service delivered with no upfront fee.
Is Nory a public or private company?
Nory is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nory founded?
Nory was founded in 2020. It employs 51 to 100 people.
Where is Nory based?
Nory is headquartered in Dublin, Ireland, in the Europe region.
How does Nory make money?
Three revenue lines are on record. SaaS Subscription (Nory platform) is the primary driver. The others are nory Capital lending revenue and implementation & Onboarding Services.
Who are Nory's main competitors?
Broad incumbents on record are Toast, Lightspeed Restaurant and SpotOn. Direct peers are 7shifts, TouchBistro, Restaurant365, Tenzo and Crunchtime. Planday is listed as a regional player. Deputy is listed as an emerging player.
Does Nory have an API?
No public API is recorded for Nory.