What Sendflex does

Sendflex is a Westborough, MA-based software company that builds a cloud-native, microservices-based parcel transportation management system (TMS) for enterprise and mid-market shippers. Its platform adds a layer of decision intelligence above legacy shipping systems, applying routing, cartonization, and contract-compliance logic across the order lifecycle — from shopping cart through order allocation, fulfillment, shipping, and returns — using configurable no-code instructions that logistics managers can set without IT involvement. The core technology is differentiated by an onboard rating engine that processes 250,000+ carrier rates per second locally rather than calling external carrier APIs, enabling real-time optimization and 'what-if' simulation against historical data.

The company sells primarily to retail/eCommerce shippers and third-party logistics providers, with secondary exposure to manufacturers, healthcare, and carriers. Its product is delivered via transaction-based pricing with no upfront license fees and minimal professional services costs, plus subscription cloud deployment. Distribution is heavily partner-led, with Sendflex embedded as the parcel TMS layer inside major platforms including Manhattan Associates (MVP Gold Partner), Deposco, Logiwa, and Paccurate, and resold through Transportation Insight, FulfillmentIQ, and Shipware. Implementation partner Tech Mahindra provides international reach.

Sendflex was founded in 2021 by ex-Pierbridge executives led by CEO Bob Malley (formerly CEO of Pierbridge and eCommerce President/CEO of Kewill, where Tracer/Clippership originated). The full C-suite — including CCO Chris Brejak, CTO Rick Erickson, and COO Jerry Porter — previously built Pierbridge's Transtream platform together. The advisory board adds former FedEx Ground CEO Henry J. Maier and former UPS IT President Nick Costides. The company holds SOC 2 Type II certification (October 2023) and has been recognized in Gartner's Market Guide for Multi-carrier Parcel Management for two consecutive years.

Name

Sendflex

Legal name

Sendflex Technology, Inc.

Website

https://sendflex.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sendflex is a cloud-native parcel TMS that applies no-code optimization intelligence across the order-to-delivery lifecycle for enterprise shippers, 3PLs, and retailers, embedding into platforms like Manhattan Associates and Deposco and monetizing via transaction-based pricing.

Ownership category

akta.pro rank

Product category

Parcel Transportation Management Software

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)

akta.pro secondary industries

Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH), TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL), Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)

Keywords

• Parcel transportation management
• Multi-carrier shipping optimization
• Cloud-native logistics platform
• Carrier rate optimization
• Shipping decision intelligence

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-Based Pricing: Sendflex charges customers based on transaction volume, with no upfront license fees and minimal professional service costs. Customers only pay for what they use.
2. SaaS Platform Subscription: Cloud-native platform deployed via subscription model with secure, auto-scaling infrastructure

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sendflex provides a cloud-native, microservices-based Parcel Transportation Management System (TMS) that combines no-code optimization intelligence with high-speed execution for multi-carrier shipping. The platform enables logistics managers to configure routing, cartonization, and carrier selection rules without IT involvement, runs what-if simulations against historical data, and applies decision intelligence at five points in the order lifecycle (shopping cart, order allocation, fulfillment, shipping, and returns). It processes 250,000+ carrier rates per second via an onboard rating engine and is delivered via subscription with REST API integration.

Product overview

Sendflex offers a unified Parcel TMS platform that combines a cloud-native microservices architecture with no-code optimization intelligence and high-speed execution. The core Sendflex Parcel TMS Platform serves as the central system, with integrated modules including Rate & Route Manager for carrier selection and cost allocation control, the Parcel TMS Simulator for what-if scenario testing against historical data, and a REST API for programmatic integration with external systems. The platform enables logistics managers to automate complex transportation decisions throughout the order-to-invoice lifecycle from shopping carts through fulfillment, shipping, and returns without requiring custom programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Sendflex Parcel TMS Platform Cloud-native, microservices-based parcel transportation management system that combines no-code optimization intelligence with high-speed execution capabilities. Enables logistics managers to control and automate complex transportation decision-making from digital storefronts through order allocation, fulfillment, shipping, and returns.
• Sendflex Rate & Route Manager Controls when and where carrier services are used and how costs should be calculated and allocated. Enables configuration of routing instructions based on carrier rates, transit times, shipment attributes, carrier performance, DIM factors, and customer preferences.
• Sendflex Parcel TMS Simulator Enables logistics managers to simulate cost and delivery impact of new parcel strategies against historical data. Provides virtual environment to test what-if scenarios including carrier changes, fulfillment center additions, and carton size modifications.
• Sendflex API REST API providing highly-performant and highly-available programmatic access for shipment planning and execution. Enables integration with external systems for carrier selection, rating, routing, cartonization, shipping, tracking, and returns.

Quantifiable outcome

• Reduced oversize charges by 70% for Pella
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Manhattan AssociatescoreTechnology or IntegrationManhattan MVP Gold Partner - Sendflex is the first cloud-native, microservices-based parcel TMS platform integrated with Manhattan's OMS, WMS, TMS and ActiveOmni platforms. Provides high-performance parcel orchestration for Manhattan's customer base.
• DeposcocoreTechnology or IntegrationBright Sockets connector enabling Deposco Bright Suite customers to optimize intelligent packing, final mile routing, and shipping capabilities during packout processes. Integration with Shopify storefront.
• PaccuratecoreTechnology or IntegrationStrategic partnership combining Sendflex parcel TMS with Paccurate's cartonization engine to optimize cube utilization, reduce unexpected dim fees, and improve sustainability through intelligent packing.
• LogiwamajorTechnology or IntegrationStrategic partnership designed to empower 3PLs and shippers with advanced parcel cost optimization capabilities throughout the order-to-invoice process for high-volume B2B and B2C fulfillment networks.
• Amazon ShippingmajorTechnology or IntegrationIntegration enabling ecommerce sellers to access Amazon's technology-driven logistics network with transparent rates, hassle-free claims, dedicated support, and no weekend delivery fees or residential surcharges.
• Tech MahindramajorImplementation/ SI/ Consulting PartnerStrategic partnership to advance digital transformation in supply chain processes for global customers, helping Sendflex extend and scale its parcel TMS technology leadership.
• Transportation InsightmajorChannel Partner/ Reseller/ DistributorSelected as strategic provider for Transportation Insight's parcel TMS solution to support carrier diversification for their multi-modal transportation and parcel optimization customers.
• ConnectShipmajorTechnology or IntegrationTeamed up to enable shippers to optimize parcel consolidation planning decisions and execute LTL shipments, realizing lower costs per pound and other advantages.
• FulfillmentIQminorChannel Partner/ Reseller/ DistributorAward-winning supply chain solutions provider supporting D2C brands, retailers, and 3PLs with product development and technology implementation.
• ShipwareminorChannel Partner/ Reseller/ DistributorPartnership removing parcel carrier diversification risks by addressing volume discount concerns, lengthy negotiations, and technology limitations.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Pitney Bowes (SendPro): Pitney Bowes is a large incumbent shipping and mailing vendor whose SendPro enterprise product competes directly with Sendflex in multi-carrier parcel management for mid-market and enterprise shippers. Sendflex's cloud-native, no-code approach is positioned against SendPro's more traditional shipping software architecture.
• WiseTech Global (Pierbridge/Transtream): WiseTech acquired Pierbridge in 2018, the predecessor platform where Sendflex's entire leadership team previously worked and built Transtream. WiseTech now offers parcel and TMS capabilities within its broader CargoWise platform, representing the most direct strategic competitor given the shared technical DNA.
• Descartes Systems Group: Descartes is a large logistics technology vendor offering transportation management, routing, and parcel shipping solutions. Its parcel management suite competes with Sendflex for enterprise shipper budgets, with broader global logistics coverage but more traditional architecture.
• Kuebix (Trimble Transportation): Kuebix, now part of Trimble, provides a multi-modal transportation management system with parcel management capabilities. It overlaps with Sendflex in parcel TMS but extends into broader LTL and truckload, making it a broader incumbent competitor.

Direct peers

• ShipStation: ShipStation is a leading multi-carrier shipping software platform serving SMB and mid-market eCommerce shippers with label printing, rate shopping, and carrier integrations. It competes with Sendflex in the parcel TMS layer, though Sendflex targets larger enterprises with optimization depth ShipStation lacks.
• Shippo: Shippo provides a multi-carrier shipping API and dashboard for eCommerce businesses, offering discounted rates and label generation similar to Sendflex's capabilities. Both companies serve eCommerce shippers with API-first approaches to multi-carrier parcel management.
• ProShip: ProShip is a multi-carrier parcel management software vendor focused on enterprise shippers with complex routing and compliance needs. It is one of the most direct competitors to Sendflex in the enterprise parcel TMS category and is also recognized in Gartner's market guide.
• EasyPost: EasyPost offers a shipping API providing multi-carrier rate shopping, label generation, tracking, and address verification. It competes with Sendflex at the API/integration layer for parcel rating and routing, particularly for developer-driven adoption and mid-market shippers.

Emerging players

• ShipEngine (Auctane): ShipEngine is a developer-focused multi-carrier shipping API from Auctane, serving eCommerce platforms and integrators with rate shopping and label generation. It competes with Sendflex's API-first positioning for mid-market shippers building custom workflows.
• project44: project44 is a supply chain visibility platform with parcel tracking, multi-carrier orchestration, and rate management capabilities. While it focuses more on visibility than optimization, it competes for technology budget in the parcel TMS stack at large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendflex