What Batallure Beauty does

Batallure Beauty is a privately held, founder-led business-to-business beauty brand development firm headquartered in Princeton, New Jersey with an additional New York office. Founded in 2006 by Robin Burns-McNeill (former President/CEO of Calvin Klein Cosmetics, Estée Lauder, and Victoria's Secret Beauty) and Sam Ghusson (former SVP of Global Manufacturing at Calvin Klein Cosmetics and EVP of Global Operations at Elizabeth Arden), the company offers end-to-end brand creation services spanning brand strategy, product and package development, sourcing, and manufacturing across fragrance, color cosmetics, hair care, skin care, body care, men's grooming, and interior scent categories.

The firm operates with a small core team (11–50 employees) that coordinates with an external network of leading global cosmetic chemists, prestigious flavor and fragrance houses, and strategic manufacturing facilities. Its proprietary knowledge base spans 2,000+ formulated beauty products and 500+ makeup shades, and includes first-of-kind formats such as a fine-fragrance dry shampoo and a solid parfum stick. Pricing and specific deliverable economics are not publicly disclosed; the firm's core offering is a customized, project-based development engagement rather than standardized pricing.

Batallure monetizes across two primary streams: (1) professional brand development fees for end-to-end services from concept to finished goods, and (2) ongoing licensing and partnership royalties tied to long-term collaborations. Client relationships span three principal segments—retailers (Sephora, Amazon, Kohl's, Macy's, The Vitamin Shoppe), personalities/celebrities (Bella Hadid, Lauren Conrad, Kim Gravel, Ashley Benson, Iman, Cher, Kylie Minogue, Carmindy, Jill Martin, Nyakio Grieco), and fashion/lifestyle brands (Hollister, Abercrombie & Fitch, Christian Louboutin, Liberty London, Kendra Scott, LoveShackFancy, Derek Lam, Assouline, Robert Graham, European Wax Center). The firm's Hollister Togetherness was named 2019 Fragrance of the Year by The Fragrance Foundation. No public filings, funding rounds, or revenue disclosures are available; the company is wholly owned by its co-founders.

Name

Batallure Beauty

Legal name

Batallure Beauty

Website

https://batallurebeauty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Batallure Beauty is a privately held, founder-led B2B beauty brand development firm that creates, formulates, and manufactures beauty and personal care brands for retailers, celebrities, and fashion/lifestyle brands across fragrance, color cosmetics, skincare, body care, and home scent categories.

Ownership category

akta.pro rank

Product category

Beauty Brand Development Services

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Beauty brand development
• Private label cosmetics
• Fragrance formulation services
• Color cosmetics development
• Celebrity beauty brands

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Brand Development Services: Full-service beauty brand development from concept to finished goods, including brand strategy, product and package development, sourcing and manufacturing
2. Brand Licensing and Partnership Royalties: Long-term partnerships with fashion brands, celebrities, and retailers generating ongoing royalties through licensed beauty products

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

Batallure Beauty is a B2B beauty brand development company that partners with retailers, celebrities/personalities, and fashion/lifestyle brands to create beauty and personal care products from concept through manufacturing. Services span brand strategy, product and package development, sourcing, and manufacturing across categories including fragrance, color cosmetics, hair care, skin care, body care, men's grooming, and interior scent. The firm delivers end-to-end brand creation, working with leading global cosmetic chemists and prestigious flavor and fragrance houses.

Product overview

Batallure Beauty is a beauty brand development company offering comprehensive end-to-end services from brand strategy to product and package development, sourcing, and manufacturing. The company develops successful beauty and personal care brands across all categories including fragrance, color cosmetics, hair care, skin care, body care, men's grooming, and interior scent. Their portfolio includes luxury collaborations (Christian Louboutin Beauty, Elizabeth and James Nirvana, Derek Lam 10 Crosby, Robert Graham, Assouline candles), celebrity brands (Ôrəbella by Bella Hadid, Lauren Conrad Beauty, Carmindy Beauty, Jill Martin Potion 54, Iman Love Memoir, Cher Couture Fragrances, Kylie Darling, Ashley Benson's Ash), retailer private labels (Amazon Aware, TrueYou Beauty for Vitamin Shoppe, Really Good Things for Macy's, Lauren Conrad at Kohl's), fashion brand extensions (LoveShackFancy, Kendra Scott, Varsity Beauty, Hollister, Abercrombie & Fitch Fierce), and spa/wellness lines (European Wax Center, Loops Beauty). The company operates across mass market to high-end luxury segments with customized approaches for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Louboutin Beauty Luxury artisan color cosmetics collection with custom jewel-like packaging reflecting the Louboutin brand aesthetic, developed for the Christian Louboutin fashion house.
• Lauren Conrad Beauty Comprehensive clean-beauty line including makeup, skincare and fragrance developed for Kohl's reflecting eco-conscious values, extending Lauren Conrad's lifestyle brand.
• European Wax Center Product Line Complete line of innovative pre- and post-wax products including skincare, body care and brow care formulas developed for the #1 wax specialist in the US.
• Liberty London Fragrance Collection Artisan scent collection exploring the beauty and inspiration behind Liberty's iconic prints, featuring evocative botanicals and essential oils (LBTY collection).
• Elizabeth and James Nirvana Collection Collection of six unique fine fragrances plus innovative ancillaries including the first fine-fragrance dry shampoo, developed in partnership with Sephora and designers Mary-Kate and Ashley Olsen.
• Ôrəbella by Bella Hadid Transformative bi-phase and genderless perfumes free of alcohol, infused with essential oils, crafted with supermodel and entrepreneur Bella Hadid.
• Varsity Beauty Beauty line developed exclusively for Varsity Spirit for high-impact, long-wear performance with care and recovery of athletes in mind, spanning skincare, haircare, makeup and fragrance.
• Amazon Aware Clean, EWG verified personal care products for Amazon's Aware private label brand consisting of skincare and body care with recyclable packaging and low carbon footprint.
• TrueYou Beauty First proprietary self-care brand for The Vitamin Shoppe offering high-performance products addressing a woman's evolving needs for every stage of life.
• Really Good Things Exclusive line of gentle yet effective hand sanitizers in multiple scents and sizes developed for Macy's.
• Hollister Private-Label Fragrances Private-label fragrances, body care and color cosmetics including Hollister Togetherness (named 2019 Fragrance of the Year by The Fragrance Foundation), developed for Hollister over more than a decade.
• Abercrombie & Fitch Fierce Collection Highly successful private-label body care products including the best-selling Fierce collection for men, women and home, developed for Abercrombie & Fitch.
• Cher Couture Fragrances Collection of couture signature fragrances for Cher including original Eau De Couture and Decades Collection, developed in partnership with Scent Beauty.
• Carmindy Beauty

Quantifiable outcome

• 2000+ beauty products formulated
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Christian LouboutincoreStrategic or Co-development PartnerBatallure Beauty and visionary designer Christian Louboutin joined forces to create a collection of luxury artisan color cosmetics in custom jewel-like packaging that reflects the Louboutin brand.
• Lauren ConradcoreStrategic or Co-development PartnerExtended Lauren Conrad's best-selling lifestyle brand at Kohl's with a comprehensive clean-beauty line including makeup, skincare and fragrance reflecting her eco-conscious values.
• European Wax CentercoreStrategic or Co-development PartnerDeveloped a complete line of innovative pre- and post-wax products including skincare, body care and brow care formulas. Also created Thérapy 135° for 'The Wax-Powered Fast Facial' treatment.
• Liberty LondoncoreStrategic or Co-development PartnerDeveloped a collection of artisan scents exploring the beauty and inspiration behind Liberty London's most iconic prints - LBTY collection featuring evocative botanicals and essential oils.
• SephoracoreChannel Partner/ Reseller/ DistributorIn partnership with designers Mary-Kate and Ashley Olsen, developed the Elizabeth and James Nirvana Collection of six unique fine fragrances plus innovative ancillaries including the first fine-fragrance dry shampoo, sold at Sephora.
• Bella HadidcoreStrategic or Co-development PartnerCreated Ôrəbella with supermodel and entrepreneur Bella Hadid - a collection of transformative bi-phase and genderless perfumes free of alcohol, infused with essential oils.
• HollistercoreStrategic or Co-development PartnerFor more than a decade, created Hollister's private-label fragrances, body care and color cosmetics. Hollister Togetherness was named 2019 Fragrance of the Year by The Fragrance Foundation.
• Abercrombie & FitchcoreStrategic or Co-development PartnerLong-term partnership yielding a portfolio of highly successful private-label body care products including the best-selling Fierce collection for men, women and home.
• Derek LamminorStrategic or Co-development PartnerPartnered with New York fashion designer Derek Lam to create a collection of 10 distinctive modern fine fragrances, including an award-winning solid parfum stick.
• India HicksminorStrategic or Co-development PartnerHelped designer India Hicks develop a direct-to-consumer product collection including fragrance, body care, candles and more, inspired by her lifestyle in London and Harbour Island, Bahamas.
• AssoulineminorStrategic or Co-development PartnerPartnered with publishing house Assouline on two unique candle collections asserting them as a key player in luxury home fragrance - Travel From Home and Library Collections.
• Kendra ScottminorStrategic or Co-development PartnerJewelry and lifestyle brand Kendra Scott collaborated with Batallure to enter the beauty space with signature fragrances celebrating life's moments and drawing inspiration from wanderlust.
• Varsity SpiritminorStrategic or Co-development PartnerGlobal authority for competitive cheerleading and dance created Varsity Beauty - an exclusive beauty line for high-impact, long wear performance with care and recovery of athletes in mind.
• LoveShackFancyminorStrategic or Co-development PartnerInspired by strength of femininity and vintage aesthetic, LoveShackFancy partnered with Batallure to launch into beauty with fragrances telling the story of the brand's beginnings.
• AmazoncoreChannel Partner/ Reseller/ DistributorPartnered with world's largest online retailer to develop clean, EWG verified personal care products for Amazon Aware private label brand consisting of skincare and body care with recyclable packaging and low carbon footprint.
• The Vitamin ShoppeminorChannel Partner/ Reseller/ DistributorPartnered with leading health and wellness retailer on their first proprietary self-care brand TrueYou Beauty offering high performance products for women's evolving needs.
• Macy'sminorChannel Partner/ Reseller/ DistributorPartnered with Macy's on Really Good Things - an exclusive line of gentle yet effective hand sanitizers in multiple scents and sizes.
• Robert GrahamminorStrategic or Co-development PartnerFor luxury men's fashion brand, created a line of fine fragrances housed in innovative decanter-style bottles with intricate cap designs inspired by the spirits category.
• Jill MartinminorStrategic or Co-development PartnerDeveloped Potion 54 - a fully realized fragrance collection exclusive to QVC when style guru Jill Martin wanted to turn her homemade essential-oil mix into a signature scent.
• CarmindyminorStrategic or Co-development PartnerDeveloped a complete range of color cosmetics in foolproof universal shades for celebrity makeup artist Carmindy's vision of 'anxiety-free makeup' - QVC's first exclusive makeup brand.
• Kim GravelminorStrategic or Co-development PartnerSuccessful entrepreneur, QVC TV personality and former Miss Georgia partnered with Batallure Beauty to launch Love Who You Are beauty brand on QVC.
• Nyakio GriecominorStrategic or Co-development PartnerPartnered with founder of Thirteen Lune to celebrate beauty and community and develop first fragrance 13 Stems honoring stories of BIPOC creators.
• Ashley BensonminorStrategic or Co-development PartnerTeamed up with actress Ashley Benson for her first foray into fragrance - Ash by Ashley Benson, inspired by her most beloved destinations Paris and New York.
• ImanminorStrategic or Co-development PartnerCreated Love Memoir fragrance in partnership with world-renowned supermodel and entrepreneur Iman - a celebration of her memories with her true love.
• CherminorStrategic or Co-development PartnerIn partnership with Scent Beauty, developed a collection of couture signature fragrances for global icon Cher including original Eau De Couture and Decades Collection.
• Kylie MinogueminorStrategic or Co-development PartnerWith Scent Beauty, recreated Kylie Darling - a beloved fragrance from early 2000s - in collaboration with highest-selling female Australian artist of all time.
• LOOPS BeautyminorStrategic or Co-development PartnerLOOPS Beauty creates face masks with celebrities, influencers and models. Together with Batallure Beauty innovated award-winning packaging solutions aiding in sustainability initiatives.
• Scent BeautyminorStrategic or Co-development PartnerStrategic partner for fragrance development with celebrity clients including Cher and Kylie Minogue.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maesa: B2B beauty brand incubator and manufacturer offering end-to-end brand development services for retailers, celebrities, and entrepreneurs. Closest direct competitor to Batallure's service model, scaled via private equity backing (Bansk Group).
• Hatch Beauty Co: Beauty brand accelerator developing, incubating, and launching beauty brands for retailers and founders. Directly comparable business model focused on brand creation and go-to-market support.
• Beauty Industry Group: Beauty product development company providing formulation, packaging, and manufacturing services across multiple categories. Comparable B2B developer model with similar category breadth.
• Mana Products: Contract manufacturer and developer of prestige beauty products for emerging and established brands. Comparable as a contract beauty developer serving brand owners, with deeper manufacturing footprint.

Broad incumbents

• L'Oréal: Global beauty conglomerate with broad portfolio across all categories. Comparable as the incumbent whose brands Batallure's founder previously led (Lancôme, Kiehl's, etc.); represents both a potential acquirer and competitive benchmark.
• The Estée Lauder Companies: Global prestige beauty conglomerate. Robin Burns-McNeill was previously President and CEO of Estée Lauder, making it a direct heritage peer and potential acquirer or partner.
• Coty Inc. Global beauty company with mass and prestige fragrance, color cosmetics, and skincare brands. Comparable as an incumbent in the celebrity fragrance and private-label development space where Batallure competes.
• The Honest Company: Consumer-facing clean beauty and personal care brand. Adjacent peer operating in the same clean/natural beauty positioning Batallure emphasizes in formulation development.

Emerging players

• E.L.F. Beauty: Mass-market beauty brand with rapid growth and disruptive positioning. Comparable in its private-label-adjacent, value-driven beauty model that increasingly competes with traditional private-label development.
• Drunk Elephant: Premium skincare brand acquired by LVMH, built on ingredient-focused clean formulation philosophy. Comparable as a brand whose formulation philosophy aligns with Batallure's clean/natural capability emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/batallure-beauty
• Xx.com/batallurebeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batallure Beauty