Sprint Education

What Sprint Education does

Sprint Education (legal entity: Sprint Media Limited) is a UK-based education marketing data and managed-services provider founded in 2007 and headquartered in Tewkesbury. The company operates a dual business model centered on its flagship Campus platform — a SaaS education database and marketing-to-schools software covering 4.1M+ school staff contacts across the UK, international schools, and the USA K-12 market — combined with done-for-you managed services including email marketing, school lead generation, and postal marketing. The Campus platform includes integrated modules for Marketing Hub (email campaign execution), CRM Hub (school relationship management), List Builder (audience construction), and an upcoming Prospecting Hub (sales tooling for selling to schools).

Sprint Education serves a horizontal mix of enterprise and edtech companies (primary segment), startups and scaleups, and university recruitment teams, with the company claiming 14,000+ education brands served over its history. Notable customers include the British Council (since 2013), BBC micro:bit, British Heart Foundation, and Unicef. Go-to-market combines a product-led self-serve model (Campus) with enterprise field sales, free strategy calls, and managed-campaign delivery. Pricing is quote-based and not publicly disclosed, and the company emphasizes GDPR-compliant data handling.

The company is founder-owned and bootstrapped, with no disclosed external institutional funding. Operations span the UK, international markets, and the USA, with US phone support in addition to UK headquarters contact channels. The product surface has been expanding through module additions (Marketing Hub, CRM Hub) and forthcoming additions (Prospecting Hub), alongside content-led demand generation such as the Selling to Schools Blueprint for Success launching Summer 2026.

Name

Sprint Education

Legal name

Sprint Media Limited

Website

https://sprint-education.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprint Education provides a UK-based education marketing data platform (Campus) covering 4.1M+ school staff and managed marketing services, serving 14,000+ edtech brands, enterprises, startups, and universities across the UK, international, and USA K-12 markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Campus Software Subscription: SaaS platform subscription for education data access, audience building, and campaign management tools including Marketing Hub and CRM Hub features.
2. Managed Email Marketing Services: Fully managed email marketing campaigns to schools, delivered by education marketing experts directly to staff inboxes.
3. School Lead Generation Campaigns: Done-for-you campaigns to generate consistent flow of genuine school sales leads for clients.
4. Postal Marketing Services: Design, print, and dispatch postal marketing materials to schools.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sprint Education operates a dual-mode education marketing platform that combines a proprietary school database (Campus) with managed marketing services. The company provides self-serve software access to over 4.1 million school staff contacts across UK, international, and USA K-12 schools, alongside full-service email marketing, lead generation, and postal marketing campaign execution for education brands targeting schools.

Product overview

Sprint Education operates as a dual-mode education marketing platform: it offers Campus — a self-service SaaS software platform providing access to a comprehensive education database (covering UK, international, and USA K-12 schools with 4.1M+ staff contacts) and built-in modules for email marketing, CRM, and prospecting; and it simultaneously provides managed marketing services (done-for-you email campaigns, lead generation, and postal marketing) for clients who prefer an agency-led approach. The product portfolio consists of the Campus core platform, three integrated Campus modules (Marketing Hub, CRM Hub, Prospecting Hub), three managed service offerings, and a strategic resource guide.

Differentiator

Problem solved

Functional benefit

Brands

• Campus: Education data and marketing to schools software platform - enables connecting with teachers and school staff, building audiences, and running effective marketing to schools campaigns.

Products and services

• Campus Campus is Sprint Education's flagship school marketing database and SaaS platform, providing self-serve access to a proprietary database of over 4.1 million UK, International, and USA K-12 school staff contacts. It serves education brands, edtech companies, and universities that need verified school contact data and integrated marketing tooling for campaigns targeting schools.
• Email Marketing to Schools

Quantifiable outcome

• 95% of eligible UK secondary schools received CPR kit delivery (vs 50% target)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PowerSchool: Largest K-12 EdTech platform in North America offering student information systems, learning management, and increasingly engagement and analytics tools. Comparable because both operate in K-12 education data and tooling, though PowerSchool's data centers on students and operations while Sprint focuses on marketing reachability of school staff.
• ClassLink: Education-focused identity, rostering, and data management platform used by districts and EdTech companies. Comparable as a school-data infrastructure provider serving both districts and the companies marketing into schools, though ClassLink leans toward identity/SIS integration rather than outreach.
• Salesforce Education Cloud: Vertical CRM package from Salesforce targeting higher education and K-12 organizations with recruitment, engagement, and marketing automation. Comparable as a broad incumbent in education marketing/CRM that competes for the same enterprise and university customers Sprint serves.
• HubSpot: Leading horizontal marketing automation and CRM platform widely used by education brands and edtech companies. Comparable as an alternative marketing stack that education marketers could adopt instead of Sprint's Campus platform plus Marketing/CRM Hubs.
• Blackbaud: Software and data provider for the nonprofit and education sectors including marketing, CRM, and analytics. Comparable because it serves overlapping education and nonprofit customers (British Heart Foundation, Unicef-type accounts) with similar data-plus-marketing propositions.

Direct peers

• SchoolStatus: K-12 communication and data platform connecting educators, families, and districts. Directly comparable because it bundles school contact data, messaging, and analytics for education marketers and districts, overlapping Sprint's core audience of companies selling to schools.
• SchoolMessenger: School-home communication and mass-notification platform from Intrado serving K-12 districts and the vendors that market into them. Comparable because it owns school staff and parent contact data plus outreach delivery channels, overlapping Sprint's managed email and postal marketing motion.
• Reachdesk: Direct mail and gifting automation platform with B2B contact data and campaign execution. Comparable because it overlaps with Sprint's Schools Postal Marketing service and adds similar self-serve campaign tooling, though Reachdesk serves all verticals.

Others

• ZoomInfo: Large B2B contact and company intelligence platform. Comparable as an alternative source of business contact data that some education marketers use, though ZoomInfo is horizontal while Sprint is education-vertical specialized.

Emerging players

• Apollo.io: B2B sales intelligence and engagement platform combining contact data with outbound sequencing. Comparable as an alternative lower-cost data-and-outreach stack that startups and scaleups in edtech could choose over Campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SprintEdu
• YouTubeyoutube.com/channel/UCe4LCMrqXheRd5jKU1rpgZg
• Facebookfacebook.com/SprintEducation
• LinkedInlinkedin.com/company/sprint-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprint Education