Orion Metal Exchange

What Orion Metal Exchange does

Orion Metal Exchange is a US-based precious metals dealer that buys, sells, and exchanges gold, silver, platinum, and palladium for individual investors across three integrated fulfillment channels: self-directed precious metals IRAs, third-party commercial depository storage, and insured home delivery. The company operates as the legal entity Orion Precious Metals, Inc. (also DBA Orion Metal Exchange and Orion Precious Metals Inc in New York) from its headquarters at 12301 Wilshire Blvd, Suite 412, Los Angeles, with 11–50 employees. Insurance backing is provided through Lloyd's of London for depository storage, and the company routes IRA assets exclusively to IRS-approved custodians and depositories such as Brinks, DDSC, and IDS.

The product portfolio centers on a broad catalogue of bullion and numismatic coins (American Eagle, Canadian Maple Leaf, wildlife series, IRA-approved bars) supported by a real-time e-commerce platform with live online pricing — a feature the company claims differentiates it from competitors that do not publish prices. Service offerings include a dedicated in-house IRA department that handles account setup, custodian coordination, fund transfers, and ongoing management, plus an exclusive Commission-Free Buyback Policy that waives liquidation commissions for clients who originally purchased through Orion.

The business model is transaction-fee based on a pay-as-you-go cadence, with revenue generated from spreads and commissions on each purchase and the embedded economics of storage and delivery services. The company's stated customer base is concentrated in retirement-focused individual investors conducting 401k-to-IRA rollovers and portfolio diversification into physical metals, supplemented by self-directed IRA holders and direct (non-IRA) buyers seeking tangible-asset exposure. Distribution is direct-only: e-commerce, phone sales with same-day pricing guarantees, and an in-house IRA sales team. Go-to-market relies on national television advertising launched in November 2025, content marketing (Free Investor Kit, eBooks, blog), and a dense set of third-party validations — Money.com 'Best for Low Fees' (2022), Chicago Tribune 'Best Gold IRA Service', Consumer Affairs Top-Rated (since 2018), BBB A+, and 5-star Google Reviews/Trustpilot ratings — as the primary credibility mechanisms in a consumer-skeptical category.

Name

Orion Metal Exchange

Legal name

Orion Precious Metals, Inc.

Website

https://orionmetalexchange.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Orion Metal Exchange is a US-based precious metals dealer that buys, sells, and exchanges gold, silver, platinum, and palladium for individual investors through self-directed IRAs, commercial depository storage, and insured home delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Precious Metals Sales: Revenue generated from buying and selling precious metals (gold, silver, platinum, palladium) to investors. The company charges competitive commissions on purchases, with pricing displayed in real-time on their e-commerce platform. Their commission structure is described as lower than half of what competitors charge.
2. Commission-Free Buyback Policy: Exclusive buyback policy for clients who purchased through Orion - no commission charged at liquidation. This policy attracts and retains customers while still generating revenue through the underlying transaction spread.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Orion Metal Exchange is a U.S. precious metals dealer that buys, sells, and exchanges physical gold, silver, platinum, and palladium coins and bars. Customers can hold metals through a self-directed IRA, insured commercial depository storage, or insured home delivery, with transactions executed by phone and supported by an in-house IRA department. The firm differentiates through real-time online pricing, a commission-free buyback policy for its clients, and dedicated IRA setup support.

Product overview

Orion Metal Exchange operates as a full-service precious metals investment company offering a unified platform for buying, selling, and exchanging physical precious metals (gold, silver, platinum, and palladium). The core product portfolio centers on four integrated service offerings: Precious Metal IRA accounts with dedicated in-house support, Secure Insured Commercial Depository Storage, Insured Home Delivery, and a Commission-Free Buyback Policy. The company also operates product-specific categories for Gold, Silver, Platinum, and Palladium coins and bars, along with an interactive market charting tool and free investor education resources. All services are accessed primarily via phone, with the company emphasizing real-time pricing, competitive fees, and customer-focused service as differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Precious Metal IRA Full-service in-house IRA department enabling clients to buy, sell, and exchange gold, silver, platinum, or palladium inside a self-directed retirement account. The team assists with custodian selection, fund transfers, and insured shipping to IRS-approved depositories such as Brinks, DDSC, and IDS.
• Insured Commercial Depository Storage Third-party storage service for precious metals acquired outside of retirement accounts. Orion facilitates direct relationships with insured commercial depositories in the United States, with all storage programs insured by Lloyd's of London.
• Insured Home Delivery Physical delivery service for purchased precious metals to a customer's home. Pricing can be guaranteed by phone, an invoice is provided before payment, and shipments are insured and require signature confirmation.
• Commission-Free Buyback Policy Client-exclusive liquidity program that allows customers who purchased through Orion to liquidate precious metals without a commission. Pricing is guaranteed within a 30-second phone call and applies to IRA, depository, and home-held holdings.
• Gold Products Catalog of gold bullion and numismatic coins including American Eagle (1 oz, 1/2 oz, 1/4 oz, 1/10 oz BU and Proof), Canadian Maple Leaf, Great Britain Queens Beast, Rose Crown Guinea, Royal Canadian Mint wildlife series, U.S. Gold Commemoratives, and IRA-approved gold bars.
• Silver Products Catalog of silver bullion coins including American Eagle (1 oz BU, Proof, Burnished), America The Beautiful 5 oz, Canadian Maple Leaf, Royal Canadian Mint wildlife series, Canadian Mint Bison, Rose Crown Guinea, Great Britain Spade Guinea, and IRA-approved silver bars.
• Platinum Products Catalog of platinum bullion coins including American Eagle (1 oz, 1/2 oz, 1/4 oz, 1/10 oz BU and Proof), Canadian Maple Leaf, Striped Marlin, Bottlenose Dolphin, Humpback Whale, Emperor Penguin, War of 1812, Rose Crown Guinea, and IRA-approved platinum bars.
• Palladium Products Catalog of palladium bullion including Canadian Maple Leaf 1 oz Palladium Proof Coin, American Eagle 1 oz Palladium Coin BU, and IRA-approved palladium bars.

Quantifiable outcome

• Fees lower than half of what competitors charge
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• PCGS (Professional Coin Grading Service)coreOthersOrion Metal Exchange is an authorized dealer for PCGS, a major numismatic grading service. This designation indicates the company's standing within the coin collecting and precious metals industry.
• NGC (Numismatic Guaranty Corporation)coreOthersOrion Metal Exchange is an authorized dealer for NGC, a leading coin grading and certification service. This partnership signifies credibility and authentication for their numismatic products.
• Lloyd's of LondoncoreOthersEvery IRA commercial depository and commercial depository storage program worked with by Orion is insured by Lloyd's of London for the value of the precious metal holdings. This provides insurance backing for customer assets.
• Brinks/DDSC/IDScoreOthersOrion Metal Exchange recommends only IRS approved storage facilities including Brinks, DDSC, and IDS. These are IRS-approved insured commercial depositories for storing IRA precious metals in compliance with Internal Revenue Code Sections 408(m)(3)(B) and (n).
• ICTA (Industry Council for Tangible Assets)minorOthersOrion Metal Exchange is a member of ICTA, participating in discussions on taxation, IRS regulations, and legislation that impacts tangible assets.
• NRA Business AllianceminorOthersOrion Metal Exchange is a member of the NRA Business Alliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JM Bullion: Major U.S. online bullion retailer offering gold, silver, platinum, palladium with a fully digital storefront. Comparable product mix but much larger scale and e-commerce-first model versus Orion's phone-led approach.
• APMEX: Largest U.S. online precious-metals retailer with a much broader catalog and digital-first platform than Orion. Overlaps on bullion retail but operates at significantly greater scale and product breadth.

Direct peers

• Goldco: One of the largest U.S. Gold IRA specialists, offering gold/silver/platinum/palladium coins and bars for retirement accounts. Directly comparable to Orion in target customer (retirement-focused IRA rollover investor), product mix (bullion coins/bars), and sales-led IRA acquisition motion.
• Provident Metals: U.S. online precious-metals retailer selling bullion coins and bars across gold, silver, platinum, palladium. Comparable product set and direct-to-consumer model, with overlap on customer segment.
• Rosland Capital: U.S. precious-metals dealer offering bullion and Gold IRA services with strong media presence. Comparable to Orion's product catalog and IRA acquisition focus.
• Lear Capital: Long-established U.S. precious-metals dealer and Gold IRA provider offering gold, silver, platinum, palladium coins/bars. Comparable in IRA/retail bullion mix and direct-to-consumer sales motion.
• American Hartford Gold: Gold and silver IRA dealer and bullion retailer serving U.S. retirement savers. Directly comparable to Orion's product mix, IRA focus, and aggressive promotional positioning.
• Augusta Precious Metals: U.S. precious-metals IRA dealer focused on gold and silver retirement rollovers with a strong educational/sales-led approach. Directly comparable to Orion's IRA-centric, phone-based, relationship-driven GTM.
• Noble Gold Investments: Direct competitor in Gold IRA space, offering bullion coins, IRS-approved storage, and IRA rollovers. Closely comparable offering and target segment to Orion.
• Birch Gold Group: Precious-metals IRA specialist selling gold, silver, platinum, palladium for self-directed retirement accounts. Comparable in product catalog, IRA focus, and sales-led conversion model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orionmetex
• LinkedInlinkedin.com/company/orion-metal-exchange

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Metal Exchange