Rocket Agency
Rocket Agency is a full-service Australian digital marketing agency with 50+ in-house specialists across Sydney and Melbourne, delivering SEO (including Generative AI SEO), PPC, paid social, and creative services to enterprise and mid-market clients across B2B, legal, eCommerce, SaaS, government, and other verticals.
- Company typePrivate
- Founded2017
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rocket Agency does
Rocket Agency is a full-service digital marketing agency headquartered in Australia, operating from offices in Sydney (Surry Hills) and Melbourne (QV Melbourne). The company delivers integrated digital marketing services across four primary pillars: SEO (encompassing generative AI SEO/GEO, local SEO, technical SEO, and SEO migration), PPC (Google Ads, Display, YouTube, and Programmatic), Paid Social (Facebook, LinkedIn, TikTok), and Creative services (branding, website design, CRO, copywriting). It serves enterprise and mid-market clients across B2B, legal, eCommerce, SaaS, government, property, education, retail, and hospitality verticals, with a named logo set that includes Amazon, Mirvac, Luna Park, University of Notre Dame Australia, UpGuard, Crown Group, Snap Print Solutions, Qudos Bank, Bluestone, Rezdy, HomeCo, and URBNSURF. The agency employs 50+ full-time in-house specialists organised into department-led teams across SEO, Paid Media, Creative, and Client Services.
The agency's technology stack combines industry-leading third-party tools with proprietary internal assets. It operates as a Google Premier Partner (top 3% of Australian agencies), Australia's first Bing Select Partner, a Facebook Business Partner, HubSpot Platinum Partner, and TikTok Agency Advantage Partner, providing preferred access to platform features, training, and premium support (including Google's Premium Support channel). Proprietary assets include a custom client production and reporting platform delivering real-time campaign visibility, an SEO Migration Developer Handbook codified from 50+ completed site migrations, and a dataset derived from independent analysis of 70 million keywords published in its AI and SEO Guide. The agency has also built a Generative AI SEO capability using NLP, structured schema markup, and AI search traffic tracking to help clients rank in Google AI Overviews, ChatGPT, Gemini, and Perplexity.
Rocket Agency operates on a professional services revenue model, generating income through retainer-based and project-based engagements priced on scope, complexity, and channel mix. Pricing is not publicly disclosed and is handled through direct consultation with senior consultants and commercial directors. Customer acquisition is sales-led, combining website enquiries, phone outreach (1300 059 620), and consultative engagement. The agency has accumulated 30+ industry awards and recognitions, including Best Medium SEO Agency at the APAC Search Awards 2024, Australia's Top Full-Service Digital Company on Clutch (2023), and AFR Boss Best Places to Work (2023), and runs Australia's #1 marketing podcast (Smarter Marketer) with 20,000+ newsletter subscribers.
Rocket Agency firmographics
Firmographics- Name
- Rocket Agency
- Legal name
- Rocket Agency
- Website
- https://rocketagency.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocket Agency is a full-service Australian digital marketing agency with 50+ in-house specialists across Sydney and Melbourne, delivering SEO (including Generative AI SEO), PPC, paid social, and creative services to enterprise and mid-market clients across B2B, legal, eCommerce, SaaS, government, and other verticals.
- Ownership category
- akta.pro rank
Rocket Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Rocket Agency is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Rocket Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Rocket Agency generates revenue through professional services fees for SEO, PPC, Paid Social, Creative, and Digital Strategy engagements. Services are delivered by a team of 50+ specialists and are priced based on scope, complexity, and channel mix. The agency offers ongoing retainer relationships as well as project-based engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Rocket Agency product offering
Product offeringCore offering
Rocket Agency is a full-service Australian digital marketing agency that plans, executes, and reports on integrated SEO, PPC, Paid Social, Creative, and Digital Strategy campaigns for business clients. The agency employs 50+ in-house specialists and delivers both single-channel campaigns and ongoing multi-channel retainer engagements Australia-wide. Core deliverables include organic search optimisation, paid media management across Google, Bing, Meta, LinkedIn, and TikTok, creative design and CRO, and data-driven digital strategy aligned to commercial outcomes.
Product overview
Rocket Agency is a full-service digital marketing agency offering an integrated portfolio of services. The core offerings include SEO Services (encompassing General SEO, Generative AI SEO, Local SEO, Technical SEO, and SEO Migration), PPC Services (including Google Ads, Display Advertising, and YouTube Ads), Paid Social Ads, and Creative Services (branding, website design, CRO, copywriting, email marketing). Services are designed to work together as an integrated digital marketing ecosystem, with SEO building long-term visibility, PPC delivering immediate results, social media driving engagement, and creative supporting all channels. The agency also provides industry-specific solutions for B2B, Legal, Ecommerce, Government, and SaaS sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services Comprehensive search engine optimisation services including on-page SEO, off-page SEO, technical SEO, and SEO copywriting to improve organic rankings and drive traffic for business clients.
- Generative AI SEO Services (GEO) Specialised services helping brands rank in AI-powered platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity through AI content optimisation, structured content markup, AI search traffic tracking, and brand visibility enhancement.
- Local SEO Services Local search optimisation focusing on Google My Business management, local citations, mobile local SEO, and customer review management to attract geographically-related customers for multi-location and local businesses.
- Technical SEO Services Website performance enhancement through technical SEO audits, site speed optimisation, crawl and indexation fixes, schema markup implementation, and technical issue resolution.
- SEO Migration Services Website migration services protecting SEO rankings through content risk audits, technical audits, redirect mappings, IA and taxonomy reviews, developer support, and post-migration benchmarking.
- PPC Services Pay-per-click advertising management across Google Ads, Bing Ads, Display, Shopping, YouTube, Programmatic, and social media platforms to drive leads, sales, and eCommerce revenue growth for business clients.
- Google Ads Services Google Ads campaign management including Search, Display, YouTube, and Shopping ads, leveraging Google Premier Partner status for enhanced campaign performance and direct Premium Support from Google.
- Display Advertising Services Web display banner advertising designed to increase brand awareness and drive quality website traffic through visually compelling creative executed across ad networks.
- Paid Social Ads Services Social media advertising across Facebook, Instagram, LinkedIn, TikTok, and other platforms targeting relevant audiences and driving clicks to landing pages for business clients.
- Creative Services Creative design services including branding, website design, conversion rate optimisation (CRO), copywriting, and email marketing to create scroll-stopping content that increases conversions across digital channels.
- Digital Strategy Services Data-driven digital marketing strategy development aligning with business goals, target audience, and competitive landscape to set brands on path to success across channels.
Quantifiable outcome
- URBNSURF turned winter into a $2.7M season
- +13 more outcomes
Companies that use Rocket Agency
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Rocket Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Rocket Agency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- GooglecoreRocket is a Google Premier Partner — a status held by only 3% of agencies in Australia. They have been nominated multiple times in Google's national awards program and won the Display Innovation category. As a certified agency, Rocket has access to the latest tools, insights and features across Google's products, and clients benefit from Premium Support direct from Google.
- Microsoft / Bing AdscoreRocket was Australia's first Bing Select Partner, pioneering advertising on this platform. They continue to hold Microsoft Ads Partner status.
- Meta / FacebookcoreRocket is a Facebook Business Partner recognised for their work in social media advertising across Facebook and Instagram platforms.
- HubSpotcoreRocket is a HubSpot Platinum Partner, recognised for their work in marketing automation using the HubSpot platform.
- TikTokcoreRocket is a TikTok Agency Advantage Partner, recognised for driving results on one of the fastest-growing platforms in the world.
- ClutchmajorRocket has been named Australia's Top Full-Service Digital Company on Clutch, a leading B2B ratings and reviews platform that recognises top-performing agencies globally.
- SEMrushcoreRocket has earned honours from SEMrush APAC Awards for search-specific campaigns. SEMrush is a leading SEO and analytics platform used by the agency.
- Search Engine LandcoreRocket has received honours from Search Engine Land Awards, demonstrating excellence in search engine marketing and SEO.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rocket Agency competitors and assessment
Company assessmentDirect peers
- King Kong: Australian digital marketing agency of similar scale focused on performance-driven SEO, PPC, and conversion services for SMBs and mid-market clients. Closely comparable to Rocket in service mix (full-funnel digital), geography (Australia-wide), and target buyer profile.
- StudioHawk: Australia's leading specialist SEO agency, also recognised at APAC Search Awards. Directly comparable to Rocket's SEO practice on service offering, search-specific award pedigree, and Australian enterprise client base, though narrower in channel scope.
- Supple Digital: Australian full-service digital agency covering SEO, PPC, web design, and digital strategy with a comparable mid-market focus. Direct competitor for Rocket's integrated multi-channel engagements across the same geographies.
- Humaan: Australian digital agency offering web design, development, and digital marketing services with a similar mid-market enterprise client profile. Comparable on creative + technical delivery model and Australian-only footprint.
- Edge Marketing: Australian digital marketing agency offering SEO, Google Ads, and social media services. Comparable to Rocket on channel mix and Australian SMB-to-mid-market focus.
Broad incumbents
- Dentsu Australia: Australian arm of the global Dentsu network, providing integrated creative, media, and digital marketing services including SEO, PPC, and content. Competes with Rocket for enterprise clients but operates at meaningfully larger scale and broader scope.
- Ogilvy Australia: Australian operation of the global Ogilvy network, offering advertising, PR, and digital marketing services. Overlaps with Rocket in digital strategy and paid media for enterprise clients but offers significantly broader capabilities.
- Leo Burnett Australia: Global creative agency with Australian operations providing brand, advertising, and digital services. Competes for similar enterprise creative + media briefs but with a global network and broader portfolio.
- NP Digital: Global performance-focused digital marketing agency founded by Neil Patel, with strong SEO, content, and paid media capabilities. Directly comparable service stack and partner ecosystem (Google Premier Partner), though with much larger geographic footprint than Rocket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rocket Agency social profiles
Digital presenceRocket Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Agency leadership team
Management profileNumber of profiles
Profiles9 records
Rocket Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Agency
What does Rocket Agency do?
Rocket Agency is a full-service Australian digital marketing agency that plans, executes, and reports on integrated SEO, PPC, Paid Social, Creative, and Digital Strategy campaigns for business clients. The agency employs 50+ in-house specialists and delivers both single-channel campaigns and ongoing multi-channel retainer engagements Australia-wide. Core deliverables include organic search optimisation, paid media management across Google, Bing, Meta, LinkedIn, and TikTok, creative design and CRO, and data-driven digital strategy aligned to commercial outcomes.
Is Rocket Agency a public or private company?
Rocket Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocket Agency founded?
Rocket Agency was founded in 2017. It employs 11 to 50 people.
Where is Rocket Agency based?
Rocket Agency is headquartered in Surry Hills, Australia, in the Oceania region.
How does Rocket Agency make money?
One revenue line is on record: digital Marketing Services.
Who are Rocket Agency's main competitors?
Direct peers on record are King Kong, StudioHawk, Supple Digital, Humaan and Edge Marketing. Broad incumbents are Dentsu Australia, Ogilvy Australia, Leo Burnett Australia and NP Digital.
Does Rocket Agency have an API?
No public API is recorded for Rocket Agency.
What industry is Rocket Agency in?
Rocket Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.