What Wavetel Business does

Wavetel Business is a UK-based cloud communications and VoIP provider headquartered in Goodmayes, Essex (with an additional office in Basildon), incorporated as Wavetel Business Limited. The company sells hosted telephone systems, SIP trunking, Microsoft Teams Direct Routing, Zoom Phone integration, SIP trunks for 3CX and Eleven Labs, business broadband, leased lines, business mobile (SIM-only with claimed 99% UK coverage), and A2P business SMS (200+ direct operator connections, 8,000 messages/second throughput). The product portfolio is anchored by a cloud PBX feature set (extensions, digital receptionist, hunt groups, call analytics) and increasingly layered with AI-powered add-ons, specifically AI Receptionist and AI Voice Agents launched in 2025 and 2026, which automate call answering, lead capture, appointment scheduling, call transcription, and summary generation.

The technology stack relies on third-party AI providers rather than in-house models: Eleven Labs for real-time voice, OpenAI for summaries, and AssemblyAI for transcription. Wavetel complements this with native CRM integrations (Salesforce, HubSpot, Zoho, Odoo, Bitrix24, Clio, Dentally, Apex27, GoHighLevel, Street CRM, Iamproperty), a unified communications application (TheHub UC), a Chrome-based CTI extension (TheHub CTI), a JavaScript WebRTC SDK (Wavetel RTC Library), and a published Communication API for developers. Hardware sales (Yealink and SNOM IP phones, conference phones, cordless phones, Teams-certified devices, headsets, Grandstream ATA devices) round out the offering.

Revenue mechanics are predominantly subscription-based (hosted phone, SIP trunking, mobile SIM, broadband), supplemented by usage-based SMS (2p/message), one-time hardware sales, and custom-priced enterprise contracts. Distribution runs through direct website sales, a partner/reseller channel, and the Microsoft Teams Marketplace. Customer segmentation is horizontal with vertical specialization in medical, dental, legal, accounting, education, and travel agencies, serving both SMB and mid-market segments across the United Kingdom. The company is privately held with no disclosed institutional funding.

Name

Wavetel Business

Legal name

Wavetel Business Limited

Website

https://wavetelbusiness.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Wavetel Business is a UK-based cloud communications provider offering hosted VoIP phone systems, SIP trunking, business mobile, A2P SMS, broadband, and AI-powered receptionist and voice agent services to SMBs and mid-market customers across medical, legal, dental, education, and travel verticals in the United Kingdom.

Ownership category

akta.pro rank

Product category

Business Cloud Telephony / VoIP Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Voice Calling (VoIP) Apps (BPAMACAC), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Cloud phone system
• SIP trunking services
• Business VoIP solutions
• A2P business SMS
• Unified communications platform

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hosted Telephone System Subscriptions: Monthly recurring subscription revenue from cloud-hosted telephone system plans. Customers pay a monthly fee for access to the platform, call minutes, and included features. Plans range from basic to comprehensive packages with varying minute allowances and feature sets.
2. SIP Trunking Services: Recurring revenue from SIP trunking services that enable businesses to connect their existing PBX systems to the PSTN via the internet, providing cost-effective voice connectivity.
3. Mobile SIM Services: Monthly subscription revenue from SIM-only mobile plans offering unlimited texts and data, providing additional recurring revenue from existing business customers.
4. SMS/Pager Services: Usage-based revenue from SMS messaging services charged at per-message rates (2p per SMS for pay-as-you-go), and A2P SMS connectivity services for businesses requiring application-to-person messaging.
5. Hardware Sales: One-time revenue from sale of IP phones and hardware equipment, including Yealink and SNOM devices. Some plans include complimentary IP phone hardware with subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wavetel Business provides cloud-based business telephony for UK organizations, centered on a Hosted Phone System (cloud PBX) and SIP Trunking services, extended with AI Receptionist and AI Voice Agents, Microsoft Teams Direct Routing, Zoom Phone AI Cloud Voice, Business Mobile SIM-only plans, A2P Business SMS, Business Broadband, and Leased Lines. The platform is sold via monthly subscriptions, paired with Yealink/SNOM/Grandstream hardware and CRM integrations with Salesforce, HubSpot, Zoho, Clio, Odoo and other major platforms.

Product overview

Wavetel Business is a UK-based cloud phone system provider offering a unified communications platform centered on VoIP solutions. The core portfolio consists of the Hosted Phone System (cloud PBX) and SIP Trunking services, enhanced by AI-powered add-ons including AI Receptionist and AI Voice Agents. The platform integrates with Microsoft Teams, Zoom Phone, and 3CX for unified communications, while TheHub UC application and TheHub CTI Chrome Extension provide team collaboration and CRM integration capabilities. Additional services include Business Broadband, Leased Lines, Business Mobile (99% UK coverage), and Business SMS (200+ network connections, 8000 SMS/second throughput). The product range extends to hardware including Yealink IP phones, cordless phones, conference phones, Teams phones, headsets, and Grandstream ATA devices. The company also offers APIs (Communication API, Web RTC Voice SDK, Wavetel RTC Library) for developer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Hosted Phone System Enterprise-level cloud PBX solution providing extensions, digital receptionist, hunt groups, music-on-hold, call analytics, and mobile/PC app access without the cost and complexity of on-premise phone systems. Plans from £4.99/month (200 min) and £9.99/month (unlimited calls with free IP phone).
• SIP Trunking Scalable and reliable SIP trunk services replacing traditional ISDN trunking, enabling cost-effective business telecommunications with flexible channel allocation. Connects existing PBX systems to PSTN via the internet.
• Microsoft Teams Direct Routing Direct Routing service providing PSTN connectivity for Microsoft Teams, offering enhanced calling capabilities beyond standard Microsoft Teams Phone. Available through the Microsoft Teams marketplace.
• AI Receptionist AI-powered virtual front desk that answers calls instantly, captures leads, routes enquiries smartly, and schedules appointments automatically with natural human-like conversations available 24/7.
• AI Voice Agents AI-powered voice agents for business communication automation including call summaries, transcriptions, scheduling, and customer support to boost efficiency and response times.
• Zoom Phone - AI Cloud Voice AI-powered cloud voice solution integrated with Zoom Phone platform, providing advanced telephony capabilities with AI features.
• SIP Trunks for 3CX SIP trunking services specifically configured and optimized for 3CX phone systems with SMS sending and receiving capabilities.
• SIP Trunks for Eleven Labs SIP trunking configured for Eleven Labs real-time AI voice platform, powering intelligent call automation for AI voice applications.
• Business Broadband Business internet connectivity with flexible pricing plans, unmetered connections, and superfast speeds suitable for enterprise needs.
• Leased Lines Dedicated fiber optic connectivity solutions for businesses requiring guaranteed bandwidth and symmetric upload/download speeds.
• Business Mobile Mobile services on a 99% UK coverage network with SIM-only deals including texts, calls, and data on existing phones (e.g., O2 Unlimited plan from £16/month with unlimited minutes, texts, and data).
• Business SMS A2P SMS service with 200+ direct connections to UK mobile network operators, enabling sending of up to 8,000 SMS per second with REST APIs and inbound number availability. Pay-as-you-go pricing at 2p per SMS.
• TheHub UC Unified communication application integrating voice calling, online collaboration, and centralized contacts, with AES-256 encryption, Yealink/SNOM/third-party integrations, and one-click and auto-dial capabilities.
• Yealink IP Desk Phones Range of Yealink IP desk phones including T30P, T31G, T33G, T43U, T53, T53W, T46U, T54W, T57W, T58A, VP59 models sold through Wavetel shop.
• Yealink Cordless Phones Yealink cordless phone systems including W60B, W53H, W56H, W53P, W73P for flexible wireless desk phone deployments.
• Yealink Conference Room Phones Yealink conference phones including CP920, CP930W, CP960, and CP960 Wireless Mic for conference room audio conferencing.
• Yealink Teams Phones Microsoft Teams-certified Yealink phones including MP50, MP54, MP56, MP58, VP59 Teams for native Teams calling experience.
• Yealink Headsets Yealink wireless headsets including WH62 Mono and WH62 Dual for use with Yealink IP phones.
• Grandstream ATA Devices Grandstream Analog Telephone Adapters for connecting analog phones and fax machines to VoIP systems.
• TheHub CTI Chrome Extension Browser-based Computer Telephony Integration extension for Chrome providing call notifications, SMS sending/receiving, CRM integrations, and click-to-dial functionality.
• Wavetel RTC Library (WavetelRTC) JavaScript library (WavetelRTC) for integrating SIP calling into browser-based applications with WebRTC support, including softphone UI components. Documentation at developers.wavetelbusiness.co.uk and messaging-api.readme.io.

Quantifiable outcome

• 99% UK network coverage
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft TeamscoreTechnology or IntegrationWavetel Business provides direct routing for Microsoft Teams, enabling enterprise customers to use Teams as their primary phone system with PSTN connectivity. This integration allows businesses to consolidate communications within the Microsoft ecosystem.
• Zoom PhonecoreTechnology or IntegrationIntegration with Zoom Phone platform providing similar direct routing capabilities for Zoom-based organizations, expanding the company's addressable market to Zoom Phone users.
• SalesforcecoreTechnology or IntegrationNative CRM integration with Salesforce, enabling click-to-call, call logging, screen pop, and unified customer data within the Salesforce platform.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot, providing contact synchronization, call activity tracking, and workflow automation within HubSpot's CRM ecosystem.
• Zoho CRMcoreTechnology or IntegrationIntegration with Zoho CRM enabling call management, contact sync, and communication data consolidation for Zoho users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Twilio: Twilio is the largest global CPaaS provider, offering voice, SMS, and messaging APIs to businesses of all sizes. It competes with Wavetel at the developer/API layer (Wavetel offers Communication API and WebRTC SDK) and overlaps with the SMS/A2P side of the business.
• Microsoft Teams Phone: Microsoft Teams Phone is the bundled cloud PBX inside Microsoft 365, with optional Direct Routing for third-party carriers. It competes with Wavetel's hosted phone system but also serves as a channel (Wavetel provides Direct Routing into Teams), making Microsoft both a partner and a competitor.
• Zoom Phone: Zoom Phone is Zoom's cloud phone system sold to businesses globally and directly integrated with the Zoom collaboration platform. It competes with Wavetel's Zoom Phone integration and broader cloud telephony offering, and is one of Wavetel's named integration partners as well as a competitor.
• RingCentral: RingCentral is a global UCaaS leader offering cloud phone, contact centre, and video across SMB through enterprise. It operates in the same UK market as Wavetel but at far greater scale, with overlapping product categories (cloud PBX, Teams integrations, AI features).
• 8x8: 8x8 is a global UCaaS and contact-centre-as-a-service provider with UK and European operations. It competes with Wavetel for mid-market and enterprise cloud telephony customers, including Teams/Zoom ecosystem plays and AI-enabled voice features.
• Vonage: Vonage (now part of Ericsson) provides UCaaS and CPaaS solutions including cloud telephony and SIP services globally. It overlaps with Wavetel on hosted PBX, SIP trunking, and developer-facing communications APIs used by businesses.

Direct peers

• bOnline: bOnline is a UK VoIP and cloud communications provider focused on SMBs, offering hosted phone systems, SIP trunking, and broadband. It competes head-to-head with Wavetel for UK SMB customers with comparable price-led positioning.
• Sinch: Sinch is a global CPaaS leader with strong A2P SMS, voice, and messaging APIs serving enterprises and SMBs. It is directly comparable to Wavetel's A2P SMS business (200+ direct MNOs, high-throughput messaging) and also competes on broader voice/UCaaS adjacencies.
• Gamma Communications: Gamma is a leading UK-based provider of cloud telephony, SIP trunking, and UCaaS to SMBs and mid-market customers. Gamma is the most direct competitor to Wavetel in the UK hosted telephony space, operating a similar product portfolio (hosted PBX, SIP, Teams Direct Routing) and channel-led go-to-market.
• VoIPstudio: VoIPstudio is a UK-headquartered cloud VoIP and PBX provider serving European SMBs and contact centres. Comparable to Wavetel on hosted telephony core and pricing tiers, with overlapping feature sets around SIP and CRM integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Wavetelbusiness
• Facebookfacebook.com/wavetelbusiness
• LinkedInlinkedin.com/company/wavetel-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wavetel Business