What ThanksBox does

Thankbox is a web-based digital group greeting card and gifting platform, operated by UK private limited company 17 Seas Limited (SC649034), headquartered in Edinburgh, Scotland. The company was founded in 2020 and runs a small team of 1–10 employees. The platform enables multiple contributors to sign a single digital card for occasions such as birthdays, farewells, retirements, work anniversaries, and condolences, and combines this with an integrated group gifting "collection pot" feature that pools monetary contributions and disburses them as digital gift cards (via Tremendous across 1,000+ global retailers), prepaid Visa/Mastercard (via MyPaymentVault), PayPal, bank transfer, or UK-only physical gifts (flowers via Bloom & Wild, hampers/wine via Virgin Wines). The platform supports real-time message collection, photos, GIFs, video embeds (TikTok, YouTube), voice notes, private messages, automatic email chasers, scheduled sending, PDF export, birthday/occasion reminders, and a "cloning" feature that duplicates a completed card for additional recipients. The AI Card Message Generator (launched in 2025) is a free, NLP-based tool that produces personalized text drafts by occasion and tone.

The business model is hybrid: a product-led growth (PLG) motion for individual and SMB users (Classic Thankbox at $5.99 and Premium at $9.99, plus discounted Packs of 1–100 cards valid for 12+ months), paired with an enterprise/field-sales motion (the Team Plan subscription) that adds unlimited cards, SSO/SAML, custom branding, team labels, analytics, and gifting controls. The company also earns transaction-based revenue from gift collection processing fees (e.g., GBP 1.1% + £0.17, EUR 2.5% + €0.17, USD 2.9% + $0.19), wallet top-up fees, and a 4% fee on bank-transfer redemptions. Customer reach is broad — 150,000+ customers and 6M+ messages posted worldwide, with cumulative $23M+ in gifts issued — and notable enterprise customers include Amazon, HSBC, Deloitte, Canon, Johnson & Johnson, Sony, Vodafone, Booking.com, LEGO, Menzies Distribution, and Better Place. The platform is GDPR-compliant and registered with the UK ICO (ZA931257); payment processing is handled by Stripe.

Name

ThanksBox

Legal name

17 Seas Limited

Website

https://thankbox.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Thankbox is a UK-based digital group greeting card and gifting platform that lets multiple contributors sign a single online card and pool money for group gifts, serving both individual/SMB users via self-serve and large enterprises via a Team Plan subscription.

Ownership category

akta.pro rank

Product category

Employee Recognition & Group Greeting Software

NAICS

Greeting Card Publishers (513191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Digital group cards
• Online greeting platform
• Group gifting service
• Employee recognition software
• Virtual celebration cards

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Classic Thankbox Purchase: One-time payment of $5.99 for a single digital group card with basic features including unlimited messages, GIFs, photos, scheduled sending, and gift collection up to $400.
2. Premium Thankbox Purchase: One-time payment of $9.99/£8.99/€8.99 for enhanced digital group card with videos, voice notes, custom branding, 25+ fonts, and gift collection up to $1,000.
3. Thankbox Packs: Pre-purchased bundles of 1-100 Thankboxes at discounted rates. Packs have 12+ month expiration from purchase date. Larger packs have longer durations.
4. Team Plan Subscription: Unlimited Thankbox creation for organizations with unlimited creators, team labels, role-level access, analytics, and company-wide gifting controls. Custom pricing based on organization size.
5. Gift Collection Processing Fees: Transaction fees on contributions to gift collections: GBP 1.1% + £0.17, EUR 2.5% + €0.17, USD 2.9% + $0.19. Applied per contribution to cover payment processing and fraud checks.
6. Gifting Wallet Top-up Fees: Small fees for topping up gifting wallet via debit/credit card: GBP 1.1% + £0.17, EUR 2.5% + €0.17, USD 3.0% + $0.20. Bank transfers available to avoid fees on larger top-ups.
7. Bank Transfer Redemption Fee: 4% fee applied when recipients withdraw collected funds directly to their bank account (available for UK, US, Canada, Australia, and most European countries).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

ThanksBox operates a web-based digital group card and gifting platform that enables multiple people to contribute messages, photos, GIFs, and videos to a single shared greeting card for occasions such as birthdays, farewells, retirements, and work anniversaries. The platform integrates group gift collection with multi-currency support (GBP, EUR, USD), offers a Team Plan with bulk creation and enterprise controls, and includes an AI-powered message generator that helps users compose personalized card text.

Product overview

Thankbox is a digital group card and gifting platform organized around its core Thankbox product—a web-based platform where groups can create and sign digital greeting cards for various occasions. The platform operates in tiers: Classic Thankbox (core product with unlimited messages, GIFs, photos, and basic features at $5.99), Premium Thankbox (add-on with video uploads, voice notes, custom branding, premium fonts, and £1,000 gift limit at $9.99), and Team Plan (enterprise subscription offering unlimited cards, organization-wide features, and admin controls). Related products include Gift Card Collection (integrated group gifting feature), Digital Gift Cards (1,000+ retailer redemption options), Physical Gifts (flowers/hampers via Bloom & Wild and Virgin Wines, UK-only), Gifting Wallet (prepaid account for fee-free contributions), Birthday Reminders (automated occasion tracking), Video Messages (TikTok/YouTube embeds and Premium video uploads), Private Messages (privacy controls), Automatic Invites (automated email reminders), Bulk Creation via CSV, and Thankbox Cloning. The AI Card Message Generator is a free standalone tool for generating personalized card text. All products are unified through the web platform with no native mobile apps mentioned.

Differentiator

Problem solved

Functional benefit

Products and services

• Thankbox (Classic) Digital group greeting card product allowing multiple people to sign and contribute to a single online card for occasions like birthdays, farewells, retirements, and work anniversaries. Includes unlimited messages, GIFs, photos, scheduled sending, and gift collection pot up to $400. Priced at $5.99 per card.
• Thankbox Premium Enhanced version of Thankbox with video uploads, voice notes, custom design/branding, 25+ premium fonts, and an increased gift collection limit of $1,000. Priced at $9.99/£8.99/€8.99 per card.
• Thankbox Team Plan Unlimited Thankbox subscription for organizations including organization activity feed, message comments and reactions, shoutout Thankboxes, member and team invites, role-level access, team labels, usage analytics, and smart automations for employee occasions. Custom pricing on annual billing.
• Thankbox Packs Pre-purchased bundles of 1-100 Thankboxes (Classic and Premium variants) at discounted rates compared to individual purchases, with a minimum 12-month expiration from purchase date.
• Gift Card Collection Integrated gifting feature allowing groups to pool money for gifts via a collection pot linked to a Thankbox. Supports USD, GBP, and EUR currencies with automatic conversion and processing fees. Collection limits are $400 (Classic) and $1,000 (Premium).
• Digital Gift Cards Gift collection redemption option allowing recipients to choose from 1,000+ global retailers for digital gift cards. Processed through Tremendous provider with no fees for this redemption option.
• Physical Gifts (Flowers, Hampers, Wine) Physical gift delivery service including flowers from Bloom & Wild and wine/gift hampers from Virgin Wines. Available for UK recipients only, purchased from the Thankbox collection pot.
• AI Card Message Generator Free AI-powered tool that generates personalized card messages for various occasions including birthdays, farewells, congratulations, thank you notes, and retirements. Users select recipient name, occasion, and tone, and can further customize the generated message.
• Gifting Wallet Digital wallet allowing users to preload funds for multiple Thankbox contributions to avoid per-transaction fees. Supports GBP, EUR, and USD with varying top-up fees; bank transfer available to avoid fees on larger top-ups.
• Thankbox Business Platform Dedicated business platform for organizations with demo booking, custom pricing, and team administration features for larger organizations requiring bulk deployment and corporate gifting controls. Used for employee appreciation programs across organizations like Amazon, HSBC, and Deloitte.

Quantifiable outcome

• 80% increase in engagement when employees feel valued and appreciated
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner handling all credit/debit card transactions. Stripe manages payment details with gold-standard security protocols. Thankbox never stores card details directly.
• TremendouscoreTechnology or IntegrationGift card and prepaid card provider. Processes digital gift card issuance, prepaid Visa/Mastercard delivery, PayPal transfers, and bank transfers for recipients claiming collected funds.
• Bloom & WildminorStrategic or Co-development PartnerCurated flower delivery partner for UK recipients. Provides beautifully sourced flowers as add-on physical gift option alongside digital Thankbox cards. Flowers sourced responsibly to highest quality standards.
• Virgin WinesminorStrategic or Co-development PartnerGift hamper and wine delivery partner for UK recipients. Provides curated gift baskets and bubbly options as physical add-on gifts alongside Thankbox cards.
• AmazonminorOthersGift card redemption option available through Tremendous catalog. USD prepaid Visa cards can be used on international Amazon. Amazon Currency Converter available to handle currency mismatches for non-US Amazon sites.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kudoboard: Kudoboard is a group e-card platform that lets multiple contributors add messages, photos, and videos to a shared digital board for workplace occasions — directly overlapping Thankbox's core group greeting card product and use cases.
• Bonusly: Bonusly is an employee recognition and rewards platform with peer-to-peer recognition, monetary bonuses, and a gift card catalog — competing head-to-head with Thankbox's enterprise employee appreciation offering.
• Kudos: Kudos is an employee recognition and corporate gifting SaaS with group e-cards, gift collections, and analytics — offering a near-identical feature set to Thankbox's Team Plan for mid-market and enterprise.
• Awardco: Awardco is a large-scale employee recognition and corporate gifting platform with global gift catalog fulfillment, directly competing with Thankbox's enterprise gifting and collection pot capabilities.
• Motivosity: Motivosity offers peer-to-peer employee recognition including e-cards, manager-to-employee appreciation, and reward catalogs that overlap with Thankbox's enterprise employee appreciation use cases.
• HeyTaco: HeyTaco is a peer recognition platform embedded in Slack and Teams that lets teams send each other 'tacos' redeemable for rewards — a direct competitor in the lightweight digital workplace appreciation category.
• GroupGreeting: GroupGreeting is a longstanding online group greeting card platform that lets multiple people sign a single virtual card — competing with Thankbox's core individual/consumer use cases such as birthdays, farewells, and weddings.

Broad incumbents

• Workhuman: Workhuman is an established enterprise employee recognition and social recognition platform with a deep partner catalog and analytics — overlapping Thankbox's enterprise use case but with a much broader rewards and analytics suite.
• Moonpig: Moonpig is a large greeting card retailer with a digital card offering and consumer brand recognition; an incumbent in the broader digital greeting card space where Thankbox operates.
• Hallmark eCards: Hallmark is the dominant traditional greeting card brand with a digital ecard offering; an incumbent competing in the same digital greeting card space, particularly for consumer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thankbox
• Instagraminstagram.com/thankboxcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThanksBox