What Keatech does

Keatech ApS is a Denmark-headquartered (Hjørring) GPS telematics and fleet management software company founded in 2017, operating under the Keatech Live platform brand. The company combines proprietary GPS hardware devices (GB100, GB130, GV57, GV75, GL520, GL530, GL505, Livetags) with a subscription software platform that provides real-time vehicle, machine, and tool tracking, trip history, geofencing, tachograph data integration, digital driver logbooks (Kørebog), service scheduling, and automatic CO2 emission reporting. The Livetag Network, with 40,000+ connected units, forms a self-reinforcing mesh in which battery-powered tags relay missing-tool locations through nearby Keatech-equipped vehicles — a localized network effect unique to the asset-tracking category.

Keatech serves approximately 2,500 customers across Scandinavia, with named enterprise anchors in construction (Ramudden, Fjordbak Byg), transport/logistics (CM Transport A/S with 250+ vehicles, Håkull), facilities management (ISS, PLE A/S), tree care (Svanepleje), and a long tail of SMB trades customers (carpenters, electricians, plumbers, cleaners, HVAC). The company monetizes via monthly per-device subscriptions at 94 DKK/device (~$13 USD), add-on modules (Circle K fuel integration at 399 DKK/month, keypad access at 26 DKK/month), tool-tracking hardware sales (175 DKK/Livetag, or 699 DKK flat for unlimited tags), and in-house professional installation services for larger fleets.

The go-to-market combines product-led growth — a free 30-day trial with no commitment — with consultative enterprise sales and direct installation. Distribution is exclusively direct, with no reseller channel. Deep bidirectional integrations with the dominant Scandinavian trades-software stack (E-Komplet, Minuba, Ordrestyring, e-Regnskab, EG-one, Mobilplan, Microbizz, Cleanmanager, Toolsite, Project 44, Diaflow, Intempus) and Circle K fuel cards embed Keatech Live into customer operational workflows. The company operates with 31 employees across 4 office locations, is privately held and self-funded (no disclosed funding rounds), and has earned the Børsen Gazelle growth-company designation in both 2023 and 2024. Founder Martin Oliver Mikaelsen leads the organization.

Name

Keatech

Legal name

Keatech ApS

Website

https://keatech.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Keatech is a Danish GPS telematics and fleet management software company serving 2,500 trade, contractor, and logistics customers across Scandinavia with proprietary hardware and the Keatech Live subscription platform, including a 40,000-device Livetag location network.

Ownership category

akta.pro rank

Headquarters

HQ city

Hjørring

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Hardware Rental: Keatech rents GPS hardware devices (GB130, GB100, GV57, GV75) to customers as part of monthly subscriptions. Hardware remains property of Keatech and must be returned upon cancellation. Customers can also purchase certain hardware types (GL520, GL530, GL505, Livetags).
2. Keatech Live Software Subscription: Monthly subscription for access to fleet management software platform including real-time tracking, reporting, service planning, geofencing, and user access. Base price is 94 DKK per device per month.
3. Add-on Modules: Additional paid modules including Circle K fuel integration (399 DKK/month) and keypad access (26 DKK/month).
4. Tool Tracking Hardware: Sale of Livetag tracking devices at 175 DKK per unit for tool tracking applications.
5. Professional Installation Services: On-site installation services for customers managing large fleets, provided by in-house expert technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keatech sells the Keatech Live software platform combined with proprietary GPS tracking hardware for real-time fleet, machine, and tool management. The subscription-based service provides location tracking, reporting, service planning, geofencing, tachograph integration, fuel consumption monitoring via Circle K, and automatic CO2 emission calculations, targeted at trades, contractors, and transport/logistics businesses. Revenue comes primarily from monthly per-device subscriptions (94 DKK/device/month base) with hardware rental bundled in, plus add-on modules and professional installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Keatech Live: The company's software platform for fleet management, providing real-time tracking, reporting, service planning, geofencing, consumption data, tachograph data download, and user management.

Products and services

• Keatech Live Subscription-based cloud platform providing real-time GPS tracking, historical data, live tracking, reports, service planning, geofencing, consumption data, tachograph data download, and unlimited user access for fleet, machine, and tool management. Priced at 94 DKK per device per month with bundled hardware rental for most device types. Targeted at trades, contractors, and transport/logistics businesses in Scandinavia.
• GV57MG GPS Tracker GPS tracking device for vehicles, trailers, and machines that supports ignition signal registration, operating hours measurement, and power take-off monitoring, connecting via LTE for continuous real-time location data. Provided through Keatech's hardware rental model bundled with Keatech Live subscriptions.
• GV355CEU GPS Tracker GPS tracking device with CAN data integration and tachograph analysis designed for advanced telematics in commercial transport fleets requiring EU driver hour compliance.
• GB130 GPS Tracker GPS tracking device that connects to vehicle battery (DC 8-32V) and includes Bluetooth capability to receive signals from Livetag tool tags. Easy installation with double-sided tape; provided through the hardware rental model bundled with Keatech Live subscriptions.
• GB100 GPS Tracker GPS tracking device that connects to vehicle battery (DC 8-32V), similar to GB130 but without Bluetooth Livetag capability. Mounts on vehicle battery and provided through hardware rental model.
• GL520 GPS Tracker Battery-powered GPS tracking device for non-powered assets like containers and trailers, with waterproof design for outdoor use. Provided through Keatech's hardware rental model.
• GL530 GPS Tracker Battery-powered GPS tracking device for non-powered assets; customer-owned hardware purchased rather than rented, for use with Keatech Live subscriptions.
• Livetag Tool Tracker Small battery-powered Bluetooth tracking tag designed for tool and small equipment tracking. Sells for 175 DKK per unit or 699 DKK per month for unlimited Livetags. Connects to nearby Keatech GPS devices to form the Livetag Network, so that if a tool goes missing, another Keatech-equipped vehicle nearby picks up the signal and updates its location automatically.
• Circle K Fuel Module Integration Subscription add-on module at 399 DKK per month that integrates Circle K fuel cards with Keatech Live to automatically fetch fueling transactions and calculate CO2 emissions, regardless of fleet or card count. Requires Circle K Pro Portal integration.
• Keypad Access Module Add-on hardware and subscription at 599 DKK per keypad hardware unit plus 26 DKK monthly subscription per keypad, providing secure access control integrated with Keatech Live.
• Professional Installation Services On-site professional installation service delivered by Keatech's in-house expert technicians for customers managing large fleet deployments, providing coordinated rollout with minimal downtime and disruption.

Quantifiable outcome

• Trustpilot rating of 4.9/5.0 based on 121 reviews
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• E-KompletcoreTechnology or IntegrationIntegration partnership with E-Komplet, a case management system for trades and service companies. The integration allows automatic data synchronization between Keatech Live and E-Komplet, eliminating double work and consolidating customer data.
• MinubacoreTechnology or IntegrationIntegration with Minuba, a business management system for trades and service companies. Provides seamless data flow between the two platforms.
• OrdrestyringcoreTechnology or IntegrationIntegration partnership with Ordrestyring, enabling automatic synchronization of order and fleet management data.
• e-RegnskabcoreTechnology or IntegrationIntegration with e-Regnskab accounting software for automatic financial data synchronization.
• Circle KcoreTechnology or IntegrationFuel card integration with Circle K allowing automatic fuel consumption tracking and CO2 emission calculation. The integration fetches real-time fuel transaction data from Circle K Pro Portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Global leader in GPS fleet management and telematics serving commercial fleets worldwide. Directly comparable to Keatech in core GPS tracking, vehicle diagnostics, and route management, though focused on enterprise/larger fleets rather than SMB trades.
• Verizon Connect: Telematics and fleet management arm of Verizon serving SMB and enterprise fleets globally. Directly comparable offering GPS tracking, driver behavior, fuel management, and dispatch—competes head-to-head with Keatech's Keatech Live platform.
• Webfleet (Bridgestone): One of Europe's largest fleet management SaaS platforms, formerly TomTom Telematics, now owned by Bridgestone. Directly comparable to Keatech's core fleet tracking and tachograph compliance offerings, serving European commercial fleets.
• Fleetio: SaaS fleet management platform focused on SMB and mid-market fleets, offering vehicle tracking, maintenance, and fuel management. Comparable to Keatech in SMB-first positioning and subscription model, though more software-only and US-focused.
• Samsara: NYSE-listed IoT/fleet management platform providing real-time GPS tracking, equipment monitoring, and operational analytics. Directly comparable to Keatech Live in functionality and target verticals (construction, transportation), with a much larger scale and broader geographic footprint.
• GpsGate: Sweden-based GPS tracking platform serving commercial fleets with real-time tracking, vehicle diagnostics, and custom integrations. Closely comparable to Keatech in Nordic geographic focus, SMB target segment, and platform-based fleet management approach.

Broad incumbents

• Trimble Transportation: Large, established transportation and logistics technology provider offering fleet management, routing, and asset tracking as part of a broader enterprise software portfolio. Comparable to Keatech in GPS-based fleet visibility but operates at much larger enterprise scale.

Regional players

• Ruptela: Lithuania-based GPS fleet management solution provider serving transport, logistics, and construction companies across Europe. Comparable to Keatech in target verticals (trades, transport) and GPS hardware/software integrated offering.
• Teltonika Telematics: Lithuania-based IoT/telematics manufacturer and platform provider offering GPS tracking devices and fleet management software across Europe. Comparable to Keatech in hardware-software integrated offering and European SMB/mid-market target, with broader geographic reach.
• Quartix: UK-based telematics provider offering GPS vehicle tracking, driver behavior, and fleet management to SMBs across the UK and Europe. Comparable to Keatech in SMB-first subscription model and tool/equipment tracking feature set, though with primary UK presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeatechApS
• LinkedInlinkedin.com/company/keatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keatech