TermsFeed
TermsFeed is a bootstrapped, self-serve compliance platform founded in 2012 that offers free legal document generators and a paid consent management subscription to SMBs, ecommerce stores, app developers, and SaaS providers worldwide.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TermsFeed does
TermsFeed is a Los Angeles-based compliance software company founded in 2012 that sells self-serve tools to small businesses, ecommerce operators, app developers, and SaaS providers needing privacy and legal documentation. Its core offering consists of eight free, questionnaire-driven document generators — Privacy Policy, Terms & Conditions, Cookies Policy, Disclaimer, EULA, Return & Refund Policy, Terms of Service, and Terms of Use — supplemented by four free client-side JavaScript tools (Cookie Consent, CCPA Opt-out, I Agree Checkbox, Embed Consent). Generated documents are hosted for free with permanent links, exported in multiple formats (HTML, DOCX, Plain Text, Markdown), and paired with regulatory update notifications covering GDPR, CCPA+CPRA, CalOPPA, PIPEDA, UK DPA, Australia Privacy Act, and additional regimes. Underlying technology is web-based SaaS using questionnaire flows for document assembly and lightweight JavaScript snippets embedded directly on customer sites for consent gating; no public API is offered and integrations are limited to Google Consent Mode V2, Microsoft UET Consent, and major embed providers (YouTube, Twitter, Google Maps, Vimeo).
The company's business model combines freemium document generation with paid add-ons and a recurring subscription. The primary paid product is Privacy Consent, a consent management platform launched in 2023 at $10/month or $100/year, with optional one-time premium clause purchases on top of free generators. Go-to-market is product-led growth: free tools generate organic SEO traffic, funnel users into a self-serve web application at app.termsfeed.com, and convert a subset into the paid CMP tier. Marketing is anchored on a content-heavy blog, free templates, video tutorials, and social presence across LinkedIn, YouTube, Twitter/X, Facebook, and Pinterest. The company claims 800,000+ businesses served since 2012, operates with 1–10 employees, has raised no disclosed venture funding, and is led by CEO Max S. The platform competes in the SMB segment of the broader privacy compliance market against larger enterprise-focused vendors such as OneTrust, TrustArc, Iubenda, and Cookiebot.
TermsFeed firmographics
Firmographics- Name
- TermsFeed
- Legal name
- TermsFeed
- Website
- https://termsfeed.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TermsFeed is a bootstrapped, self-serve compliance platform founded in 2012 that offers free legal document generators and a paid consent management subscription to SMBs, ecommerce stores, app developers, and SaaS providers worldwide.
- Ownership category
- akta.pro rank
TermsFeed industry classification
Industry- Product category
- Privacy Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Regulatory Taxonomy, Rules Mapping & Controls Testing (FSAFAOAN)
- akta.pro secondary industry
- Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC)
Keywords
Where TermsFeed is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
TermsFeed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Document Generators: Core document generators (Privacy Policy, Terms & Conditions, Cookies Policy, Disclaimer, EULA, Return & Refund Policy, Terms of Service, Terms of Use) are free to use. Optional premium versions with additional clauses available for one-time fees.
- Privacy Consent Subscription: Monthly or annual subscription for the Privacy Consent consent management platform. Includes unlimited website pages, subdomains, visits (up to 1 million plugin loads/month), geolocation detection, consent logs, customization, and automatic updates.
- Premium Clauses Add-ons: One-time fee purchases for optional premium clauses that provide additional legal protection beyond the free document versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Privacy Consent - Monthly Plan |
| Subscription | Annual | Privacy Consent - Annual Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
TermsFeed product offering
Product offeringCore offering
TermsFeed is a compliance software platform that helps businesses generate legal documents (Privacy Policies, Terms & Conditions, Cookies Policies, Disclaimers, EULAs, Return & Refund Policies) through questionnaire-driven generators. It also provides a paid Consent Management Platform (Privacy Consent) for cookie and embed consent management with support for major global privacy regulations such as GDPR, CCPA+CPRA, CalOPPA, PIPEDA, UK DPA, and the Australia Privacy Act.
Product overview
TermsFeed is a compliance platform offering nine legal document generators (Privacy Policy, Terms & Conditions, Cookies Policy, Disclaimer, EULA, Return & Refund Policy, Terms of Service, Terms of Use, and Privacy Consent) plus four free tools (Cookie Consent, CCPA Opt-out, I Agree Checkbox, Embed Consent). The core offering consists of free document generators with optional premium clauses, supplemented by a paid Privacy Consent consent management platform ($10/month or $100/year) for comprehensive cookie and embed consent management. All generators provide free hosting, multiple download formats, Live Editor customization, and update notifications. The platform supports compliance with GDPR, CCPA/CPRA, CalOPPA, PIPEDA, and other global privacy laws.
Differentiator
Problem solved
Functional benefit
Products and services
- Privacy Policy Generator Questionnaire-driven generator that produces a Privacy Policy for websites, apps, and SaaS products, with global privacy law coverage (GDPR, CCPA+CPRA, CalOPPA, PIPEDA, UK DPA, Australia Privacy Act). Outputs HTML, DOCX, Plain Text, and Markdown.
- Terms & Conditions Generator Generates a Terms & Conditions agreement customized to a website or app's business model (e-commerce, SaaS, marketplace, blog, etc.), covering acceptable use, intellectual property, liability, and dispute resolution clauses.
- Cookies Policy Generator Creates a Cookies Policy listing all cookies used by a website, with cookie-by-cookie descriptions, third-party cookie disclosure, and consent references aligned with GDPR and ePrivacy requirements.
- Disclaimer Generator Generates a website or app disclaimer covering affiliate disclosure, warranties, professional advice disclaimers, and external links liability limitation.
- EULA Generator Produces an End-User License Agreement for desktop, mobile, or SaaS software, covering license grants, restrictions, intellectual property, liability, and termination.
- Return & Refund Policy Generator Generates a return and refund policy customized for e-commerce stores, covering return windows, refund methods, shipping costs, exchanges, and non-returnable items.
- Privacy Consent (Consent Management Platform) JavaScript-based Consent Management Platform (CMP) that detects user geolocation and presents compliant cookie/embed consent banners for GDPR, CCPA, and other privacy regimes. Includes integration with Google Consent Mode V2 and Microsoft UET Consent, multi-language support, and consent logging.
- Premium Clauses Add-ons Individually licensed premium clauses (e.g., affiliate disclosure, GDPR data controller, CCPA opt-out, Amazon affiliate disclosure) that can be purchased and appended to free generated documents for enhanced legal coverage.
Companies that use TermsFeed
Customer profileSegments4 records
Ideal customer profiles1 record
TermsFeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
TermsFeed partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
TermsFeed competitors and assessment
Company assessmentDirect peers
- PrivacyPolicies.com: Free privacy policy and terms generator with similar self-serve model — competes for the same top-of-funnel users, primarily via SEO.
- Osano: Privacy and consent management platform offering cookie consent, DSAR workflows, and policy management — directly comparable product surface to TermsFeed's CMP and document generators, particularly for the mid-market.
- Usercentrics: Consent Management Platform focused on GDPR/ePrivacy compliance with geolocation-based consent and vendor blocking — closely matches the feature set of TermsFeed's paid Privacy Consent product.
- Cookiebot: Dedicated cookie consent management platform supporting GDPR/ePrivacy with scanner-based cookie detection and banner generation — overlaps directly with TermsFeed's Cookie Consent and Privacy Consent CMP products.
- CookieYes: Cookie consent and privacy compliance solution with free and paid tiers — directly comparable to TermsFeed's Cookie Consent and Privacy Consent offerings for SMBs and developers.
- Iubenda: Privacy and cookie policy generator plus CMP, with a freemium model and developer-oriented integrations; competes head-to-head with TermsFeed for app developers, ecommerce, and SMB compliance buyers in Europe and globally.
- Termly: Closest SMB competitor — offers free privacy policy, terms, cookie consent, and a paid CMP at comparable price points, targeting the same website-owner and SMB segments with a similar freemium-to-paid motion.
Broad incumbents
- TrustArc: Enterprise privacy management platform covering consent, assessments, and regulatory research — competes with TermsFeed in the consent management category but serves enterprise and mid-market buyers rather than SMBs.
- OneTrust: Enterprise-grade privacy, security, and data governance platform offering consent management, policy generators, and compliance workflows that directly overlap with TermsFeed's Privacy Consent CMP and policy-generator portfolio, though serving much larger enterprise customers.
Emerging players
- Complianz: WordPress-focused cookie consent and policy plugin with similar feature set (cookie banner, script blocking, consent logging) — comparable product depth but narrower distribution channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TermsFeed social profiles
Digital presenceTermsFeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
TermsFeed leadership team
Management profileNumber of profiles
Profiles1 record
TermsFeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TermsFeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TermsFeed
What does TermsFeed do?
TermsFeed is a compliance software platform that helps businesses generate legal documents (Privacy Policies, Terms & Conditions, Cookies Policies, Disclaimers, EULAs, Return & Refund Policies) through questionnaire-driven generators. It also provides a paid Consent Management Platform (Privacy Consent) for cookie and embed consent management with support for major global privacy regulations such as GDPR, CCPA+CPRA, CalOPPA, PIPEDA, UK DPA, and the Australia Privacy Act.
Is TermsFeed a public or private company?
TermsFeed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TermsFeed founded?
TermsFeed was founded in 2012. It employs 1 to 10 people.
Where is TermsFeed based?
TermsFeed is headquartered in Los Angeles, United States, in the North America region.
How does TermsFeed make money?
Three revenue lines are on record. Freemium Document Generators are the primary driver. The others are privacy Consent Subscription and premium Clauses Add-ons.
Who are TermsFeed's main competitors?
Direct peers on record are PrivacyPolicies.com, Osano, Usercentrics, Cookiebot, CookieYes, Iubenda and Termly. Broad incumbents are TrustArc and OneTrust. Complianz is listed as an emerging player.
Does TermsFeed have an API?
No public API is recorded for TermsFeed.
What industry is TermsFeed in?
TermsFeed's product category is Privacy Compliance Software. Its primary akta.pro industry code is FSAFAOAN, Regulatory Taxonomy, Rules Mapping & Controls Testing, with a secondary code of FSAGACAC, Customer Permissioning & Consent Management (OAuth, scopes, revocation). Its NAICS code is 518 and its SIC code is 7370.