What Bitybank does

Bitybank is a Brazilian crypto digital bank, operated by CBTC SERVIÇOS DIGITAIS LTDA and headquartered in Brazil (with auxiliary presence in Portugal), that combines cryptocurrency trading with everyday payment and remittance rails under a single mobile-first app. Its technical foundation rests on Bitypreço, a proprietary price-aggregation engine that consumes order books from 30+ national and international exchanges (Binance, Coinbase, Mercado Bitcoin, Foxbit, Bitso, Sfox, Wintermute and others) to offer best-execution pricing across 150+ tradable assets; on top of this engine, Bitybank layers an integrated BRL-denominated digital account, a Mastercard-branded physical and virtual crypto debit card (with Apple Pay and Google Pay support), and BIX, a PIX-powered instant crypto-purchase rail. The wider Bity ecosystem encompasses Bitypreço (web trading platform), Bity Payments (international remittance using USDT/USDC stablecoins), CaaS (a white-label Crypto-as-a-Service API for enterprise clients), and Biscoint (price comparator and real-time market data), with Biscoint Monitor and Bitynews serving as adjacent data and content properties.

Bitybank monetizes primarily through transactional economics rather than account or subscription fees. Revenue is generated from the spread on aggregated exchange pricing across Express trading, profile-based fees for Advanced Trading and withdrawals (Trader vs. Banker account tiers), interchange on Mastercard crypto-card transactions, the spread embedded in BIX PIX-to-crypto conversions, exchange-spread on Bity Payments international transfers, and volume-based transaction fees on the CaaS enterprise API. Consumer acquisition is largely product-led through the iOS/Android app with viral amplification via the Indique e Ganhe referral program (R$20 per qualifying referral plus a cumulative 0.5% cashback ladder up to 10% in selectable crypto) and influencer distribution through Bruno Perini and Thiago Nigro (O Primo Rico).

The customer base is dominated by Brazilian retail crypto consumers for whom Bitybank bundles the previously fragmented functions of brokerage, debit card, PIX on-ramp, and international wire into one app. Secondary segments are enterprise clients — financial institutions, fintechs, e-commerce, and loyalty platforms — accessing the Bitypreço liquidity and compliance stack via the CaaS API (with Meliuz and LibertyPay as disclosed launch customers), and cross-border individuals and businesses using Bity Payments to move dollars internationally at materially lower cost than SWIFT rails. Bitybank is privately held, bootstrapped with no external funding rounds disclosed, and led by CEO Ney Pimenta.

Name

Bitybank

Legal name

CBTC SERVIÇOS DIGITAIS LTDA

Website

https://bity.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bitybank is a Brazilian crypto digital bank that lets retail consumers buy, sell, and spend 150+ cryptocurrencies through a single mobile app featuring a Mastercard debit card with up to 10% crypto cashback, PIX-based instant purchases (BIX), and stablecoin-powered international transfers (Bity Payments). It also offers a B2B white-label CaaS API powered by its Bitypreço liquidity aggregator spanning 30+ exchanges.

Ownership category

akta.pro rank

Product category

Crypto Digital Banking

NAICS

Credit Card Issuing (522210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

akta.pro secondary industries

Crypto Payment Gateways & Checkout APIs (FSADAIAA), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)

Keywords

• Crypto banking services
• Cryptocurrency trading platform
• Crypto debit card
• International crypto remittance
• Crypto price aggregation

Headquarters

HQ city

França

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Crypto Trading Fees: Zero-fee 'Negociação Express' (express trading) model. Fees apply to 'Negociação Avançada' (advanced trading) and crypto withdrawals, depending on account profile (Trader or Banker). The platform monetizes through spread on exchange-aggregated prices and profile-based fees.
2. Crypto Debit Card — Interchange & Cashback Promotions: The Mastercard debit card earns interchange revenue on each transaction. Bitybank runs cashback campaigns in crypto as a customer acquisition and retention lever. Card issuance fee of R$29.90 applies for physical card (sometimes waived through app activity).
3. BIX PIX-to-Crypto Conversion: BIX charges a conversion fee included in the displayed exchange rate. The spread between the market price and the offered price generates revenue. Available 24/7, including weekends and holidays.
4. CaaS (Crypto as a Service) Enterprise API: Zero-cost integration for enterprise clients (fintechs, banks, e-commerce). Bitybank monetizes through volume-based transaction fees as businesses onboard their own customers to the crypto ecosystem.
5. Bity Payments — International Remittance: Stablecoin-based international transfers (USDT/USDC) with lower costs than traditional wire. Revenue comes from exchange spread and a small transaction fee. Aimed at individuals and companies with cross-border payment needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bitybank is a Brazilian crypto digital bank that lets users buy, sell, hold, and spend cryptocurrencies through a mobile app. The platform combines a Mastercard crypto debit card with up to 10% Bitcoin cashback, a PIX-based instant crypto purchase feature (BIX), crypto trading via the Bitypreço aggregator spanning 30+ exchanges, and stablecoin-based international remittances (Bity Payments). For enterprises, the white-label CaaS API enables banks, fintechs, and e-commerce platforms to embed crypto services for their customers.

Product overview

Bitybank is a Brazilian crypto digital bank operating as a unified platform-plus-modules architecture. The core product is the Bitybank crypto bank, which combines a digital bank account with cryptocurrency trading, a Mastercard debit card earning cashback in Bitcoin, and PIX-based crypto purchases. This core is augmented by the Bitypreço web trading platform (which aggregates liquidity from 30+ exchanges to offer the best crypto prices in Latin America), Bity Payments (stablecoin-based international transfers using USDT/USDC), and Bity CaaS (a white-label API for businesses to embed crypto trading). Complementary modules include the BIX PIX-to-crypto purchase feature, the Indique e Ganhe referral program, a Crypto Cashback program (up to 10%), the Bitybank mobile app, Biscoint price comparator, Biscoint Monitor data platform, Bitynews content portal, and an Investor Profile Test. The ecosystem is anchored by CEO Ney Pimenta and serves both retail consumers and enterprise clients through its integrated suite.

Differentiator

Problem solved

Functional benefit

Brands

• Bitybank: Crypto bank with Bitcoin cashback, multi-currency support, and crypto debit card.
• Bitypreço
• Bity Payments
• Bity CaaS
• Biscoint
• BIX

Products and services

• Bitybank Crypto Bank Brazilian crypto digital bank that combines traditional banking services with cryptocurrency trading, offering cashback in Bitcoin on card purchases, multi-currency support, PIX-based crypto purchases, and an international Mastercard debit card for individual consumers.
• Bitybank Mastercard Crypto Card International Mastercard debit card (physical and virtual) that allows spending in reais while earning up to 10% cashback in Bitcoin and other cryptocurrencies, with support for Apple Pay and Google Pay digital wallets. Issued to Brazilian consumers.
• Bitypreço Web Trading Platform Web-based crypto trading platform of the Bity ecosystem, aggregating liquidity from over 30 national and international exchanges to offer competitive pricing for buying and selling Bitcoin and other cryptocurrencies across the Latin American market.
• Bity Payments International Transfers International remittance service that uses stablecoins (USDT and USDC) for cross-border dollar transfers with 24/7 instant settlement, reduced fees, and no IOF, targeting travelers, students abroad, investors, and businesses with global operations.
• Bity CaaS (Crypto as a Service)
• Biscoint Price Comparator
• BIX (PIX-to-Crypto Instant Purchase)
• Biscoint Monitor

Quantifiable outcome

• R$20 bi+ in Bitcoin traded on the platform
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• MeliuzcoreTechnology or IntegrationMeliuz is a prominent Brazilian cashback platform that integrated Bitybank's CaaS (Crypto as a Service) API to offer its customer base the ability to buy and sell cryptocurrencies directly within the Meliuz ecosystem. This partnership extends Meliuz's loyalty offerings into the crypto asset class.
• LibertyPaycoreTechnology or IntegrationLibertyPay, a Brazilian payments fintech, uses Bitybank's CaaS API to embed cryptocurrency buying and selling capabilities into its platform, enabling its users to access crypto services without building the infrastructure in-house.
• Mastercard (International) — Crypto Card PartnershipcoreTechnology or IntegrationBitybank issues an international Mastercard-branded debit card (physical and virtual) that links to the user's Bitybank account. The card works globally, accepts BRL for payments, and enables automatic crypto cashback. This is a core product partnership enabling Bitybank's primary consumer value proposition.
• Bruno PerinisecondaryGTM or Marketing PartnerBruno Perini, described as one of the world's leading financial educators, is a public ambassador and early adopter of Bitybank since 2020. He promotes the platform to his audience of retail investors and financial education consumers.
• Thiago Nigro (O Primo Rico)secondaryGTM or Marketing PartnerThiago Nigro, known as 'Primo Rico,' runs the world's largest personal finance YouTube channel and is a public brand advocate for Bitybank, amplifying its reach to millions of Brazilian retail investors and crypto-curious users.
• Bity Payments — Exchange & Brokerage PartnerscoreTechnology or IntegrationThe Bity Payments and Bitypreço platforms aggregate liquidity from 30+ exchanges and brokerages including Binance, Bitso, Brazabank, Coinbase, Enigma, Foxbit, Mercado Bitcoin, Scrypt, Sfox, Stillman, and Wintermute. This aggregation enables best price execution for users across all trading and payment services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mercado Bitcoin: Brazil's largest retail crypto exchange, offering spot trading, tokenized assets, and a crypto card. Directly comparable to Bitybank as a Brazilian crypto trading and card platform serving overlapping retail users.
• Foxbit: Brazilian crypto exchange and liquidity provider that is one of Bitybank's aggregator partners. Comparable as a Brazilian-focused crypto trading venue targeting retail investors with similar BRL onramp/offramp offerings.
• Bitso: Latin America's largest crypto exchange operating across Mexico, Argentina, and Brazil. Comparable to Bitybank as a regional crypto bank with debit card programs and cross-border remittance via stablecoins.
• Ripio: Argentina-founded LatAm crypto fintech with exchange, wallet, and card products. Comparable as a LatAm crypto bank targeting retail and SMB users with similar buying, selling, and spending functionality.
• Lemon Cash: Argentine crypto fintech offering a Visa crypto card, on/off-ramps, and stablecoin yields. Directly comparable to Bitybank's card-plus-exchange super-app model across the Southern Cone.
• Crypto.com: Global crypto card issuer with cashback rewards and an in-app exchange. Directly comparable to Bitybank's crypto Mastercard card with BTC cashback and integrated trading experience.

Broad incumbents

• Binance: Global crypto exchange and card issuer (Binance Card) operating broadly in Brazil. Comparable as one of Bitybank's aggregator liquidity sources and as a larger incumbent offering overlapping trading and card products to Brazilian retail.
• Coinbase: US-listed global crypto exchange with a debit card program (Coinbase Card) and institutional APIs. Comparable as a large incumbent operating in Brazil via aggregator partnerships and overlapping consumer trading/card features.
• Nubank: Brazil's largest digital bank with a Mastercard debit card, in-app crypto trading (BTC/ETH) via partner, and a giant retail customer base. Comparable as a broad incumbent Brazilian digital bank now offering crypto that competes for the same customer wallet share.

Others

• Meliuz: Brazilian cashback and loyalty platform that is both a Bitybank CaaS enterprise customer and an adjacent player offering card-linked rewards. Comparable as a customer/distribution partner and as a thematic peer in Brazilian consumer crypto rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BityOficial
• YouTubeyoutube.com/@bitybankoficial
• Facebookfacebook.com/bitybankoficial
• LinkedInlinkedin.com/company/bitybank
• Instagraminstagram.com/bitybank.com.br

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitybank