MobiSharks
MobiSharks is a Moscow-based international mobile marketing agency that delivers mobile performance advertising, ASO, and proprietary Mobisharks Ads platform services to enterprise clients across fintech, e-grocery, e-commerce, and retail verticals.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MobiSharks does
MobiSharks (legal name ООО «Мобайл») is a Moscow-based international mobile marketing agency founded in 2015 and operating as a member of Kokoc Group. The company provides mobile app user acquisition, app store optimization (ASO), billing and resell services for foreign advertising platforms, and app analytics to enterprise clients in fintech, e-grocery, e-commerce, pharma, retail, and other verticals. Its stated client base of 700+ includes major Russian enterprises such as SberMarket, Magnit, Gazprombank, BCS World of Investments, MVideo, Lamoda, and S7 Airlines, with the agency reporting 164.5M+ app installations delivered, 6M+ target events attracted, and 24.5 billion RUB in attributed client revenue generated across its operating history. Headcount is 101–250 employees and leadership is anchored by General Director Igor Zuev (Игорь Зуев).
MobiSharks firmographics
Firmographics- Name
- MobiSharks
- Legal name
- ООО «Мобайл»
- Website
- https://mobisharks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MobiSharks is a Moscow-based international mobile marketing agency that delivers mobile performance advertising, ASO, and proprietary Mobisharks Ads platform services to enterprise clients across fintech, e-grocery, e-commerce, and retail verticals.
- Ownership category
- akta.pro rank
MobiSharks industry classification
Industry- Product category
- Mobile Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where MobiSharks is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
MobiSharks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mobile Performance Marketing Services: Comprehensive mobile app promotion services including traffic purchasing, creative development, ASO optimization, and campaign management. Works with various payment models from CPM to CPA. Minimum budget starts from 500,000 RUB for comprehensive services.
- ASO Services: App Store Optimization services including text optimization, visual optimization, review management, and store visibility improvement. Starting from 100,000 RUB per project.
- Billing & Resell: Advertising account rental and replenishment services for foreign and Russian ad networks with payment in rubles. Commission starts from 0% based on sufficient budget volume.
- Mobisharks Ads Platform: Access to proprietary advertising platform for campaign management with minimum budget from 300,000 RUB.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Mobile Performance - Comprehensive app promotion starting from 500,000 RUB |
| One time/ perpetual license | Pay-as-you-go | ASO - App Store Optimization starting from 100,000 RUB |
| Transaction based/ take rate | Pay-as-you-go | Billing & Resell - Account rental and replenishment starting from 500,000 RUB |
| One time/ perpetual license | Pay-as-you-go | App Analytics - Mobile app analysis starting from 210,000 RUB |
| One time/ perpetual license | Pay-as-you-go | UI/UX Audit - Mobile app interface analysis starting from 180,000 RUB |
| Usage-based | Multi-year contract | Mobisharks Ads - Proprietary platform starting from 300,000 RUB |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MobiSharks product offering
Product offeringCore offering
MobiSharks is a mobile marketing agency that promotes mobile applications for enterprise clients through performance and brandformance campaigns, leveraging its proprietary Mobisharks Ads programmatic platform (DSP, AdServer, Trading Desk, Pre-bid Anti-Fraud). The core offering bundles mobile user acquisition across 50+ traffic sources, ASO services across major app stores, app analytics and UI/UX audits, and Billing & Resell services that grant Russian clients ruble-based access to international advertising platforms.
Product overview
MobiSharks is a mobile marketing agency offering a suite of services built around its proprietary Mobisharks Ads platform. The core offering includes Mobile Performance marketing (UA campaigns from 50+ traffic sources), ASO services for app store optimization, and Billing & Resell for international ad platform access. The Mobisharks Ads DSP platform provides AI-powered traffic purchasing, pre-bid fraud detection, and access to premium international ad inventory. Add-on services include App Analytics and UI/UX Audit to optimize client applications. The agency works across multiple ad stores including App Store, Google Play, Xiaomi GetApps, Huawei AppGallery, RuStore, and Samsung Galaxy Store.
Differentiator
Problem solved
Functional benefit
Brands
- Mobisharks Ads: Own advertising platform - a complex technological solution for purchasing, optimizing, visualizing and analyzing mobile traffic using AI and machine learning.
Products and services
- Mobisharks Ads
Quantifiable outcome
- 164,500,000+ app installations delivered
- +6 more outcomes
Companies that use MobiSharks
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
MobiSharks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature4 records
MobiSharks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Kokoc GroupcoreMobisharks is a member of Kokoc Group, providing access to comprehensive expertise in any internet advertising channel. This partnership enables the agency to leverage broader marketing capabilities and resources across the group.
- XiaomicoreMobisharks holds Global Core Agency status and is one of three recommended Xiaomi agencies in Eastern Europe. Provides access to premium advertising inventory and preferential positioning on European markets.
- Bigo AdscoreOfficial reseller of Bigo Ads, providing managed services for advertising account access and replenishment.
- TranssionflagshipGold partner status with Transsion (Tecno, Infinix brands), enabling advertising access across their device ecosystem.
- GooglecorePartner for Google advertising platforms including Google Ads and Google Play advertising solutions.
- Apple Search AdscoreProvides access to Apple Search Ads for iOS app promotion and user acquisition.
- Huawei (Petal Ads)coreCertified partner for Huawei Petal Ads providing access to Huawei device advertising inventory.
- TikTokcoreManaged advertising account services including access and replenishment for TikTok advertising platform.
- YandexcoreCertified partner for Yandex advertising platforms including Yandex.Direct and AppMetrica analytics.
- VK (VKontakte)coreCertified partner for VK Ads advertising platform with managed account services.
- Unity AdscoreManaged advertising account services for Unity Ads mobile gaming advertising platform.
- MintegralcoreManaged advertising account services for Mintegral mobile advertising platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
MobiSharks competitors and assessment
Company assessmentEmerging players
- AppFollow: App store optimization (ASO) and mobile analytics SaaS platform. An emerging player with partial overlap on MobiSharks' ASO service offering, focusing on tooling while MobiSharks provides both tools and services.
Broad incumbents
- RTB House: Global retargeting and programmatic advertising technology company with deep-learning based ad buying. Operates in adjacent AdTech space with proprietary ML-driven buying algorithms similar to MobiSharks' pre-bid anti-fraud approach.
- Moloco: Machine learning-powered mobile ad monetization and user acquisition platform. A broader incumbent in mobile AdTech with proprietary ML technology similar to Mobisharks Ads' algorithmic buying approach.
- VK Ads: Major Russian advertising platform owned by VK, offering social, video, and mobile ad inventory. MobiSharks is a certified partner but VK Ads is also a broad incumbent competitor in Russian digital advertising.
- Yandex Direct: Russia's largest digital advertising platform offering search, display, video, and mobile ad inventory. A certified partner of MobiSharks but also a broad incumbent in the same Russian digital advertising market where MobiSharks operates.
Direct peers
- Byyd: Mobile programmatic advertising platform providing DSP, AdExchange, and direct buying solutions. Operates in adjacent mobile ad tech space with similar proprietary platform approach to Mobisharks Ads.
- Appbooster: Mobile app marketing agency specializing in ASO, user acquisition, and analytics for app developers. Directly comparable service offering including app store optimization and mobile performance campaigns.
- Zorka.Mobi: Russian mobile marketing agency providing mobile user acquisition, ASO, and programmatic advertising services. Direct competitor operating in the same Russian/CIS market with similar mobile performance and ASO offerings.
Others
- Adjust: Mobile measurement and analytics platform that is a certified partner of MobiSharks. Functions as enabling ecosystem infrastructure for attribution and analytics in mobile app marketing rather than a direct competitor.
- AppsFlyer: Global mobile measurement partner (MMP) and analytics platform integrated with MobiSharks' campaigns. While not a direct competitor, it is a critical technology partner and ecosystem participant in mobile app marketing infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MobiSharks social profiles
Digital presenceMobiSharks financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiSharks leadership team
Management profileNumber of profiles
Profiles8 records
MobiSharks subsidiaries and ownership
Company hierarchySubsidiaries1 record
MobiSharks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiSharks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiSharks
What does MobiSharks do?
MobiSharks is a mobile marketing agency that promotes mobile applications for enterprise clients through performance and brandformance campaigns, leveraging its proprietary Mobisharks Ads programmatic platform (DSP, AdServer, Trading Desk, Pre-bid Anti-Fraud). The core offering bundles mobile user acquisition across 50+ traffic sources, ASO services across major app stores, app analytics and UI/UX audits, and Billing & Resell services that grant Russian clients ruble-based access to international advertising platforms.
Is MobiSharks a public or private company?
MobiSharks is a private company. It is classified as corporate owned and is currently operating.
When was MobiSharks founded?
MobiSharks was founded in 2015. It employs 101 to 250 people.
Where is MobiSharks based?
MobiSharks is headquartered in Moscow, Russia, in the Europe region.
How does MobiSharks make money?
Four revenue lines are on record. Mobile Performance Marketing Services are the primary driver. The others are ASO Services, billing & Resell and mobisharks Ads Platform.
Who are MobiSharks's main competitors?
AppFollow is listed as an emerging player. Broad incumbents are RTB House, Moloco, VK Ads and Yandex Direct. Direct peers are Byyd, Appbooster and Zorka.Mobi. Others are Adjust and AppsFlyer.
Does MobiSharks have an API?
No public API is recorded for MobiSharks.
What industry is MobiSharks in?
MobiSharks's product category is Mobile Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its SIC code is 7311.