SmartRoutes

What SmartRoutes does

SmartRoutes (legal entity Smart Routes Ltd) is an Ireland-based, privately held SaaS company founded in 2018 that delivers a cloud-based last-mile delivery management platform. The software plans, optimizes, dispatches, and tracks delivery routes, and bundles fleet tracking, proof of delivery (POD) capture, customer notifications, and a live package tracking portal into a single product surface, supported by native iOS and Android driver apps and an Open REST API v2.0.0 with webhook event delivery. Underlying technology centers on a route optimization algorithm that evaluates thousands of combinatorial route scenarios against constraints such as time windows, vehicle capacity, load balancing, driver hours, and road networks, with pre-built integrations spanning Shopify, WooCommerce, Linnworks, Zapier, Mintsoft, Herbst, SAP, Microsoft Dynamics, and Salesforce.

The company monetizes through tiered per-vehicle subscription plans—Basic at $32, Essentials at $54, and Premium at $65 per vehicle per month—with a lower entry tier from €29/month; all plans include unlimited drivers, and annual billing offers a 10% discount. Go-to-market is hybrid: a product-led self-serve motion with a no-credit-card 7-day free trial for SMBs, layered with a sales-assisted enterprise motion for prospects requiring custom integrations, SLAs, or multi-depot configurations. Customer segments span logistics providers, couriers, furniture and garden retailers, supermarkets and grocery chains, retail and eCommerce merchants, cannabis operators, pharmacies, meal-delivery services, and field-service/inspection businesses; named reference accounts include The Irish Times, Musgrave/SuperValu, Bus Éireann, Outdoor Living, EZ Living Furniture, Nutrilearn, and Healthwave. The firm reports 1–10 employees, has no disclosed institutional funding, and is positioned as a bootstrapped, founder-led business serving a global customer base with primary operating geographies in Ireland, the UK, and the US.

Name

SmartRoutes

Legal name

Smart Routes Ltd

Website

https://smartroutes.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartRoutes is an Ireland-based SaaS platform that plans, optimizes, dispatches, and tracks last-mile delivery routes with fleet tracking, proof-of-delivery, and customer notifications. It serves logistics, furniture, courier, grocery, eCommerce, pharmacy, cannabis, and meal-delivery operators on a per-vehicle subscription model.

Ownership category

akta.pro rank

Product category

Delivery Route Planning Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

Keywords

• Route planning software
• Delivery management platform
• Fleet tracking software
• Proof of delivery
• Last mile delivery

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Per Vehicle): SmartRoutes generates revenue through tiered subscription plans priced per vehicle per month. All plans include unlimited drivers. Pricing scales naturally with fleet size - customers pay based on number of vehicles using the system each month. Plans include Basic, Essentials, and Premium tiers with progressive feature sets. Annual billing offers 10% savings compared to monthly payments. No setup fees or hidden implementation charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SmartRoutes provides a cloud-based SaaS platform that plans, optimizes, dispatches, and tracks delivery routes for last-mile operations. The platform combines a web-based route planning application, native iOS/Android driver apps, real-time fleet tracking, electronic proof-of-delivery capture, and automated customer notifications, with pre-built integrations to Shopify, WooCommerce, Linnworks, Zapier, and major ERP/CRM systems, sold on tiered per-vehicle monthly subscriptions.

Product overview

SmartRoutes is an all-in-one last-mile delivery management platform consisting of a desktop route planning software, native iOS/Android driver mobile app, customer tracking portal, and Open API. The core platform provides route optimization, fleet tracking, customer notifications, and proof of delivery as a unified system. The Basic plan includes route planning and driver app; the Essentials plan adds fleet tracking, POD, notifications, and analytics; the Premium plan adds live ETAs, tracking portal, label printing, and Shopify/WooCommerce integrations. An Open API enables custom integrations, and webhook support allows real-time event notifications. Pricing is per vehicle with plans starting from €29/month.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartRoutes Route Planning Software Web-based delivery route planning and optimization platform that automatically generates optimized routes considering time windows, vehicle capacities, driver hours, and load balancing, and enables route planning, dispatch, and fleet management from a single dashboard. Sold as a tiered SaaS subscription (Basic, Essentials, Premium) priced per vehicle per month.
• SmartRoutes Driver Mobile App Native iOS and Android application for delivery drivers that delivers optimized routes, provides turn-by-turn navigation, captures proof of delivery (photos, e-signatures, barcode scans), supports driver notes and real-time chat with the back-office, and records GPS time-stamped delivery data. Included as part of the SmartRoutes SaaS subscription.
• SmartRoutes Open API REST API (v2.0.0) with JSON payloads, x-access-key authentication, tiered rate limits, idempotency keys for safe retries, and webhook event delivery (order status, plan creation/dispatch, route edits/completion/deletion). Enables custom integrations with existing ERP, POS, telematics, and order management systems. Included with the SmartRoutes subscription.
• Driver Chat Real-time chat capability between drivers in the field and the back-office/depot team, released as a 2025 product launch within the SmartRoutes delivery management platform.
• Driver Payments Driver pay calculation and reporting capability launched in 2025 that produces driver pay totals based on distance travelled, daily rate, and stops completed within the SmartRoutes platform.

Quantifiable outcome

• 25% increase in delivery capacity
• +7 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration allowing orders from Shopify stores to sync directly into SmartRoutes for automated route planning. Customers can connect their Shopify store to automatically import delivery orders and route them efficiently.
• WooCommercecoreTechnology or IntegrationIntegration connecting WooCommerce online stores to SmartRoutes for order syncing and route planning. Enables WooCommerce merchants to automate their delivery fulfillment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onfleet: Last-mile delivery management platform offering route optimization, real-time tracking, POD, and customer notifications. Comparable in feature scope, with a stronger mid-market/enterprise posture.
• Circuit Route Planner: Delivery route planning app targeting small businesses and independent drivers, with per-stop pricing and proof-of-delivery features. Comparable in PLG motion, mobile-first delivery focus, and SMB customer profile.
• Routific: Route optimization SaaS focused on small and mid-sized delivery fleets, offering web-based planning and driver apps. Directly comparable product surface and SMB go-to-market motion.
• Tookan (by Jungleworks): Delivery and field workforce management SaaS with route optimization, driver apps, real-time tracking, and analytics. Comparable feature set across delivery management verticals.
• OptimoRoute: Cloud-based route planning and dispatch SaaS for fleets, with similar optimization for time windows, vehicle capacity, and driver hours. Closely comparable in target market (SMB–mid-market delivery fleets) and pricing model (per-vehicle subscriptions).

Broad incumbents

• WorkWave Route Manager: Established field service and logistics software suite including route planning and fleet management. Wider portfolio and larger sales organization than SmartRoutes; overlaps in fleet/routing use cases.
• DispatchTrack: Delivery experience platform for large retailers and 3PLs offering scheduling, routing, tracking, and customer notifications. Comparable functionality but oriented to enterprise retail and big-and-bulky delivery.
• Descartes Systems Group: Large-scale logistics technology vendor with route planning and telematics modules within a much broader supply chain suite. Overlaps in routing technology but serves enterprise and global supply chain customers.
• Bringg: Delivery orchestration platform for enterprises managing complex multi-carrier and multi-fulfillment networks. Overlaps in last-mile routing and tracking, with broader orchestration capabilities.

Emerging players

• Mapline: Route optimization and territory mapping SaaS targeting SMBs and field sales/service teams. Comparable on route planning core, with a stronger emphasis on mapping and territory visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smartroutes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartRoutes