Shoup Manufacturing
Shoup Manufacturing is a privately held, Kankakee-based distributor founded in 1977 that sells OEM-quality replacement parts for agricultural equipment directly to American and Canadian farmers via e-commerce, catalog, phone sales, and farm shows.
- Company typePrivate
- Founded1977
- HeadquartersKankakee, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shoup Manufacturing does
Shoup Manufacturing Co. Inc. is a privately held agricultural replacement parts distributor headquartered in Kankakee, Illinois, founded in 1977 and serving American and Canadian farmers for over four decades. The company markets OEM-quality or better replacement components for a broad range of agricultural equipment, including tractors, planters, grain drills, combines, balers, cultivators, discs, sprayers, tillage tools, and skid steers, organized across 30+ product categories and compatible with hundreds of equipment manufacturers (John Deere, Case-IH, Kinze, AGCO, New Holland, Great Plains, and many heritage brands including International Harvester, Allis Chalmers, and Oliver).
The core technology is a transactional e-commerce platform at shoupparts.com featuring a part-finder tool keyed by manufacturer, machine type, and model, plus account functionality (My Shop, Favorites, Quick Order). Shoup carries proprietary sub-brands (Purecab cabin filters, TILLXTREME bearings, Hayknife) and distributes third-party brands such as Precision Planting, Yetter, 360 Yield Center, and Micro-Trak. The catalog spans both vintage equipment (1980s-era machines) and modern precision-ag components, and is supported by YouTube how-to content.
Revenue is generated through individual-part transactions at public unit prices, typically ranging from under $10 to over $1,000, with free ground shipping on orders above $200 within Zone A and FedEx next-day/2-day options on request. The go-to-market is direct-to-consumer, primarily via the website plus toll-free phone support, supplemented by attendance at 10+ major US and Canadian farm shows annually and a printed/digital Spring catalog. Shoup is not affiliated with any original equipment manufacturer; all replacement parts are manufactured for compatibility with named OEM equipment, enabling pricing that customers describe as avoiding the OEM 'parts tax.'
Shoup Manufacturing firmographics
Firmographics- Name
- Shoup Manufacturing
- Legal name
- Shoup Manufacturing Co. Inc.
- Website
- https://shoupparts.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shoup Manufacturing is a privately held, Kankakee-based distributor founded in 1977 that sells OEM-quality replacement parts for agricultural equipment directly to American and Canadian farmers via e-commerce, catalog, phone sales, and farm shows.
- Ownership category
- akta.pro rank
Shoup Manufacturing industry classification
Industry- Product category
- Agricultural Equipment Replacement Parts
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)
Keywords
Where Shoup Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Kankakee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shoup Manufacturing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural Replacement Parts Sales: Shoup generates revenue through the sale of replacement parts for agricultural equipment including tractors, planters, grain drills, combines, balers, cultivators, discs, sprayers, and more. They offer OEM quality or better replacement parts at competitive prices, selling directly to American farmers through their e-commerce platform. Revenue is generated through individual part transactions with pricing ranging from under $10 to over $1,000 depending on the component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual replacement parts sold at unit prices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Shoup Manufacturing product offering
Product offeringCore offering
Shoup Manufacturing manufactures, markets, and distributes OEM-quality and better replacement parts for agricultural equipment directly to American farmers. The catalog spans 30+ product categories covering tractors, planters, grain drills, combines, balers, cultivators, disc harrows, sprayers, and tillage equipment compatible with hundreds of equipment brands, sold primarily through the shoupparts.com e-commerce platform with phone support.
Product overview
Shoup Manufacturing is an agricultural replacement parts distributor offering OEM quality replacement parts for farm equipment. The portfolio consists of 30+ product categories covering nearly every component of agricultural machinery including tractors, planters, grain drills, combines, balers, cultivators, discs, sprayers, and tillage equipment. The core offering is a comprehensive parts catalog organized by equipment type (combine parts, tractor parts, sprayer parts, etc.) and equipment brand (John Deere, Case-IH, Kinze, etc.), supplemented by proprietary sub-brands like Purecab cabin filters and TILLXTREME bearings. The company operates as a single e-commerce platform with parts organized by category, equipment type, and manufacturer compatibility rather than a modular software platform. No AI capabilities, API, or integrations with third-party software platforms are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Purecab: Cabin air filters and recharge kits for agricultural equipment operator cabs.
- TILLXTREME
- Hayknife
Products and services
- Agricultural Bearings
Companies that use Shoup Manufacturing
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Shoup Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoup Manufacturing partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- John DeerecoreShoup supplies replacement parts compatible with John Deere equipment including tractors, planters, combines, sprayers, and other John Deere agricultural machinery. Shoup is not affiliated with John Deere; parts are manufactured for compatibility with John Deere equipment.
- Case-IHcoreShoup supplies replacement parts compatible with Case-IH equipment including combines, tractors, sprayers, and other Case-IH agricultural machinery. Shoup is not affiliated with Case-IH; parts are manufactured for compatibility with Case-IH equipment.
- KinzecoreShoup supplies replacement parts compatible with Kinze equipment, particularly planters. Shoup is not affiliated with Kinze; parts are manufactured for compatibility with Kinze equipment.
- AGCO (including AGCO Allis, AGCO-Gleaner, Massey Ferguson)coreShoup supplies replacement parts compatible with AGCO family brand equipment. Shoup is not affiliated with AGCO; parts are manufactured for compatibility with AGCO equipment.
- New HollandcoreShoup supplies replacement parts compatible with New Holland equipment including tractors, combines, balers, and other New Holland agricultural machinery. Shoup is not affiliated with New Holland.
- Great PlainscoreShoup supplies replacement parts compatible with Great Plains agricultural equipment including grain drills, tillage, and planting equipment. Shoup is not affiliated with Great Plains.
- Kuhn-KrausecoreShoup supplies replacement parts compatible with Kuhn-Krause equipment. Shoup is not affiliated with Kuhn-Krause.
- Precision PlantingcoreShoup distributes Precision Planting products as part of their planter parts category, offering upgrades and replacement parts for planters. Shoup is not affiliated with Precision Planting.
- PurecabcoreShoup offers Purecab cabin filters and recharge kits that remove 11x more harmful chemicals than competitors, keeping operators safe from dust and chemicals in their cabs.
- 360 Yield CentercoreShoup distributes 360 Y-DROP and 360 Yield Center products including sidedress applicators, chain roll, and yield saver components for corn heads.
- YettercoreShoup distributes Yetter products including devastator components for corn heads and other planter/cultivator parts. Shoup is not affiliated with Yetter.
- Micro-TrakcoreShoup distributes Micro-Trak electronics including acreage/shaft monitors, GPS, spray controllers, and related parts for agricultural equipment.
- FedExminorPrimary shipping carrier for domestic orders. Offers Next Day and 2nd Day Air services upon request. Standard ground shipping for most orders except items exceeding 70lbs or 108 inches in length/girth.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Shoup Manufacturing competitors and assessment
Company assessmentEmerging players
- PartsTree: PartsTree is an emerging digital parts-finding platform that aggregates OEM-equivalent replacement-parts catalogs across outdoor power and agricultural categories, representing a digital-native challenger to Shoup's website-only model.
Direct peers
- Abilene Machine: Abilene Machine is a direct aftermarket competitor offering replacement parts for tractors, combines, planters, and tillage equipment across multiple OEM brands via an e-commerce catalog — closely overlapping Shoup's cross-OEM DTC replacement-parts model.
- All States Ag Parts: All States Ag Parts is a direct peer selling used, new, and remanufactured tractor and ag-equipment replacement parts across many brands from multiple US warehouses, mirroring Shoup's multi-brand aftermarket catalog position.
- TractorJoe: TractorJoe is an online marketplace and retailer for tractor and farm-equipment parts with brand/manufacturer/model filtering, competing head-on with Shoup's Part Finder e-commerce experience in the North American ag aftermarket.
- Messick's Farm Equipment: Messick's is an aftermarket ag-parts retailer combining e-commerce, catalog, and phone sales of parts for tractors and implements across brands — a near-direct analog to Shoup's multi-channel ag-parts distribution model.
- B&B Tractor Parts: B&B Tractor Parts is a direct peer specializing in aftermarket and used replacement parts for older and vintage farm tractors and equipment, overlapping Shoup's strength in serving legacy/aging farm machinery.
Broad incumbents
- John Deere (Parts & Service): John Deere is the dominant OEM whose captive dealer parts/service channel competes with Shoup's aftermarket business; Shoup sells parts compatible with Deere equipment but is explicitly unaffiliated with Deere.
- AGCO Parts: AGCO is an OEM (Massey Ferguson, Gleaner, AGCO Allis, etc.) whose branded parts operations compete with Shoup's aftermarket offering for AGCO-family equipment compatibility.
- CNH Industrial (Case-IH / New Holland Parts): CNH Industrial operates the Case-IH and New Holland parts operations through its dealer network; these branded dealer parts channels are the entrenched alternative to Shoup's aftermarket compatibility parts.
- Tractor Supply Co. Tractor Supply is a large retail chain that carries replacement parts and accessories for farm and rural equipment to a broad SMB/prosumer audience, representing a broader-channel incumbent with overlapping farmer-customer reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoup Manufacturing social profiles
Digital presenceShoup Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoup Manufacturing leadership team
Management profileNumber of profiles
Shoup Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoup Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoup Manufacturing
What does Shoup Manufacturing do?
Shoup Manufacturing manufactures, markets, and distributes OEM-quality and better replacement parts for agricultural equipment directly to American farmers. The catalog spans 30+ product categories covering tractors, planters, grain drills, combines, balers, cultivators, disc harrows, sprayers, and tillage equipment compatible with hundreds of equipment brands, sold primarily through the shoupparts.com e-commerce platform with phone support.
Is Shoup Manufacturing a public or private company?
Shoup Manufacturing is a private company. It is classified as family owned and is currently operating.
When was Shoup Manufacturing founded?
Shoup Manufacturing was founded in 1977. It employs 101 to 250 people.
Where is Shoup Manufacturing based?
Shoup Manufacturing is headquartered in Kankakee, United States, in the North America region.
How does Shoup Manufacturing make money?
One revenue line is on record: agricultural Replacement Parts Sales.
Who are Shoup Manufacturing's main competitors?
PartsTree is listed as an emerging player. Direct peers are Abilene Machine, All States Ag Parts, TractorJoe, Messick's Farm Equipment and B&B Tractor Parts. Broad incumbents are John Deere (Parts & Service), AGCO Parts, CNH Industrial (Case-IH / New Holland Parts) and Tractor Supply Co..
Does Shoup Manufacturing have an API?
No public API is recorded for Shoup Manufacturing.
What industry is Shoup Manufacturing in?
Shoup Manufacturing's product category is Agricultural Equipment Replacement Parts. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAJAJ, Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors). Its NAICS code is 423820 and its SIC code is 3523.