Proflowers
- Company typePrivate
- Founded1998
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Proflowers firmographics
Firmographics- Name
- Proflowers
- Legal name
- FTD, LLC
- Website
- https://proflowers.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Proflowers industry classification
Industry- Product category
- Online Flower and Gift Retail
- NAICS
- Florists (4593)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Proflowers is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proflowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Flower and Bouquet Sales: Direct sale of flower arrangements, bouquets, and single stems through the e-commerce platform. Products range from mixed bouquets to rose-specific arrangements, with prices varying by arrangement complexity and size.
- Plant Delivery: Sale and delivery of potted plants including flowering plants, house plants, succulents, bonsai, and orchids for gifting occasions.
- Gift Basket and Gourmet Food Sales: Sale of gift baskets, chocolate-covered items, baked goods, fruit baskets, and gourmet treats for various occasions.
- Corporate Gifting: B2B corporate gifting services for business clients seeking bulk or recurring gift solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly arrangements starting at $35 |
| Unit Pricing | Pay-as-you-go | Mid-range premium bouquets $50-$90 |
| Unit Pricing | Pay-as-you-go | Luxury and premium arrangements $90-$200+ |
| Other | Pay-as-you-go | Standard delivery fee starting at $19.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Proflowers product offering
Product offeringCore offering
Proflowers is an online retailer that sells flowers, plants, and gift baskets for occasions such as birthdays, anniversaries, sympathy, and holidays. Orders are fulfilled either through a nationwide network of local florists for same-day hand-delivery or directly from partner farms via parcel carriers (FedEx, UPS, USPS) for next-day farm-to-door shipment, with a 7-day freshness/100% satisfaction guarantee.
Product overview
Proflowers is an online flower and gift delivery marketplace offering a unified platform of products centered around flower bouquets, plants, and gourmet gift baskets. The core offerings include flower arrangements (bouquets, rose collections, farm-fresh flowers, same-day delivery options) paired with complementary products (plants, gift baskets, chocolates). The service utilizes a hybrid fulfillment model combining local florist delivery with major shipping carriers (FedEx, UPS, USPS) to provide same-day and scheduled delivery across the continental US, with additional offerings like ProPerks loyalty program and corporate gifting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bouquets Hand-arranged and farm-shipped flower bouquets organized by occasion (birthday, anniversary, sympathy, romance, get-well, holiday) for individual consumers sending personal gifts, plus availability for bulk corporate gifting.
- Plants Live indoor and outdoor plants shipped via parcel carriers or fulfilled by local florists for gifting and home/office use.
- Gift Baskets Themed gift baskets combining gourmet food and small gifts, positioned for thank-you, sympathy, holiday, and corporate gifting occasions.
- Same-Day Flower Delivery Same-day delivery of flowers and gifts in many U.S. markets, fulfilled primarily through Proflowers' local florist network, targeted at last-minute gifting.
- Local Florist Delivery Hand-arranged and hand-delivered orders fulfilled by partner local florists in the recipient's market, used for same-day and date-specific gifting orders.
- Corporate Gifting Bulk flower, plant, and gift-basket gifting service for U.S. businesses, supporting client gifting, employee recognition, and corporate events.
- ProPerks Loyalty Program Free-to-join loyalty program that gives enrolled customers free standard shipping on every order, member-only discounts, and exclusive offers across flowers, plants, and gift baskets.
Quantifiable outcome
- Satisfaction guarantee on all orders - replacement or refund if not satisfied
Companies that use Proflowers
Customer profileSegments2 records
Ideal customer profiles2 records
Proflowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Proflowers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FTD, LLC (Parent Company)coreProflowers is owned and operated by FTD, LLC, a flower delivery company headquartered in Chicago, IL. FTD provides the operational infrastructure, florist network (FTDi), and corporate backing for the Proflowers brand.
- Local Florist NetworkcoreProflowers partners with independent local florists across the US who fulfill orders by creating fresh arrangements and delivering directly to recipients in their area, enabling same-day delivery capability.
- FTDi (Florists' Transnational Delivery Association)coreFTDi invites florists to join their network through ftdi.com/grow, providing the infrastructure connecting Proflowers with local florist partners for order fulfillment.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Proflowers competitors and assessment
Company assessmentDirect peers
- 1-800-Flowers: 1-800-Flowers.com is a leading US-based online flower and gift retailer offering same-day delivery, plants, and gift baskets for occasions nationwide. It is directly comparable to Proflowers in product, customer, and delivery model, and is also a sibling brand under a common parent in the US online florist space.
- FTD: FTD.com is a US online flower and gift delivery brand operating one of the largest florist networks in the country. As both a parent and sister brand of Proflowers under FTD, LLC, it competes head-to-head in same-day delivery, occasion-based gifting, and B2B corporate gifting.
- Teleflora: Teleflora is a US flower delivery service that routes orders through a national network of independent local florists for hand-delivered arrangements. It is directly comparable to Proflowers' local florist fulfillment model and shares the same occasion-based gifting customer base.
- UrbanStems: UrbanStems is a digitally-native DTC flower and plant delivery brand offering farm-sourced bouquets and subscription plans. It is a direct peer in the same US online flower delivery category but targets a younger, design-led customer with a direct farm-to-doorstep model.
- The Bouqs Company: The Bouqs is a US online florist that sources flowers directly from farms and delivers to consumers via subscription and on-demand ordering. It overlaps directly with Proflowers on flower delivery, occasion gifting, and farm-fresh positioning.
- From You Flowers: From You Flowers is an online flower and gift retailer offering same-day delivery through its own florist network. It is a direct competitor in the US online gifting and same-day flower delivery category.
Emerging players
- BloomsyBox: BloomsyBox is a US-based subscription flower delivery service delivering farm-fresh bouquets on weekly, monthly, or quarterly cadences. It overlaps with Proflowers on flower delivery and farm-sourcing but is more focused on subscription than occasion-based gifting.
- Harry & David: Harry & David is a US premium gift retailer best known for fruit-of-the-month and gourmet gift baskets. It overlaps with Proflowers on the gourmet gifting and corporate gifting lines but its primary catalog is food-focused rather than floral.
- Edible Arrangements: Edible Arrangements is a US franchise network selling fruit arrangements and edible gifts for occasions. It is comparable to Proflowers on the occasion-based gifting and same-day local delivery model but competes in the food-gift category rather than flowers.
- BloomNation: BloomNation is an online marketplace that connects consumers directly with local florists. It is comparable to Proflowers on the online flower delivery category and shares the local-florist-fulfillment approach, but operates as a marketplace rather than a single retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Proflowers social profiles
Digital presenceProflowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proflowers leadership team
Management profileNumber of profiles
Profiles1 record
Proflowers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proflowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proflowers
What does Proflowers do?
Proflowers is an online retailer that sells flowers, plants, and gift baskets for occasions such as birthdays, anniversaries, sympathy, and holidays. Orders are fulfilled either through a nationwide network of local florists for same-day hand-delivery or directly from partner farms via parcel carriers (FedEx, UPS, USPS) for next-day farm-to-door shipment, with a 7-day freshness/100% satisfaction guarantee.
Is Proflowers a public or private company?
Proflowers is a private company. It is classified as corporate owned and is currently operating.
When was Proflowers founded?
Proflowers was founded in 1998. It employs 501 to 1,000 people.
Where is Proflowers based?
Proflowers is headquartered in San Diego, United States, in the North America region.
How does Proflowers make money?
Four revenue lines are on record. Flower and Bouquet Sales are the primary driver. The others are plant Delivery, gift Basket and Gourmet Food Sales and corporate Gifting.
Who are Proflowers's main competitors?
Direct peers on record are 1-800-Flowers, FTD, Teleflora, UrbanStems, The Bouqs Company and From You Flowers. Emerging players are BloomsyBox, Harry & David, Edible Arrangements and BloomNation.
Does Proflowers have an API?
No public API is recorded for Proflowers.
What industry is Proflowers in?
Proflowers's product category is Online Flower and Gift Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 4593.