mTrip
- Company typePrivate
- Founded2009
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
mTrip firmographics
Firmographics- Name
- mTrip
- Legal name
- mTrip Inc.
- Website
- https://mtrip.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
mTrip industry classification
Industry- Product category
- Travel Agency Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
- akta.pro secondary industries
- Itinerary Management & Trip Collaboration Apps (THALAMAE), Traveler Profile, Identity & Duty-of-Care Platforms (THAKANAE)
Keywords
Where mTrip is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
mTrip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- White-Label Platform Subscription: Platform-level solution with pricing tailored to agency size, number of modules, and white-label requirements. Includes branded mobile app, itinerary builder, document delivery, and optional duty-of-care tools. Billed through custom quotes based on volume and needs.
- Trip Agent (Pay-Per-Trip): Self-service option with pay-per-trip pricing model, no setup fee, no per-seat charge, and unlimited users. Provides same core technology as full platform including AI import, Trip Genius, flight alerts, and in-app revenue tools. Scales directly with actual usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trip Agent (Self-Service) |
| Subscription | Annual | Full White-Label Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
mTrip product offering
Product offeringCore offering
mTrip sells a white-label travel technology platform that combines a branded iOS/Android mobile app, a professional itinerary builder, automated travel document delivery, and optional duty-of-care and risk management tools, all delivered under each travel agency's own brand identity. It also offers Trip Agent, a self-service branded app variant with pay-per-trip pricing, and AI-powered features (AI Import Wizard, Trip Genius AI) that consolidate multi-source bookings into structured itineraries and personalized in-trip recommendations. The platform integrates natively with Amadeus, Sabre, and Travelport GDS systems and serves travel agencies, tour operators, DMCs, TMCs, and MICE agencies globally.
Product overview
mTrip is a white-label travel technology platform serving travel agencies, tour operators, DMCs, and TMCs. The platform combines four integrated modules: (1) a branded mobile app published under the agency's own name on the App Store and Google Play, (2) a professional itinerary builder with AI-powered document import, (3) automated travel document delivery, and (4) duty-of-care/risk management tools for corporate travel. Additional products include Trip Agent (turn-key branded app variant with pay-per-trip pricing), Trip Genius AI recommendation engine, CO2 footprint reporting, and MICE/event management. The platform integrates natively with Amadeus, Sabre, and Travelport GDS systems, plus mid-office systems including Tourplan, Moonstride, Ezus, Juniper, and Facilitatrip. Available in 9+ languages with over 4 million trips managed annually across 300+ travel brands in 35+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Trip Agent: Self-service entry-level branded app option for travel agencies with pay-per-trip pricing, no setup fee, and unlimited seats. Runs on the same technology platform as mTrip's white-label solution.
Products and services
- mTrip White-Label Mobile App Fully branded iOS and Android mobile app published under the client's own name on the App Store and Google Play, including offline itineraries, real-time flight alerts, destination guides, in-app messaging, and push notifications for leisure and corporate travelers.
- mTrip Itinerary Builder Web-based itinerary creation tool that consolidates bookings from GDS systems, mid-office platforms, supplier documents, and emails into branded digital itineraries delivered via app, web portal, or PDF with real-time synchronization.
- mTrip Travel Document Delivery Automated delivery system for tickets, vouchers, and e-documents directly to the traveler app or web portal, eliminating manual email workflows and syncing in real time with itinerary changes.
- mTrip Duty of Care and Risk Management Real-time traveler tracking, global risk alerts, and emergency communication tools for TMCs and corporate travel programs, including country intelligence and pre-travel advisory features.
- Trip Agent Turn-key branded app solution on mTrip's technology with immediate deployment, pay-per-trip pricing, no setup fees, and unlimited seats, providing an on-ramp to the full white-label platform for smaller agencies.
- mTrip Business Travel App Branded mobile app for corporate travelers with real-time risk management and itinerary tools integrated with online booking tools and back-office systems, including duty-of-care features and traveler tracking.
- mTrip Travel Data Management Corporate travel data consolidation platform that connects booking sources (GDS, OBT, mid-office) into unified traveler records, enabling itinerary delivery and traveler tracking from a single platform.
Quantifiable outcome
- Travel agencies using mTrip report up to 70% less time spent distributing trip information to travelers
- +2 more outcomes
Companies that use mTrip
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
mTrip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature8 records
mTrip partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ZapiercoremTrip integrated with Zapier for workflow automation, enabling mTrip users to connect with thousands of apps and automate repetitive tasks without coding.
- FacilitatripcoreStrategic partnership announced between mTrip and Facilitatrip, combining mTrip's mobile travel technology with Facilitatrip's booking and management solutions. The collaboration creates a comprehensive ecosystem supporting the entire travel journey for agencies and tour operators, with enhanced operational efficiency and improved client satisfaction.
- EzuscoremTrip integrated with Ezus platform for seamless booking and itinerary management workflow between the two platforms, enabling tour operators and DMCs to create custom tour proposals in Ezus and deliver them via mTrip's branded traveler app.
- AmadeuscoreNative direct integration with Amadeus GDS for booking data import and itinerary consolidation, enabling travel agencies to pull flight, hotel, and other booking data directly into mTrip itineraries.
- SabrecoreNative direct integration with Sabre GDS for booking data import and itinerary consolidation, enabling travel agencies to pull flight, hotel, and other booking data directly into mTrip itineraries.
- TravelportcoreNative direct integration with Travelport GDS for booking data import and itinerary consolidation, enabling travel agencies to pull flight, hotel, and other booking data directly into mTrip itineraries.
- TourplancoreIntegration with Tourplan mid-office system for booking consolidation and itinerary management, serving tour operators and DMCs with complex operations.
- MoonstridecoreIntegration with Moonstride mid-office platform for booking consolidation and itinerary management workflows.
- JunipercoreIntegration with Juniper mid-office system for booking consolidation and itinerary management.
- Cornerstone Information SystemscoreIntegration with Cornerstone (CIS) for travel data management and booking consolidation for TMCs and corporate travel programs.
- BCD TravelcoreIntegration with BCD Travel mid-office and booking systems for TMC data consolidation and itinerary delivery.
- CWT (Cellular and Wireless Technology / Carlson Wagonlit Travel)coreIntegration with CWT systems for travel data consolidation and itinerary management for corporate travel programs.
- TravelPerkcoreIntegration with TravelPerk booking and travel management platform for itinerary consolidation and delivery.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
mTrip competitors and assessment
Company assessmentDirect peers
- Travefy: Itinerary builder and proposal platform for travel advisors and small agencies. Explicitly named in mTrip's pricing comparison and targets the same travel agency segment with similar itinerary, proposal, and collaboration functionality.
- Tourwriter: Itinerary, quoting, and operations software for tour operators and DMCs. Closely comparable to mTrip's mid-office integration footprint and target segment of multi-leg tour operators managing complex supplier coordination.
- Wetu: Itinerary builder platform specialized for tour operators and DMCs in Africa and global markets. Competes head-to-head with mTrip on itinerary creation, supplier content integration, and B2B tour operator workflows.
- Vamoos: Branded travel apps and itinerary platform for tour operators. Directly comparable on white-label mobile app delivery and itinerary management for group tour operators — also cited in mTrip's competitive pricing notes.
- Tern: Travel planning and itinerary platform for travel advisors and agencies. Listed in mTrip's competitive pricing analysis and targets the same travel-advisor use case with itinerary, supplier integration, and client collaboration features.
- Axus: Itinerary builder mobile app for travel advisors with published per-seat pricing. Explicitly named in mTrip's competitor pricing comparisons and competes in the same travel-advisor itinerary management niche.
Broad incumbents
- Amadeus: Global GDS and broad travel technology platform. mTrip integrates natively with Amadeus GDS but Amadeus also competes upstream with its own agency, corporate, and traveler experience tools — making it a broader incumbent rather than a direct white-label competitor.
- Travelport: Global GDS with broader travel commerce and corporate travel platform offerings. Direct GDS integration partner of mTrip, but also a broader incumbent in the same agency and corporate travel technology market.
- Sabre: Global GDS and broad travel technology provider. mTrip has a native Sabre integration, but Sabre's broader portfolio (agency solutions, corporate booking, NDC content) makes it a broader incumbent overlapping with mTrip's enterprise customer base.
Emerging players
- TravelPerk: Modern corporate/SMB travel management platform with strong consumer-grade UX. Overlaps with mTrip's TMC and corporate duty-of-care functionality but is better-capitalized and targets the buyer side of corporate travel rather than the agency-supplier side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
mTrip social profiles
Digital presencemTrip compliance and trust
Trust signalCompliance2 records
mTrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
mTrip leadership team
Management profileNumber of profiles
Profiles2 records
mTrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mTrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mTrip
What does mTrip do?
mTrip sells a white-label travel technology platform that combines a branded iOS/Android mobile app, a professional itinerary builder, automated travel document delivery, and optional duty-of-care and risk management tools, all delivered under each travel agency's own brand identity. It also offers Trip Agent, a self-service branded app variant with pay-per-trip pricing, and AI-powered features (AI Import Wizard, Trip Genius AI) that consolidate multi-source bookings into structured itineraries and personalized in-trip recommendations. The platform integrates natively with Amadeus, Sabre, and Travelport GDS systems and serves travel agencies, tour operators, DMCs, TMCs, and MICE agencies globally.
Is mTrip a public or private company?
mTrip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mTrip founded?
mTrip was founded in 2009. It employs 11 to 50 people.
Where is mTrip based?
mTrip is headquartered in Montréal, Canada, in the North America region.
How does mTrip make money?
Two revenue lines are on record. White-Label Platform Subscription is the primary driver. The others are trip Agent (Pay-Per-Trip).
Who are mTrip's main competitors?
Direct peers on record are Travefy, Tourwriter, Wetu, Vamoos, Tern and Axus. Broad incumbents are Amadeus, Travelport and Sabre. TravelPerk is listed as an emerging player.
Does mTrip have an API?
Yes. REST API for system-to-system automation and scalability. The API enables booking data flow, supplier imports, and custom workflow integrations. mTrip also supports Zapier for workflow automation without custom development. Developer documentation is at www.mtrip.com/en/developers.
What industry is mTrip in?
mTrip's product category is Travel Agency Software. Its primary akta.pro industry code is THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks, with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 561599.