Piceasoft

What Piceasoft does

Piceasoft Ltd. is a privately held Finnish software company founded in 2012 in Tampere that provides mobile device lifecycle management solutions to mobile network operators, retailers, trade-in and refurbishment specialists, recyclers, insurance companies, and repair shops. Its core offering is PiceaOnline, a cloud-based all-in-one platform powered by AI diagnostics and workflow automation that delivers trade-in, repair, insurance, and support services across point-of-sale, e-commerce, and mobile channels. The platform is complemented by PiceaVolume for high-volume bulk device processing targeting recyclers, refurbishers, and ITAD providers; PiceaPOS for retail point-of-sale interactions; and a modular PiceaServices suite comprising PiceaSwitch (content transfer), PiceaVerify (device verification against GSMA Device Check), PiceaDiagnostics (automated device testing with AI grading), and PiceaEraser (ADISA-certified data wiping). The company also offers a standalone PiceaOnline Self-Service Kiosk for unassisted in-store trade-in transactions.

Piceasoft monetizes primarily through SaaS-style software licensing and platform subscriptions billed annually, with quote-based enterprise pricing tied to customer scope and number of stores, plus API/SDK integration licensing. Its go-to-market combines direct enterprise field sales — anchored by 'Request a Demo' funnels and a strong presence at Mobile World Congress — with a regional channel partner network spanning the UK/Ireland (Global EMEA), Italy (Bauxite), India (Bigfix.in), the Middle East (RAS Infotech), France (Save), and North America (Tolt Traders). The company holds ISO 27001, ADISA, GDPR, CCPA/CPRA, and LGPD certifications, is a GSMA member, and reports customer activity in over 70 countries with 5,000+ retail touchpoints and logos that include Telenor, Vodafone Netherlands, Swisscom, Turkcell, DNA, Telia, Power, Elkjøp Nordic, Expert Germany, Back Market, and Kuusakoski. The company has received grant funding from Tekes (2016) and the European Investment Fund's SME InnovFin program (2017), acquired Varsta Software Oy (2017) to bolster its data erasure capabilities, and announced a directed share issue in June 2026 to fund continued growth. Leadership has been in transition since April 2024, with co-founder and CTO Jani Väänänen serving as interim CEO following the departure of Kristian Järnefelt.

Name

Piceasoft

Legal name

Piceasoft Ltd.

Website

https://piceasoft.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Piceasoft is a Finnish software company providing an AI-powered, cloud-based mobile device lifecycle management platform for mobile operators, retailers, refurbishers, recyclers, and insurers across 70+ countries, with ADISA-certified data erasure and GSMA-verified device checks.

Ownership category

akta.pro rank

Product category

Mobile Device Lifecycle Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

Data Loss Prevention (DLP) (HDADAFAA), Cloud Application Modernization & Refactoring (BPAEACAC)

Keywords

• Mobile device lifecycle
• Device trade-in software
• AI device diagnostics
• Certified data erasure
• Device refurbishment platform

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Software licensing model where companies license Piceasoft's software products (PiceaOnline, PiceaVolume, PiceaPOS) for use in their operations. Payment terms are 30 days net with interest at 8% per annum. Prices exclusive of value-added taxes.
2. Platform Subscription: Cloud-based SaaS platform subscription for PiceaOnline providing access to trade-in, repair, insurance, and support services management across all channels.
3. API/SDK Integration Fees: Fees for SDK integration allowing partners to embed Piceasoft services into their own mobile applications and business processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Piceasoft develops cloud-based software for mobile device lifecycle management, enabling operators, retailers, refurbishers and recyclers to run trade-in, repair, support, insurance, diagnostics, device verification and certified data erasure services across POS, e-commerce and mobile channels. Its platform uses AI-powered device identification and grading plus workflow automation.

Product overview

Piceasoft's product portfolio is organized around a platform-plus-modules architecture. The core offerings are PiceaOnline (an all-in-one cloud-based lifecycle platform for trade-in, repair, insurance, and support across POS, e-commerce, and mobile channels), PiceaVolume (a high-speed bulk processing solution for device verification, diagnostics, and certified erasure at scale), and PiceaPOS (a point-of-sale application suite for retail environments). These are supplemented by the PiceaServices suite — a modular set of POS applications — comprising PiceaSwitch (content transfer between devices), PiceaVerify (device lock and status verification against GSMA checks), PiceaDiagnostics (automated device testing and grading), and PiceaEraser (ADISA-certified data wiping). PiceaOnline also powers a dedicated self-service kiosk for unassisted in-store device assessment. The platform leverages AI for device identification, grading, and workflow automation across the entire device lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• PiceaOnline: All-in-One Mobile Lifecycle Platform - delivers trade-in, repair, support and insurance services from a single cloud-based solution powered by AI diagnostics and workflow automation.
• PiceaVolume
• PiceaPOS
• PiceaServices
• PiceaSwitch
• PiceaVerify
• PiceaDiagnostics
• PiceaEraser

Products and services

• PiceaOnline All-in-one cloud-based mobile lifecycle platform enabling trade-in, repair, insurance and support services across point-of-sale, e-commerce and mobile channels, powered by AI diagnostics, automatic device identification and workflow automation. For mobile operators, retailers, recyclers and insurance companies.
• PiceaVolume High-speed bulk device processing solution for recyclers, refurbishers and ITAD providers, processing thousands of devices simultaneously through automated diagnostics, secure erasure and compliance reporting, verified against GSMA stolen checks.
• PiceaPOS Point-of-sale solution enhancing retail interactions with tools for content transfer, secure erasure, device verification and diagnostics, helping retailers and service providers reduce returns, build customer trust and increase add-on sales.
• PiceaServices Suite of point-of-sale applications for mobile operators, retailers and service points offering device data transfer, diagnostics, trade-in verification and secure data erasure; a modular software solution supporting all devices and major operating systems.
• PiceaSwitch Content transfer solution enabling fast and secure personal data migration between any two mobile devices, supporting cloud backup/restore and USB flash drive options with cross-OS transfer regardless of device operating system.
• PiceaVerify Device verification tool checking whether devices are acceptable for resale, service or buyback by detecting activation locks, inserted SIM/memory cards and validating against GSMA Device Check for lost/stolen status.
• PiceaDiagnostics Comprehensive automatic and user-assisted device testing solution providing extensive mobile device condition assessment, grading and detailed reporting within 2-3 minutes per device, reducing No Fault Found returns in retail and repair environments.
• PiceaEraser ADISA-certified secure data erasure solution capable of permanently erasing all sensitive content from up to 32 phones or tablets simultaneously, with full audit trail reporting for GDPR compliance and device reuse or recycling.
• PiceaOnline Self-Service Kiosk Standalone self-service kiosk hardware (34 x 32 x 27 cm, ~1 kg) running PiceaOnline software, enabling consumers to independently perform device trade-in assessments, AI-based grading and transaction completion without retail staff assistance.

Quantifiable outcome

• Device diagnostic analysis in 2-3 minutes per device
• +3 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Back MarketcoreStrategic or Co-development Partner · 8 April 2025Piceasoft approved as one of the testing software solutions for companies selling Verified Refurbished devices on Back Market marketplace.
• Global EMEAcoreChannel Partner/ Reseller/ Distributor · 27 January 2025Reseller Agreement signed to enhance market presence in UK and Ireland. Global EMEA operates as sales partner distributing Piceasoft products in these markets.
• NorthLadderminorStrategic or Co-development Partner · 22 February 2024Partnership to extend mobile device lifecycles by enhancing simplicity and fairness of mobile trade-ins. Addresses e-waste issue with over 5 billion devices discarded annually.
• SBSminorStrategic or Co-development Partner · 7 November 2023Strategic partnership to expand customer reach and value. SBS is a partner in the consumer electronics ecosystem.
• Yettel BulgariacoreTechnology or IntegrationIntegrated PiceaOnline Mobile SDK into Yettel's mobile app to launch a fully digital smartphone diagnostics service for customers.
• TeleplanminorStrategic or Co-development PartnerStrategic partnership where Teleplan uses Piceasoft software to power their retail diagnostic and valuation solution for mobile devices.
• RAS InfotechminorChannel Partner/ Reseller/ DistributorMiddle East partner demonstrating Piceasoft solutions at GITEX exhibitions.
• BauxiteminorChannel Partner/ Reseller/ DistributorPartner agreement for distribution of Piceasoft products in Italian market.
• Bigfix.inminorChannel Partner/ Reseller/ DistributorFirst partnership agreement in India with Bigfix.in for distribution of Piceasoft repair solutions.
• Tolt TradersminorChannel Partner/ Reseller/ DistributorSales partnership with Tolt Traders, Inc. for North American market.
• SaveminorChannel Partner/ Reseller/ DistributorPartnership agreement with French startup Save marking entry to French market for mobile repair services.

Scale indicators4 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Blancco Technology Group: Blancco is a global provider of certified data erasure and mobile device diagnostics software. It directly competes with PiceaEraser and PiceaDiagnostics in ADISA-certified erasure and device grading for telecom operators, ITAD providers, and recyclers.
• PhoneCheck: PhoneCheck provides cloud-based mobile device diagnostics, grading, and certification software used by carriers, retailers, and refurbishers. It competes head-to-head with PiceaDiagnostics and PiceaVolume in automated device testing workflows.
• HYLA Mobile: HYLA Mobile is a device trade-in, reuse, and lifecycle management provider serving carriers and retailers. Its trade-in platform and collection/grading operations overlap directly with PiceaOnline's trade-in and refurbisher workflows.
• Likewize: Likewize (formerly Brightstar) offers device protection, trade-in, and lifecycle services to carriers and retailers globally. It competes with PiceaOnline across trade-in, insurance claims handling, and bulk processing at the operator tier.
• Phobio: Phobio provides trade-in software and financing platforms for retailers and carriers, including device diagnostics and pricing tools. It competes directly with PiceaOnline's trade-in pricing integration and grading capabilities.
• ReCellular: ReCellular is a leading mobile device refurbishment and trade-in processor offering proprietary grading and processing software. It competes with PiceaVolume in high-volume bulk device processing for carriers and recyclers.
• Mobile reCell: Mobile reCell provides trade-in, buyback, and device lifecycle software for telecom operators and retailers across Europe. It is a direct competitor in European carrier trade-in automation alongside PiceaOnline.

Emerging players

• Cellebrite: Cellebrite is best known for mobile forensics but also offers device diagnostics and data management tools. It overlaps with Piceasoft in mobile device testing and data-handling workflows, primarily for carrier and enterprise customers.

Broad incumbents

• Back Market: Back Market is the leading refurbished device marketplace and an existing Piceasoft partner. As both customer (approved testing solution) and broader commerce incumbent, it shapes the refurbished-channel economics that PiceaOnline serves.
• Assurant: Assurant is a major device protection, trade-in, and lifecycle services provider through its Connected Living segment. It competes with Piceasoft's insurance and trade-in modules at large telecom operators and retailers globally.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piceasoft
• Xx.com/Piceasoft
• Facebookfacebook.com/PiceaSoft

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piceasoft