Neon CRM

What Neon CRM does

Neon One, LLC (DBA Neon CRM) is a privately held Chicago-based software company that operates an integrated nonprofit relationship management platform serving more than 7,000 small and midsize nonprofits and associations. The platform centers on Neon CRM — a cloud-based donor database with fundraising, membership, event, volunteer, grant, email/text communication, and reporting workflows — and is extended by Neon Fundraise (peer-to-peer fundraising), Neon Websites (drag-and-drop nonprofit site builder), Neon Pay (integrated PCI-DSS Level 1 payment processing with donor-covered-fee option), Arts People (performing arts ticketing acquired in 2019), and Neon Launch ($49/month starter package for newly incorporated 501(c)(3) organizations). Optional Memberships, Events, and Volunteers modules are priced at +10%, +20%, and +10% of the base CRM subscription respectively.

The company monetizes via revenue-based monthly subscriptions beginning at $99/month for Neon CRM (unlimited contacts and users across all plans), payment-processing transaction fees through Neon Pay, per-ticket pricing through Arts People, and one-time setup fees for Neon Websites. Distribution combines a sales-assisted model (demo requests, personalized demos, revenue-qualified lead capture) with product-led growth via self-guided product tours, while demand generation runs through content marketing, SEO, the Generosity Xchange annual conference, G2/Capterra (1,000+ reviews at 4.3/5), and a certified partner ecosystem spanning QuickBooks, Mailchimp, Constant Contact, Eventbrite, Windfall, DonorSearch, Double the Donation, and an Open API.

Neon One has 101-250 employees, is organized as an LLC, has disclosed no institutional funding rounds, and serves US and Canadian customers primarily (with Arts People available globally). Acquisitions include Arts People (2019), CiviCore (January 2019), and RallyBound (September 2018). No revenue, ARR, or valuation is disclosed in available sources.

Name

Neon CRM

Legal name

Neon One, LLC

Website

https://neonone.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Neon One operates Neon CRM and adjacent products (Neon Fundraise, Neon Pay, Neon Websites, Arts People, Neon Launch) as an integrated, cloud-based nonprofit operating system used by more than 7,000 small and midsize nonprofits and associations to manage donor, member, event, volunteer, and payment workflows on a single revenue-based subscription platform.

Ownership category

akta.pro rank

Product category

Nonprofit CRM Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Nonprofit CRM software
• Donor management platform
• Fundraising software
• Peer-to-peer fundraising
• Membership management software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees - Neon CRM: Core CRM subscription with revenue-based pricing model. Base subscription starts at $99/month, with pricing scaling based on nonprofit's fundraising revenue rather than database size. Includes unlimited contacts and users.
2. Memberships Module: Optional add-on module for managing membership programs. Costs +10% of base CRM subscription fee. Includes sign-up forms, auto-renewals, member portals, and tier management.
3. Events Module: Optional event management module. Costs +20% of base CRM subscription fee. Includes event set-up, flexible ticketing, seating charts, registrations, waitlists, and auto-reminders.
4. Volunteers Module: Optional volunteer management module. Costs +10% of base CRM subscription fee. Includes volunteer roles, timesheets, communications, shift management, and self-service portal.
5. External Payment Processor Fee: Fee for organizations using external payment processors instead of Neon Pay. Starts at $50/month.
6. Transaction/Payment Processing: Payment processing fees through Neon Pay for donations, memberships, event registrations, and other transactions. Supports donor-covered fees option.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Neon CRM is a cloud-based nonprofit relationship management platform that centralizes donor management, fundraising campaigns, memberships, events, volunteer tracking, communications, grant tracking, and payment processing in a single integrated system. The core offering is sold on a revenue-based monthly subscription starting at $99/month with optional add-on modules (Memberships, Events, Volunteers) and companion products (Neon Fundraise, Neon Websites, Neon Pay, Arts People) for peer-to-peer fundraising, website building, payment processing, and performing arts ticketing.

Product overview

Neon One offers a platform-plus-modules architecture centered on Neon CRM as the core nonprofit operating system. The platform integrates specialized products including Neon Fundraise (peer-to-peer fundraising), Neon Websites (website builder), Neon Pay (payment processing), and Arts People (performing arts ticketing), plus Neon Launch for new nonprofits. Users can add optional modules to Neon CRM—Memberships (+10%), Events (+20%), and Volunteers (+10%)—creating a unified system where all supporter data flows between products for a complete 360-degree view of donors, members, volunteers, and event attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Arts People: Ticketing and patron management software for performing arts organizations including theaters, symphonies, dance companies, and opera houses
• Neon Fundraise
• Neon Websites
• Neon Pay
• Neon Launch

Products and services

• Neon CRM The nonprofit operating system that manages donors, fundraising campaigns, memberships, events, volunteer tracking, communications, grants, and reporting in a single integrated platform. For small and midsize nonprofit organizations.
• Neon Fundraise Peer-to-peer and endurance fundraising platform that enables supporters to create personal fundraising pages, track pledges, and run team campaigns with real-time dashboards and multi-currency support. For nonprofits running community fundraisers, endurance events, and team-based campaigns.
• Neon Websites Drag-and-drop website builder with nonprofit-specific templates, integrated CRM sync, SEO tools, and accessibility features for creating professional nonprofit websites without coding. For nonprofits that need a digital home for their organization.
• Neon Pay Integrated payment processor that accepts credit cards, ACH, and digital wallets (Apple Pay, Google Pay, Venmo, PayPal) with real-time transaction data syncing to CRM and a handheld payment terminal for in-person donations. For nonprofits accepting donations, memberships, and event revenue.
• Arts People Ticketing and patron management software for performing arts organizations featuring flexible seating, subscription management, box office tools, and native integration with Neon CRM. For theaters, symphonies, dance companies, opera houses, and other performing arts organizations.
• Neon Launch Website and fundraising starter package for new and early-stage nonprofits that includes a three-page professional website, branded donation form, payment processing setup, automated thank-you emails, and one-on-one setup support. For newly formed 501(c)(3) organizations needing to launch quickly.

Quantifiable outcome

• 33% average donation revenue growth in first year
• +6 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationNeon One is an Intuit QuickBooks Solution Provider with automated data syncing and unified reporting between Neon CRM and QuickBooks Online. System automatically sends daily donations, membership dues, event revenue, and standard refunds directly to chart of accounts.
• MailchimpcoreTechnology or IntegrationNative integration with Mailchimp for email marketing synchronization and audience management.
• Constant ContactcoreTechnology or IntegrationNative integration with Constant Contact for email marketing and campaign management.
• EventbritecoreTechnology or IntegrationCertified integration with Eventbrite for event registration and attendee data synchronization.
• WindfallcoreTechnology or IntegrationDirect integration with Windfall for real-time wealth screening and net worth data to support major donor prospect research and identification.
• DonorSearchcoreTechnology or IntegrationIntegration with DonorSearch for wealth screening and donor prospect research capabilities.
• Double the DonationcoreTechnology or IntegrationIntegration with Double the Donation for employer matching gift automation and maximizing donation revenue.
• Open APIcoreTechnology or IntegrationOpen API available for custom integrations and building tailored workflows to meet specific technical requirements.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keela: All-in-one CRM and fundraising platform tailored to small and midsize nonprofits. Direct overlap with Neon CRM in donor management, email, and reporting.
• DonorPerfect: Long-standing donor management and fundraising CRM for small and midsize nonprofits. Highly comparable customer base, pricing model, and feature set to Neon CRM.
• Bloomerang: Direct competitor focused on donor management and CRM for small and midsize nonprofits, with overlapping modules for fundraising, events, and engagement scoring. Closest like-for-like peer in the SMB nonprofit CRM category.
• Little Green Light: Cloud CRM designed specifically for small nonprofits, with donor management, events, and volunteer tracking. Comparable SMB positioning and pricing tier.
• Classy (by GoFundMe): Online fundraising and peer-to-peer platform for nonprofits. Closely comparable to Neon Fundraise and adjacent to Neon CRM, with strong brand recognition in P2P and event fundraising.
• Bonterra (Network for Good, GivingData, FoundationSearch, Salsa): Suite of nonprofit software brands including CRM, fundraising, and grant management. Competes head-on with Neon across multiple product surfaces in the mid-market nonprofit segment.

Emerging players

• Funraise: Modern nonprofit fundraising platform with CRM, P2P, events, and donor portal capabilities. Targets the same SMB-to-mid-market segment as Neon with a newer product experience.
• Givebutter: Venture-backed fundraising platform covering donations, events, peer-to-peer, and basic CRM. A growing threat in the SMB nonprofit fundraising space where Neon Fundraise competes.

Broad incumbents

• Blackbaud: Largest incumbent in nonprofit software with Raiser's Edge NXT, Financial Edge, and a broad portfolio. Competes with Neon across CRM, fundraising, payments, and event management at the upper end of the market.
• Salesforce (Nonprofit Cloud / NPSP): Dominant enterprise CRM with a dedicated Nonprofit Cloud and free NPSP offering. While broader in scope, it pressures Neon on the upper end of the mid-market and sets customer expectations for ecosystem depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeonOneTech
• LinkedInlinkedin.com/company/neonone
• Instagraminstagram.com/neononetech
• Xx.com/neononetech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neon CRM