Shouki Electronics
- Company typePrivate
- Founded2005
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Shouki Electronics firmographics
Firmographics- Name
- Shouki Electronics
- Legal name
- Shouki Electronics LLC
- Website
- https://shoukinet.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shouki Electronics industry classification
Industry- Product category
- IT Hardware Distribution
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Smart Home, IoT & Home Security Distribution (CRAOACAF)
- akta.pro secondary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
Keywords
Where Shouki Electronics is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Shouki Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Revenue is generated through the sale of IT networking equipment, VoIP telephony products, servers, and security surveillance systems from major brand partners including Cisco, HPE, Aruba, MikroTik, Reolink, H3C, Zycoo, and Jabra. The company operates on a wholesale and retail model, serving both individual buyers and bulk project requirements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Shouki Electronics product offering
Product offeringCore offering
Shouki Electronics is a Dubai-based IT distributor that supplies networking equipment, VoIP/IP telephony, security surveillance systems, servers, and video conferencing products from major brands including Cisco, HPE, Aruba, MikroTik, Reolink, H3C, Zycoo, and Jabra. The company operates both wholesale and retail channels via its e-commerce storefront (shoukinet.com), serving resellers, system integrators, installers, and business customers across the UAE and broader MEA region.
Product overview
Shouki Electronics is an IT distributor based in Dubai serving as a certified partner for major technology brands including Cisco, HPE, Aruba, MikroTik, Zycoo, Reolink, H3C, Aolynk, Netgear, and Jabra. The company offers a comprehensive portfolio of networking, telecommunications, security surveillance, and video conferencing solutions. The product lineup centers on enterprise and SMB networking equipment (switches, routers, access points, firewalls), VoIP/IP telephony systems (IP phones, video phones, conference phones, UC-IP-PBX), security surveillance products (Reolink IP cameras and NVRs with AI detection), and video conferencing solutions (H3C interactive displays, Jabra audio/video conference products). Shouki serves resellers, system integrators, installers, and business customers across the UAE and Middle East with retail and wholesale distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Cisco IP Phones
- Cisco UC-IP-PBX
- Cisco Video Conferencing
- Cisco Enterprise Networking
- Cisco SMB Networking
- HPE Servers
- HPE Instant On
- Aruba Instant On
- MikroTik Networking
- Zycoo VOIP Products
- Reolink IP Cameras
- Reolink NVR Systems
- Reolink Home Hub
- Jabra Headsets
- Jabra Speakerphones
- Jabra Video Conferencing
- H3C Aolynk Switches
- H3C Wireless Access Points
- H3C UniServer
- H3C MagicHub Interactive Displays
- H3C Video Conferencing Equipment
- Software & Licenses
Companies that use Shouki Electronics
Customer profileSegments3 records
Ideal customer profiles3 records
Shouki Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Shouki Electronics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CiscocoreCertified distributor for Cisco products including enterprise networking equipment, routers, switches, access points, VoIP phones, and video conferencing solutions in Dubai and UAE.
- HPE (Hewlett Packard Enterprise)coreAuthorized distributor for HPE servers, networking switches, and related enterprise products in Dubai.
- Aruba NetworkscorePartner for Aruba Instant On and enterprise wireless networking solutions in Dubai and UAE.
- ReolinkcoreAuthorized Reolink distributor in Dubai supplying the full range of Reolink products including Wi-Fi and PoE cameras, 4K NVR kits, wire-free smart cameras, and commercial-grade security systems across UAE and GCC region.
- H3C TechnologiescoreAuthorized H3C distributor in UAE supporting resellers, system integrators, installers, and business customers with H3C networking, switching, wireless, server, and infrastructure solutions across Dubai and UAE.
- MikroTikcoreDistributor for MikroTik networking products including routers, switches, and wireless equipment in Dubai.
- ZycoocoreDistributor for Zycoo VoIP products including IP PBX systems with 3-year manufacturer guarantee and technical support.
- JabracorePremier Jabra supplier and distributor in Dubai offering a wide range of Jabra products including headsets, speakerphones, and conference solutions.
- PolycomminorOffers Polycom video conferencing and communication solutions as part of their VoIP and unified communications portfolio.
- GrandstreamminorProvides Grandstream VoIP products as part of their Voice over IP telephony solutions in Dubai.
- NetgearminorOffers Netgear SMB networking products including switches and wireless access points for small and medium business deployments.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Shouki Electronics competitors and assessment
Company assessmentDirect peers
- Westcon-Comstor: Specialized global value-added distributor focused on networking, security, UC, and collaboration technologies from vendors like Cisco, Aruba, and Polycom. Directly comparable given shared vendor portfolio and channel-focused go-to-market, with global scale exceeding Shouki's regional footprint.
- Aptec Holdings: Dubai-based IT distributor with regional reach across MEA, distributing enterprise infrastructure, networking, and security products. Comparable in geography, customer base (channel partners/SIs), and product categories (enterprise IT hardware distribution).
- Redington: India-headquartered multi-brand IT distributor with significant MEA presence distributing enterprise networking, servers, mobility, and security products. Most directly comparable to Shouki given overlapping vendor portfolio (Cisco, HPE, etc.), wholesale + retail model, and active expansion across the same Middle East and African geographies.
- Exclusive Networks: Global specialist value-added distributor for cybersecurity, networking, and infrastructure solutions. Comparable as a value-added distributor of enterprise networking and security products, with active operations across MEA.
- Mindware: Dubai-based value-added IT distributor serving the Middle East and North Africa with enterprise hardware, software, and solutions. Closely mirrors Shouki's profile as a MEA-focused distributor of enterprise IT products through a channel of resellers and system integrators.
- Starlink (IT Distribution): UAE-headquartered IT value-added distributor operating across the Middle East, Turkey, and Africa distributing enterprise software, hardware, and security solutions. Closely overlaps with Shouki in geography, target customer (resellers/SIs), and product categories.
- Logicom: Cyprus-headquartered IT distribution group operating across the Middle East and Africa distributing enterprise technology products. Directly comparable multi-vendor, multi-geography IT distributor competing in overlapping MEA markets with Shouki.
Broad incumbents
- ALSO Group: European-headquartered broadline IT distribution group with growing presence in MEA markets. Overlaps with Shouki as a multi-vendor IT distributor serving SMB and enterprise customers through channel partners.
- Ingram Micro: World's largest IT distributor offering enterprise networking, servers, UC, and security products globally with established MEA operations. Significantly larger scale than Shouki but directly overlapping in vendor partnerships, product categories, and channel-based distribution model.
Regional players
- ComGuard: Dubai-based value-added distributor specializing in IT security and networking products across the Middle East. Comparable focus on security/network distribution and the same regional channel, but with a more specialized security orientation versus Shouki's broader multi-vendor mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shouki Electronics social profiles
Digital presenceShouki Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shouki Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Shouki Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shouki Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shouki Electronics
What does Shouki Electronics do?
Shouki Electronics is a Dubai-based IT distributor that supplies networking equipment, VoIP/IP telephony, security surveillance systems, servers, and video conferencing products from major brands including Cisco, HPE, Aruba, MikroTik, Reolink, H3C, Zycoo, and Jabra. The company operates both wholesale and retail channels via its e-commerce storefront (shoukinet.com), serving resellers, system integrators, installers, and business customers across the UAE and broader MEA region.
Is Shouki Electronics a public or private company?
Shouki Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shouki Electronics founded?
Shouki Electronics was founded in 2005. It employs 11 to 50 people.
Where is Shouki Electronics based?
Shouki Electronics is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Shouki Electronics make money?
One revenue line is on record: hardware Product Sales.
Who are Shouki Electronics's main competitors?
Direct peers on record are Westcon-Comstor, Aptec Holdings, Redington, Exclusive Networks, Mindware, Starlink (IT Distribution) and Logicom. Broad incumbents are ALSO Group and Ingram Micro. ComGuard is listed as a regional player.
Does Shouki Electronics have an API?
No public API is recorded for Shouki Electronics.
What industry is Shouki Electronics in?
Shouki Electronics's product category is IT Hardware Distribution. Its primary akta.pro industry code is CRAOACAF, Smart Home, IoT & Home Security Distribution, with a secondary code of CRAOACAH, Cameras, Imaging & Drones Distribution. Its SIC code is 5065.