What Oongalee Technologies does

Oongalee Technologies (operating as Oongalee Inc.) operates an interactive Digital Out-of-Home (DOOH) advertising network built around touchscreen tablets placed on tables in restaurants and bars across Canada. The company installs and maintains the hardware, deploys digital menus, upsell prompts, QR-based ordering and payment, and staff-request workflows for the venue, while simultaneously selling that captive audience's attention to brands and agencies through programmatically delivered campaigns with real-time contextual targeting (weather, sports events, time of day, daypart, venue section). The platform claims 5 billion+ yearly impressions across 480+ locations, with 1HR+ average dwell time per guest and 30+ ad plays per hour, and reports outcome metrics such as an 18% lift in dessert sales and a 27% increase in tip value at partner venues.

The product surface spans a core interactive DOOH network plus restaurant-facing modules (digital menu, QR payment, staff request, restaurant dashboard, targeted promotion engine) and advertiser-facing modules (campaign dashboard, dynamic ad delivery, gamified engagement, loop sequencing, AR-triggered experiences). Revenue mechanics combine advertising (primary, sold programmatically and via direct enterprise sales), restaurant-facing subscription and revenue-share arrangements ($500-$1,200 per month per location paid to venues), QR payment transaction processing (via payment-processor partners), and hardware placement (capitalized and amortized against ad revenue).

Oongalee serves two distinct customer segments: restaurant operators (Denny's Canada, Boston Pizza, Century Hospitality Group, Parlour Italian Kitchen & Bar) and brand advertisers/agencies (Adidas, Rogers, UFC, Labatt, Sportsnet, Coca-Cola, Ford, Uber). GTM is direct enterprise sales with free strategic planning sessions and 'Book a Media Demo' as the conversion mechanism, supplemented by a land-and-expand model where restaurants can pilot at one location before network rollout. The company is privately held, founded in 2019, headquartered in Toronto, Canada, with 11-50 employees, and has no disclosed funding rounds, M&A, or leadership changes on record.

Name

Oongalee Technologies

Legal name

Oongalee Inc.

Website

https://oongalee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Oongalee Technologies operates a Canadian interactive Digital Out-of-Home network of touchscreen tablets installed on restaurant and bar tables, delivering programmatic advertising, digital menus, QR payments, and upsell tools to restaurant operators and brand advertisers across 480+ venues.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Mobile Ordering, POS & Campus Dining Technology (EDALADAN), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

Keywords

• Interactive tabletop advertising
• Digital out-of-home network
• Restaurant digital menus
• Programmatic DOOH campaigns
• QR code payments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Oongalee generates primary revenue by selling ad placements on its tabletop screens to brands and agencies. The company delivers 5 billion+ yearly impressions across its 480+ restaurant venues. Brands run programmatic campaigns that adapt in real-time based on context (weather, sports, time of day). The company shares ad revenue with restaurant partners, typically $500–$1,200 per month per location depending on traffic.
2. Restaurant Software/Platform Services: Revenue from restaurants subscribing to the Oongalee platform for digital menu displays, upsell automation, and operational tools. The system helps restaurants boost upsells (10–15 per day can pay for the system), reduce menu printing costs up to 20%+, and improve table turnover. Pricing is quote-based with revenue share components.
3. QR Payment Processing: The platform enables QR code payments at the table, processing transactions for guests who choose to pay digitally. This creates operational efficiency and potentially transaction-based revenue through payment processor partnerships.
4. Hardware/Screen Placement: Revenue model includes placement of interactive tabletop screens in restaurant venues. The company handles installation and hardware costs, with costs offset through ad revenue sharing arrangements with restaurant partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Oongalee deploys interactive UHD touchscreen tablets on restaurant and bar tables across Canada, combining a Digital Out-of-Home (DOOH) advertising network with a restaurant operations platform. The system delivers programmatic brand advertising alongside digital menus, upsell automation, QR code ordering/payment, staff request tools, and real-time campaign analytics, serving both restaurant operators and brand advertisers through a single device on each table.

Product overview

Oongalee Technologies offers a single unified interactive DOOH platform centered on tabletop digital screens deployed in restaurants and bars across Canada. The platform consists of a core Oongalee Interactive DOOH Network, paired with restaurant-facing modules (Digital Menu System, QR Code Payment System, Staff Request System, Restaurant Dashboard, and Targeted Promotion Engine) and advertiser-facing modules (Campaign Dashboard, Dynamic Ad Delivery, Gamified Engagement Tools, and Loop Sequencing). These modules work together to deliver advertising content, digital menus, and guest services through a single touchscreen device at each table.

Differentiator

Problem solved

Functional benefit

Products and services

• Oongalee Interactive DOOH Network Canada's leading interactive Digital Out-of-Home (DOOH) network consisting of UHD touchscreen tablets installed on restaurant and bar tables. The network delivers programmatic advertising placements and guest engagement features for both brand advertisers (Adidas, Rogers, UFC, Labatt, Sportsnet, Coca Cola, Ford, Uber) and restaurant operators, reaching 5 billion+ yearly impressions and 1HR+ average dwell times.
• Oongalee Restaurant Operations Platform Subscription-based restaurant platform deployed on Oongalee's tabletop screens that combines visual filterable digital menus, targeted promotions by daypart/section/weather, QR code ordering and payment with integrated tipping, and digital staff-request tools. Designed for restaurant operators (e.g., Boston Pizza, Denny's Canada, Century Hospitality Group, Parlour Italian Kitchen & Bar) to boost upsells (+18% dessert sales lift demonstrated), reduce menu printing costs 20%+, and earn $500–$1,200/month per location in passive ad revenue share.
• Oongalee Advertiser Campaign Platform Programmatic DOOH buying and campaign management platform for brand advertisers, agencies, and media planners. Provides dynamic ad delivery with real-time contextual targeting (weather, sports events, time of day, day of week), customizable loop sequencing for branded storytelling, QR and AR ad experiences, and full campaign analytics dashboards measuring impressions, dwell times, QR scans, and brand lift (e.g., 89% campaign brand interest increase and 2x brand recall in the Adidas study).

Quantifiable outcome

• +18% lift in dessert sales within first month (Canadian bar case study)
• +9 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Payment ProcessorscoreTechnology or IntegrationOongalee partners with payment providers to enable QR code payments at restaurant tables. Payment details are handled by these partners, with Oongalee receiving limited information such as payment status or receipt references. This enables the QR payment feature for restaurant guests.
• Research PartnerssupportingTechnology or IntegrationOongalee works with research partners to run brand lift studies, providing aggregated or de-identified results to advertisers. This enables measurement of campaign effectiveness beyond simple impression counting.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Place Exchange: Place Exchange is a programmatic DOOH supply-side platform that connects venue-based screen operators to omnichannel demand-side platforms. It is directly comparable to the programmatic layer of Oongalee's advertiser offering and a logical partner or competitor as Oongalee scales programmatic buying.
• Broadsign: Broadsign is a Canadian-founded DOOH ad-server and content management platform used by venue operators and media owners to run programmatic advertising on digital screens. It is the closest Canadian-headquartered DOOH technology competitor and a natural comparability benchmark for Oongalee's ad-tech layer.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad server and supply-side platform that aggregates venue-based inventory and powers real-time targeting for advertisers. Oongalee's programmatic DOOH offering and contextual targeting capabilities sit in the same competitive space as Vistar's ad-tech layer.
• Spectrio: Spectrio is one of the largest in-restaurant digital signage and DOOH media networks in North America, monetizing screens in restaurants, c-stores, and other venues with third-party advertising. It competes head-to-head with Oongalee for restaurant venue advertising budgets and represents the most established scaled competitor.
• Presto (E la Carte): Presto (formerly E la Carte) deploys tabletop tablets in casual dining chains to drive ordering, payment, and upsell automation. It directly competes with Oongalee's restaurant modules (digital menus, QR payments, upsell) at the table and is a key reference point for the tabletop restaurant SaaS model.
• Ziosk: Ziosk is the largest US-based provider of tabletop tablets for restaurants, offering digital menus, ordering, payment, and entertainment/games at the table. It is the closest direct competitor to Oongalee's restaurant-side hardware-plus-software offering and serves as the US analogue for evaluating the tabletop restaurant platform category.
• Atmosphere (formerly WiFi SPARK): Atmosphere operates a venue-based digital TV and DOOH network running short-form video and ads on screens in restaurants, bars, gyms, and other venues. It directly competes with Oongalee for venue-based advertising inventory and shares the programmatic, captive-audience positioning.

Regional players

• Pattison Outdoor Advertising: Pattison is Canada's largest out-of-home advertising company operating transit, billboard, and digital OOH inventory nationwide. It competes with Oongalee for Canadian brand advertising budgets and provides a relevant benchmark for Canadian OOH scale and advertiser relationships.

Emerging players

• Loop Media: Loop Media operates venue-based streaming TV and ad-supported screens in restaurants, bars, and other venues. It is an emerging player in the same captive-audience DOOH category with overlapping advertiser and venue profiles.
• Bite (formerly Turnstyle): Bite (formerly Turnstyle) is a Canadian venue-based digital marketing and DOOH network that places screens in restaurants and other venues for first-party audience data and ad targeting. As a Canadian-headquartered venue-data and DOOH company, it is a direct regional peer with overlapping restaurant vertical and data-driven ad targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/oongalee
• YouTubeyoutube.com/@oongalee
• LinkedInlinkedin.com/company/oongalee-technologies
• Facebookfacebook.com/oongalee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oongalee Technologies