Strategic Sales & Marketing

What Strategic Sales & Marketing does

Strategic Sales & Marketing (SSM), operating under the DBA "Manage Your Leads," is a privately held U.S. B2B professional services firm founded in 1989 by Al Davidson and headquartered in Farmington, Connecticut. The company specializes in outsourced major-account lead generation, appointment setting, and sales development support for B2B clients with long sales cycles (up to two years) and large deal sizes, targeting C-level executives, VPs, directors, and business owners. Verticals served include Information Technology, Manufacturing & Distribution, Business Insurance, SaaS, Cybersecurity, Marketing Agencies, and B2B Services.

The core service offering combines B2B Lead Generation and B2B Appointment Setting with a proprietary multi-touch outreach process (cold calling, email, social media) executed on web-enabled telesales workstations with high-speed auto-dialers, electronic scripting, advanced contact management, and two-way silent monitoring for quality control. A Core data partnership with Dun & Bradstreet underpins targeted contact list building, and the firm complements its core services with add-on modules spanning Inbound Lead Qualification, Lead Management, Fractional Sales Rep services, Marketing Research & Surveys, Phone Customer Satisfaction Surveys, Email Programs, Social Media Lead Generation, Sales Coaching, Website Lead Generation, and Specialty Services.

The business model is professional services, sold directly via the company website (with Quick Quote and Book a Meeting functionality) and an inside-sales team to enterprise and mid-market B2B buyers. Pricing is quote-based, with industry-standard rates of $75-$150 per billable hour and monthly retainer options for comprehensive lead generation programs; no start-up fees are charged. All client-facing reps are U.S.-based full-time employees (no offshore or subcontractors). Customer tenure is notable, with examples exceeding 10-20 years, and the firm cites cumulative operational metrics including 3M+ qualified B2B sales leads, 50M+ new business sales presentations, 27.1M cold calls, 1.9M+ decision makers pitched, and 400,500+ leads developed.

Name

Strategic Sales & Marketing

Legal name

Strategic Sales & Marketing, Inc

Website

https://manageyourleads.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Sales & Marketing (SSM), founded 1989 in Farmington, CT, is a U.S.-based B2B professional services firm that provides outsourced lead generation, appointment setting, inbound qualification, and fractional sales development support to enterprise and mid-market B2B clients with long sales cycles.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Help Supply Services (7363)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Appointment setting services
• Sales development outsourcing
• Cold calling services
• Inbound lead qualification

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Lead Generation Services: Professional services for identifying, contacting, and qualifying new potential buyers for B2B companies. Includes cold calling, appointment setting, lead nurturing, and market research.
2. Appointment Setting Services: B2B appointment setting using multi-touch process to qualify warm leads, demonstrate selling points, and book sales meetings. Industry standard rates $75-$150 per billable hour.
3. Fractional Sales Rep Services: Flexible, part-time or temporary sales development rep talent hired for specific projects or lead generation programs. Offers SDR as a service model with scalable engagement.
4. Inbound Lead Qualification Services: Qualifying inbound sales leads that come through various marketing channels. Includes CRM integration and seamless data exchange.
5. Marketing Research & Surveys: Market research surveys and customer satisfaction analysis. Customized survey programs for gathering market intelligence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Strategic Sales & Marketing (SSM) is an outsourced B2B lead generation and appointment setting agency that helps business-to-business clients identify, contact, and qualify decision-makers for major account sales with long sales cycles and large deal sizes. Services include cold calling, multi-touch outreach, inbound lead qualification, lead management, fractional sales rep support, market research, email programs, social media lead generation, sales coaching, and website lead generation.

Product overview

Strategic Sales & Marketing (SSM) operates as a unified B2B lead generation and sales acceleration platform built around its core services: B2B Lead Generation Services and B2B Appointment Setting Services. These two flagship offerings are complemented by a suite of integrated add-on modules including Inbound Lead Qualification Services, Lead Management Services, Fractional Sales Rep Services, Marketing Research & Surveys, Phone Customer Satisfaction Surveys, Email Programs, Social Media Lead Generation, Sales Coaching, Website Lead Generation, and Specialty Services. The platform delivers a comprehensive sales pipeline solution—from prospecting and lead identification through qualification, appointment setting, nurturing, and sales coaching—serving major account B2B clients with complex, long sales cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Lead Generation Services
• B2B Appointment Setting Services Strategic appointment setting service that qualifies warm leads, demonstrates selling points, and books sales meetings with high-level decision-makers using a multi-touch process.
• Inbound Lead Qualification Services Service that qualifies inbound sales leads through live phone conversations, identifying prospects who have not responded to automated email nurturing and bridging the qualification gap. Includes CRM integration and seamless data exchange.
• Lead Management Services Service that helps rank and prioritize sales leads, nurture prospects over time, and provides web-based tools for tracking communication and follow-up activities.
• Fractional Sales Rep Services Flexible part-time sales development rep talent that works as an extension of the client's sales team, including market research, cold calling, multi-touch outreach, and lead qualification.
• Marketing Research & Surveys Market research service that includes new product development analysis, customer satisfaction surveys, and comprehensive survey reporting with statistical analysis.
• Phone Customer Satisfaction Surveys Phone-based customer satisfaction survey service with over 60% better response rates than email, designed to uncover issues, create repeat sales opportunities, and boost customer retention.
• Email Programs Proprietary email list building service that creates opt-in email lists using Dun & Bradstreet contact databases and permission-based marketing strategies.
• Social Media Lead Generation Social media marketing service including premium article publication, LinkedIn lead generation, content management, Twitter lead generation, and content marketing.
• Sales Coaching Custom sales coaching programs for sales management, sales teams, and business owners including classroom training, one-on-one coaching, and online training.
• Website Lead Generation SEO and website optimization service that includes keyword analysis, link development, and building sales funnels to generate qualified website traffic and leads.
• Specialty Services Additional services including trade show follow-up, event registration, social media lead generation, integrated marketing services, and database cleanup.

Quantifiable outcome

• Over 3 million qualified B2B sales leads generated since 1989
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered moderate, minor and core.

• Sales Lead Management AssociationmoderateOthersProfessional industry association membership for lead generation and sales management professionals. Al Davidson was nominated for the 50 Most Influential Leaders recognition through this association.
• American Marketing AssociationmoderateOthersProfessional marketing association membership providing industry resources and networking for B2B marketing professionals
• CBIA (Connecticut Business & Industry Association)minorOthersState business association membership supporting Connecticut businesses with networking and advocacy
• Greater Hartford Chamber of CommerceminorOthersLocal chamber of commerce membership for business networking in the Greater Hartford region
• Connecticut Technology CouncilmoderateOthersTechnology industry association membership supporting Connecticut tech companies and IT professionals
• Dun & BradstreetcoreTechnology or IntegrationData partner for contact list building. SSM uses Dun & Bradstreet databases for developing targeted business contact lists with custom criteria such as SIC Code, Geography, Sales Volume for email list building services.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CIENCE: Outsourced B2B lead generation and SDR services company offering appointment setting, inbound qualification, and sales pipeline services — directly comparable to SSM's flagship offerings and target customers.
• Belkins: B2B appointment setting and lead generation agency serving SaaS, IT, and professional services clients with multi-touch outbound campaigns — directly overlapping SSM's core services and verticals.
• DemandGen: B2B demand generation agency providing content, lead nurturing, and marketing automation services to enterprise technology and B2B clients — comparable buyer base and complementary to SSM's appointment setting.
• Televerde: B2B sales and marketing call center that delivers outsourced lead generation, inside sales, and customer engagement via phone-based programs — directly comparable delivery model to SSM's telesales workstations.
• Martal Group: B2B lead generation and appointment setting agency specialized in SaaS, IT, and technology verticals with North America-based sales development reps — closely comparable target segments and service mix to SSM.
• Callbox: Outsourced B2B lead generation, appointment setting, and telemarketing firm serving enterprise and mid-market clients globally — directly comparable service model to SSM with broader geographic reach.

Broad incumbents

• MarketSource: Large outsourced sales and marketing services firm with a broad portfolio including lead generation, inside sales, and retail merchandising — competes with SSM in B2B appointment setting from a much larger, multi-vertical base.
• Zoominfo (formerly DiscoverOrg): B2B sales intelligence and go-to-market platform that competes with SSM by enabling in-house SDR teams with contact data and engagement tools — represents the technology-enabled alternative to outsourced services.

Emerging players

• Salesloft: Sales engagement platform with SDR/BDR workflow tools that increasingly automate functions SSM performs manually — represents the technology-driven competitive vector SSM must respond to.
• SalesHive: U.S.-based B2B cold calling and appointment setting agency with fractional SDR offerings — directly competing niche player with similar talent and pricing model to SSM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/manageyourleads
• Facebookfacebook.com/Strategic-Sales-Marketing-Inc-142042084210
• LinkedInlinkedin.com/company/strategic-sales-and-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Sales & Marketing