Rush Soccer

What Rush Soccer does

Rush Soccer, founded in 1997 and headquartered in Denver, Colorado, operates the largest youth soccer organization in the world, functioning as a network of 175+ affiliated clubs across 52 countries serving more than 60,000 players. The organization delivers a unified youth soccer development ecosystem anchored by The Rush Way methodology (a coaching philosophy mandating 75% game-based training via the 70 Games Rule), and offers an integrated suite of programs: Rush Select (elite national player identification and competition), the College Advisory Program (CAP, which has facilitated over $100M in college scholarships and 1,000+ college commitments in 2025 alone), Rush Fest and the Rush Summit (signature events for players and coaches), Train at Home and Juggling Club (self-serve player development), and Rush Travel (international experiences in Spain, Germany, and Austria).

The underlying technology stack is operations-oriented rather than product-software oriented. Rush360 is the central club management platform for member clubs, integrating payments, registrations, scheduling, communications, video tools, and Rush-branded websites on a 2.99% + 30¢ per-transaction pricing model, and is reportedly opened 4x per day by users. Hudl is integrated as the exclusive video analysis and recruiting partner. The organization also runs club-administered professional pathways with affiliated professional clubs in Croatia (NK Varazdin), Austria (SKN St. Polten), and Costa Rica (Dimas Escazu), plus academy partners in Dubai, Spain, and other international markets.

Rush Soccer's business model is a hybrid franchise/network model with five identifiable revenue streams: recurring club affiliation and subscription fees (paid by local Rush clubs), event and tournament registration revenue (80+ events annually drawing 450,000+ attendees), Rush360 software licensing via transaction-based fees, national sponsorship and brand partnership deals (Carvana as Premier Partner, Capelli Sport as Official Uniform Partner, Hudl as Official Video Partner, Vita Coco as Official Hydration Partner), and professional services revenue from travel and training programs. Go-to-market combines community-led word-of-mouth within the soccer ecosystem, event-driven acquisition through Rush Fest and regional identification camps, and direct-to-consumer channels via the Find a Club website locator and self-serve player development products. Customer segments span youth players (U4 through adult leagues), youth soccer coaches seeking standardized methodology, independent local clubs seeking network affiliation, and player families pursuing college recruitment support.

Name

Rush Soccer

Legal name

Rush Soccer

Website

https://rushsoccer.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Rush Soccer is the world's largest youth soccer organization, operating a network of 175+ affiliated clubs across 52 countries that serves 60,000+ players with coaching methodology, college advisory, tournament programming, and pathways to professional soccer.

Ownership category

akta.pro rank

Product category

Youth Soccer Development Services

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Sports Team, Tournament & Training Travel (THAKAGAI), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Youth soccer development
• Soccer club network
• Player development programs
• Coaching education services
• Soccer tournament management

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Club Membership and Affiliation Fees: Local Rush clubs pay affiliation fees to be part of the Rush network, gaining access to The Rush Way methodology, brand, national events, and network benefits.
2. Event and Tournament Revenue: Rush Soccer organizes and hosts tournaments (Rush Fest, Rush Open, South Rush Cup) generating revenue through registration fees. Over 80 youth tournaments bringing in over 450k attendees.
3. Rush360 Software Licensing: Member clubs subscribe to Rush360 club management platform with transaction fees (2.99% + 30 cents per transaction).
4. Sponsorship and Brand Partnerships: National sponsorship deals including Carvana (Premier Partner), Capelli Sport (Uniform), Hudl (Video), Vita Coco (Hydration). Partners receive logo placement, event activation, and media exposure across Rush's network.
5. Travel and Training Programs: International travel programs including trips to Spain, Germany, Austria and training camps generate revenue from participating families.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Rush Soccer operates a global network of affiliated youth soccer clubs providing player development, coach education, competitive tournaments, and college/professional pathways for youth and adult players. The organization licenses its "Rush Way" methodology and Rush360 management platform to independently operated clubs while delivering centralized programs such as Rush Select, the College Advisory Program, and Rush Fest. It generates revenue through club affiliation fees, membership dues, tournament participation, and licensing of training and management technology.

Product overview

Rush Soccer is a global youth soccer organization operating as a network of 175+ affiliated clubs across 52 countries, serving 50,000+ players. The organization offers a unified ecosystem of products and programs built around player development. Core offerings include Rush Select (elite national player pathway), the College Advisory Program (scholarship and recruiting guidance), Rush Fest (signature annual event), and Rush Summit (coaching conference). Supporting infrastructure includes Rush360 (club management platform), Train at Home (home training resources), Juggling Club (skill competition), and Rush Travel (international experiences). The Rush Way philosophy provides methodological consistency across the network with 70 Games Rule training principles. Additional programs include Rush Women's Alliance (coach development), Rush Coach Education Center, and tournament properties like Rush Open Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Rush Select: Elite national player program providing pathways for top youth players with regional centers and national exposure opportunities
• Rush College Advisory Program (CAP)
• Rush Fest
• Rush Summit
• Rush360
• Rush Women's Alliance
• Train at Home
• The Rush Way
• Rush Open

Products and services

• Rush Select Invitational league and showcase program for top-performing Rush players, providing competitive play and exposure to college and professional scouts. Targeted at advanced youth players within the Rush network.
• College Advisory Program (CAP) College recruitment advisory service advising Rush players and families on the college soccer recruitment process, including profile building, communication with coaches, and showcase opportunities. Targeted at high-school-age players pursuing collegiate soccer.
• Rush Fest International player showcase tournament where Rush-affiliated clubs compete and players are evaluated by college and professional scouts. Targeted at elite Rush players seeking recruitment exposure.
• Rush Summit Annual conference for affiliated Rush clubs bringing together leadership, coaches, and administrators for training, alignment, and operational planning. Targeted at Rush club directors and head coaches.
• Rush360 Proprietary club management software platform used by Rush-affiliated clubs to manage operations, registrations, communications, and player data. Targeted at administrators and coaches at Rush-affiliated clubs.
• Rush Travel Travel soccer program organizing competitive touring teams for Rush-affiliated clubs. Targeted at competitive youth players seeking higher-level competition outside their local region.
• Train at Home Online training platform where Rush players can access remote skill-development sessions and training content. Targeted at Rush players and their families for at-home supplemental training.
• Juggling Club Digital challenge program where Rush players track and compete on ball-juggling repetitions. Targeted at Rush youth players as a fun engagement and skill-building activity.
• Rush Open Spain International Rush tournament hosted in Spain bringing together Rush-affiliated clubs for international competition. Targeted at competitive Rush travel teams seeking international experience.
• Rush Open San Diego Annual Rush tournament hosted in San Diego, California for Rush-affiliated clubs. Targeted at competitive Rush travel teams seeking showcase-level competition.
• South Rush Cup Regional tournament for Rush-affiliated clubs in the southern U.S. Targeted at competitive Rush travel teams seeking regional competition.
• Rush Women's Alliance Program providing amateur and semi-professional women's soccer opportunities for Rush players and alumni. Targeted at female Rush players and alumni seeking post-youth competitive play.
• Rush Coach Education Center Centralized coach training and certification program providing Rush coaches with standardized curriculum aligned to the Rush Way methodology. Targeted at coaches within Rush-affiliated clubs.
• World Cup Readiness Toolkit Training and preparation toolkit designed to help elite Rush players prepare for international-level competition such as the FIFA World Cup. Targeted at elite Rush players and coaches.
• Club Consulting Consulting and advisory service for prospective and new Rush-affiliated clubs to support operational setup, branding alignment, and integration with Rush standards. Targeted at prospective and new Rush-affiliated club operators.
• Rush Way of Coaching Standardized coaching methodology, curriculum, and philosophy licensed across all Rush-affiliated clubs to ensure consistent player development. Targeted at coaches and club leadership within the Rush network.

Quantifiable outcome

• Over 1,000 Rush players committed to college programs in 2025 alone
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• CarvanacoreGTM or Marketing PartnerPremier Partner of Rush Soccer. Co-branded marketing initiatives including All-Star Game VIP experience giveaway, Rush RapidFire content series, and Rush Core Values monthly promotions.
• Capelli SportcoreGTM or Marketing PartnerOfficial Uniform Partner providing Rush-branded apparel and uniforms for players across the network.
• HudlcoreTechnology or IntegrationOfficial Video Partner providing video analysis, highlights, recruiting tools, and smart cameras to member clubs through Rush Soccer's exclusive partnership.
• Vita CococoreGTM or Marketing PartnerOfficial Hydration Partner sponsoring Rush Fest and providing product activation at tournaments including Rush Open San Diego.
• Soccer StarsminorGTM or Marketing PartnerOfficial Recreational Provider offering recreational soccer programs for Rush network.
• Elite Sports AdmincoreImplementation/ SI/ Consulting PartnerExclusive club operations partner providing HR, finance, marketing, sponsorships, and administrative management services to Rush clubs at specialty pricing.
• XylemminorStrategic or Co-development PartnerWater technology company partnering with Rush Soccer and Manchester City to educate players on water sustainability through Water Heroes program.
• Manchester City FCminorStrategic or Co-development PartnerEnglish Premier League club collaborating with Xylem and Rush Soccer on Water Heroes sustainability initiative.
• Coaching HERminorStrategic or Co-development PartnerResearch-based coach education platform from University of Minnesota's Tucker Center partnered with Rush Soccer to support and retain girls in sport through evidence-informed modules.
• CogeominorImplementation/ SI/ Consulting PartnerFundraising firm as official fundraising partner for all 125 Rush clubs worldwide, providing comprehensive support for fundraising campaigns and facility goals.
• NikecoreGTM or Marketing PartnerSummit venue host at Nike Headquarters in Beaverton, Oregon for annual Rush Summit coach education conference.
• NK VarazdincoreStrategic or Co-development PartnerProfessional men's club in Croatia that qualified for Europa Conference League. Part of Rush Player Pathway providing professional opportunities for male Rush players.
• SKN St. PoltencoreStrategic or Co-development PartnerProfessional women's club in Austria. Part of Rush Player Pathway providing professional opportunities for female Rush players.
• Dimas EscazucoreStrategic or Co-development PartnerProfessional women's club in Costa Rica. Part of Rush Player Pathway for professional development opportunities.
• US Club SoccerminorOthersGoverning body affiliation for member clubs providing league participation and age group structure alignment.
• US Youth SoccerminorOthersGoverning body affiliation providing league participation and age group structure alignment for member clubs.
• American Youth Soccer Organization (AYSO)minorOthersGoverning body affiliation for member clubs providing league participation and youth development frameworks.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG Academy: IMG Academy is a broader, established multi-sport performance and education institution that recruits elite youth athletes globally. Comparable as a high-end youth sports development platform with strong college placement outcomes, though multi-sport and boarding-school model differs from Rush's pure soccer focus.

Direct peers

• FC Barcelona Academy (Barça Academy): Barça Academy runs licensed youth soccer programs globally using the club's methodology, comparable to Rush's Rush Way coaching philosophy. Operates a similar brand-licensed, multi-country youth development model with pro-club heritage.
• NCFC Youth (North Carolina FC Youth): NCFC Youth is a multi-club youth soccer network affiliated with a professional club footprint, comparable to Rush's network-plus-pathway approach. Competes for the same elite player pool and tournament participation.
• New York Red Bulls Academy: Red Bulls Academy is an MLS-affiliated elite youth development pathway producing professional and US Youth National Team players. Comparable to Rush as an elite development pathway with professional club integration and a player-to-pro funnel.
• SUSA (Soccer United Soccer Association): SUSA operates a multi-club youth soccer network model directly comparable to Rush Soccer, affiliating independent clubs under shared branding, methodology, and tournament infrastructure. Most direct network-franchise peer in the US youth soccer space.
• Eclipse Select Soccer Club: Eclipse Select is a large multi-location youth soccer organization competing in ECNL and other elite leagues with a club-based (rather than pure affiliation) model. Directly comparable on elite girl and boy player development, college placement, and tournament participation.
• Liverpool FC International Academy: Liverpool FC International Academy operates a global franchise model placing elite coaching programs and branded academies in markets worldwide. Directly comparable to Rush on international franchise-style youth soccer expansion and brand-licensed methodology.
• Sting Soccer Club: Sting is a long-established Texas-based elite girls' youth soccer club competing in ECNL with strong college placement track record. Comparable to Rush on elite girls' development, college advisory and ECNL competition.
• Manchester City Football Schools: Manchester City runs branded football schools and clinics globally with methodology tied to its first-team identity. Comparable to Rush's professional-club-branded development and international training programs (Rush Travel, Rush Open Spain).

Emerging players

• Challenger Sports / Coerver Coaching: Challenger Sports operates youth soccer coaching programs, camps, and international tours across multiple markets. Comparable to Rush on youth coaching methodology dissemination and international travel programming, though more camp-based and less club-network oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rushsoccer
• YouTubeyoutube.com/rushsoccer
• Facebookfacebook.com/rushsoccer
• LinkedInlinkedin.com/company/rush-soccer
• Instagraminstagram.com/rushsoccer
• TikToktiktok.com/@rushsoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Soccer