Magceutics

What Magceutics does

Magceutics is a privately held US dietary-supplement company (Magceutics LLC, founded 2015 in Fremont, California) that develops and sells cognitive-wellness products built around its patented Magtein (Magnesium L-Threonate) ingredient. Magtein was developed in collaboration with MIT scientists, and the company's founder, Dr. Guosong Liu, is a former MIT professor and the named inventor of the compound. The company markets Magtein as the only magnesium form clinically demonstrated to cross the blood-brain barrier and increase brain magnesium levels, with a peer-reviewed Frontiers in Nutrition study (n=100, six-week RCT) reporting statistically significant improvements in cognitive performance, reaction time, sleep quality, and heart-rate variability, and a 7.5-year reduction in estimated brain age.

The product portfolio spans the flagship Magtein capsules, the MagteinPRO dual-magnesium formula combining Magtein with magnesium acetyl taurinate (ATA Mg), Magtein adult gummies, the KiddoCalm children's gummy line (ages 9+), HyperFocus caffeinated nootropic drink powder, Koji Fermented Iron Plus (Aspergillus oryzae fermented iron with folate, vitamin C, and D3), and Vegan Vitamin D3+K2. Manufacturing is outsourced to FDA-registered, GMP-certified facilities with third-party NSF audits, and Magtein holds FDA GRAS, Kosher, and Halal certifications. In February 2026 the company published its landmark clinical study, and in March 2026 it obtained UK authorization for Magtein in the nutraceutical and functional-food sectors.

Magceutics operates a direct-to-consumer e-commerce model through its owned Shopify storefront at magceutics.com, selling one-time purchases and a Subscribe & Save subscription program (10% discount, free US shipping over $50, configurable delivery cadence). Pricing spans roughly $15.99-$36.99 per SKU, with bundles from $43.99-$94.99. Marketing is content-led across an SEO blog, newsletter, Facebook, Instagram, YouTube, TikTok, podcasts, and PR in industry publications. The company targets adults seeking cognitive enhancement, professionals, students, older adults, parents of children aged 9+, vegans/vegetarians, and individuals with iron deficiency. The company is founder-owned with no disclosed institutional funding rounds or external investors.

Name

Magceutics

Legal name

Magceutics LLC

Website

https://magceutics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Magceutics is a privately held US supplement company that develops and sells brain-health products centered on its patented Magtein (Magnesium L-Threonate) ingredient, sold direct-to-consumer through its own e-commerce storefront and subscription program to adults and children seeking cognitive support.

Ownership category

akta.pro rank

Product category

Brain Health and Cognitive Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Brain health supplements
• Magnesium L-threonate
• Cognitive wellness supplements
• Nootropic supplements
• Dietary supplements

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Company sells supplements directly to consumers through their e-commerce website (magceutics.com). Products include capsules, gummies, and bundles. Revenue generated from one-time purchases at listed prices.
2. Subscription Recurring Revenue: Subscribe & Save program offering 10% discount on all subscription orders with free shipping on US orders. Subscribers receive products every 30 days (or configurable frequency) with ability to modify or cancel anytime through customer account portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Magceutics manufactures and sells brain health and cognitive wellness supplements centered on its proprietary Magtein (Magnesium L-Threonate) technology, which is patented for its ability to cross the blood-brain barrier. The company sells capsules, gummies, drink powders, iron supplements, and vitamin D3+K2 directly to consumers through its own e-commerce website, with both one-time purchase and subscription options. Product focus is on memory, focus, learning, sleep quality, and overall cognitive support for adults, professionals, students, and children aged 9+.

Product overview

Magceutics is a cognitive wellness company offering science-backed nutritional supplements centered around its proprietary Magtein® (Magnesium L-Threonate) technology. The product portfolio includes the flagship Magtein® capsules for brain health, the advanced MagteinPRO® dual-magnesium formula, chewable gummies for adults and children (KiddoCalm™), Koji Fermented Iron Plus for blood/energy support, Vegan Vitamin D3+K2 for bone and immune health, and HyperFocus® caffeinated nootropic drink powder. Products are available individually or as bundled combinations, with a Subscribe & Save program offering 10% discounts. All formulations emphasize bioavailability and are manufactured in FDA-registered, GMP-certified facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Magtein®: Patented form of magnesium L-threonate, the only magnesium compound proven to effectively cross the blood-brain barrier for cognitive support.
• MagteinPRO®
• KiddoCalm™
• HYPERFOCUS®
• Koji Iron+
• VegD3+K2

Products and services

• Magtein Magnesium L-Threonate (120 capsules) Flagship brain health supplement providing 2,000mg per serving of patented magnesium L-threonate designed to cross the blood-brain barrier, supporting memory, focus, learning, and cognitive function for adults.
• MagteinPRO (90 capsules) Advanced dual-magnesium supplement combining Magtein (magnesium L-threonate) with magnesium acetyl taurinate (ATA Mg) for comprehensive cognitive support and neurological comfort.
• Magtein Adult Gummies Vegan, gluten-free, non-GMO chewable gummies containing Magtein for adults seeking brain-boosting magnesium without swallowing capsules.
• KiddoCalm Magtein Gummies Children's magnesium gummies containing Magtein formulated for ages 9 and older to support focus during learning, calm behavior, and overall brain development.
• Koji Fermented Iron Plus (60 capsules) Iron supplement using traditional Koji fermentation with Aspergillus oryzae to provide 18mg elemental iron per serving, enhanced with folate, vitamin C, and D3 for blood health and energy support with reduced digestive discomfort.
• Vegan Vitamin D3 + K2 Plant-based vitamin D3 (5,000 IU derived from algae) combined with vitamin K2 MK-7 (180 mcg) for bone health, immune support, and cardiovascular wellness, formulated for vegans and vegetarians.
• HyperFocus Nootropic Drink Powder Caffeinated nootropic drink powder available in three flavors combining Magtein, AlphaSize, CogniPS, and VegD3 to deliver sharpened focus and energy without a crash.
• Supplement Bundles Pre-configured product combinations including Magtein & VegD3+K2 Combo ($43.99), MagteinPRO Twin Pack ($73.98), Magtein & MagteinPRO Combo ($65.98), and Stress Bundle ($94.99) for comprehensive wellness support.

Quantifiable outcome

• Reduces estimated brain age by 7.5 years in healthy adults aged 18-45 after 6 weeks of 2g daily supplementation
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Onnit: Brain health and nootropic supplement brand selling Alpha BRAIN and adjacent cognitive wellness products via DTC and Amazon. Comparable to Magceutics in cognitive wellness positioning, ingredient-led marketing, and broad consumer targeting.
• Mind Lab Pro: Universal nootropic formula brand marketed directly to consumers for memory, focus, and mental clarity. Closely comparable to Magtein on positioning, claims, and target audience, with a similar scientific-content-driven DTC approach.
• Nootropics Depot: Specialized nootropic and cognitive supplement retailer/manufacturer offering a wide catalog of single-nootropic and stack products. Comparable to Magceutics in cognitive focus, ingredient transparency, and serving biohacking/longevity enthusiasts.
• Thesis: DTC nootropic brand offering personalized cognitive supplement stacks via direct e-commerce. Comparable to Magceutics in DTC-only GTM, premium pricing, and target customer (professionals, students, biohackers).
• Neurohacker Collective (Qualia): Premium nootropic brand built around multi-ingredient formulations (Qualia Mind, Qualia Life) with strong scientific content marketing. Comparable to Magceutics in DTC premium positioning, science-forward narrative, and cognitive enhancement use cases.
• Momentous: Premium nootropic and cognitive supplement brand with a strong clinical/scientific positioning and DTC e-commerce model. Highly comparable to Magceutics in target customer (high-performing professionals, athletes), premium pricing strategy, and emphasis on patented or branded ingredients.

Broad incumbents

• Jarrow Formulas: Broad-line supplement brand that has historically offered magnesium L-threonate formulations, directly overlapping with Magtein's active ingredient. Comparable as a larger, multi-channel incumbent competing in the same magnesium-for-cognition category.
• Pure Encapsulations: Practitioner-grade supplement brand with strong clinical positioning and a focus on cognitive, neurological, and mood support products. Comparable as a premium, science-backed incumbent competing in the same cognitive wellness category, particularly through practitioner channels.
• Designs for Health: Practitioner-channel supplement brand with cognitive and neurological product lines. Comparable to Magceutics in clinical positioning and emphasis on cognitive/neurological health, though distributed primarily through healthcare practitioners rather than DTC.
• Life Extension: Long-established, broad-line supplement brand with clinically oriented positioning across cognitive, cardiovascular, and longevity categories. Comparable as a much larger incumbent competing for the same cognitive-health consumer with greater SKU breadth and channel reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/magceutics
• YouTubeyoutube.com/channel/UCh-eTRCgeS-sOmKYSYJm9BA
• LinkedInlinkedin.com/company/magceutics-inc.
• Instagraminstagram.com/magceutics
• TikToktiktok.com/@magceutics
• Facebookfacebook.com/magceutics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magceutics